Michael and Aidan from BTM are launching a new energy gum called Vitality Gum. They plan to sell it in popular UK supermarkets like Waitrose, Tesco, and Sainsbury's as well as petrol stations like Shell and BP. Their target audience is teenage males, so they will advertise on websites like YouTube and magazines like Empire that this demographic engages with. To promote the product, they will run a holiday competition on the packaging and offer it for free with Subway meals. The gum is citrus flavored to stand out from competitors and will feature comical TV ads to generate buzz around the new product.