This document is a reflective journal from a student documenting their progress on their Fashion Marketing Project (FMP) over 5 weeks. In week 1, the student completed their pre-proposal which outlined their clothing brand idea of creating a magazine, website, and two-page spread. They identified influences and had success exploring initial ideas. In week 2, the student created plans including skills audits, mood boards, mind maps, and key influences. They had strengths identifying visual inspirations but struggled naming brand influences. In weeks 3-4, the student researched existing similar products, audiences, and practical techniques. They conducted primary research through surveys but had few responses, so also interviewed family.

1. REFLECTIVEJOURNAL:
WEEK1 PRE-PROPOSAL
The first week of starting my FMP I completed my pre-proposalthis included
briefly explaining what my FMP idea is. Which is a clothing brand in which I will
make a magazine + two page spread and website. I also outlined initial
influences within my project which included PRETTYLITTLETHING and THE
KRIPTbecausethese brands inspireme and my project. I feel this work has
gone really well because I have been able to explore my ideas onto the word
document which has helped me to have a strong idea of whatmy productwill
be. I also now have influences which when I move onto my initial plans this will
make it a lot easier for me and a lot less time consuming, becauseI won’tbe
stuck thinking of brands to explore. This was my main success when
completing the pre-proposal.
The main weakness I cameacross was actually describing whatmy FMP was
this is becauseI did have a brief idea, but I didn’t know whatsort of
advertisement I wanted to produce. Eventually I chose a website as this is
something new to me and I can experiment and learn new skills to expand the
work I could have explored more into my initial influences by creating a small
word document to look moreinto the brands such as VOGUEand find more
research. Therefore, I would have more information when I move onto my
research PowerPointmy next step is to move onto my initial plans PowerPoint
and complete my proposal.
WEEK 2PROPOSAL +INITIAL PLANS
In the second week, I started my initial plans first which I included my pre-
proposalinto this I also filled in a skills audit of my confidence level with
Photoshop I found this simple and managed to label certain skills I had tried
out (the basics of Photoshop). I then moved onto my mood boards which I
gathered together a variety of images that whereof models, edited creative
pictures, websites and logos I did this because I wanted lots of ideas which I
can put together so then when it comes to production I have something to
look back on and know how or what angles and location I need for pictures. I
then gave reasons as to why my mood board inspired me and how it will
influence my final productthis was a strength for me because I could reflect on
why I chosethose certain images and how they will actually help me produce

2. similar photos. I also decided to add in two mind maps so I could gather more
ideas my first one included 3 different ideas and my second mind map was my
chosen idea. This was also a strength because beforethis I was unsureon wat
type of products I could produceand after this PowerPointI had three strong
outcomes. The final part I completed was the key influences this was a
weakness for me becauseI couldn’t find any people who influenced me to
choosefashion when actually I was brands who influence me through social
media. Therefore, I chose 3 of the main brands which I love and shop at and
labelled some points as to why they influence and inspire me. To expand this
work, I could have added more labels surrounding my mood board because I
only typed up a few lines this is something I would improveon. The next step
for me is to move onto my proposaldocument.
Moving onto my proposalwhich included typing about my project concept and
how it will be evaluated and the name to my projectthis partfor me was a
strength because through my first year at college I focused on LEVEL 2 media
and gained a lot of skills with the proposalarea so these parts I found quite
simple because I already had a strong idea and I knew what my audience
would be. However, the one weakness was I didn’thave a name for my brand
and this did take me a couple days to find the perfect name in the end I chose
‘THE LABEL’ which I found some ideas looking on the internet I like this name
because I think it’s simple but effective for my brand. I then completed my
bibliography which was a strength becauseI have had practice with these
before so finding out somewebsites etc. was quick and easy for me. The last
part of my proposalincluded a small plan of every plan that I will be
completing I used bullet points and expanded my ideas this is another strength
because I now havea full plan, and this is something I can also look back on. I
wouldn’timprovemy proposalbecauseI have added every detail about my
productand I am happy with my outcome but if I had to, I would expand more
about who my audience is. Next I will be moving onto my next PowerPoint
which will be my research for the next two weeks.
WEEK 3 & 4 RESEARCH
Moving onto my 3rd
week, I began my research PowerPoint this included
looking for existing products which are similar to my own I explored one
magazine and a few websites and two-pagespreads. Also, socialmedia
handles for more detail I found this simple but effective because I havehad
many practices beforewith existing products and I like to explore every detail

