1. The student evaluated their group project to create a gum product called Vitality gum. Their group consisted of themselves and Michael. 2. They created various advertisements using Photoshop and Prezi. Their packaging design and gum design were good overall but some advertisements like the magazine ad could have been improved. 3. For the video advertisement, the student helped with filming, editing, and adding slow motion effects. They reflect that more work could have gone into the logo, advertisements, and the student's participation and confidence in the presentation.

1. Unit 18 Evaluation
My group consist of me and Michael our product is called Vitality gum, our
slogan is “All the vitality, double the taste” we chose the “Vitality” because it
means energy and we chose our slogan because it rolled of the tongue and
sounded professional, we started with our advertising company which we
named British Television Marketing, the name worked because it made it seem
like we created it for adverts around Britain. The colors that we were going to
choose were red and blue but we changed it to a green colour because we thought it was better
suited as green resembles Healthiness.
We used a variety of programs while creating our product, we used Photoshop to create our
advertswebsite advert also we used Prezi to create our presentation. Overall I like our gum design
and the design of our adverts, except the magazine advert, if I could do it again I would make the
packaging bigger, so you can see it clearly. In my opinion, it looks like a real gum packaging but
the adverts are a little rushed and could probably look better.
1. Open Photoshop and enter the
correct size for an A4 sheet.
3. Then I got the picture of our gum
and put it on top of background.
5. I put our logo on the background,
at the top so it could be seen easily.
2. I then put a background in that
I liked.
4. Next I typed up our slogan in
appropriate colors.
6. I then put the image of the
person holding our gum at the
bottom.

2. We followed our storyboard to a certain extent, but we changed a few things, some of it we
couldn’t do because we didn’t have the correct equipment, however, we followed the storyboard to
the best of our abilities.
For our advert, I helped film everything, as well as helping a little with the editing I helped with
some of the slow motion effects, we put our product name in the bottom left corner and the slogan
at thetop.

3. I right clicked the clip I wanted to make slow
motion and clicked on Speed/Duration on the
drop list.
I entered the percentage of speed I wanted
the clip to be.
Overall I am happy with our unit 18, I thought the advert was good and so was our pitch, I think I could have
contributed more to my group, we worked hard with the filming and editing so I think that is why it came out so well,
our product logo wasn’t very good in my opinion, I think we could of worked harder on it. And our Bus, magazine and
website adverts weren’t that great either, I think our Prezi presentation was pretty well thought out. I think our pitch
went well but I could havebeen louder when I spoke. But our script was good so I think our pitch went ok. Our advert
strengths were that it was long enough and the effects we put on it were good, but it didn’t have many effects so it
didn’t look too interesting. If I did it again I would probably add more visual effects to the advert and I would of spent
more time on the magazine print advert.