The document outlines Jake Naunton's presentation for pitching a music festival idea. It includes sections on draft poster designs, a mood board analysis, choosing designs, establishing a house style, a photography plan and production schedule. The production schedule is a weekly timeline showing tasks like finalizing designs, promoting on social media, adding content and reviewing the final poster by the end of June. Setting up the festival would require office space, computer systems, software licenses and photography equipment, with total estimated costs presented. Legal considerations for festival posters include adhering to regulations from organizations overseeing media content and advertising standards. Copyright law is also discussed as it applies to attributing original work in magazines and posters.

1. Unit 15-Pitching my festival idea
Jake Naunton

2. Introduction
Welcome to my presentation regarding my festival poster ideas and the
steps involved to create it.

3. Proposal

4. Proposal

5. Hand drawn drafts

6. Graphic layouts
Date
Date
Date
Day one
Artists
Day two
Artists
Day three
Artists
All artists logo implemented in
a block here
Event dates
Event advertisers

7. Chosen designs
All artists logo implemented in
a block here
Event dates
Event advertisers

8. Mood board

9. Mood board conclusions
To conclude the purpose of the mood board was to identify what
types of images will be included on my own festival poster. If not
included the aim was to identify what the common trend of festival
poster is whilst identifying what the should and shouldn’t be included.

10. Campaign message:
The main image of the poster is to draw attention to the most important
features of the poster. However it does it in a very unique way, this being
because the image draws attention to the background of poster. The sunset
on the beach with thousands of people in one place enjoying the same
music, creates a magical setting which instigates people to desire to attend
the festival. Boardmasters is no different to other festival organizers in the
sense that they divert the main attention to the lineup of the festival. This is
evidently the best way to market a festival because the stronger the lineup
with artists with a following, the more people will be interested and
desperate to visit. The festival itself takes place within the first two weeks
of August; this is evidently prime time host a festival for numerous reasons.
Firstly a lot of people will be off for the summer, whether that be students
in high school, college or university the will all be rearing to party during
the middle of summer. Secondly since the festival is held on the beach the
best sorts of weather is generally in the summer months meaning the ideal
conditions for people to party. The poster itself has numerous different
element that make it appear attractive to the younger generation. This
being the use of hash tag that is located at the bottom of the poster which
reads ‘hash tag we believe in summer.’ This overall highlights the age range
which the festival is hoping to attract. This is because the younger
generation are the ones who are contently engaging on social media.
Campaign message
Source:
https://en.oxforddictionaries.com/definition/representation

11. House style is a vitally important that every component of my
poster is not only aseptically pleasing, but rather to retain a
consistent house style theme. Since the poster that my own
creation is based off has a JPEG image as its background it is
difficult to exactly identify what the colour scheme will be for
the poster. However the image that will be used as the
background will be a sunset image, taken from the previous
years festival. In relation to the colours that will be
incorporated in the house style of my choice, I will be using a
combination of blacks, whites and reds in order to present my
poster professionally with the entire background as an image
captured. Furthermore the artists logos will be pertaining a
certain percentage of opacity, meaning that they will most
likely displayed with a white font in order to create a
minimalistic design. Also, using white as a softer colour means
that the poster will be softer in the middle, to make the
important content such as the artist line-up visible to readers.
House Style

12. Photoshoot plan

13. Test Photography

14. Production plan
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Initial plans are
drawn, the writing
team begin to
determine what sort
of content that they
wish to include in the
festival poster.
Interviewees are
now determined by
this point, contact is
made with them to
ensure that they can
be photographed
and interviewed in
time for the next
issue release.
The colour
scheme and
house style is
now beginning
to be thought of.
Interview artists and
ensure that the
camera technology is
configured so that high
quality images can be
capture.
Finish setting
up the scene
for artists to
have their
pictures
taken.
Day off Day Off
Complete by: End of
the day
Complete by: End of
the day
Complete by:
Next Monday
Complete by: 6th Complete by:
End of the
day
Complete
by: N/A
Complete by:
N/A
Week beginning: June2nd 2016
Week beginning: June 9th 2016
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Featured artists will
arrive, spend the day
ensuring the relevant
images are captured.
Onto of this make
sure that that the
interviews are
finalised.
Type up any left over
interviews ready to
be transferred on
the main pages.
Begin editing
the main image
of the poster
Check the business
email for enquiries
relating to
advertisements for the
magazine.
Ensured that
the included
advertisemen
t companies
have been
contacted
with fees
paid for.
Day off Day Off
Complete by: End of
the day
Complete by: End of
the day
Complete by:
Thursday 12th
Complete by:
End of the day
Complete by:
End of the
Complete
by: N/A
Complete by:
N/A

