Newspapers and magazines are major channels for public relations practitioners to distribute publicity. Newspapers influence public opinion and are read widely, while magazines allow targeting of specific interest groups. PR practitioners develop relationships with editors to provide genuine and background information. They place publicity in newspapers through city and specialized editors, and in magazines by contacting editors of relevant departments. Rates for advertising are typically quoted per line in newspapers and by page size in magazines.
History, advantage,disadvantage and type of print media azhar901
: Advertising holds a significant part in total revenue pie chart and continues to be the growth driver of the industry. Advertising industry is expected to exhibit higher growth rate owing to the macroeconomic environment. The print sectors share in the overall advertisement pie remains the higher than other forms of media. Having grown by 8.5 per cent in 2014, the print advertising revenue crossed INR176 billion. The advertising revenue have grown at CAGR of 8.8 percent. The advertisement revenues have continued to be the main source of revenues for the print industry, contributing 67 per cent to the industries revenue.
Print Journalism- EDITING.
EDITING DEFINED
MEANING OF EDITING
EDITING INCLUDES
* Deciding the length of item,
* The nature of item,
* Display of item,
* Time taken in editing.
* Process of editing.
* Arranging for tools of editing.* Deciding what will and what will not be published.
* Making the selected stories palatable and presentable.
Shaping it to project the publication's policies and philosophies.
EDITING : SOUL OF JOURNALISM
PRINT JOURNALISM II- REWRITING OF A NEWS STORYTrinity Dwarka
PRINT JOURNALISM II- REWRITING OF A NEWS STORY
PURPOSE OF REWRITING
Clarity
Readability
Uniformity
NEED OF REWRITING
WHY DO WE REWRITE
EDITING AND REWRITING
This slideshow gives information about very first newspaper of different countries and of different languages. It also provide brief history of early newspaper and how newspaper got started in the first place.
PRINT JOURNALISM II- OBJECTIVES & PRINCIPLES OF EDITINGTrinity Dwarka
PRINT JOURNALISM II- OBJECTIVES & PRINCIPLES OF EDITING
OBJECTIVES OF EDITING
PRINCIPLES OF EDITING
BALANCE AND FAIRNESS:
READABILITY:
HUMAN INTEREST:
BREVITY
History, advantage,disadvantage and type of print media azhar901
: Advertising holds a significant part in total revenue pie chart and continues to be the growth driver of the industry. Advertising industry is expected to exhibit higher growth rate owing to the macroeconomic environment. The print sectors share in the overall advertisement pie remains the higher than other forms of media. Having grown by 8.5 per cent in 2014, the print advertising revenue crossed INR176 billion. The advertising revenue have grown at CAGR of 8.8 percent. The advertisement revenues have continued to be the main source of revenues for the print industry, contributing 67 per cent to the industries revenue.
Print Journalism- EDITING.
EDITING DEFINED
MEANING OF EDITING
EDITING INCLUDES
* Deciding the length of item,
* The nature of item,
* Display of item,
* Time taken in editing.
* Process of editing.
* Arranging for tools of editing.* Deciding what will and what will not be published.
* Making the selected stories palatable and presentable.
Shaping it to project the publication's policies and philosophies.
EDITING : SOUL OF JOURNALISM
PRINT JOURNALISM II- REWRITING OF A NEWS STORYTrinity Dwarka
PRINT JOURNALISM II- REWRITING OF A NEWS STORY
PURPOSE OF REWRITING
Clarity
Readability
Uniformity
NEED OF REWRITING
WHY DO WE REWRITE
EDITING AND REWRITING
This slideshow gives information about very first newspaper of different countries and of different languages. It also provide brief history of early newspaper and how newspaper got started in the first place.
