Magazine pitch

Magazine ideas: Mind map
Magazine ideas
Masthead
Frequency
Colour scheme
-Diffracted
-Zeal
-Aura
-Verve
Images
Brand identity
-Red
-Black
-White
Types of images on the front would
include current collaborations and artists.
It could also potentially present images of
recent festivals and album covers. The
types of images would be of a mid shot/
close up shot; the images used would take
up a large majority of the front cover,
most likely around 75% of the cover. I
would deliberately do this to increase the
star appeal meaning that the magazine
would again attention in shops.
My first magazine will be released on a monthly calendar as this is the way
Vibe used to be released before the business received major funding cut
backs meaning they couldn’t publish as many copies. My magazine would also
be released monthly as it would mean that the writers and editors would
have enough time to be able to produce enough content that would absorb a
lot of the readers time; therefore producing value for money. Moreover the
magazine would also be released monthly as there isn’t always enough music
news to cover each week, especially if the magazine is only focused around
one genre.
Bright bold colours will be used on the cover of each issue meaning that
the reader will instantly be able to identify the magazine, thereby
making it memorable. Also much like popular magazines in the industry
such as Vibe and NME on the front cover of each issue will be the use of
a limit of three colours; this means that the bran is easily recognisable
due to the stand out house styles. Moreover the masthead and
conventions will be of a similar font and size making it more appealing
for readers.
The list of names presented to
the left of this text presents four
names which I came up with as a
concept for my first magazine.
The chosen and arguably most
effective masthead which I have
chosen is bolded, “Verve”

Graphic layout: Front cover
Masthead (Verve)
Strapline (In black font)
Main Headline (In red)
Cover
lines
Some
Black
Some Red
Cover
lines
Black
Red
Price and
Barcode
Promotions and News
Masthead (Verve)
Price and
Barcode
Main Headline
Main
image
Cover lines
Some Black
Some Red
Cover
lines
Black
Red

Graphic layout: DPS
TextTextDrop
Capital
Page number/ Small masthead Page number/ small masthead
QuotesName of writer/
Photographer
Competition/ promotion
Artists:
Name/Logo
/ Festival or
place
Main imageMain headline
Subtitle

Graphic layout: DPS
Main
image
Pull quote
Masthead
TextText
Drop
Capit
al
Artists initials

Front cover, final
The two images presented below demonstrate my chosen hand drawn draft and and
graphic design. Much like my chosen DPS the chosen front cover is inspiration from a
popular Eminem front cover for Vibe. The reason that the front cover was so popular
was because of the contrast of colours; the use of a white background completely
contrasted with the artist’s tanned skin. In my case I will be using a grey gradient
background, which will be contrasted with shades of red and black to make sure that the
main image. Much like Vibe front covers Richard Dyers ‘Star appeal’ is the main focus of
my magazine; this is clear as the main image will overlap the bottom of the masthead.

Inspiration slide
Colour scheme one Colour scheme two

Front cover analysis
House style: The main colours used on this
particular front cover are red, black, grey
and white. This is significant as the
connotations of these colours are
associated with rap and hip-hop. These
chosen colours are picked in conjunction
with Eminem, this is because it highlight
how he is the main attraction of the front
cover through Richard Dyer’s star appeal.
Main image: The main image presents
Eminem, it is evidently clear that he is the
main attraction of the front cover. This is
clear because he completely stands out
from the page; this is made possible by the
colour choice which projects the
noticeability of the star. This is an major
and pivotal feature of the front cover
because Eminem is one of the most
successful artists across any genre within
the 21st century as he has sold millions
records. This means that readers will feel
far more inclined to pick up the magazine
as they are excited by noticing a major star
on the front cover. In addition the front
cover clearly indicates the genre due to the
fierce, borderline aggressive posture of
Eminem; this clearly demonstrates to
readers that the magazine is of the Rap
genre.
Font: The font is a clean crisp stylish element
of text which allows consumers to identify
the magazine in shops. This is further made
easier by the sans serif font, this means that
the characters used in the word vibe are
easier to identify as they have clean edges.
This in turn makes the magazine stand out
because it is noticeable and evidently
different to other magazines.
Main cover line: The main cover line reads
“Eminem comes clean” this insinuates that
the widely recognised star will be revealing
exclusive information to the readers of Vibe.
This therefore acts as an incentive for
readers to purchase this particular issue of
vibe. This cover line perfectly ties in with the
main image as the posture of Eminem in the
image indicates that he may be hiding
something, therefore prompting the
consumers to purchase the magazine in
order to reveal this secret.
Strapline: The piece of text at the top of the magazine reads
“Busta Rhymes- DIMX-ODB-Cash Money-Puff Daddy” This
connotes how the editors of vibe are informing the readers of
what else they can discover in the magazine.
Masthead: The masthead which reads
“Vibe” combines two of the colours used
throughout the house style of the front
cover. The masthead involves both black and
red in a form of gradient; this is effective
because much like the colour scheme it adds
to the general sense that the magazine is
aimed at rap and hip-hop readers.

