Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Unit 13 lo2
1.
2. Magazine ideas: Mind map
Magazine ideas
Masthead
Frequency
Colour scheme
-Diffracted
-Zeal
-Aura
-Verve
Images
Brand identity
-Red
-Black
-White
Types of images on the front would
include current collaborations and artists.
It could also potentially present images of
recent festivals and album covers. The
types of images would be of a mid shot/
close up shot; the images used would take
up a large majority of the front cover,
most likely around 75% of the cover. I
would deliberately do this to increase the
star appeal meaning that the magazine
would again attention in shops.
My first magazine will be released on a monthly calendar as this is the way
Vibe used to be released before the business received major funding cut
backs meaning they couldn’t publish as many copies. My magazine would also
be released monthly as it would mean that the writers and editors would
have enough time to be able to produce enough content that would absorb a
lot of the readers time; therefore producing value for money. Moreover the
magazine would also be released monthly as there isn’t always enough music
news to cover each week, especially if the magazine is only focused around
one genre.
Bright bold colours will be used on the cover of each issue meaning that
the reader will instantly be able to identify the magazine, thereby
making it memorable. Also much like popular magazines in the industry
such as Vibe and NME on the front cover of each issue will be the use of
a limit of three colours; this means that the bran is easily recognisable
due to the stand out house styles. Moreover the masthead and
conventions will be of a similar font and size making it more appealing
for readers.
The list of names presented to
the left of this text presents four
names which I came up with as a
concept for my first magazine.
The chosen and arguably most
effective masthead which I have
chosen is bolded, “Verve”
3. Magazine ideas: Mind map
Magazine ideas
Masthead
Frequency
Colour scheme
-Focus
-Notoriety
-Conclave
-Session
Types of
images Brand identity
The list of names presented to
the left of this text presents four
names which I came up with as a
concept for my second
magazine. The chosen and
arguably most effective
masthead which I have chosen is
bolded, “Session”
-Red
-Black
-Grey
My second magazine will be released on a monthly calendar as this is the
way Vibe used to be released before the business received major funding cut
backs meaning they couldn’t publish as many copies. My magazine would also
be released monthly as it would mean that the writers and editors would
have enough time to be able to produce enough content that would absorb a
lot of the readers time; therefore producing value for money. Moreover the
magazine would also be released monthly as there isn’t always enough music
news to cover each week, especially if the magazine is only focused around
one genre.
Types of images on the front would
include current collaborations and artists.
It could also potentially present images of
recent festivals and album covers. The
types of images would be of a mid shot/
close up shot; the images used would take
up a large majority of the front cover,
most likely around 75% of the cover. I
would deliberately do this to increase the
star appeal meaning that the magazine
would again attention in shops.
Bright bold colours will be used on the cover of each issue meaning that
the reader will instantly be able to identify the magazine, thereby
making it memorable. Also much like popular magazines in the industry
such as Vibe and NME on the front cover of each issue will be the use of
a limit of three colours; this means that the bran is easily recognisable
due to the stand out house styles. Moreover the masthead and
conventions will be of a similar font and size making it more appealing
for readers.
5. Front cover analysis
House style: The main colours used on this
particular front cover are red, black, grey
and white. This is significant as the
connotations of these colours are
associated with rap and hip-hop. These
chosen colours are picked in conjunction
with Eminem, this is because it highlight
how he is the main attraction of the front
cover through Richard Dyer’s star appeal.
Main image: The main image presents
Eminem, it is evidently clear that he is the
main attraction of the front cover. This is
clear because he completely stands out
from the page; this is made possible by the
colour choice which projects the
noticeability of the star. This is an major
and pivotal feature of the front cover
because Eminem is one of the most
successful artists across any genre within
the 21st century as he has sold millions
records. This means that readers will feel
far more inclined to pick up the magazine
as they are excited by noticing a major star
on the front cover. In addition the front
cover clearly indicates the genre due to the
fierce, borderline aggressive posture of
Eminem; this clearly demonstrates to
readers that the magazine is of the Rap
genre.