PRINT JOURNALISM II- OBJECTIVES & PRINCIPLES OF EDITINGTrinity Dwarka
PRINT JOURNALISM II- OBJECTIVES & PRINCIPLES OF EDITING
OBJECTIVES OF EDITING
PRINCIPLES OF EDITING
BALANCE AND FAIRNESS:
READABILITY:
HUMAN INTEREST:
BREVITY
THIS IS A SUM FOR "GLOBALIZATION AND CULTURAL IMPERIALISM RECONSIDERED
OLD QUESTIONS IN NEW GUISES"
DAVID MORLEY BY KAMIL MEHMET OZKAN NEW MEDIA SCIENTIST
Constant Content: Creating an Editorial Plan That's Relevant, Timely & Integr...Patty Radford Henderson
It’s time to change your marketing model.
Most brands run on advertising-driven, campaign-based, one-way, mass communication efforts focused on affecting brand awareness and positioning. This approach no longer works. You need integration and to be in constant communication with your prospects, members and customers. But how?
Patty will share the essentials to creating and executing a consumer-centric editorial plan with relevant content at the core. She’ll provide guidance on developing an integrated plan that attracts, engages and nurtures through all channels: website, email marketing, search, social, online advertising, mobile. She’ll even throw in offline channels for kicks!
It was an assignment for Marketing Management Course ( MBA) :
Content
o Literature Review
- Magazine industry overview
- Highest Magazine distribution Globllay
- About Yalla Saha Magazine
o Company mission
o Company vision
o Market Size
o Environmental Analysis
- Macro-Environmental Analysis
- Micro-Environmental Analysis
o SWOT
- Strengths
- Weaknesses
- Opportunities
- Threats
o Marketing Objectives(7PS OF Media)
- Product Elements:
- Place and time:
- Price:
- Promotion and education:
- Process
- People
- Productivity and quality
o Positioning Strategy
- Value proposition
- More for more
- More for the same
- The same for Less
o Positioning Map
o Positioning Statement
o Positioning Analysis
- Market Analysis
- Internal Analysis
- Competitor Analysis
o Key Advertising Personnel
- Creative Director
o Creative Writers
- Account Executive
- Account Planner
- Traffic Manager
o Media Buyers
o Media Planners
o Advertising Campaign Management
- Advertising Research
- Advertising Objective
- Advertising Budget
- Selecting Media outlet
- Creative Brief
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaHoem Seiha
The primary goal of Media Relations is to garner positive publicity for an organization’s mission, policies, and practices.
Media relations refers to the connection between an organization and journalists.
Public relations extends beyond the media to the general public.
The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues. Media is in charge of major roles in providing :
information
education and advocacy
entertainment
advertising
correlation of parts of society
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
04062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
2. INTRODUCTION:
The news media constitute a major factor in PR.
controlling the flow of publicity through the
most important channels of public
communications.
As PR practitioner have become more and
more specialized in their approach to publicity,
the relationships between them and the
media have become more favorable and
complex as well.
Newspapers and Magazine editors are
recognizing that PR departments are a source
of genuine and background material.
3. NEWSPAPERS
Major medium
of publicity.
Influence public
opinion.
Read by
millions and
enjoy reader
confidence
Regular
appearance.
Intensive
coverage of
local and
regional
areas.
Appeal to
special interests
of different
groups.
Special sections
providing
opportunities for
product publicity.
4. SOME FACTS:
More than 9151 newspapers are published in the
USA. Of these 1687 are published daily, 1240 are
evening papers. In addition 741 papers are published
on Sunday.
In the USA 60 foreign language newspapers are
published for ethnic groups.
The large number of newspapers in this country
provides an opportunity for corporations and
associations to secure valuable publicity.
5. NEWSPAPER ORGANIZATION
Knowledge of the editorial functions of newspapers is essential in the
preparation and distribution of publicity and relations with the media.
The publisher is in charge of the editorial staff of a daily. He or she is
responsible for the editorial policies and plays a more or less active
part in determining editorial content .The managing editor is
responsible for the news content of the paper, supervises the city
editor and in some cases the editorial and feature writers as well.
