This advertising campaign promotes the Rampage Festival on March 2-3, 2017. The campaign aims to create awareness of the upcoming festival and genre of drum and bass music. It seeks to increase brand recognition through consistent branding colors. The target audience is 16-25 year olds, mainly male, who enjoy drum and bass music. Advertisements include posters, social media, videos on YouTube of past festivals to generate excitement and inform potential attendees. Legal and ethical considerations include accuracy, privacy and copyright when promoting the festival.
This document provides information about an advertising campaign for the Warped Tour metal festival. The campaign aims to both sell tickets to the festival and increase awareness of it. The target audience is primarily males aged 17-25 who enjoy heavy metal music. The campaign uses print posters and social media promotion featuring the lineup of bands. Legal and ethical standards must be followed to avoid issues with copyright, offensive content, and misleading claims. The Advertising Standards Authority regulates advertising in the UK to ensure it is truthful, legal and avoids harm.
This document provides an analysis of a poster advertising the Sasquatch Music Festival 2017. It discusses the aims and objectives of promoting the festival dates and lineup. It analyzes the target audience in terms of socioeconomic class, uses and gratifications theory, subjectivities, Maslow's hierarchy of needs, spending power, and stereotypes. It also covers the campaign message, methods of advertisement used, legal and ethical considerations, and regulatory bodies. Overall, the document conducts a thorough examination of how the poster was designed to effectively promote the festival to its target demographic.
This document discusses a poster for a music festival. It summarizes that the chosen poster clearly promotes the major artists through bold text and color to draw attention. This is intended to attract larger audiences to the festival by highlighting popular artists like J. Cole and Stormzy. Larger audiences mean more ticket sales and greater success for the festival.
The document analyzes the Rolling Loud music festival advertising campaign. It discusses the festival's print advertisement poster, target audience as primarily 16-25 year olds of various socioeconomic backgrounds, and representation of the stereotypical attendees as mostly black young adults interested in street fashion and rap/hip hop music. The document also examines the festival's audiovisual advertisements on YouTube and social media promoting the artists, as well as its goals to increase brand awareness and ticket sales for the new music event.
This document contains a proposal for an advertising campaign for a new music festival sponsored by Redbull. The festival will feature various artists and take place in the summer of 2016. The goals are to encourage festival attendance and make it an annual event through promotional print advertisements. The target audience is 18+ year old social climbers and students who want to escape reality and bond with friends over music. The campaign message is that the festival will be an unforgettable and affordable summer experience. Advertisements will take the form of posters and magazine ads using gender-neutral colors to appeal to both male and female attendees.
This document provides an overview of a unit on print-based advertising for a Cambridge Introductory Diploma in Media course. It outlines the content covered in the unit, which includes topics like aims and objectives, sponsorship, target audiences using various theories, campaign messages, print advertisements, copyright and intellectual property, and legal and ethical issues. It also describes slides for a poster and audio-visual advertisement campaign for an Ultra Music Festival. The campaign aims to promote the music festival through awareness of the event, dates, location, artists, and experience. Legal and ethical considerations for the advertisements are discussed.
The document discusses an advertising campaign for the Wireless music festival held annually in Finsbury Park, London. The campaign aims to promote the festival and release information about the performing artists and dates. The festival location allows plenty of attendees and features two stages, food/drink, and restrooms. The target audience is 16-30 year olds who enjoy genres like R&B, grime, and pop. Advertising is done through magazines, social media, and videos from past festivals. An app provides schedules to help attendees see artists.
This document outlines the content of a presentation for a festival marketing campaign. It includes 59 slides covering various aspects of the campaign such as the proposal, target audience analysis using different theories, mood boards, mind maps, draft designs, and production plans for magazine advertisements, posters, and other promotional materials. It also includes slides on the proposed location, risk assessment, budget, and legal/regulatory considerations. The presentation provides a comprehensive overview and planning of the marketing campaign across multiple channels and touchpoints.
This document provides information about an advertising campaign for the Warped Tour metal festival. The campaign aims to both sell tickets to the festival and increase awareness of it. The target audience is primarily males aged 17-25 who enjoy heavy metal music. The campaign uses print posters and social media promotion featuring the lineup of bands. Legal and ethical standards must be followed to avoid issues with copyright, offensive content, and misleading claims. The Advertising Standards Authority regulates advertising in the UK to ensure it is truthful, legal and avoids harm.
This document provides an analysis of a poster advertising the Sasquatch Music Festival 2017. It discusses the aims and objectives of promoting the festival dates and lineup. It analyzes the target audience in terms of socioeconomic class, uses and gratifications theory, subjectivities, Maslow's hierarchy of needs, spending power, and stereotypes. It also covers the campaign message, methods of advertisement used, legal and ethical considerations, and regulatory bodies. Overall, the document conducts a thorough examination of how the poster was designed to effectively promote the festival to its target demographic.
This document discusses a poster for a music festival. It summarizes that the chosen poster clearly promotes the major artists through bold text and color to draw attention. This is intended to attract larger audiences to the festival by highlighting popular artists like J. Cole and Stormzy. Larger audiences mean more ticket sales and greater success for the festival.