Font: The font is a clean crisp stylish element
of text which allows consumers to identify
the magazine in shops. This is further made
easier by the sans serif font, this means that
the characters used in the word vibe are
easier to identify as they have clean edges.
This in turn makes the magazine stand out
because it is noticeable and evidently
different to other magazines.
Main cover line: The main cover line reads
“Eminem comes clean” this insinuates that
the widely recognised star will be revealing
exclusive information to the readers of Vibe.
This therefore acts as an incentive for
readers to purchase this particular issue of
vibe. This cover line perfectly ties in with the
main image as the posture of Eminem in the
image indicates that he may be hiding
something, therefore prompting the
consumers to purchase the magazine in
order to reveal this secret.
Strapline: The piece of text at the top of the magazine reads
“Busta Rhymes- DIMX-ODB-Cash Money-Puff Daddy” This
connotes how the editors of vibe are informing the readers of
what else they can discover in the magazine.
Masthead: The masthead which reads
“Vibe” combines two of the colours used
throughout the house style of the front
cover. The masthead involves both black and
red in a form of gradient; this is effective
because much like the colour scheme it adds
to the general sense that the magazine is
aimed at rap and hip-hop readers.
6. Inspiration
Main image: The main image which covers 50% of the
double page spread presents an image of Wiz Kalifa. The
image is in the form of a head shot that covers the entire
first page. The artist has a rebellious facial expression;
additionally the fact that he is blowing out smoke connotes
solely how the artists has ‘swag.’ This is evident because
the artist is well known so therefore people will instantly
recognize who he is; therefore he does not need to pose for
a photo like a typical person would as he is incredibly well
known in the music industry. The main image clearly links
to the articles which reads “How High.”
The main headline which reads “How High’
reveals a double meaning; the first being the
literal understanding which is that Wiz Kalifa is
‘high’ due to drug use. However the other
understanding is that the headline could
represent how high can he achieve in his
career; this is useful because it demonstrates
how the reader can be instantly engaged by
the double page spread as they are thinking
about the article.
The strapline which reads ‘WK’ is similar to
the main image, in that it takes up a large
amount of the page in order to attract the
readers attention. The page is also attractive
for readers because the colour scheme for
the strapline matches the colours on the
fashion that the artist is wearing. This
indicates that the magazine is simplistic yet
stylish, thereby appealing to readers.
Here you have the main body
of text; the font is in black
colouring, this is because the
writers want to information
and article to be easy to
access for readers. The first
letter of the text uses a drop
capital, this is significant
because it prompts the reader
as to where they should start
reading.
The caption which is presented
below the main image supports the
main headline of the magazine; this is
because it gives the reader a short
overview of what the article will
cover. Additionally the caption also
has the same colour scheme and
consistent house style of the rest of
the double page spread.
The name of the writer and
photographer is situated below the
caption giving them credit.
7. Font Styles
Verve
Session
Editio
n
Font sites used:
-http://www.fontspace.com/herofonts/above-demo
-http://www.dafont.com
Above demo Renogare Sansation
Bebas Kai Motion Control Neue Raspoutine Bambi
8. Now that I have conducted research into my chosen font styles I have now chosen which two
fonts styles I will be using for my magazine designs. Both of the two fonts demonstrated above
are front Dafont.com this is because I am able to easily download these onto my computer
system. This is necessary because I need to be able to install them onto Photoshop in order to
include in them on my front cover and double page spread that I will be creating.
The chosen font for Verve is called ‘Above demo’ this is taken from an artist listed on Dafont. I
chose this because I believe that this font style is very unique as it has distinctive accents on the
letters ‘E’ and ‘R.’ This is significant because I believe this makes the fonts style stand out as it
would be clearly notable by a potential consumer in a the shops; this is because of the letter
spacing that makes it look eye catching.
