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Anik Faisal
Apple
TUSsLE ROUND 1
aboutthecompany
ISANMNC,
HEADQUARTEREDINCUPERTINO,CALIFORNIA.
FOUNDEDBY,
STEVEJOBS,STEVEWOZNIAK,RONALDWAYNE.
DESIGNSDEVELOPSANDSELLS,
CONSUMERELECTRONICSCOMPUTERSOFTWAREANDONLINESERVICE.
2
1
3
april 1, 1976
Steve jobs and
Steve Wozniak
Create apple
1976-77
apple
incorporates
and releases
apple II
1984apple
introduces
Macintosh 1985
Jobs
leaves apple
1991
mac OS 7
1994
power PC
1997
Jobs returns
1998
the iMAC
2000
Mac OSX
2001
the iPod
2011
Steve Jobs dies
2011
Tim Cook Becomes CEO
A guided
Timeline
1 2
3
4
5
6
7 8 9
10
11
12
SWOT
ANALYSIS
STRENGTH
WEAKNESS
OPPORTUNITY
THREAT
S W
O T
AWESOME INTERFACE
POWERFUL BRAND IMAGE
SUPERIOR QUALITY AND DESIGN
LOYAL CUSTOMER BASE
HIGHLY REFINED SUPPLY CHAIN THAT
CAN MEET THE HIGH DEMAND
GROWING DEMAND FOR SMARTPHONES
AND TABLETS
LIMITED NUMBER OF PRODUCTS
HUGE NUMBER OF ALTERNATIVES
RELATIVELY HIGH PRICES OF PRODUCTS
CHEAPER ALTERNATIVES OFFERING SAME
OR MORE FEATURES
IPHONES AND IPADS ARE BECOMING
COMMON IN THE WORKPLACE
ICLOUD USAGE SIMULTANEOUSLY
CONNECTS ALL DEVICES, MAKING
THINGS A LOT EASIER
RIVALS (eg. SAMSUNG) CUTTING INTO
MARKET SHARES
HIGH PRICES LOOK LESS APPEALING,
COMPARATIVELY TO OTHER RIVALS
RISING NUMBER OF COMPETITORS
WHY APPLE?
THEQUESTIONSHOULDRATHERBE
WHY NOT ?
6reasonwhyAPPLEwins
great marketing
strong visual design
delivers product promise
cares about customer experience
easy to use
weLl protected from virus
1
2
3
4
5
6
why did i choose apple?
1.
2.
3.
4.
5.
6.
I am a loyal customer.
Steve Jobs rocks!!!
It’s one of the best companies in the world.
Am a firm believer in upholding promises.
Had bad experience with android.I’m in love with the interface.
the reasons are plain & simple!!
Thank YOU!!
and remember
stay hungry, stay foolish.
-Steve Jobs

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