The document analyzes the Rolling Loud music festival advertising campaign. It discusses the festival's print advertisement poster, target audience as primarily 16-25 year olds of various socioeconomic backgrounds, and representation of the stereotypical attendees as mostly black young adults interested in street fashion and rap/hip hop music. The document also examines the festival's audiovisual advertisements on YouTube and social media promoting the artists, as well as its goals to increase brand awareness and ticket sales for the new music event.
This document contains a proposal for an advertising campaign for a new music festival sponsored by Redbull. The festival will feature various artists and take place in the summer of 2016. The goals are to encourage festival attendance and make it an annual event through promotional print advertisements. The target audience is 18+ year old social climbers and students who want to escape reality and bond with friends over music. The campaign message is that the festival will be an unforgettable and affordable summer experience. Advertisements will take the form of posters and magazine ads using gender-neutral colors to appeal to both male and female attendees.
This document provides an overview of a unit on print-based advertising for a Cambridge Introductory Diploma in Media course. It outlines the content covered in the unit, which includes topics like aims and objectives, sponsorship, target audiences using various theories, campaign messages, print advertisements, copyright and intellectual property, and legal and ethical issues. It also describes slides for a poster and audio-visual advertisement campaign for an Ultra Music Festival. The campaign aims to promote the music festival through awareness of the event, dates, location, artists, and experience. Legal and ethical considerations for the advertisements are discussed.
The document discusses an advertising campaign for the Wireless music festival held annually in Finsbury Park, London. The campaign aims to promote the festival and release information about the performing artists and dates. The festival location allows plenty of attendees and features two stages, food/drink, and restrooms. The target audience is 16-30 year olds who enjoy genres like R&B, grime, and pop. Advertising is done through magazines, social media, and videos from past festivals. An app provides schedules to help attendees see artists.
This document outlines the content of a presentation for a festival marketing campaign. It includes 59 slides covering various aspects of the campaign such as the proposal, target audience analysis using different theories, mood boards, mind maps, draft designs, and production plans for magazine advertisements, posters, and other promotional materials. It also includes slides on the proposed location, risk assessment, budget, and legal/regulatory considerations. The presentation provides a comprehensive overview and planning of the marketing campaign across multiple channels and touchpoints.
The document provides an analysis of advertising materials for the Wireless music festival in 2016. It analyzes a poster, audiovisual, and website for the festival. The analysis looks at these materials through various theoretical lenses such as Maslow's hierarchy of needs, Katz's uses and gratifications theory, and Hartley's 7 subjectivities. It also examines representation, socio-economic factors, psychographics, and other aspects. The document provides a detailed breakdown and summary of each advertising medium and how it relates to marketing and communications theory.
The document outlines the content and structure of a presentation related to planning a music festival and corresponding marketing materials. It includes 43 slides covering topics such as mood boards, mind maps, draft designs, and production plans for a magazine advertisement, festival poster, and audiovisual advertisement. Regulatory considerations that may impact the campaign are also discussed in several slides. The presentation aims to provide thorough information to propose and plan marketing initiatives for a music festival event.
- The document analyzes print and audiovisual advertising for the Reading and Leeds music festivals.
- It discusses the festivals' target audience as primarily 16-25 year olds, with a majority being male. Print advertisements are released starting in February to promote artists and generate buzz for the summer event.
- Analysis of the festivals' advertising campaigns considers representation, messaging, legal/ethical concerns, and use of social media and apps to engage audiences.
The document analyzes print and audiovisual advertising campaigns for the Reading and Leeds music festivals. It discusses the festivals' target audience as primarily 16-25 year olds, with a majority male audience interested in alternative rock music. The analysis covers the festivals' aims to increase awareness and ticket sales through announcing artists months in advance across print, online, and audiovisual platforms. Regulations and ethical considerations for advertising are also examined.
Latitude Festival is a three-day music, comedy, theater and dance festival held annually in Suffolk, England. The advertising campaign promotes the 2017 festival through various methods. An audiovisual advertisement on YouTube highlights past festivals to convey the atmosphere and entertainment options to potential attendees. The target audience is teenagers and adults, though children are allowed with guardians. The festival aims to attract a wide range of people from various social classes and backgrounds by offering diverse acts across multiple stages.
This document provides information about a print-based advertising campaign for the Glastonbury music festival. It includes a mood board, aims and objectives, analysis of the target audience using several theories, representation considerations, and details about ticket pricing and attendance numbers. The target audience is identified as being ages 18-54, from socioeconomic classes C2, C1, and B, who want to explore new music genres and experience the festival lifestyle. Over 45,000 people aged over 45 attend, spending over £6 million on tickets.
The document outlines a plan for an advertising campaign featuring print-based advertisements to promote a music festival. The festival will be sponsored by EXCLUSIVE magazine and feature good music, opportunities to meet people and have a good experience. The aims are to create a poster and flyer informing people of the date, location and lineup. The target audience is people seeking to explore new music and escape their daily lives between ages 17-54 of all genders from socioeconomic classes that can afford it. The campaign message is "Live for the Music" to appeal to people's love of music and encourage loyalty. The advertisements will use bright colors reflecting the positive mood and feature a mix of genres to appeal to more people.