Secondly the font chosen for the Session magazine is called, Motion Control Neue; this is also
taken from Dafont.com for the same reasons noted above. I choose this font style over all of the
other choices because the font style by default comes in capitals. This enables the magazine to
stand out as the text looks bulky; this is effective as it makes it eye catching the masthead at the
top of the front cover will be one of the main attractions. Moreover this font style looks as
though it is a similar match to those of Vibe and NME because of the wide styled font.
Font Styles Final
9. Repeat intentions
In order to ensure that my magazine is able to maintain a spot in the current market I will make
sure that my magazine is clearly most appealing for it’s readership but also I will make sure that it
isn’t too different. Steve Neale created the Genre theory; this is the idea that the audience should
be able to infer the narrative and storyline of the content they are reading. Neale highlights that
difference is effectively the economy of genre, meaning that it is a potent element of the
magazine to ensure that the product is successful.
Much like the front cover of Vibe I will ensure that the masthead of my magazine is cover by the
main image; this is the main element that I will repeat (Steve Neale-1980) from Vibe as it makes a
bold statement about the magazine as an overview. This is important because the use of Star
appeal will instantly attract the attention of potential consumers.
The screenshot to the right demonstrates some of the headlines and stories
that will feature in the magazine. I will keep this the same in my magazine.
This is because it is a simplistic layout that means the reader it clear about
where they can look for information. The main thing that I will make different
from my magazine is including a different house style of three similar colours
but in different gradients and styles.
12. Session Mood board summary
Session: The first magazine, Session is based around fashion and news within the Hip-Hop culture.
Three of the most significant images are implemented below. The first image is an image demonstrating
super cars. This is an evocative image as it demonstrates that Session will be covering the life styles that
the stars within the culture of Hip-Hop live. The second image presents Wiz Khalifa stood in a rather
dominant and arrogant position. This demonstrates that Session will cover the day to day lives of the
biggest stars on the planet; this includes Wiz Khalifa who has a renowned reputation for being one the
largest stars in the industry and within the genre. The third image demonstrates the roots of the Hip-
Hop culture and where it began, on the streets. This would enable the magazine to appeal to a wider
range of people as older potential consumers would be more captivated by an image that they would
have seen when they were growing up than an image from todays modern Hip-Hop culture. This is an
important aspect as it means that the magazine has a wider audience group as it would appeal to a
greater range of people. The final image is potentially the most relatable aspect of this particular mood
board; this is because the term “Advisory” means that the lyrics and terminology used by artists and
personalities within the industry should not be taken lightly. This image also suggests that the lyrics
within the Hip-Hop culture are relatable to a vast range of people demonstrating that Hip-Hop is for all.
13. Verve: The second magazine, Verve is based around the pure music aspect of Hip-Hop;
the magazine will cover the latest albums to drop in the genre along with coverage of
the latest festivals and pure music aspects. The first image demonstrates a rapper
performing life; however the identity of this rapper is irrelevant. The aspect of this
image that is important is the fact that the artist is formulating a bond with the
audience in order to build rapport. This demonstrates that Verve enables the reader to
feel included and important when reading the magazine; allowing them to feel as
though they are part of the Hip-Hop culture. The second image simulates a similar
meaning to the first as it highlights how the magazine focuses on the pure music
aspects of the culture. Verve will cover the latest festivals and concerts enabling
readers to be updated with the latest, highest rated music. The following two images
present Kanye West’s Album and Drake’s latest Album. Both of these images depict
that the magazine will cover the latest content within the industry as these are
currently extremely popular albums. This indicates that Verve will ensure to keep
readers up to date with the latest music under the culture.