Inspiration
Main image: The main image which covers 50% of the
double page spread presents an image of Wiz Kalifa. The
image is in the form of a head shot that covers the entire
first page. The artist has a rebellious facial expression;
additionally the fact that he is blowing out smoke connotes
solely how the artists has ‘swag.’ This is evident because
the artist is well known so therefore people will instantly
recognize who he is; therefore he does not need to pose for
a photo like a typical person would as he is incredibly well
known in the music industry. The main image clearly links
to the articles which reads “How High.”
The main headline which reads “How High’
reveals a double meaning; the first being the
literal understanding which is that Wiz Kalifa is
‘high’ due to drug use. However the other
understanding is that the headline could
represent how high can he achieve in his
career; this is useful because it demonstrates
how the reader can be instantly engaged by
the double page spread as they are thinking
about the article.
The strapline which reads ‘WK’ is similar to
the main image, in that it takes up a large
amount of the page in order to attract the
readers attention. The page is also attractive
for readers because the colour scheme for
the strapline matches the colours on the
fashion that the artist is wearing. This
indicates that the magazine is simplistic yet
stylish, thereby appealing to readers.
Here you have the main body
of text; the font is in black
colouring, this is because the
writers want to information
and article to be easy to
access for readers. The first
letter of the text uses a drop
capital, this is significant
because it prompts the reader
as to where they should start
reading.
The caption which is presented
below the main image supports the
main headline of the magazine; this is
because it gives the reader a short
overview of what the article will
cover. Additionally the caption also
has the same colour scheme and
consistent house style of the rest of
the double page spread.
The name of the writer and
photographer is situated below the
caption giving them credit.

Magazine Flat plan
Artist image
Advertisements
Contents
Advertisements
Page Links
Headline
Article
Artist image
Title
Competition
Image of
competition
location
Terms and
conditions
Advertisements
Review
Album
cover
Large scale artist
image
TextPull quote
Interview
Main
DPS
Artists
initials
Text
Article
Drop
capital
Pull quote
Text
Advertisements
AdvertisementsText
Headline
HeadlineTitle
Competition
Image of
competition
location
Terms and
conditions
Text
Interview

Magazine Flat plan
Title
Subscripti
on terms
and
conditions
Interview
Text
Album
cover
Headline
Artist image
Review
Album
cover
TextPull quote
Advertisements Text
News
Text
Upcoming festival
Next issue
Teaser
images
Next
issues
contents
page
Text
Information
Artists
initials
Text
Headline Headline
Advertisements Advertisements
Article
Drop
capital
Pull quote
Interview
Text
Text
Headline
Text
Text
Headline
Competition
Image of
competition
location
Title
Terms and
conditions

Font Styles
Verve
Session
Editio
n
Font sites used:
-http://www.fontspace.com/herofonts/above-demo
-http://www.dafont.com
Above demo Renogare Sansation
Bebas Kai Motion Control Neue Raspoutine Bambi

Now that I have conducted research into my chosen font styles I have now chosen which two
fonts styles I will be using for my magazine designs. Both of the two fonts demonstrated above
are front Dafont.com this is because I am able to easily download these onto my computer
system. This is necessary because I need to be able to install them onto Photoshop in order to
include in them on my front cover and double page spread that I will be creating.
The chosen font for Verve is called ‘Above demo’ this is taken from an artist listed on Dafont. I
chose this because I believe that this font style is very unique as it has distinctive accents on the
letters ‘E’ and ‘R.’ This is significant because I believe this makes the fonts style stand out as it
would be clearly notable by a potential consumer in a the shops; this is because of the letter
spacing that makes it look eye catching.
Secondly the font chosen for the Session magazine is called, Motion Control Neue; this is also
taken from Dafont.com for the same reasons noted above. I choose this font style over all of the
other choices because the font style by default comes in capitals. This enables the magazine to
stand out as the text looks bulky; this is effective as it makes it eye catching the masthead at the
top of the front cover will be one of the main attractions. Moreover this font style looks as
though it is a similar match to those of Vibe and NME because of the wide styled font.
Font Styles Final