The document outlines the content of a presentation on print-based advertisements for a music festival. It includes mood boards, mind maps, and draft designs for a magazine advertisement and poster. For the magazine advert, hand-drawn drafts show a large festival name header, areas for artist names, and details like dates and contact information. For the poster, a hand-drawn draft depicts palm trees, colorful backgrounds, and shadows of a crowd to set a summer music festival mood. Both drafts aim to attract the target audiences of students aged 18-25 by conveying a sense of freedom and escapism.
- The document discusses print-based advertising for the Wireless music festival held annually in London. It analyzes a festival poster from 2016 that promotes the event.
- The poster uses bright colors, bold fonts and lists performing artists to attract the target 16-25 year old audience and increase awareness of the festival brand.
- Legal considerations for the poster include obtaining permission to use artist names and protecting intellectual property. Wireless also advertises through its website, social media and partnerships.
The document analyzes a print advertisement for the Wireless Festival held in London. It discusses the aims of promoting the festival through a colorful poster listing performing artists. The summary analyzes the target audience as 16-25 year olds and discusses regulatory bodies like the Advertising Standards Authority that wireless must follow. It also provides a link to an audiovisual advertisement for the festival on YouTube to further promote and attract attendees.
This document provides an overview of print-based advertising for a UK indie rock band called COASTS who are touring their new album. It discusses the aims, target audience, representation, campaign message, and legal/ethical considerations of a poster advertising the band's tour dates and locations. The target audience is identified as being ages 16+ of both genders from middle-class backgrounds who have the income and interests aligned with the band's music genre. Details of tour dates, tickets, and social media links are prominently displayed to effectively promote the tour through both traditional print advertising and digital promotion. Copyright and ownership of brand assets are also addressed.
This document provides an overview of a print-based advertising campaign for the Glastonbury music festival. It discusses the aims and objectives of promoting the 2013 festival, which were to increase ticket sales and draw more people to the event. The target audience is analyzed using several frameworks, including Maslow's hierarchy of needs and Hartley's demographic profiles. Representation in the advertisements is examined in terms of ethnicity, gender and age. Details are provided about the artists scheduled to perform, the campaign's message to promote the wide variety of music, and the legal and ethical considerations around advertising the festival. Regulatory bodies for advertising like the ASA and Ofcom are also mentioned.
This document provides information about a print advertising campaign for the band COASTS and their tour promoting their new album. It discusses the target audience for the campaign which includes teenagers and young adults based on audience theories. The campaign message conveyed through the poster is that the band is warm, friendly and touring various locations. It also discusses the print-based advertisements used such as posters, website, and merchandise. Legal and ethical considerations for the campaign regarding copyright and regulatory bodies are also mentioned.
The document analyzes print and audiovisual advertising for the Reading and Leeds music festival. It discusses the festival's history and aims to announce artists over time to build hype and increase ticket sales. Print advertisements are released starting in February and feature artists' names in bold with performance dates. The target audience is primarily 16-25 year olds of various demographics who enjoy social interaction and experiencing different music genres. Audiovisual ads on YouTube showcase live performances to persuade viewers to attend. Regulatory bodies like the ASA ensure advertising follows codes and addresses any complaints.
- The document analyzes print and audiovisual advertising for the Reading and Leeds music festivals in the UK.
- The festivals begin announcing artist lineups in February each year through print ads in magazines and radio spots to generate early ticket sales.
- Print posters use techniques like bold fonts for headliners, color blocking to attract attention, and listing performance dates and locations to provide full event details.
- Additional promotion occurs on the festivals' websites, Facebook, Twitter, and a dedicated mobile app.
This document provides information about a student's coursework on print-based advertising. It includes sections analyzing a print advertisement campaign for the Glastonbury Festival, including aims and objectives, target audiences, representation, campaign messages, legal and ethical considerations, and regulatory bodies. It also covers an audiovisual advertisement for the festival and compares the two advertising methods.
This document provides an overview and examples for a unit on print-based advertising. It includes deadlines, learning outcomes, examples of print advertisements and audiovisual advertisements for music festivals. It outlines the components students must include when evaluating an existing advertising campaign, such as aims and objectives, target audience, representation, campaign message, print advertisements used, legal/ethical issues, and regulatory bodies. Examples are provided for each component, such as analyzing the representation of stereotypes at music festivals and considering copyright issues. The document aims to teach students how to plan and create print-based advertisements for a music festival advertising campaign.
The document provides information about an advertising campaign for the Reading and Leeds music festival. It discusses the aims of promoting the festival and artists, the target 16-35 year old audience. It covers the print posters and online advertising methods used, and legal and ethical considerations around copyright and permissions. Regulatory bodies like the ASA ensure ads meet standards for truthfulness and avoiding harm.