Verve Mood board summary
14. Summary of ideas:
Session:
My first magazine design, Session is a magazine which is based around the Hip-Hop culture. This magazine
focuses around news, fashion and drama of the genre. The magazine will cover the latest trends and premium
clothing items released by stars which are huge in the Hip-Hop industry at the current time. The magazine will
also cover the lifestyle of those in the the industry; this will attract social climbers who desire to life their lives
in a very similar way to the stars. The three main colours that will be used in my magazine will be grey, black
and red; these will be used as the generic house style throughout my magazine. However as each issue is
different the magazine may appear differently as the colours will be adapted to fit the main focus of the articles
inside; the means the magazine could fluctuate due to the star presented on the front, or the content. The
genre of my magazine is based around the culture and day to day life of Hip-Hop; this genre has rapidly
becoming more popular with the younger generation. The definition of session reads, “a period devoted to a
particular activity.” This is relatable to the Hip-Hop genre as readers will be able to understand the latest trends
and hot elements of the vastly popular culture. The cost of a Vibe issue is set as $5.99; so in order to ensure
that my magazine maximizes the potential revenue income I will set the price of my magazine at £5. This has
the potential to attract a greater amount of readership as the product is cheaper thereby appealing to a wider
audience. The magazine size will be the same as Vibe which is (8.27 × 11.69 inches) or A4. This is the size a
typical magazine so therefore I will keep this aspect the same as others in order to ensure that the magazine is
new, fresh and stylish but not completely different and ludicrous.
15. Summary for ideas
The second magazine that I will be producing is named “Verve” much like the first magazine this
will cover aspects of the Hip-Hop culture. Unlike the first magazine this product will cover the
main aspect of Hip-Hop, this being the music side to the culture. Therefore this magazine will
include articles about the latest releases in the way of singles and recent albums. On top of this
the magazine will cover interviews and articles and about the latest news and drama within the
genre. The three main colours that will be used in this magazine will be white black and red;
although this is a very similar house style to Session this will be useful in making the stars stand
out. This will be a useful tool as the three colours work conjunctively to enable the main image to
stand out. The definition of the term “Verve” reads “vigor and spirit or enthusiasm,” this indicates
that after reading Verve readers will be full of life and enthusiasm that they will be able to
implement in their own lives. The price much like Session will be £5.00 in order to compete with
rival magazines in the industry such as Vibe and NME. Verve will be released on a monthly basis
to ensure that readers can identify the date when they can expect the magazine to be out each
month. Similarly I shall set the dimensions of my magazine at 8.27 × 11.69 inches (A4) this is the
generic size of a magazine within the industry so in order to decrease the simplicity of the
manufacturing of the magazine.
16. Audience Theories: Katz
Uses and Gratifications
Theory
Kat’z theory is a popular medium for understanding mass communication; the theory focuses on
the consumer or the readership instead of the actual message itself. This theory is useful as it
assumes that readers are not passive readers but instead they take an active role of interpreting
or integrating the media into their own lives. Moreover the theory outlines that the readers are
responsible for choosing the correct media in order to fit their needs, this means that readers can
access information that is useful and enables them to benefit from what they have read in some
way. When a reader actively looks for media to consume they are typically seeking for it in order
to gratify a need, an example of this is in social situations people may feel more confident and
knowledgeable after having read the media. Kat’z theory highlights four way a reader will
respond to the product; the first is diversion, this means that the media that readers are
consuming acts as a form of escapism from their everyday life. This is because readers are able to
escape from their lives by absorbing information about stars in the media. The next of the four
ways is personal relationships, this is the idea that readers feel that after reading a source of
information readers feel as though they can relate and feel like they personally know and
understand the celebrity concerned. Magazines are able to do this through the use of rhetorical
questions and direct address. The penultimate form of reader response is personal identity; this
is the idea that magazines give readers information about themselves. An example of this would
be reading about a style of music and the searching it up online, thereby discovering a new genre
of music that you enjoy. The final form of readers response is Surveillance
Source:http://www.slideshare.net/ernest16/blumler-and-katz
17. Audience theories: John
Hartley
The Hartley classification
The Harley classification contains 7 categories in order to identify the audience of a magazine. Examples
of this includes: Self, gender, age group, class, ethnicity, family and nation. This theory is useful as it
enables media analysts to be able to place a particular form of media or product content in a specific
industry or genre. A popular and notorious quotation from Hartley reads “Genre’s are agents of
ideological closure; they limit the meaning potential of a given text.”
