Journey of apple that everybody should know under the guidance of Sameer mathur.

1. Journey of Apple you
need to know.
-HARSHEET NANDA

2. Apple
 The company was founded in1976 by two young hackers,
steve jobs and Steve Wozniak.
 And then apple launched the first personal computer to the
masses.
 The Macintosh, released in 1984 introduced a modern
graphical user interface to the mainstream.
 Apple’s success is due in large to its obsessive focus on the
user experience and elegant design.

3. All Product launched by Apple
 1976 – desktop computer
 2001 – iPod
 2006- MacBook
 2007- iPhones
 2010- iPad
 2015- Apple watch

4. Desktop
computer
 Launched in 1974
 Slow, bulky.
 High cost
 Revolutionary Product

5. iPod
 Launched in 2001.
 Best for music
applications.
 Revolutionized music
industry.
 Apple’s most successful
product.

6. Apple’s iPhone
launch
 Launched in 2007
 Took smartphone industry
by storm.
 Very innovative.
 Very expensive.
 Apple steps in as world’s
greatest tech company.

8. Investing
in R&D

9. Gaming
Industry

10. Fitness and
Health Industry

11. Movie
and TV
business.

12. Innovating The
mobile lineup
 Fingerprint
sensor.

13. Macbook
 Launched in 2006
 Innovating as making
computer mobile.
 Premium price.
 Rich features.

14. Changing
industry
standards.

15. iPad
 Launched in 2010.
 Renovating laptops.

16. Apple watch
 Launched in 2015
 Available in two size
option
 Premium smartwatch
 Only compatible with
iPhones

17. Controversies and
Apple

18. Marketing of Apple
 Consumer research is critical to new-product
development versus consumer research may
not be all that helpful in new-product
development.

19. Recap
Brand benefits from increased
customer lifetimes values, sales and
brand awareness.

20. Summary
 Apple has created products that have innovation.
 Invested a lot In marketing.
 Have a proper R&D team.
 Apple is involved in controversies,

21. Disclaimer
Created by Harsheet
Nanda, RCOEM Nagpur,
during an internship by
Sameer Mathur.
www.iiminternship.com