This document discusses print and audio-visual advertisements for the Vfestival. It analyzes the target audiences, aims, representations, and issues around regulating various promotional materials for the festival. Print advertisements like posters and flyers aimed to inform people about festival details in an eye-catching way. Audio-visual ads on social media aimed to give a feel for the atmosphere and appeal to more people. Both promoted positive vibes but audio-visual ads seemed focused more on younger ages from 18-28 while print appeared suitable for all ages. Regulatory bodies like ASA and Ofcom oversee advertising standards.
This document provides information about print and audiovisual advertising for the Glastonbury Festival. It discusses the aims, target audiences, campaign messages, legal/ethical considerations, and regulatory bodies for both print and audiovisual advertisements. Print advertisements are used to promote the festival dates and lineup one month in advance, while audiovisual ads on social media showcase the experience of attending to encourage ticket sales. Both must comply with advertising standards and copyright law to effectively promote the festival while protecting intellectual property.
The document discusses Reading Festival's marketing and advertising strategies. It aims to attract a wide target audience aged 16-30 through posters, social media, and videos highlighting top musical acts. Posters prominently feature main stage performers while videos on the festival website and YouTube channel showcase attendees having fun. Tickets go on sale 4-5 months in advance to create urgency and sell out quickly. The festival aims to represent diversity and attract female audiences by including women artists. It must comply with advertising regulations and copyright law.
The document provides information about advertising for the Wireless music festival. It includes a poster advertisement and an audio-visual advertisement.
The poster advertisement aims to promote and create awareness of the festival by listing famous artists performing. It targets fans of these artists and those seeking diversion through music. The audio-visual advertisement similarly aims to show prospective attendees having fun at past festivals to convey the experience. Both advertisements keep content minimal to appeal broadly across age groups and socioeconomic classes. Legal and ethical standards are followed with no offensive content.
The document provides an analysis of advertising materials for the Wireless music festival in 2016. It analyzes a poster, audiovisual, and website for the festival. The analysis looks at these materials through various theoretical lenses such as Maslow's hierarchy of needs, Katz's uses and gratifications theory, and Hartley's 7 subjectivities. It also examines representation, socio-economic factors, psychographics, and other aspects. The document provides a detailed breakdown and summary of each advertising medium and how it relates to marketing and communications theory.
The document outlines the content and structure of a presentation related to planning a music festival and corresponding marketing materials. It includes 43 slides covering topics such as mood boards, mind maps, draft designs, and production plans for a magazine advertisement, festival poster, and audiovisual advertisement. Regulatory considerations that may impact the campaign are also discussed in several slides. The presentation aims to provide thorough information to propose and plan marketing initiatives for a music festival event.
- The document analyzes print and audiovisual advertising for the Reading and Leeds music festivals.
- It discusses the festivals' target audience as primarily 16-25 year olds, with a majority being male. Print advertisements are released starting in February to promote artists and generate buzz for the summer event.
- Analysis of the festivals' advertising campaigns considers representation, messaging, legal/ethical concerns, and use of social media and apps to engage audiences.
The document analyzes print and audiovisual advertising campaigns for the Reading and Leeds music festivals. It discusses the festivals' target audience as primarily 16-25 year olds, with a majority male audience interested in alternative rock music. The analysis covers the festivals' aims to increase awareness and ticket sales through announcing artists months in advance across print, online, and audiovisual platforms. Regulations and ethical considerations for advertising are also examined.
Latitude Festival is a three-day music, comedy, theater and dance festival held annually in Suffolk, England. The advertising campaign promotes the 2017 festival through various methods. An audiovisual advertisement on YouTube highlights past festivals to convey the atmosphere and entertainment options to potential attendees. The target audience is teenagers and adults, though children are allowed with guardians. The festival aims to attract a wide range of people from various social classes and backgrounds by offering diverse acts across multiple stages.
This document provides information about a print-based advertising campaign for the Glastonbury music festival. It includes a mood board, aims and objectives, analysis of the target audience using several theories, representation considerations, and details about ticket pricing and attendance numbers. The target audience is identified as being ages 18-54, from socioeconomic classes C2, C1, and B, who want to explore new music genres and experience the festival lifestyle. Over 45,000 people aged over 45 attend, spending over £6 million on tickets.
The document outlines a plan for an advertising campaign featuring print-based advertisements to promote a music festival. The festival will be sponsored by EXCLUSIVE magazine and feature good music, opportunities to meet people and have a good experience. The aims are to create a poster and flyer informing people of the date, location and lineup. The target audience is people seeking to explore new music and escape their daily lives between ages 17-54 of all genders from socioeconomic classes that can afford it. The campaign message is "Live for the Music" to appeal to people's love of music and encourage loyalty. The advertisements will use bright colors reflecting the positive mood and feature a mix of genres to appeal to more people.
The document outlines the content of a presentation on print-based advertisements for a music festival. It includes mood boards, mind maps, and draft designs for a magazine advertisement and poster. For the magazine advert, hand-drawn drafts show a large festival name header, areas for artist names, and details like dates and contact information. For the poster, a hand-drawn draft depicts palm trees, colorful backgrounds, and shadows of a crowd to set a summer music festival mood. Both drafts aim to attract the target audiences of students aged 18-25 by conveying a sense of freedom and escapism.