15. Production plan
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Retrieve the emailed
graphical attachments
for the
advertisements and
collate them into an
organised folder.
Being editing the
rest of the image for
the poster.
Publicise the
poster via social
media and email
notification to
subscribers.
Ensure that all artists
are contacted and are
aware of the days
which they are
performing.
Finalise both
front cover,
advertisemen
ts and
interviews.
Day off Day Off
Complete by: End of
the day
Complete by: End of
the week
Complete by:
End of the day
Complete by: End of
the day
Complete by:
End of the
day
Complete
by: N/A
Complete by:
N/A
Week beginning: June16th 2016
Week beginning: June23rd 2016
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Continue to promote
the magazine via
social media and
newsletter.
Check and finalise
the colour scheme
along with all of the
graphical elements
that will be included
in the magazine.
Spend the
simply adding
everything to
the magazine
ensuring that
each day is fully
complete.
Complete the final
edition of the
magazine and review
any faults found over
night.
The editor
and producer
review the
magazine
and
executively
finalise it.
Sent of be
printing.
Begins the
distribution
process.
Complete by: End of
the day
Complete by: End of
the day
Complete by:
End of the day
Complete by:
End of the day
Complete by:
End of the
Complete
by: N/A
Complete by:
N/A

16. Equipment a cost
When a consumer purchases a copy of their favorite magazine, or maybe they are adventuring into a
new genre they will typically not cast any thoughts towards the costs that are involved in producing a
single copy of that product. The first and ultimately necessary component in order to be able to create
a successful magazine is via the office space. Multinational businesses such as Apple spend millions of
dollars each year in order to fund numerous stores and office spaces across the globe. When
researching I identified I looked into the local office spaces available in my local area, Epsom. I first
looked at a location in the centre of Epsom, City Skylines under their features tab it was made clear
these office spaces are very equip and fit for purpose, thus justifying the costs which I ventured on to
discover. The features included, Wi-Fi access; fully furnished working spaces; 24 hour access; kitchen
facilities; storage and showers. The price to rent an office space which is suitable for the number of
employees which I have under my institution is, £350 per person in this case employee, per month. So
since I would be employing 40 business attributes this would come to £14,000, resulting in a total cost
of £168,000 per year, simply for a place for the employees to work. The next cost which has to be
covered when setting up a magazine business is the cost of the systems which workers will be using.
Due to the versatility and widely optimized system I have chosen to purchase Macintosh systems for all
employees. Since many of the workers will have to collaboratively work especially writers and
designers the widescreen from the 27” inch iMACs will be a perfect match. To purchase 40 of these it
will lead to a cost of £1,749.00 per unit, totalling to £69,960 for all systems to equip all workers. Next
we have to take into account the cost of the software that will need to be installed onto the systems in
order for the employees to complete their tasks. Firstly fundamental software such as Microsoft Word
and PowerPoint will not be necessary as Apple has formulated their own iterations of this software.
Source: http://www.cityskyline.co.uk/epsom/
https://propertylink.estatesgazette.com/property-details/6035627-ashley-avenue-epsom-kt18-5ad
http://www.apple.com/uk/shop/buy-mac/imac?cid=oas-emeia-domains-apple.co.uk

