This document provides details of the production plan for creating a poster, website, and audio-visual content to advertise Hannah's music tour. It includes a 4-week schedule covering planning, design, completion, and release. It also outlines the personnel needed including the designer, editor, and IT technician, and lists the equipment and costs associated with the project totaling £7,186.95 for the poster and £8,329.95 including magazine advertising. Location considerations, consent forms, and budget are also addressed to ensure a well-organized promotional campaign.

2. Contents Page
Slide 3 … Poster - Proposal
Slide 4 … Poster - Mood Board
Slide 5 … Poster - Mood Board
Slide 6 … Poster - What is the campaign
message?
Slide 7 … Copyright
Slide 8 … Royalties
Slide 9 … Representation
Slide 10 … Representation (Continued)
Slide 11 … ASA
Slide 12 … Intellectual Property
Slide 13 … Public Interest
Slide 14 … Offensive Material
Slide 15 … Photo shoot Plan
Slide 16 … Locations Recce
Slide 17 … Location Hazards
Slide 18 … Photography Consent Form
Slide 19 … Production Plan
Slide 20 … Production Plan
Slide 21 … Production Plan
Slide 22 … Production Plan
Slide 23 … Personnel
Slide 24 … Equipment costs breakdown
Slide 25 … Budget - How much does it
cost to print?
Slide 26 … Budget Summary
Slide 27 …Room and Environment
Slide 28 … The Pitch
Slide 29 … Conclusion

3. Poster - Proposal
Here is the proposal that I created in order to work out what kind of poster I will be
advertising. For this I considered the target audience, the slogan/campaign message,
the style and the content within the poster:

6. Poster - What is the campaign message?
The campaign message I will be trying to get
across is the information about the tour. Here are
a range of slogans:
• The Time is Now
• Bring music to life
• Hannah’s off and Rave on!
• ‘Moving On’
I felt that the slogans all had to revolve around
the idea of music or Hannah, as these were the
main subjects that needed to be also advertised. I
designed these four slogans (above), and
eventually cut it down to two (‘Bring music to life’
and ‘Moving On’). This was because ‘Moving On’
was in reference to Hannah’s music to further
help fans realise that it’s Hannah’s Tour. The other
slogan ‘Bringing music to life’ because it
illustrates how amazing Hannah’s music is.
In conclusion, I have decided to use the slogan
‘Bring music to life’ as it connotes a sense to
warmth to the idea of Hannah doing a tour – as if
loads of people have been waiting for this
moment and help to grab the attention.
Furthermore, I will also include logos of social media
(and maybe introduce a website) to help advertise
the tour over the internet. This is an example of
below the line marketing. This will help people on
social sites to come together to get more information
about the tour, see videos and share the information
further.
The advertising campaign will be aimed for younger
generation around the age-range of Hannah, and
older. This is because this can be seen as the point in
people’s lives to find out who they actually are as a
person, and this is what Hannah’s music is reflective
on.

7. Copyright
Copyright is one of the most
important example that has to be
considered. Copyright arises
automatically when a work that
qualifies for protection is created.
To make sure that my poster
cannot be copied, I will include
using the copyright symbol near
the poster’s logo of ‘Hannah’ to
convey that my work, if
somebody would like to borrow
too many features off of my
poster, they will need to have my
permission.
http://www.cla.co.uk/copyright_information/copyright_information/

8. Royalties
A royalties payment is made to the legal
owner of the poster if another person
would like to use it for generating
revenue.
This would be relevant to myself as I am
the owner of the poster in case
somebody else would like to have legal
ownership of this poster for their own
purposes.
However, if I say no, then the person
trying to get revenue will not be able to
get any revenue legally.

9. Representation
‘Male Gaze’ (Laura Mulvey - 1975)
The idea of gaze is one that deals with
how an audience views the people
presented. Women have distributed this
idea into the following three dimensions:
 How men look at women
 How women look at themselves
 How women look at other women
This can link to the poster in order to get
many male viewers interested in the tour
in order to receive more people buying
more tickets.
‘Men act, women appear’ (John
Berger - 1972)
The idea that ‘women appear’ can be
taken into consideration for men to get
the attention of tour. This is because of
how men stereotypically see women as
men will find that Hannah is appealing.
The idea that ‘men act’ cannot be taken
into consideration for this tour. This is
because there is no male in Hannah’s
band due to how she is more of a solo
artist.