- The document discusses print-based advertising for the Wireless music festival held annually in London. It analyzes a festival poster from 2016 that promotes the event.
- The poster uses bright colors, bold fonts and lists performing artists to attract the target 16-25 year old audience and increase awareness of the festival brand.
- Legal considerations for the poster include obtaining permission to use artist names and protecting intellectual property. Wireless also advertises through its website, social media and partnerships.
The document analyzes a print advertisement for the Wireless Festival held in London. It discusses the aims of promoting the festival through a colorful poster listing performing artists. The summary analyzes the target audience as 16-25 year olds and discusses regulatory bodies like the Advertising Standards Authority that wireless must follow. It also provides a link to an audiovisual advertisement for the festival on YouTube to further promote and attract attendees.
This document provides an overview of print-based advertising for a UK indie rock band called COASTS who are touring their new album. It discusses the aims, target audience, representation, campaign message, and legal/ethical considerations of a poster advertising the band's tour dates and locations. The target audience is identified as being ages 16+ of both genders from middle-class backgrounds who have the income and interests aligned with the band's music genre. Details of tour dates, tickets, and social media links are prominently displayed to effectively promote the tour through both traditional print advertising and digital promotion. Copyright and ownership of brand assets are also addressed.
This document provides an overview of a print-based advertising campaign for the Glastonbury music festival. It discusses the aims and objectives of promoting the 2013 festival, which were to increase ticket sales and draw more people to the event. The target audience is analyzed using several frameworks, including Maslow's hierarchy of needs and Hartley's demographic profiles. Representation in the advertisements is examined in terms of ethnicity, gender and age. Details are provided about the artists scheduled to perform, the campaign's message to promote the wide variety of music, and the legal and ethical considerations around advertising the festival. Regulatory bodies for advertising like the ASA and Ofcom are also mentioned.
This document provides information about a print advertising campaign for the band COASTS and their tour promoting their new album. It discusses the target audience for the campaign which includes teenagers and young adults based on audience theories. The campaign message conveyed through the poster is that the band is warm, friendly and touring various locations. It also discusses the print-based advertisements used such as posters, website, and merchandise. Legal and ethical considerations for the campaign regarding copyright and regulatory bodies are also mentioned.
The document analyzes print and audiovisual advertising for the Reading and Leeds music festival. It discusses the festival's history and aims to announce artists over time to build hype and increase ticket sales. Print advertisements are released starting in February and feature artists' names in bold with performance dates. The target audience is primarily 16-25 year olds of various demographics who enjoy social interaction and experiencing different music genres. Audiovisual ads on YouTube showcase live performances to persuade viewers to attend. Regulatory bodies like the ASA ensure advertising follows codes and addresses any complaints.
- The document analyzes print and audiovisual advertising for the Reading and Leeds music festivals in the UK.
- The festivals begin announcing artist lineups in February each year through print ads in magazines and radio spots to generate early ticket sales.
- Print posters use techniques like bold fonts for headliners, color blocking to attract attention, and listing performance dates and locations to provide full event details.
- Additional promotion occurs on the festivals' websites, Facebook, Twitter, and a dedicated mobile app.
This document provides information about a student's coursework on print-based advertising. It includes sections analyzing a print advertisement campaign for the Glastonbury Festival, including aims and objectives, target audiences, representation, campaign messages, legal and ethical considerations, and regulatory bodies. It also covers an audiovisual advertisement for the festival and compares the two advertising methods.
This document provides an overview and examples for a unit on print-based advertising. It includes deadlines, learning outcomes, examples of print advertisements and audiovisual advertisements for music festivals. It outlines the components students must include when evaluating an existing advertising campaign, such as aims and objectives, target audience, representation, campaign message, print advertisements used, legal/ethical issues, and regulatory bodies. Examples are provided for each component, such as analyzing the representation of stereotypes at music festivals and considering copyright issues. The document aims to teach students how to plan and create print-based advertisements for a music festival advertising campaign.
The document provides information about an advertising campaign for the Reading and Leeds music festival. It discusses the aims of promoting the festival and artists, the target 16-35 year old audience. It covers the print posters and online advertising methods used, and legal and ethical considerations around copyright and permissions. Regulatory bodies like the ASA ensure ads meet standards for truthfulness and avoiding harm.
This document discusses print and audio-visual advertisements for the Vfestival. It analyzes the target audiences, aims, representations, and issues around regulating various promotional materials for the festival. Print advertisements like posters and flyers aimed to inform people about festival details in an eye-catching way. Audio-visual ads on social media aimed to give a feel for the atmosphere and appeal to more people. Both promoted positive vibes but audio-visual ads seemed focused more on younger ages from 18-28 while print appeared suitable for all ages. Regulatory bodies like ASA and Ofcom oversee advertising standards.
