This document provides an overview of Apple, including: - Apple is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services. - It was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne and introduced revolutionary products like the Apple II, Macintosh, iPod, iPhone, and iPad. - The document includes a timeline of Apple's history, a SWOT analysis of their strengths, weaknesses, opportunities, and threats, and reasons why customers choose Apple products.