10. Representation (Continued)
‘Female Gaze’ (Diana Saco)
The ‘female gaze’ can be used to relate
to the tour poster. This is because
Hannah will have many female fans. The
fact that Hannah’s picture will be on the
poster will manage to get the attention
of the female gender to see that she is
doing a tour and buy tickets.

11. ASA
The Advertising Standards Authority
(ASA) is the main manager of all
known adverts in social media and
are responsible to any complaints
from people and to make any
necessary changes to the reports.
ASA are also responsible for
companies’ advertisements to follow
their rules and regulations.
The rules must be taken seriously
and must be sure to be followed.
Otherwise the ASA may take down
the poster completely.
For example, a complaint could be
made about inappropriate language
that underage children may learn
from that is seen on the poster.

12. Intellectual Property
Intellectual Property is having the
right to protect and stop people
stealing or copying my poster.
This will be helpful to my poster
because it will protect the
advertisement from anybody, who
doesn’t have my permission, to copy
it.
This means my poster has the rights
to make sure their the poster can not
be copied unless permission is given
otherwise it is illegal.

13. Public Interest
Public interest is when a idea has the
welfare of the public in mind which is
approved through promotion.
This is one of the most important
considerations to consider. This is
because everything relies on the public’s
view in this idea due to the poster being
designed for the public.
If the public will not like the poster, the
chances will lead to not as many people
buying tickets to go to the tour to see
Hannah.

14. Offensive Material
To make sure the tour can be advertised in
a positive way, the poster must not be
offensive to the target audience.
This is because it may anger some of the
viewers that I am trying to get and
therefore lead to some or even no tickets
being sold.
This would be a major loss because this will
be how the tour will make the money.
To make sure the poster cannot be
offensive I must make sure the poster does
not include:
• Racism
• Sexism
• Mature Humour
• Strong Language
• Strong Sexual Content
• Use of Drugs and Alcohol

15. Photo shoot Plan
Here is my photo shoot plan that I designed before taking the pictures. It explains in
details the different ideas I have in order to take the pictures for the poster.
It conveys the images I took, my inspiration and various other features needed or were
considered when planning what was going to be taken for the final image for the
poster.

16. Locations Recce

17. Location Hazards
For my location in a studio, I had to take a look to
find any hazards to be aware of. The hazards I had to
take care of, was to make sure the studio was safe.
For this I made sure to:
• Arrange an appropriate time
• Make sure the floor wasn’t wet - incase Hannah
or myself could slip over
• The studio was clear of clutter - so then Hannah
and I could not accidently fall over any obstacles
• That everybody knew all available exits – in case
of a fire to get out of the studio safely
Here is the location where I managed to take the
images:

18. Photography Consent Form
Before taking the pictures, I had to
make sure that Hannah needed to fill
in a photography consent form. This
is because this could then manage
for me to have the right to take
images for the poster. The form had
to explain clearly, with no
misleading, of exactly what I was
going to do with the images once I
had taken them. I then had to make
sure that if Hannah agreed to
everything, we could go ahead and
take the pictures needed. This could
then stop Hannah suing me for the
pictures I take, unless there was a
mislead or image that didn’t get
explained in the form.

19. Production Plan
Week 1
Here is the production plan in order to organize
what will be happening in order to make the the
final poster and advert. The production plan will
help keep as a guide for everybody on the team
to make a poster and advert and design a website
over four weeks.
In week 1, I felt it was best to manage to leave a
week to set up what will be happening over the
next month. This involved meetings, designing
and discussing different types of marketing.
What was also done within the week was surveys
to help understand what will be most appealing
to the target audience which will help manage for
the design to be cut down into what it could look
like.
In the week, the website has also gotten started
because this may be one of the longer events that
will be created.

20. Production Plan
Week Two
Here is the second week to the
production plan. In this week, it
has been labeled as a production
week. This is because this is when
all of the ideas have been taken
into action in order to come up
with the final draft of the poster
ands advert, website and audio-
visual. The audio-visual has been
left to the fourth week due to
how short a time it will take to be
made.

21. Production Plan
Week Three
Here is the third week to
production plan. In this week it
is completing everything that
has been designed that will be
released to the public.
Additionally, the production
will be finished on the Tuesday
of next week. But to make sure
this can happen, the
production plan must be
followed.

22. Production Plan
Week Four
This is the fourth and final week
to the production plan. In this
week it concludes the production
and manages to start and finish
the post-production so then the
advertisements can be released.
In this week, there is a timetable
for the audio-visual to be created
as well. This involves timings to
manage to get the audio-visual
done smoothly as well.