Factors which categorize a media product:
Gender: For Vibe I would suggest that the gender that the product would appeal to is mainly men, this
is due to the house styles implemented in the magazine. Moreover the layout and language used in the
magazine suggests that the magazine would appeal to young men.
Age-group: The age group you would expect for Vibe to range from would be from 15-25; this is
because this is the age range of people who would be attracted to the style of magazine. This is because
of the eye catching bubble style font used conjunctively with bright contrasting colours in order to
attract the audiences attention.
Class: The class that I would expect to be purchasing Vibe would be those in E (The lowest level of
worker) ranging up to C1 (Junior managers or administrative positions. ) This is because the type of
music being presented in the product would likely only appeal to those in the younger generation as the
music is new and current.
Ethnicity: My personal opinion on this sub category would be that the magazine would appeal to almost
any ethnicity; this is because the type of music covered in Vibe has no cultural or religious links meaning
that it is open for anybody to listen to.
18. Audience theories: Maslow’s
Hierarchy of needs
Maslow’s theory is centred around the idea that there are four categories which readers can place themselves
under. The main idea is that when a reader consumes the information presented in the product they are
prompted to act in a certain way. This can include, social climbers, Caregivers, Explorers and Survivors.
Social Climbers: This is where the audience reads the magazine in order to attempt to improve their social
status and improve their social recognition. In order for a reader to this they must adopt a certain aspect that
the magazine covers. For example if the magazine is covering information about a new clothing line from an
artist then the reader may purchase this fashion, this would make them a social climber.
Caregivers: This is where the reader beings to feel an intermit connection with the stars or personal concerned
in the article. The reader may be prompted to feel sorry for the person concerned meaning that they make a
bond.
Explorers: This type of reader is driven by social change in that they are willing to change and adapt their lives
in order to make it similar to an experience discovered in my magazines.
Survivors: These are the types of readers who spot a stand out article of the shop’s shelves and purchase it in
order to find out what happens to the story and to those concerned.
I would suggest that readers of Vibe would fall under the Social climbers
category. This is because by reading the magazine consumers would be driven to
adapt their individual lifestyle in order to include themselves in the recent
trends. Moreover the audience would also read this would absorb information
about the latest festivals and trends therefore prompting them to adapt their
way of living to be more interconnected with current trends.
19. Psychographics
Psychographics: This is a way of segmenting the market into groups based on social class, lifestyle
and personality. This is based on the assumption that particular products and purchases will
reflect that consumers characteristics and patterns of living.
The below image demonstrates the table of the seven different categories under psychographics:
The target audience for Vibe is between
16-25 year olds; this is because Vibe mainly
covers current artists and music
conventions. This would appeal to young
adults as they have the funds to attend
what is being presented in the magazine.
Next the Vibe would predominantly aim to
attract attention to young white males;
however they do not restrict themselves to
any form of ethnicity. Moreover Vibe
predominantly covers festivals and events
in the UK meaning that their readership
may be subjective to British citizens.
However Vibe has expanded to cover some
foreign festivals meaning that they expand
their readership worldwide.
20. Form and style
My magazine will adopt a similar style to Vibe magazine; this is because the cover
story will be using a simplistic colour scheme of black and white. This will stand out
because of the use of a red that will ensure that all of the colours stand out. This will
have bold font to make emphasize and make it clear to potential readers and
consumers what the main focus of the magazine is. The barcode will be located in the
bottom right of the magazine; this is because it isn’t the main focus of the magazine
therefore it shouldn’t be very large or take up much space. The price will be situated
above the barcode as it is in many of the top magazines in the industry; this shall be
kept the same as there is no real reason to change the location of this element. Next,
lots of the top magazines design the front cover so the main image overlaps the
bottom part of the masthead. This is effective because it means that the main focus is
apon the star on the cover, in turn attracting attention to the front cover. The sub-
stories will be presented in the same colour scheme and the same effect still in a bold
form. However the size of the font for these elements will be smaller as they are not
the main attraction. Advertisements and promotions will be placed at the bottom to
the left of the barcode as they are still an important element, however they are not
the main focus. Competitions will be located to left and right of the main image in a
similar size and style font to the sub-stories.