Production plan
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Initial plans are drawn
the writing team
begin to determine
what sort of content
that they wish to
include in their
magazine.
Interviewees are
now determined by
this point, contact is
made with them to
ensure that they can
be photographed
and interviewed in
time for the next
issue release.
The colour
scheme and
house style is
now beginning
to be thought of.
Interview artists and
ensure that the
camera technology is
configured so that high
quality images can be
capture.
Finish setting
up the scene
for artists to
have their
pictures
taken.
Day off Day Off
Complete by: End of
the day
Complete by: End of
the day
Complete by:
Next Monday
Complete by: 6th Complete by:
End of the
day
Complete
by: N/A
Complete by:
N/A
Week beginning: May 2nd 2016
Week beginning: May 9th 2016
Featured artists will
arrive, spend the day
ensuring the relevant
images are captured.
Onto of this make
sure that that the
interviews are
finalised.
Type up any left over
interviews ready to
be transferred on
the main pages.
Begin editing
the main image
of the cover
Check the business
email for enquiries
relating to
advertisements for the
magazine.
Ensured that
the included
advertisemen
t companies
have been
contacted
with fees
paid for.
Day off Day Off
Complete by: End of
the day
Complete by: End of
the day
Complete by:
Thursday 12th
Complete by:
End of the day
Complete by:
End of the
Complete
by: N/A
Complete by:
N/A

Production plan
Retrieve the emailed
graphical attachments
for the
advertisements and
collate them into an
organised folder.
Being editing the
rest of the image for
the magazine.
Publicise the
magazine via
social media and
email
notification to
subscribers.
Collate the majority of
stories from all the
external writers which
have been employed
for this be
implemented into the
final magazine
Finalise both
front cover,
advertisemen
ts and
interviews.
Day off Day Off
Complete by: End of
the day
Complete by: End of
the week
Complete by:
End of the day
Complete by: End of
the day
Complete by:
End of the
day
Complete
by: N/A
Complete by:
N/A
Week beginning: May 16th 2016
Week beginning: May 23rd 2016
Continue to promote
the magazine via
social media and
newsletter.
Check and finalise
the colour scheme
along with all of the
graphical elements
that will be included
in the magazine.
Spend the
simply adding
everything to
the magazine
ensuring that
each day is fully
complete.
Complete the final
edition of the
magazine and review
any faults found over
night.
The editor
and producer
review the
magazine
and
executively
finalise it.
Sent of be
printing.
Begins the
distribution
process.
Complete by: End of
the day
Complete by: End of
the day
Complete by:
End of the day
Complete by:
End of the day
Complete by:
End of the
Complete
by: N/A
Complete by:
N/A

Audience Theories: Katz
Uses and Gratifications
Theory
Kat’z theory is a popular medium for understanding mass communication; the theory focuses on
the consumer or the readership instead of the actual message itself. This theory is useful as it
assumes that readers are not passive readers but instead they take an active role of interpreting
or integrating the media into their own lives. Moreover the theory outlines that the readers are
responsible for choosing the correct media in order to fit their needs, this means that readers can
access information that is useful and enables them to benefit from what they have read in some
way. When a reader actively looks for media to consume they are typically seeking for it in order
to gratify a need, an example of this is in social situations people may feel more confident and
knowledgeable after having read the media. Kat’z theory highlights four way a reader will
respond to the product; the first is diversion, this means that the media that readers are
consuming acts as a form of escapism from their everyday life. This is because readers are able to
escape from their lives by absorbing information about stars in the media. The next of the four
ways is personal relationships, this is the idea that readers feel that after reading a source of
information readers feel as though they can relate and feel like they personally know and
understand the celebrity concerned. Magazines are able to do this through the use of rhetorical
questions and direct address. The penultimate form of reader response is personal identity; this
is the idea that magazines give readers information about themselves. An example of this would
be reading about a style of music and the searching it up online, thereby discovering a new genre
of music that you enjoy. The final form of readers response is Surveillance
Source:http://www.slideshare.net/ernest16/blumler-and-katz

Audience theories: John
Hartley
The Hartley classification
The Harley classification contains 7 categories in order to identify the audience of a magazine. Examples
of this includes: Self, gender, age group, class, ethnicity, family and nation. This theory is useful as it
enables media analysts to be able to place a particular form of media or product content in a specific
industry or genre. A popular and notorious quotation from Hartley reads “Genre’s are agents of
ideological closure; they limit the meaning potential of a given text.”
Factors which categorize a media product:
Gender: For Vibe I would suggest that the gender that the product would appeal to is mainly men, this
is due to the house styles implemented in the magazine. Moreover the layout and language used in the
magazine suggests that the magazine would appeal to young men.
Age-group: The age group you would expect for Vibe to range from would be from 15-25; this is
because this is the age range of people who would be attracted to the style of magazine. This is because
of the eye catching bubble style font used conjunctively with bright contrasting colours in order to
attract the audiences attention.
Class: The class that I would expect to be purchasing Vibe would be those in E (The lowest level of
worker) ranging up to C1 (Junior managers or administrative positions. ) This is because the type of
music being presented in the product would likely only appeal to those in the younger generation as the
music is new and current.
Ethnicity: My personal opinion on this sub category would be that the magazine would appeal to almost
any ethnicity; this is because the type of music covered in Vibe has no cultural or religious links meaning
that it is open for anybody to listen to.