17. Equipment a cost (continued)
So evidently this leaves the creative forms of software via Adobe programs;
notably the main form of software which I will require will be the likes of
Photoshop for the production of my magazine front cover and the editing of all
images used within the pages included in the magazine itself. Moreover I will
require the likes of Fireworks to be able to create my own graphical elements
from scratch; on-top of this the next program which I will require as a base line
will be Adobe In-Design. This is a program which is highly optimised towards
organising and graphically displaying the magazine in the most visual desirable
way possible. Research has revealed how the cheapest way to gain access to
these programs is to purchase an Adobe Cloud package, this is because whilst
the cost is extremely high it grants access to 20+ programs. The screenshot
below identifies how this bundle will cost a sum of £45.73 per month per
system; notably if I total this up to cover all of the employees it will cost
£1,829.20 per month which annually rounds to £21,9590.40. Whilst this appears
to be an astronomical fee, this is essentially the fundamentals of the business as
we are based are relying on the subscription that Adobe provides. The next
piece of equipment that will be pivotal in producing a successful magazine with
high quality will be DSLR cameras. This will cost £649.00 per unit as we will be
purchasing two for our early established business, on-top the of this I will be
purchasing the lens demonstrated in the screenshot below. The rest of the
smaller less important items will be included in the summary table on the next
slide which identifies all of the costs that have been expended.
Source: https://creative.adobe.com/plans
http://www.jessops.com/online.store/categories/products/nikon/d7100-digital-slr-body-88944/show.html
http://www.jessops.com/online.store/categories/products/nikon/af-s-35mm-f-1-8g-dx-76070/show.html

18. Location Recce

19. In terms of publishing a festival poster there are a number of legal restraints and laws that publishing
companies must abide. This is most important when the content involves drama and actions concerning
people along with different cultures and ethnicities. Whilst magazine creators are free to craft whatever
content they desire, they must still ensure that they are sticking to laws from the likes of the EFF (Electronic
Frontier Foundation); PCC (Press Complaints Commission) and the ASA (Advertising standards Agency.
The first, and arguably the main regulating institution is the PCC, Press Complains Commission. This is because
this company monitors and regulates the content that the magazine publishes. This is particularly important
as this is the element that typically will offend readers; this is because sometimes articles can be written in a
lighthearted and unthought-of manner. In order to enforce the laws the PCC is run by a range of regulations
that ensure that the magazine is of a fit standard to be published to a wide range of audiences. Due to various
scandals over the years, most notably the phone hacking scandal had effectively forced the PCC to a close. In
replace can IPSO (Independent Press Standards Organisation.)
Another element that is useful for monitoring the content within magazines is the EFF (Electronic Frontier
Foundation,) this independent institution is based in California and it works towards achieving user privacy,
Free expression and policy analysis. They do this to promote new technologies and innovative future projects
whilst preserving the integrity of people’s personal lives.
The ASA (Advertising Standards Agency) is a self-regulator that is based in the United Kingdom with the sole
purpose of monitoring the forms of advertisements used in Television, Media and business.
Legal issues
Source:
https://www.theguardian.com/me
dia/2011/jul/14/regulation-pcc-
newspaper
https://www.eff.org/about

20. To begin understanding Copyright we must first identify what Copyright means; it’s the exclusive right to
make copies, license, and otherwise exploit a literary, musical, or artistic work, whether printed, audio or
video; This gives the author rights to the works until death and for 70 years following their death. The
Copyright law was first thought of in 1709 by the Statute of Anne; by 1911 The Copyright Act was passed.
The main aim of this was to reduce and hopefully eliminate plagiarism of an individuals work. When the
law was altered in 1988 it effectively means that writers and photographers have their own rights for
their content; this is particularly notable in modern day magazines such as Q and Mixmag you will be able
to find rights assigned to the photographer under the image. This is due to copyright reasons, however
this may not have been visible before the act was passed.
Copyright is prominent throughout all magazines, it is most notably identified on pages with
advertisements; external advertisers will typically include their Copyright tag at the bottom of their
advertisement to highlight how the content is owned by them. The small screenshot presented at the
bottom of the slide highlights how whilst not all posters will have a distinctive copyright tag, most will
ensure to include a form of identification. Typically this will include the masthead title, data or issues
title. Throughout the festival advertisement industry various unique ways of including the copyright tag
have been established; for examples some magazines will include the copyright tag next to their logo or
masthead to make it clear to consumers and external businesses that they should not be able to use their
content. Whilst other establishments will include a ‘R’ tag on their content to highlight that they are the
real company and not a fake or spin off organisation.
Copyright
Source:
http://www.dictionary.com/browse/copyright
https://www.copyrightservice.co.uk/copyright/p01_uk_copyright_law

21. Final poster