This document provides information about print and audiovisual advertising for the Glastonbury Festival. It discusses the aims, target audiences, campaign messages, legal/ethical considerations, and regulatory bodies for both print and audiovisual advertisements. Print advertisements are used to promote the festival dates and lineup one month in advance, while audiovisual ads on social media showcase the experience of attending to encourage ticket sales. Both must comply with advertising standards and copyright law to effectively promote the festival while protecting intellectual property.
The document discusses Reading Festival's marketing and advertising strategies. It aims to attract a wide target audience aged 16-30 through posters, social media, and videos highlighting top musical acts. Posters prominently feature main stage performers while videos on the festival website and YouTube channel showcase attendees having fun. Tickets go on sale 4-5 months in advance to create urgency and sell out quickly. The festival aims to represent diversity and attract female audiences by including women artists. It must comply with advertising regulations and copyright law.
The document provides information about advertising for the Wireless music festival. It includes a poster advertisement and an audio-visual advertisement.
The poster advertisement aims to promote and create awareness of the festival by listing famous artists performing. It targets fans of these artists and those seeking diversion through music. The audio-visual advertisement similarly aims to show prospective attendees having fun at past festivals to convey the experience. Both advertisements keep content minimal to appeal broadly across age groups and socioeconomic classes. Legal and ethical standards are followed with no offensive content.
The document discusses the advertising campaign for Latitude Festival, which is held from July 14-16, 2017 at Henham Park in Suffolk, England. The campaign aims to promote the festival and gain a wider audience by showcasing the music artists as well as other entertainment like comedy, theater, and a kids' area. The target audience is those aged 13 and older, though under-13s can attend with a parent or guardian. Most attendees are in social classes C1-E and include students and families. The festival appeals to explorers and aims to provide an escape and community for attendees.
This document provides an analysis of print and audiovisual advertising for the Glastonbury Festival. It examines the aims, target audiences, messaging, legal/ethical considerations, and regulatory bodies for each type of advertising. Print advertising aims to promote the festival dates and lineup one month in advance, while audiovisual ads showcase the experience through footage of performances and attendees. Both seek to attract music fans aged 16-30 and spread awareness on social media. Legal issues include copyright and permissions when using artists' media. Regulators like ASA and Ofcom provide oversight of advertising standards. In conclusion, print and audiovisual work together to excite people for the annual music event.
The document discusses plans for advertising a music festival. It will feature top artists and have sponsors like Foot Asylum, Monster Energy, and Burger King. The advertisement aims to make people aware of the event and want to attend with friends. The target audience is ages 16-27 as the music genres appeal most to younger adults. The campaign message is that "the party never stops." Colors used will be bright and vibrant. When people attend, they will enjoy performances from well-known artists.
The document provides an overview of a print advertisement for the Wireless music festival. It summarizes the aims of the advertisement to attract a younger audience through bright colors and popular artists. It then analyzes the target audience as being ages 16-30, mostly middle-to-lower class. Finally, it discusses regulatory bodies like the ASA and OFCOM that oversee advertising standards and communications in the UK.
The document discusses planning for a music festival advertisement campaign. It provides details on the target audience, which is ages 16-27 as the musical genres will primarily appeal to younger adults. The main goals are to make people aware of the event and intrigue them to purchase tickets to experience it fully with friends. Key elements that will be advertised include the headline artists, sponsors, vibrant colors in the design, and the message that "the party never stops." Production plans include creating print, audio-visual and social media ads over a few week period leading up to the festival dates.
The document analyzes print and audiovisual advertising for the Reading and Leeds music festival. It discusses the festival's history and aims to announce artists over time to build hype and increase ticket sales. Print advertisements are released starting in February and feature artists' names in bold with performance dates. The target audience is primarily 16-25 year olds of various demographics who enjoy social interaction and experiencing different music genres. Audiovisual ads on YouTube showcase live performances to promote awareness and encourage ticket purchases.
The document analyzes print and audiovisual advertising for the Reading and Leeds music festivals. It discusses the festivals' history and aims to raise awareness and increase sales by announcing popular artists. Print ads start in February and are placed in music magazines and radio to promote the festivals. The target audience is primarily 16-25 year old males, but also some older attendees. Representation in ads may stereotypically feature young, white people interested in alternative rock. The festivals' partnerships provide broadcasting and products. Their message is enjoying music over summer and stress relief. Colorful print ads with bold artist names attract attention to the lineup.
This proposal outlines a music-based project to promote a fictional band called Blue Lava. The proposal discusses creating album artwork, posters, and t-shirts to visually promote the band. It describes the band's backstory and genre as retro music. The target audience is identified as people aged 16-29 who enjoy retro-inspired modern music. Elements of research such as audience surveys and movies/games will influence the designs, focusing on neon and blue colors. Pricing for CDs, digital downloads, vinyl, and merchandise is outlined. Legal and ethical considerations are also addressed to avoid offensive, inappropriate, or copyrighted content.