Audience theories: Maslow’s
Hierarchy of needs
Maslow’s theory is centred around the idea that there are four categories which readers can place themselves
under. The main idea is that when a reader consumes the information presented in the product they are
prompted to act in a certain way. This can include, social climbers, Caregivers, Explorers and Survivors.
Social Climbers: This is where the audience reads the magazine in order to attempt to improve their social
status and improve their social recognition. In order for a reader to this they must adopt a certain aspect that
the magazine covers. For example if the magazine is covering information about a new clothing line from an
artist then the reader may purchase this fashion, this would make them a social climber.
Caregivers: This is where the reader beings to feel an intermit connection with the stars or personal concerned
in the article. The reader may be prompted to feel sorry for the person concerned meaning that they make a
bond.
Explorers: This type of reader is driven by social change in that they are willing to change and adapt their lives
in order to make it similar to an experience discovered in my magazines.
Survivors: These are the types of readers who spot a stand out article of the shop’s shelves and purchase it in
order to find out what happens to the story and to those concerned.
I would suggest that readers of Vibe would fall under the Social climbers
category. This is because by reading the magazine consumers would be driven to
adapt their individual lifestyle in order to include themselves in the recent
trends. Moreover the audience would also read this would absorb information
about the latest festivals and trends therefore prompting them to adapt their
way of living to be more interconnected with current trends.

Social media and further marketing
Due to a terminal decline in the magazine industry the
boost that social media provides is constantly potent to
the survival of this sector of media access. The first
screenshot presented on the right demonstrates the
Verve Facebook account that I created in order to
attempt to compete with the current market position of
the hip-hop/ rap magazine industry. This is essential as
social media is notorious for infecting users accounts
with pages that their friends have followed allowing
small businesses to slowly rise in terms of the
acknowledgement and respectability. Following the
creation of my social media page for my product I
decided to research what the cost would be to research
my business on the side bar of Facebook and the results
were relatively alarming, I discovered that in order to
have an add on the side bar it costs $65 per 100 clicks on
an add on Facebook. This means that is a business
wanted to divert 1000 potential consumers to their site it
would cost them $650. This is simply is not suitable for a
new business that is only now beginning it’s starts as a
newly founded institution.
Source: http://fitsmallbusiness.com/how-much-does-facebook-advertising-cost/
www.facebook.co.uk

Summary for ideas
The second magazine that I will be producing is named “Verve” much like the first magazine this
will cover aspects of the Hip-Hop culture. Unlike the first magazine this product will cover the
main aspect of Hip-Hop, this being the music side to the culture. Therefore this magazine will
include articles about the latest releases in the way of singles and recent albums. On top of this
the magazine will cover interviews and articles and about the latest news and drama within the
genre. The three main colours that will be used in this magazine will be white black and red;
although this is a very similar house style to Session this will be useful in making the stars stand
out. This will be a useful tool as the three colours work conjunctively to enable the main image to
stand out. The definition of the term “Verve” reads “vigor and spirit or enthusiasm,” this indicates
that after reading Verve readers will be full of life and enthusiasm that they will be able to
implement in their own lives. The price much like Session will be £5.00 in order to compete with
rival magazines in the industry such as Vibe and NME. Verve will be released on a monthly basis
to ensure that readers can identify the date when they can expect the magazine to be out each
month. Similarly I shall set the dimensions of my magazine at 8.27 × 11.69 inches (A4) this is the
generic size of a magazine within the industry so in order to decrease the simplicity of the
manufacturing of the magazine.

