The Creative Brief Team Meeting discussed ideas for an advertising campaign. Members proposed names like White Gummit, Fresh Gum, and Blast Away along with slogans and color schemes. Blanc was chosen as the final name with the slogan "Neutral" and colors of woods and whites. The target audience would be teenagers and young adults aged 15-30. High quality packaging and print designs were also decided.

1. Btec Level 2 Creative Media Production Unit 18 Advertising Production StudentName:
Group Name:
The Creative Brief Team Meeting of Ideas
Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas
Liam White Gummit White and green Logo is clean and minimalistic Name doesn’t fit purpose well
Brodie Marquer Fresh Gum Lightgreen,dark greenand
brown
Colour range is good and logo font
is easy to read
Name is bland and too simple
James Smith Blast Away Light blue and light green Logo is simple and effective Colour scheme is bland
James Gulliver
Final ChosenName Final Chosen Slogan Final Chosen Colour
Scheme
Who will your target audience
be?
Any Other Final Decisions
Blanc Neutral woods and whites Teenagersand young adults ages
generally 15-30
High quality packaging and print
designs