23. Personnel
Myself Designer Editor IT Technician
My job is to make sure
that I look over
everything that is going
to happen in order to
make this poster and
audio-visual. Everything
has to have my opinion
before any actions are
made.
For example if the
designer wanted to
change a colour out of
the three colours, the
designer would have to
ask me in order to find
out if the permission is
given to change the
colours.
The designer has also
a very important job.
The designer will
design the look of the
poster, site and audio-
visual.
The designer will keep
in mind the target
audience as well in
order to make sure
the poster can appeal
to the target
audience.
The Editor will be
helping make sure
everything is running
smoothly. The editor
is also in charge for
proof-reading the
poster for any
grammar mistakes or
spelling mistakes. This
is very important so
then the final draft
can look professional.
The IT Technician is in
charge of actually
making the site and
social sites for the
tour to be promoted.
The Technician will
also be with the
designer many times
because he will need
to keep to how the
designer has designed
how the site will look
and provide help if
there is any trouble
regarding the
computers that
people will have.
Cost: I will get part of the
percentage from how much
the tour grosses
Cost: £1, 790 per month Cost: £2, 495 per month Cost: 1, 916 per month
http://www.payscale.com/research/UK/Job=Editor/Salary
http://www.totaljobs.com/salary-checker/average-it-technician-salary
http://www.payscale.com/research/UK/Job=Graphic_Designer/Salary

24. Equipment costs breakdown
Computer x4 Dell Desktop PC Computer Set - 17" Flat LCD Monitor - Optiplex Series Desktop - 1GB - 80GB -
Wireless Internet Ready WIFI - Keyboard - Mouse - Power cord - Windows XP Pro SP3 Pre-
installed
£55.49 x 4 = £221.96
Printer x1 Epson Expression Home XP-322 All-in-One Printer with WiFi/Epson Connect (Print/Scan/Copy)
£49.00
Photoshop for 1 month £10
Paper 5 Star Premier A4 Copier Paper Smooth Ream-Wrapped 80gsm High White - 5 x 500 Sheets
£14.49
Printer Ink 20 inks, Compatible Printer Inks Cartridges
£8.99
Pens Staedtler Stick 430 F-9CP5 Ballpoint Pen Fine Ballpoint Pen Fine - Black (Pack of 50)
£9.33
Property office space for a
month
Including desks and chairs
CO-WORK CANNON STREET
£549
Water machine BRITA XXL Optimax Cool Water Filter, 8.5 L – White
£26.18
Overall cost:- £888.95
Here is a table filled with what is needed within the building that will be used and how much everything cost
when designing the poster:

25. Budget - How much does it cost to print?
When the final draft of the
poster is ready, I will print it
off A2 size. This is because it
is the right size in order to
be put up across different
platforms.
For this it will cost me on
£18 for 100 copies of the
poster. If this is not enough,
I will always have the option
to print out more.
£18 + £888.95 = £906.95
https://www.instantprint.co.uk/posters/a3?rmsrc=1&_$ja=tsid:86612|cid:96211700|agid:3503158220|tid:kwd-
18759806331|crid:104679408980|nw:g|rnd:7991627817261690945|dvc:c|adp:1t1|loc:1006861&gclid=CNCvx7yU2s0CFUgq0wodrlICHQ

26. Budget Summary
Poster Advert
-£18 (Printing)
-£79 (Advertising the poster)
-£888.95 (Equipment and Office)
-£1,790 (Designer)
-£2,495 (Editor)
-£1,916 (IT Technician)
£18 + £79 + £888.95 + £1,790 + £2,495 +
£1,916 = £7, 186.95
-£200 (Magazine Cost)
-£1,040 (Advertising Rate)
-£888.95 (Equipment and Office)
-£1,790 (Designer)
-£2,495 (Editor)
-£1,916 (IT Technician)
£200 + £1,040 + £888.95 + £1,790 + £2,495 +
£1,916 = £8,329.95

27. Room and Environment
Here is an image of the room (top
right) where I will be presenting my
pitch. For this I need to know and
understand the different objects that
I will be using such as:
• Computer
• Projector
• Slide-changer
To also prepare myself I will use this
room to rehearse. This will help me
to get used to the room I will be
using and practice using the objects
top help make the presentation run
smoothly.

28. The Pitch

29. Conclusion
In conclusion, I am very happy and
proud of the how the print based
advertisement ended it.
From all of the research I had made
it helped to inspire me for my final
product which I felt it was clear and
looked professional.
Additionally, I feel that my pitch also
managed to display in a lot of detail
to how I designed my final
product(s).