Magazine ideas: Mind map
Magazine ideas
Masthead
Frequency
Colour scheme
-Focus
-Notoriety
-Conclave
-Session
Types of
images Brand identity
The list of names presented to
the left of this text presents four
names which I came up with as a
concept for my second
magazine. The chosen and
arguably most effective
masthead which I have chosen is
bolded, “Session”
-Red
-Black
-Grey
My second magazine will be released on a monthly calendar as this is the
way Vibe used to be released before the business received major funding cut
backs meaning they couldn’t publish as many copies. My magazine would also
be released monthly as it would mean that the writers and editors would
have enough time to be able to produce enough content that would absorb a
lot of the readers time; therefore producing value for money. Moreover the
magazine would also be released monthly as there isn’t always enough music
news to cover each week, especially if the magazine is only focused around
one genre.
Types of images on the front would
include current collaborations and artists.
It could also potentially present images of
recent festivals and album covers. The
types of images would be of a mid shot/
close up shot; the images used would take
up a large majority of the front cover,
most likely around 75% of the cover. I
would deliberately do this to increase the
star appeal meaning that the magazine
would again attention in shops.
Bright bold colours will be used on the cover of each issue meaning that
the reader will instantly be able to identify the magazine, thereby
making it memorable. Also much like popular magazines in the industry
such as Vibe and NME on the front cover of each issue will be the use of
a limit of three colours; this means that the bran is easily recognisable
due to the stand out house styles. Moreover the masthead and
conventions will be of a similar font and size making it more appealing
for readers.

Graphic layout: Front cover
c
Cover lines
Some Black
Some Red
SESSION (Masthead)
Strapline
Competi
tions
Red
BlackMain image
Main Headline
Grey
Background
Price and
Barcode
Promotions and News
SESSION (Masthead)
Strapline
Cover lines
Some Black
Some Red
Cover lines
Some Black
Some Red
Main
image
Main Headline
Price
and
Barcode
Promotions/Competitions/Advertis
ements

Graphic layout: DPS
MastheadHeadline
Image
Quote
Drop
Capital
Text Text Text

Graphic layout: DPS
Text Text
Pull Quote
(Main attraction)
Masthead
Album cover
Main
image

House style
Colour Scheme:
The three main colours that will be used in this magazine will be white, grey and red; although
this is a very similar house style to Session this will be useful in making the stars stand out. This
will be a useful tool as the three colours work conjunctively to enable the main image to stand
out.
Font:
The chosen font for Verve is called ‘Above demo’ this is taken from an artist listed on Dafont. I
chose this because I believe that this font style is very unique as it has distinctive accents on the
letters ‘E’ and ‘R.’ This is significant because I believe this makes the fonts style stand out as it
would be clearly notable by a potential consumer in a the shops; this is because of the letter
spacing that makes it look eye catching. This font also has the potential to look along the lines of
the Vibe masthead font which is wide a bold; although Above Demo is slightly slimmer it will still
have a similar eye catching effect.
Social Media:
Verve will be in a synergetic relationship with social media websites so that it will be able to
become a well established and well publicised business. Social media is the perfect way for Verve
to become a popular brand as it has no cost to set up it simply requires frequent updates.

Production plan insight
The purpose of the production plan is to organize the weeks that lead up to the release of the
magazine. This is an important stage as it means that there will be no components missing from the
magazine on it’s release. The production plan covers all bases meaning that there are no issues with
product on it’s release. This provides the producers of the magazine with the peace of mind that their
product is complete and of high quality since it has the ability to be one of the top market contenders
in the genre.

Calendar Events
In terms of the date of the release of my magazine there is generally no issues in
terms of events that are undergoing which could cause any issues with the release of
my first ever issue. The only potential problem that good be found is that leading up to
the release on June 1st employees may be required to work during the weekend to
ensure that the final release of the magazine is seamless and problem free leading up
to the point of printing and distribution. My magazine is being released on June 1st the
week day falling upon a Wednesday which arguably isn’t the best day for the magazine
to be released as the fast majority of my readership will be at school and will be
working. However this means that by the time potential readers go to buy the issue
later that week it will be there waiting for them on the shop floor.
In terms of the month of release this is the optimum time to release the magazine as it
is being released just as the school holidays are about to begin meaning that people
are out of the school and parents and young people are more likely to take time off
work due to the nice weather to allow them go shopping to purchase a copy of their
magazine.

Equipment a cost
When a consumer purchases a copy of their favorite magazine, or maybe they are adventuring into a
new genre they will typically not cast any thoughts towards the costs that are involved in producing a
single copy of that product. The first and ultimately necessary component in order to be able to create
a successful magazine is via the office space. Multinational businesses such as Apple spend millions of
dollars each year in order to fund numerous stores and office spaces across the globe. When
researching I identified I looked into the local office spaces available in my local area, Epsom. I first
looked at a location in the centre of Epsom, City Skylines under their features tab it was made clear
these office spaces are very equip and fit for purpose, thus justifying the costs which I ventured on to
discover. The features included, Wi-Fi access; fully furnished working spaces; 24 hour access; kitchen
facilities; storage and showers. The price to rent an office space which is suitable for the number of
employees which I have under my institution is, £350 per person in this case employee, per month. So
since I would be employing 40 business attributes this would come to £14,000, resulting in a total cost
of £168,000 per year, simply for a place for the employees to work. The next cost which has to be
covered when setting up a magazine business is the cost of the systems which workers will be using.
Due to the versatility and widely optimized system I have chosen to purchase Macintosh systems for all
employees. Since many of the workers will have to collaboratively work especially writers and
designers the widescreen from the 27” inch iMACs will be a perfect match. To purchase 40 of these it
will lead to a cost of £1,749.00 per unit, totalling to £69,960 for all systems to equip all workers. Next
we have to take into account the cost of the software that will need to be installed onto the systems in
order for the employees to complete their tasks. Firstly fundamental software such as Microsoft Word
and PowerPoint will not be necessary as Apple has formulated their own iterations of this software.
Source: http://www.cityskyline.co.uk/epsom/
https://propertylink.estatesgazette.com/property-details/6035627-ashley-avenue-epsom-kt18-5ad
http://www.apple.com/uk/shop/buy-mac/imac?cid=oas-emeia-domains-apple.co.uk

