A brief look at Steve Jobs remarkable genius. For amateur presenters.

1. APPLE`S TURNAROUND
Steve Jobs (1955-2011)

3. Formation of Apple
 Established in 1976 by Steve Jobs, Steve Wozniak
and Ronald Wayne.
 Incorporated in 1977 without Ronald Wayne.
 Initial Public Offering on 12 December 1980 at $22
per share. Generated more capital than any other
IPO since Ford Motor Company in 1956.
 During the first five years of operations, revenues
doubled every four months, an average growth rate
of 700%.

4. Initial Product Portfolio
 Apple I
 Apple II (Platform for VisiCalc
Spreadsheet)
 Apple III (To compete with IBM and
Microsoft in the Business and Corporate
market)
 Lisa ( Innovative GUI but high priced )
 Macintosh (High Price but supported by
compatible devices )

5. Job Quits
 In 1985, a power struggle developed between Jobs
and CEO John Sculley. Jobs resigned from Apple
and founded NeXT Inc. the same year.

6. Post Jobs Era
 After Jobs` departure, the Macintosh product
line went through a change and was turned
into a high profit margin line.This policy
backfired badly a few years later as the
market became saturated with cheaper
clones with same functionality.
 In 1989 the stock price dropped by 20%.

7. Post Jobs` Product Portfolio
 Macintosh Classic/LC
 Powerbook ( Ancestor of modern laptop )
 Accessory market – TV, Digital cameras, Portable CD
players, Speakers,Video consoles etc.

8. Jobs returns to Apple
 In 1997, Apple Inc. was on the verge of
being bankrupt when Steve Jobs was
offered by the BoD to act as the interim
CEO.
 A deal was finalized and Steve Jobs
returned as interim CEO and eventually
became the CEO of Apple Inc.

9. How did Steve turnaround Apple?
 In 1997, Steve Jobs received help from his friend Bill
Gates. In an unprecedented move Microsoft made a
$150 billion non-controlling investment in Apple Inc
and announced to develop applications for the
computers manufactured by Apple Inc. Microsoft also
announced to develop MS Office for Mac so that
Mac users don`t migrate over to Windows.
At the Macworld Expo Boston(1997) keynote address, Steve Jobs told
the crowd that Apple needed to improve its relationships. "It needs
help from other partners; it needs to help other partners."
“Help others on your way up, because you might meet them on your way down.”

10. Product Portfolio After Restructuring.
 iMac
 Entered digital video editing market – Final cut
pro | iMovie
 Took over Astarte to acquire DVD authoring
technology.
 Entered music software industry by taking over
“Nothing real” and “Emagic”.
 Launched iPod in 2001.
 Launched iTunes store in 2003.
 In 2005 the first Intel powered Macbook was
launched and iMac series was retired.
Apple`s pre-positioning phase

11. A New Direction – Jobs` Factor
 During his keynote speech at the Macworld
Expo on January 9, 2007, Jobs announced
that Apple had now shifted its emphasis from
computers to mobile electronic devices.

12. New Era Portfolio – The Technology Revolution
 iPhone series
 Macbook pro series
 AppleTV
 iPod Nano
 iPod Shuffle
 iPodTouch
 iPad
From being a nobody in the mobile industry in January 2007, Apple went on
to become the third-largest mobile handset supplier in the world due to the
popularity of the iPhone by October 2008.
Blue Ocean Strategy

17. What did we learn?
 Be original, be creative. Money is important but don`t make it an
object of your life, instead focus on your strengths. If others try to
talk you down, take their criticism constructively and move on. Do
not judge yourself by what others think of you. Because the world
doesn`t know your potential.
 Steve Jobs didn`t quit when he left Apple. He didn`t quit when he
was diagnosed with Cancer. He kept on doing what he was best at
and he revolutionized the whole world for ages to come.
 Steve didn`t have a business background, he was an engineer but he
created one of the most successful and most influential company we
have in the world today.
 Steve`s use of Blue Ocean Strategy changed the whole world. He
didn`t have an MBA but he knew that in order to be the best you
have to think out of the box.Which is why Apple is and as long as
they continue with Steve`s policy, they`ll be trend setters.