The audiovisual advertisement aims to promote awareness of the Wireless Festival 2019 by getting people to watch and share the video. The advertisement features an innovative new visual style compared to previous festival promos. It targets an audience aged 16-25 from middle and working class backgrounds, featuring both male and female artists like Drake, Nicki Minaj, David Guetta, and Jessie J. to appeal to all genders. The timing in early July after Christmas is meant to capitalize on people having money again to spend on tickets or at the event.
This document contains brainstorming ideas for various promotional materials focused on music events in York. Some of the key ideas discussed include:
- Creating an advert or guide promoting upcoming music artists and venues in York, targeting 16-21 year olds. Bright colors, large images and references to York's history would be used.
- Developing a music venue guide for students in York, listing popular venues like Fibbers and The Basement that appeal to younger audiences.
- Producing a poster or leaflet advertising different venues and artists coming to York, with a focus on venues popular with young people.
Research is also presented on music preferences of the target audience, popular venue styles, and colors and
This document contains brainstorming ideas for different types of promotional materials that could be created to advertise music events and venues in York for a young audience. Some of the ideas include creating an advert or guide for upcoming artists or shows, a guide to different music venues in York aimed at students, or a leaflet advertising various venues and artists. The document discusses considering elements like colors, fonts, and images that would appeal to and grab the attention of the target 16-21 year old demographic. It also references researching the most popular music genres and evaluating existing similar products for inspiration.
This document discusses an advertising campaign for the Coachella music festival. It aims to raise awareness of the festival and its artists in order to increase ticket sales and future brand awareness. The target audience is primarily ages 18-35 who are interested in social interaction at music festivals. The campaign uses print, social media, a mobile app, and website to advertise details on artists, ticket purchasing, and festival information. Audio-visual ads aim to excite viewers and non-attendees about the fun atmosphere through footage of crowds enjoying the music. Legal and ethical considerations include following advertising standards on targeting minors and protecting consumers from scams.
The document discusses print and audiovisual advertisements for the Glastonbury Festival. It covers the aims, target audiences, messaging, legal/ethical considerations, and regulatory bodies for each type of advertisement. Both print and audiovisual ads aim to promote the festival and drive ticket sales by increasing awareness of the musical acts. The target audience is generally ages 16-30 who enjoy various music genres. Both types of ads must consider copyright and intellectual property law. Regulatory bodies like ASA and Ofcom provide oversight of advertising practices.
The document outlines a plan for an advertising campaign featuring print advertisements to promote a new music festival in London called SW4. It will include a poster and flyer. The aims are to advertise and promote the festival to attract people to attend. The target audience is 18-30 year olds, who enjoy music and socializing. The message is that the festival will allow people to see their favorite artists and bands and enjoy the social experience. The slogan is "and if the music is good you dance." It will be located in Hyde Park in mid-July when the weather is warm. The poster style will use bold colors and images to catch attention. The content will include headliners, location, and dates.
The document outlines a plan for an advertising campaign featuring print advertisements to promote a new music festival in London called SW4. It will include a poster and flyer. The aims are to advertise and promote the festival to attract people to attend. The target audience is 18-30 year olds, who enjoy music and socializing. The message is that the festival will allow people to see their favorite artists and bands and enjoy the social experience. The slogan is "And if the music is good you dance". The poster will use bold colors and images to catch attention. It will provide details on artists, location, and dates.
Free sheet newspapers make money through high advertisement costs. They are found freely distributed around busy areas like train stations in cities. Examples include Metro, London Evening Standard, and City A.M.
Red top tabloids have red mastheads and cover soft news and gossip about celebrities at an affordable price. Examples are The Sun.
Broadsheets are more serious newspapers that focus on in-depth hard news from around the world at a higher price point. Examples include The Guardian.
This document provides details for planning and producing a print advertisement poster for a drum and bass music festival. Key points:
- The target audience is young adults aged 16-25 from socioeconomic classes C1-E, as this type of music wouldn't appeal to older people.
- The poster will use contrasting colors like black and green to make it stand out. Headlining artists will be in a different color to draw attention.
- A production schedule is outlined over 3 weeks for designing layouts, announcing artists, and printing posters.
- A budget outlines staff salaries and equipment costs like computers and cameras needed to produce the poster.
- Launch dates are set for the poster on March
The document provides details on the design process for a social media app called "Recordr". It includes hand drawn drafts with purple and white colors. Photoshop drafts are shown for the login/sign up page, home page, and profile page with navigation options. Page content will include recent music, new songs, artists and ads. The website will need terms of use, privacy policy, and WASP license to protect intellectual property and restrict certain access. In conclusion, pages were designed for a new social media website.
This document outlines the design of a proposed social media app called "Recordr" for finding and sharing music. Key details include:
- The target audience is young adults aged 16-35 who are interested in music.
- The app would allow users to search for new music, create playlists, see what's newly added, and listen offline by paying a fee. Users could also upload their own music.
- A simple color scheme of purple, black, and white was selected to make the app stand out from competitors like Spotify and SoundCloud.
- Mockups were created in Photoshop showing login/signup pages, a home screen with navigation, and a profile screen.