Equipment a cost (continued)
So evidently this leaves the creative forms of software via Adobe programs;
notably the main form of software which I will require will be the likes of
Photoshop for the production of my magazine front cover and the editing of all
images used within the pages included in the magazine itself. Moreover I will
require the likes of Fireworks to be able to create my own graphical elements
from scratch; on-top of this the next program which I will require as a base line
will be Adobe In-Design. This is a program which is highly optimised towards
organising and graphically displaying the magazine in the most visual desirable
way possible. Research has revealed how the cheapest way to gain access to
these programs is to purchase an Adobe Cloud package, this is because whilst
the cost is extremely high it grants access to 20+ programs. The screenshot
below identifies how this bundle will cost a sum of £45.73 per month per
system; notably if I total this up to cover all of the employees it will cost
£1,829.20 per month which annually rounds to £21,9590.40. Whilst this appears
to be an astronomical fee, this is essentially the fundamentals of the business as
we are based are relying on the subscription that Adobe provides. The next
piece of equipment that will be pivotal in producing a successful magazine with
high quality will be DSLR cameras. This will cost £649.00 per unit as we will be
purchasing two for our early established business, on-top the of this I will be
purchasing the lens demonstrated in the screenshot below. The rest of the
smaller less important items will be included in the summary table on the next
slide which identifies all of the costs that have been expended.
Source: https://creative.adobe.com/plans
http://www.jessops.com/online.store/categories/products/nikon/d7100-digital-slr-body-88944/show.html
http://www.jessops.com/online.store/categories/products/nikon/af-s-35mm-f-1-8g-dx-76070/show.html

Equipment a cost summary table
Item Cost
Office space (per month) £14,000
40x27” inch IMACS £69,960
All 20 Adobe creative programs £1,829.20 per month
DSLR Camera x2 £649.00
Lighting Equipment x2 £161.98
Corner Desks x40 £1,559.70
Chairs x40 £1,649.70

Staff and cost
Staff position Salary
Publisher £55,000
Editor £55,000
Journalist £18,000
Writers £25,000
Photographers £15,000
Marketing £22,000
Finance £35,000
Design £28,000
Human Resources £16,000
Due to my magazine being a
start-up business which is in it’s
primitive stages I have
determined tot try to cut costs
in terms of salaries by
employing predominantly
apprenticed workers. Notably
these salaries range from
£15,000 to around £20,000 as
they are still being trained and
are not yet skilled enough to
receive a high degree of
income. In terms of the way
that I decided to employ
Different levels of skilled individuals, the reason being was due to the nature of those jobs. Notably I spent
a considerable amount on the two superior roles in magazine production; this being the publisher and the
editor for my magazine. The reason I did this was to ensure that they can be strong managerial leaders in
order to keep the new apprenticed individuals in line and on track with their tasks. Also the jobs such as
design and journalism does not require a great degree of high and these are highly diverse jobs which
many people are capable of doing this is why I priced the salary in this manner.
Source: http://www.payscale.com/research/UK/Job=Graphic_Designer/Salary
http://www.forbes.com/sites/booked/2011/08/18/the-lives-and-salaries-of-magazine-and-book-editors-4/#7c7d62967806

Printing
The reason that I decided to save on a proportion of
the spending in terms of employing workers was due
to the vast amount of cost that it requires to print the
20,000 copies which I have decided to create. The
first screenshot demonstrates the quote which was
obtained from Print24 as they suggested that their
fee would cost precisely £9,836,72 to print the 60
copies of designs that I created in the above slides.
Next I decided to visit a different site to identify how
the costs would fluctuate if I purchase the exact same
specification; this is displayed in the screenshot
underneath the Print24 image, on the right. The next
site which after continuing my research was a site
named Mixam, here I was able to select the same
settings as I did on the previous site however the cost
came to £10,356 as their best and final quote.
Although this is considerably higher than the original
site and would not be possible to spent this slight
jump at this point in time as profits begin to increase
due to a rise in terms of the popularity of the
magazine I will be able to invest in higher quality
printing a time goes on.
Source:
https://print24.com/uk/
https://mixam.co.uk/magazines