3. of the layouts because this gives me moreideas for my production. Another
benefit was finding the existing products becauseI already had a few ideas
frommy initial plans whereI included influences, so I used some of the same
brands but explored in more detail. With these brands, I also already know a
lot of information becauseI have shopped with these before which was also
another benefit because I already had a clear understanding. I then moved
onto my Audience Research which was my Secondary and Primary audiences
for this I choseto find out a lot of information on whatmy specific target
audience was this was a benefit for me because I was able to usethe internet
and find tables which showed for example a percentage of wherecustomers
shop. Furthermore, I also learnt 3 new target audiences with fashion which I
linked in later on with my interview questions which turned out to be a great
way of finding out in more detail about my specific audience. The only
weakness which I came across was actually finding the information for the
secondary research which was difficultbecause a lot of it was explain how to
market and not who the market is so I had to make sureI was finding the
correctinformation which would help me. Moving onto my primary research
which involved creating a survey which I did make beforehand using MS forms
which I found easy to use and the website was friendly and guided me to
create a survey which I did a week before I started research which was a good
plan for me. However, I didn’tend up getting as many responses as I would
have liked with a total of 7 which didn’t give me a huge variety at all which was
a weakness although I had got somegood responses and asked effective
questions.
Due to the number of responses within my survey I decided to create another
formof primary research which was an interview with my sister this was
successfulbecauseI gota moredetailed responseand it wasn’tanonymous
and my sister did apply to my specific target audience. Another strength was
the questions I asked linked back to my secondary research which was a great
way of finding out moreinformation for my audience and the questions I asked
whereall detailed with ‘why’ at the end. The only weakness was how I planned
to collect the responses frommy sister becauseit did become very time
consuming having to write out most of her responses.
Moving onto my second week of research I was up to my subjectresearch I
enjoyed this part becauseI was able to find out some extra research that I can
look back on when it comes to my production work. For the subjectresearch it
was a success becauseI used the internet to find out somemore facts and
looked into brands and find out how they advertiseetc. Next, was my practical

4. research a strength for this was I was able to comparetwo different websites
and chosewhich I liked better this was a good experience becauseit means
when I come to production I will know which website creator I will use and it
will save me a lot of time I will also havesome experience with it. The
Photoshop aspects and shadow technique was also another strength because
This was something new I havelearnt, and I can include this skill when it comes
to production. However, one main weakness for mewas finding filter to try out
this ended up taking me over 3 lessons to find apps which I could use and that
were free to use on the college computers I also felt the ones I found wasn’tas
good as I excepted and the filter change didn’tturn out as good. Lastly, I
completed my bibliography which I have had previous experience before with
this, so it was quick and easy to fill in all my information and links. Overall, I
think I wouldn’tadd any improvements with my research becauseI added a lot
of detail and spentmy time on this PowerPoint, I would expand my survey and
find a larger audience for example using social media for more people to reach
this. Now I will be moving onto the last partof my planning which will be my
pre-production PowerPoint.
WEEK 5
Moving onto my pre-production PowerPoint I began by explaining the simple
bits which were what I am making and why and who is it for which I talked
about my specific audience rangeand who and how they will see. The first
category I chose to explore was my colour schemes which was a strength for
me because I used the image colour picker which I used in my last projectso it
was good to havea websitewhich I can find the exact colours quickly and it
was simple. I then wroteabout why I chosethese images with that sortof
colour scheme, which is also a strength because I can look back when starting
my production and easily see the exact colours I planned to use. I also then
explored different fonts which was another benefit for me because I have used
the dafontwebsite beforehand so I have experience on whereto find the best
fonts for my type of production and I also have specific fonts which are my
favourite. I then picked 5 of the best fonts which I can choose from and always
have back-ups and explored in more detail as to why I chosethese styles which
were Serif, Sans Serif and Script. I completed both those categories quite fast
because I haveexperience with these and find them simple because I know the
exact sites I need to research. I choseto add in an extra image style and
location which was again easy for me becauseI only had 2-3 specific locations
for my photoshoots and with my image style I had explored this previously in
my research with the idea of duplicating my images using Photoshop.

