Veera Serebrova created a tourism advert for London to encourage more visitors and increase tourism rates. While pre-production went well and she met all deadlines, filming took a full day to complete and post-production in Final Cut Pro was challenging as she had not used the software before. Overall the project was a success, but she received feedback that the editing could be improved and she plans to spend more time filming and editing for future projects.

1. Veera Serebrova
Evaluation
The aims of my brief was that I wanted to encourage my target audience to travel to
London which will increase tourism rate in London. My original idea was to create a
makeup advert but after thinking about it once again I realised that not many people
were interested in that. So by changing my original idea to a tourism encouraging advert
it would have wider range of the audience and would be more successful. In a pre-
production I have met all the deadlines , the production was a challenge because I had
to get a window to film the footage , it took me a day to be finished with the footage.
However a post-production was a challenge as I haven’t used a final cut pro by myself
before, therefore I took my time to make sure that everything is the way it supposed to
be. My strengths were that I had a good knowledge of how to do my pre-production, and
I did well while taking a footage for the advert. Overall my strength was that everything
was done one time and it was organised. What I would improve is the editing of the
advert, because the feedback that I received showed that there are improvements that
could of take place. In future ill make sure that I take more time while taking footage
and edit it with more care and perceive more accurate editing techniques. I’ll make sure
that all the feedback is considered for the next time. Overall I feel like this project was
successful.