Advertising revenue
The screenshot presented on the right is taken from the Mixmag
press pack which I investigated as my first magazine. Since I am
unable to find the press pack for Vibe magazine readily available I
will base my figures around this template. Since Mixmag is from an
alternative genre I will slightly increase the value s of the double
page spreads as the market of Vibe and XXL is considerably wider.
The rates which a company is bold enough to claim as a causable
figure is purely based upon the audience upon which they have.
The reason that I have set the rates I have is due to the potential
audience that my magazine would be reaching. As my magazine
progressed the chances are that I would be increasing the costs of
pages, especially the advertisements as this would be considerably
low considering that readership that it would be reaching. Since I
will be aiming to obtain 10 full pages of advertisements on each of
the issues that are produced; this will mean that I will obtain
£65,000 (assuming that the advertisements included are only
single pages, however the likelihood is that advertisers will opt to
go for a double page spread as it is a better deal.) The reason that I
am making the advertisements pages considerably more expensive
is because they will be diverting attention away from my platform
and product towards another for their own economic gain, so this
has to come at some cost. On top of the base line £65,000 which I
can expect to make I would also expect to see an increase on-top
of this as I would also include adverts on the front cover, rear
page, contents page and small advertisements to fill pages that are
lacking in content or only require a small space.
Source: http://mixmag.net/page/advertisers-media-pack/
Rates:
Generic display
Single page: £6,500
Double page: £10,000
Half page: £2500
Advertisements:
Single page: £9,000
Double page: £14,000
Half page: £3500
Front cover: £10,000
Rear page: £9,000
Contents page: £8,500

Profit and loss breakdown
Since this is the first magazine that my business will have created I will
evidently be loosing out on income due to the amount that I have to
invest to get started. Notably as time progresses I will have the ability to
reach out to a much wider audience in order to obtain greater
readership and profit. However at this current point in time I have spent
rather a lot; firstly my business will be spending £14,000 each month of
on office space with enough room for 40 employees to be working on
the magazine at any given time. Next we have to include the fee that
was spend on the computer systems, this totals to £68,000 which is
close to the top of the range system spec of the Macintosh product
range ensuring that the systems will be capable of effectively running
numerous editing programs at the same time. Next the cost of Adobe
systems has to be implemented into total cost; this comes to £1,829.20
per month including access to all 20 adobe programs for all employees.
Next it has to be considered that there is a cost of exactly £9,836,72 to
print 20,000 copies of the magazine which has 60 pages. This is a rather
large cost to be taken into consideration; however on-top of this there is
a rather large cost which is typically overlooked, this being the
distribution cost that ends with the product actually being delivered to
the correct high street stores.