The city editor is responsible for all local news. The staff of city editor
includes local news reporters ,rewrite men and women, feature editor
and special editors including the business editor, lifestyle editor
etc..The city editor and special editors are the principal outlets for
local publicity of company’s publicity and photographs distributed by
PR departments.
6. State, national, international news in large papers are the responsibility
of state national, international editors who usually report to
managing director of the news agency. They handle news from head
bureau of newspaper and collect it from the staff correspondents.
It is also customary for company to regularly send annual reports, news
releases, and company publications to editorial staffs to keep them
informed of the company’s activities.
7. NEWS SYNDICATES AND WIRE SERVICES
AND PUBLICITY
News syndicates and wire services distribute news to
newspapers throughout the country.
Two major wire services in the USA:
Associated Press(AP)
United Press International(UPI)
These two services operate through regional wires, and
state wires in the USA. The news copy and
photographs are sent through the system by means
of electronic transmission.
8. Through AP and UPI copy is transmitted with
unbelievable speed to the nation’s news computer.
Also, most of the nation’s major news media have
high speed-teleprinters of commercial “PR wires”
which are used by practitioners to send press
releases to newsroom simultaneously.
9. SPECIALIZED NEWS SYNDICATES:
These are associations of newspapers and private
firms providing newspapers with special articles,
photographs, and cartoon strips.
These are a major channel of distribution for publicity
of regional or national interest.
Four principal types of news syndicate:
a) Wire service syndicates
b) Feature syndicates
c) Illustration syndicates
d) Distribution syndicates
10. NEWSPAPERS AND ADVERTISING
Newspapers advertising is used locally in community
relations and nationally to communicate with the
general public.
Specificity of message addressed.
A variety of special sections in Sunday newspapers.
To communicate with ethnic groups, specialized
newspapers are used, such as foreign language
press.
11. NEWSPAPERS AND RELATED RATES
Newspaper national rates are generally quoted in agate lines.
Weekly and small dailies may quote their prices in column inches.
Classified advertising usually being charged on cost per word
basis.
Some newspapers require advertisers to pay the full agate line rate
even if they have a contract for bulk. At the end of the contract
period, they adjust the rates and rebate the difference to the
advertiser. While some newspapers charge the advertiser on the
basis of lowest contracted rate from if the advertiser does not meet
the terms of contract , the advertiser must pay the difference to the
newspaper agency. This difference is known as short rate.
13. The typical issue is read by several persons and will
likely to be preserved for future purpose.
The attractive appearance, good paper, and fine color
reproduction of magazines make them ideal for product
promotion.
14. MAGAZINE ORGANIZATION
The editorial staff of a magazine is headed by an editor in chief with an
executive editor and a managing editor as assistant. The editorial staff
includes a chief editorial writer, art director, copy editor, picture editor,
and chief of research supported by associates and reporters.
News magazines also maintain national and foreign news departments
with correspondents located in different countries and cities.
General magazines have special editors for sports ,education, science,
travel etc.
Magazine publicity is placed through personal contacts with editors of
the specialised departments of magazines.PR practitioners maintain lists
of magazine editors classified according to the types of editorial material
they use.
15. MAGAZINES AND ADVERTISING
Advertising is placed in trade ,technical, and business magazines and
specialized religious, agricultural publications to communicate with
business and special-interest groups.
General magazines are used for institutional advertising to the general
public.Business,professional,and vocational magazines carry public
relations messages that appeal to the particular interest of influential
persons,teachers,business executives,ministers,journalisits,and other
groups.
Consumer magazines offer the advertiser an opportunity to reach highly
selected audiences. and business publications can reach virtually any
segment of agriculture or trade, the industries, or the professions
effectively and selectively.
Magazine space is usually sold in units such as the whole page, half
page, quarter page, and so forth. Some periodicals also quote rates by
agate line. Many of them offer discounts-usually on the basis of
frequency or volume of content.