25. Graphic layout: Front cover
c
Cover lines
Some Black
Some Red
SESSION (Masthead)
Strapline
Competi
tions
Red
BlackMain image
Main Headline
Grey
Background
Price and
Barcode
Promotions and News
SESSION (Masthead)
Strapline
Cover lines
Some Black
Some Red
Cover lines
Some Black
Some Red
Main
image
Main Headline
Price
and
Barcode
Promotions/Competitions/Advertis
ements
27. Graphic layout: DPS
Text Text
Pull Quote
(Main attraction)
Page number/ Small masthead Page number/ small masthead
Masthead
Album cover
Main
image
28. Graphic layout: Front cover
Masthead (Verve)
Strapline (In black font)
Main Headline (In red)
Cover
lines
Some
Black
Some Red
Cover
lines
Black
Red
Price and
Barcode
Promotions and News
Masthead (Verve)
Price and
Barcode
Main Headline
Main
image
Cover lines
Some Black
Some Red
Cover
lines
Black
Red
29. Graphic layout: DPS
TextTextDrop
Capital
Page number/ Small masthead Page number/ small masthead
QuotesName of writer/
Photographer
Competition/ promotion
Artists:
Name/Logo
/ Festival or
place
Main imageMain headline
Subtitle
31. Front cover, final
The two images presented below demonstrate my chosen hand drawn draft and and
graphic design. Much like my chosen DPS the chosen front cover is inspiration from a
popular Eminem front cover for Vibe. The reason that the front cover was so popular
was because of the contrast of colours; the use of a white background completely
contrasted with the artist’s tanned skin. In my case I will be using a grey gradient
background, which will be contrasted with shades of red and black to make sure that the
main image. Much like Vibe front covers Richard Dyers ‘Star appeal’ is the main focus of
my magazine; this is clear as the main image will overlap the bottom of the masthead.
32. DPS, final
The two images above present firstly present the chosen double page spread which I will
be creating in hard copy, and secondly in graphical representation. I chose this design as
it is based of my inspiration for my magazine; Vibe produced a double page spread
labled ‘How High’ about Wiz Khalifa. My double page spread is a re-enactment of of this
double page; I decided to use this as a model because it presents a premium, modern
and stylish format for a Hip-Hop magazine. Moreover the colour scheme that will be
used on both the front cover and the double page spread will look seamless, ensuring
complete professionalism. Next I also chose this as my main DPS as when looking at the
page it isn’t complex meaning that a reader should be able to effectively identify the
headline instantly. The page is deliberately spaced out giving the magazine a stylish and
premium feel.
33. To summaries, LO2 covers the primitive stages of the development of my two magazine ideas.
Throughout this objective I have made decisions about the fundamentals of the magazines I will be
making, this includes the frequency of the magazine (how often it will be released); the house styles
I will be using; the font style that will be included on both of the magazines. Moreover I also
formulated two mood boards in order to obtain a greater depth of knowledge into my chosen genre
of Hip-Hop and Rap. This research has enabled me to create concepts for front cover and double
page spread that I will be making on Photoshop CS 5.1; at first I created 8 different concept ideas in
hand draft format which is presented in above slides; I created 2 front covers and 2 double page
spreads for both magazine theories, Verve and Session. Then once I had hand drawn these I created
graphical versions which are a replicate of the hand drawn ones; however the purpose of these is to
show how the magazine would be presented in a finished product version (for example, on
Photoshop.)
LO2 Conclusion