Magazine two
that in termsof production and nostalgiathe
tour will not disappoint.Just over thelast
two yearswehave seen arisein thequality
of ef ectsused on tour in variousdif erent
genressuch asEDM and I believethat the
standard to work will betranslating over to
the Hip-Hop genrevery soon.
So you talk about thebusy and frenzied life
touring life styleover thelast 18 months,do
you ever have any sparetimewhen away?
Fortunately I do,when on tour during the
day I am only at theevent location around
4hoursbeforewego lifefor sound checks
and technical tests.All the other timespent
in thevariouslocationsI got to travel to was
spend exploring and enjoying the location.
It also helpsthat ever sinceI wasakid I
desired to travel theworld and meet new
people and discover amazing place and that
isexactly what I havebeen blessed to be
ableto do.
Do you have any plansto expand thebrand
you havebeen building over thelast 5-6
years?
Yesalarge inspiration of mineisthework
of KanyeWest and how heef ectively used
hispublicstatusastheback boneand main
catalyst in order to drive hisclothing brand
forward.I have strong hopesand desires
to be able to do the same;I feel asthough
Kanyehasfound agap in the premium cloth-
ing market for customersand fansto wear
anew styleof Hip-Hop orientated clothing.
“Theclothing brand that
I havebeen working
on will beon salein the
thef rst tour datethat
occursin just under a
month in NYC”Manhattan.So this
isavery exciting timefor me.
I can imagine,in termsof you upcoming tour
can weexpect to see any special appear-
ances?
I havesomeplansup my sleevesI intend to
reveal when the timeisright.
Can you giveusany hinter asto who they
may be?
I’m not allowed to say much but I can tell you
that theseareartiststhat I have worked
with for asubstantial number of yearsand
havecreated outstanding relationships
with.Therearearange of artiststhat have
agreed to cometo avariety of dif erent
Thank you for W metake up someof your
timehow areyou today?
I’m great thank you for having mehere;it’s
alwaysapleasure to reach out to you and
all the readers. I gather all iswell with you
also?
Yesit’snot everyday wehave aworld wide
star such asyourself in the building,today is
one of thegood days… So wheredo westart,
you have recently released your third album,
talk to meabout that.
Well it hasbeen in themaking for about 18
months,it isoneof those albumsthat have
almost entirely been created on theroad.
Asduring thistimeI wastouring with Kanye
West and I also made secret appearances
with the likesof Lil Wayneand Dr Dre and se-
cret toursand shows.Thereforethisalbum is
very personal to me,it isabout megrowing
up ayoung child and learning thewaysof the
streetsand how to livealone.
Thesuccessof the album rocketed to the
top of the chartswithin hoursof therelease,
how doesthismakeyou feel?
Honestly it issomething that I didn’t deem to
bepossible,10 or 15yearsago peoplewere
beginning to feel that theHip-Hop industry
wasbeginning to takedip in termsof fans
and thedesire to makemusic.But asan art-
ist that hasgrown up with musicand Hip-Hop
asafocusin my life it meansalot to realize
thegenreisnot loosing interest but instead
gaining.Theyounger generation appearsto
enjoy thisfresh new taste of Hip-Hop more
than expected and it meansalot it ishon-
estly overwhelming.
I hear that you havejust released thetour
datesacrossAmerica;I see that alarge
amount of fansfrom European and Asian
regionsareconcerned that dateswill not
beadded to aplacenear them.Do you have
anything planned?
Thedatesin American werereleased for
statessuch asNew York,Chicago,Nash-
villeand Miami;in each stateI will bedoing
around 4 gigsaweek in variouslocations,
then I will jet of to my next destination.So
thetour buswill never really stop moving.In
termsof expanding datesfor Europeit isa
hugefocuson my mind and I havebeen or-
ganizing it since thereleaseof thisalbum,so
yestour dateswill be released very shortly.
Obviously thisisthesecond tour that you will
berunning,isthereanything that you plan to
do dif erently thistime?
Well my own personal tour hasn’t happened
sincearound 2011asI havebeen travelling a
lot with other artists,however I can assure
showsensuring that each show isamazing
but in avery dif erent way.Each live shows
will be exclusiveto the town or venue that it
isbeing played in to ensurethat the show is
dif erent to anything that peoplehave seen
before.Theartiststhat I havereached out
to anotoriousfor having created some of
themost exhilarating performancesover the
last decade,so let’sjust say thefanswill be
in for atreat.
In termsof cover actson within the live
showshaveyou handled who the guest per-
formancesare,or wasthisan element you
left to your production company?
I havepersonally chosen each of theacts
that will becoming with meon tour because
I believe heavily about building momentum
and hypethroughout the show before I come
on stage.AsHip-Hop isnot only my career
and my occupation it isalso my main pas-
sion in life,an aspect which I heavily enjoy
communication about it to othersequally
aspassionate asmyself about theculture
of Hip-Hop.So in order for meto bedoing
my job properly I must giveyoung talent
theopportunity to pump lifeinto thegenre.
So theartiststhat will be performing are
handpicked in order to generatehypefor
theaudience.
So you have discussed the over thelast 5
yearsyou have been on tour alot,if you had
to choose your favorite destination to go on
tour,wherewould it be?
It would haveto be Miami ever sinceI wasa
kid I haveloved musicfestivalsand parties
and thiswasextremely up my alley,every
timeI visit thereit isanew experiencewhere
I feel atremendousfeeling of self-worth.
Miami isef ectively thestate peoplevisit
to party into tomorrow,every time I have
visited my musichavereceived an amazing
response.I try to visit several timesayear
asI simply cannot get enough of that place,
and theweather isniceso that isalwaysan
added bonus.
So after your tour what areyour plansfor
thefuture?
After my tour I plan to settledown and build
ahome for my family and my dogs;I am into
interior design so I will spend agreat deal
of time designing my own home.However
working will not stop,musicisnot only my
occupation but my passion so I will still be
working on new musicwhilst spending time
with my family.
“Musicisnot only my occupation but my passion”
VERVE.COMPAGE11VERVE.COM PAGE10
Credits
Oliver Kearsey
Tom Brokes
W
emanaged to catch up with the up and coming Hip-Hop star,Oliver
Kearsey heishere to talk about hisnew music,tour and potential cloth-
ing brand....

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