5. Itwas then time for my layout plans, I decided to draw them out because I
gathered this would be a moresufficient way rather than justputting together
some images which are completely different to my own. I wanted to have
specific drawings and layoutplans that will actually turn out like these in
production. However, a weakness to this was my ability to draw which I am not
the bestat although I did manage to piece together a few layouts which looked
and made senseto myself I also added a few labels in case the drawing isn’t
clear to others. Once I had drawn every layoutI took pictures of each one and
emailed them to my college email I had easy access to them straightaway and
uploaded them on to my PowerPointwhich was a success. After this I explored
my layouts and wroteabout why I wanted these layouts to look the way they
did and I believe I came up with somegood ideas and they all matched my
other bits of planning which was also a benefit. Included in my pre-production I
wanted to have a few ideas for whatI can include for my article (in my
magazine) however at first I struggled a lot becauseI couldn’t think of many
ideas and my original plan was to type up my finished article although I was
still unsureon how I would begin it. Therefore, I choseto conduct someideas
together instead which was helpful becauseI can use these when I write up a
brief of my article.
The last few bits which I filled in were the resources which I need this was
simple because I already planned all the equipment so to type these up are
usefulin caseI forget any specific equipment. The weakness to these tables
was the health and safety category because I struggled to think of any more
potential issues to resolvethis I had a brief look back through my previous
projects for somequick ideas which was usefuland I managed to fill in all the
tables. The very last part of pre-production was my production schedulethis
was a slide which I found very helpful becauseI was able to split it up into
weeks and write bullet points about what I will focus on each week. This is
great because it will keep me very organised which I like being and up to date
with my work becauseI don’twant to leave or forget about any missing work
that is incomplete. On the whole for this PowerPoint the main area I would
improveon was my layoutplans and maybeexpand into moreideas or get
more examples so I have a range to choosefrom. I would also try type up my
article so I would have had it beforeI move onto production because this
would save me a lot of time. This is the last part of my planning and next I will
be moving onto my production work.

6. PRODUCTION:
WEDNESDAY14TH
APRIL
Today was the day I started my production work before this I had taken only
one photoshootwhich was justfor my magazine cover which was taken in a
car park location in Leeds. I then uploaded the picture to my laptop the
reasons as to why I only took one photoshootis because for Friday till Monday
I have booked with borrowing theequipment (camera, LED lights) to take more
photos. Today I have been using Photoshop to start my magazine and put it all
together I managed to get half way through my cover and it is still not fully
completed, I also took some screenshots so then I can go into detail of what
I’mcreating and to track my process.
I started off by using the adjustmenticon and using the brightness, exposure
and saturation tools I made my image look a lot lighter than the original
because I wanted to get rid of the shadows I then added a hint of saturation
because I didn’twant the image to look unrealistic and only moved the
exposuretool up by two for a lighter image. This part was a success because
my image before was way too dark and wouldn’t havestood out to my
audience as it does now I then used the site ‘DAFONT’ which links to my pre-
production which I mentioned this website and I used the similar fonts that
was included in my planning.
I then used the blending options tool and for the
masthead and added a white outer glow as shown
below on my font, for the baby pink colour I also
used a colour from my planning colour scheme
slide and used the eye drop tool to match the exact
same shade. This was a success becausethe turn
out of my colour reflected on the white
background which matched well together. I had to
get rid of some of my title as it covered the models
face so I used the crop tool to get rid of
each bit that was in the way I did worry
about this when taking the photos because
I have never used the crop tool for that and
I thought I would have to get rid of my
whole background and put the layer of the
model in frontof my font layer. However, I
found an easier way which was a success.
After this I began adding a lot more text
surrounding themagazine

7. however, I struggled with my colour scheme
match for my fonts because the top of my
background is a light white which then made it
harder for me to place fonts near the top so I
had to put most of them on the concreate
background. I also couldn’tdecide if I preferred
the white fonts or black because they were
hard to match which became a bit time
consuming for me. I like when I match my
colours together because it makes the
magazine look professionaland put together a
lot more. I then had a break to decide on how I
would achieve a layout that looks presentable
and like a real magazinecover so I moved a lot
of the text around to see whereit fits best.
This did take me all day but I managed to end
up with a layout which looked good and that I
liked. However, I did want to finish the
magazine today so I could then focus on my
other production products next week but I
didn’t have enough time to complete it. I
changed the size of a few fonts and replaced a
few as you can see which turned out a lot
better and switched around colours and added
more outer glows to make the font stand out.
This made a huge change becausenow my
font colours matched well and didn’t look out
of placed and making the fonts larger helps to
fill in gaps which finish of the magazine.
Overall, I did strugglea bit putting together
the perfect layoutbut I have managed so far
to have one and I will make improvements in
my next lessons these will be adding more text
around the model and adding other main
feature which are on magazines for example date, barcode etc. Next I will be
finishing off the magazine cover and also taking more pictures for my other
two products.

8. 16TH
APRIL –18TH
APRIL
Between these dates (which was the weekend for me) after I spent my first
week back starting production I had booked the equipment for these dates I
booked the camera and LED light which came with two colour palettes. I took a
range of photos but I did havequite a few problems which I wasn’texpecting I
didn’t really know how to use a camera with all the different affects you can
have it on so at firstwhen I took pictures they turned out either very blurry
and light or too dark with a hug shadow. I also noticed I had to get a certain
lighting for the camera to have normal lighting because I used the LED light
with the yellow colour palette and the outcome was way too yellow and didn’t
look right so I stuck with the white colour. I also didn’t get as many pictures as I
would have liked because it took me hours justto get a few perfect ones which
I actually liked the outcome of. Thereforea few of them I took on a phone but
throughoutthis next week I will take a few more (if needed) As the weather is
meant to be quite sunny all week which will be a bonus. I used a white wall
background for the images and I couldn’t manage getting any outside because
the lighting was too dark on the camera so I will be trying to get a few more in
a better lighting location to improveon. I then transferred the images from the
camera to my laptop and onto my phone to use ‘airbrush’ for any smooth
affect and exposureto brighten the images because they were quite dark. I
then returned both the camera and light and will now focus back onto finishing
my frontcover and taking a few more pictures if I need throughoutthe week
this will be for my Monday lesson.
MONDAY19TH
APRIL-
The second week back of working on my production
and I focused this day on my magazine cover and
finishing up the final pieces to this. I’m really happy
with my outcome becausethe colour schemes of 3
colours all match well together which was a huge
priority for me and I chosea good clear image which
looks like a main attraction to my cover as the
model is placed in frontof the masthead. Which will
capture my audience and I haveadded a few smaller
fonts that cover a few blank spaces. The process of
creating my cover was slightly difficult because I
didn’t wantto over crowd my magazine with too
many fonts because I still wanted the model to be a
main focus to the magazine. Therefore, I had a range

9. of smaller fonts and larger fonts to spread the fonts out. For now, I am
finishing with the frontcover and I have exported this as a JPEG but have a
saved Photoshop copy justin case I haveany free time I will come back if I find
any errors or improvements which I can add I don’t haveany parts I wantto
improveyet but it would havebeen less time consuming if I had gone into
more detail for my pre-production layouts and actually wrote down whattext I
will include. In tomorrow’s lesson, I willmoveon and focus on the two-page
spread so then tonight I can type up a draftor in tomorrow’s lesson of the
article this will help me becauseI will find the typos and won’tmake mistakes
when I type it up onto the magazine. I will also transfer the pictures from the
photoshootand usethem into my two-pagespread and usephotoshootto edit
a few of the pictures. (for the shadow and duplicate effects)