Snapchat was created by Evan Spiegal, Bobby Murphy and Reggie Brown while they were students at Stanford University. It allows users to send photos, videos and messages to friends that disappear after a set time period. Its largest user base is ages 18-24. Snapchat generates revenue through sponsored filters and ads. While it allows for quick communication, some experts are concerned about how addictive Snapchat can be for teens. [/SUMMARY]
This document provides details for planning and producing a print advertisement poster for a drum and bass music festival. Key points:
- The target audience is young adults aged 16-25 from socioeconomic classes C1-E, as this type of music wouldn't appeal to older people.
- The poster will use contrasting colors like black and green to make it stand out. It will feature the headlining artists in a different color to draw attention.
- Production plans outline weekly tasks like designing layouts, sending posters to print, and releasing announcements over multiple weeks leading up to the festival launch.
- A budget outlines staff salaries and equipment costs needed like computers and cameras to produce the poster.
This advertising campaign promotes the Rampage Festival on March 2-3, 2017. The campaign aims to create awareness of the upcoming festival and genre of drum and bass music. It seeks to increase brand recognition through consistent branding colors. The target audience is 16-25 year olds, mainly male, who enjoy drum and bass music. The campaign message is that Rampage is "The Biggest drum and bass party in the world." Advertisements include posters, social media, videos on YouTube of past festivals, and announcing the lineup a month before to generate excitement.
The document provides details about a student's festival poster project. It includes feedback received on an initial poster design, how images were manipulated for the poster, legal and ethical considerations, software used, and a comparison of the student's poster to their inspiration poster. The student was able to produce an original festival poster applying what they learned.
The document provides details about planning and designing a poster for a drum and bass music festival called Uproar Festival. It discusses the target audience as young adults aged 16-25 from socioeconomic classes C1-E. It also outlines the production schedule, with tasks including deciding on headlining artists, designing layouts, sending designs to print, and distributing posters on certain dates to promote the festival. Budget details and potential risks involving copyrighted images and software tools are also summarized.
The document provides details on the production process for a festival poster. It includes hand drawn drafts and mood boards to inspire the design. Graphic layouts were created to better visualize the poster. Images were manipulated by changing colors and cropping to suit the house style and avoid copyright issues. Production plans outline the schedule for designing content, printing posters, and releasing announcements over multiple weeks. A budget outlines estimated staff salaries and equipment costs. A risk assessment notes the need to manipulate online images to prevent copyright infringement.
The document describes plans for a new music streaming app called "Recordr". Key features include allowing users to find new songs, create playlists, and access music on their phones. The app will have a simple design and be free to use. Revenue will come from optional paid subscriptions for offline listening. Production plans, job roles, and budgets are outlined to launch the app by May 1st. Legal issues like copyright and privacy policies are also addressed.
This document provides details for planning and designing a poster and marketing campaign for a drum and bass music festival. It includes sections on the target audience, proposed name and slogans, mood boards for inspiration, draft poster layouts, scheduling of artist announcements, a production plan, budget, launch dates, locations for advertising, plans for an audiovisual trailer, and considerations around legal and ethical issues. The overall goal is to effectively promote the festival and build excitement leading up to the launch date in April.
This advertising campaign promotes the Rampage Festival on March 2-3, 2017. The campaign aims to create awareness of the upcoming festival and genre of drum and bass music. It targets 16-25 year olds, particularly males, who enjoy this type of music. The campaign uses consistent branding with yellow and black colors across posters, websites and social media. Videos on YouTube showcase past festivals to generate excitement and attract new attendees. The slogan "The Biggest drum and bass party in the world" promotes the festival as the largest in its genre. Legal and ethical considerations include accuracy, privacy and copyright when promoting the festival online and in print-based materials.
The document describes graphic layouts and designs the author has created for a social media app called "Recordr". It includes hand drawn drafts with purple and white colors to convey luxury. Photoshop drafts are shown for the login/sign up page, home page with navigation options, and profile page with notifications. Page content will include recent music, new artists, and ads linked to content. Terms of service and privacy policy pages will protect users and their data. The conclusion states pages were designed for a new social media website.
The document describes plans for a new music streaming app called "Recordr". Key features include allowing users to find new songs, create playlists, and access music on their phones. The app will have a simple design and be free to use. Revenue will come from optional paid subscriptions for offline listening. Production plans outline tasks for designers, editors and writers over 4 weeks to develop the app for launch on May 1st. Legal and ethical policies on copyright, privacy and data protection are also discussed.
This document outlines the design of a proposed social media app called "Recordr" for finding and sharing music. Key details include:
- The target audience is young adults aged 16-35 who are interested in music.
- The app would allow users to search for new music, create playlists, see what's newly added, and listen offline by paying a fee. Users could also upload their own music.
- A simple color scheme of purple, black, and white was selected to make the app stand out from competitors like Spotify and SoundCloud.
- Mockups were created in Photoshop showing login/home pages with navigation bars and a profile section, keeping a clean and easy-to
Snapchat was created by Evan Spiegal, Bobby Murphy and Reggie Brown while they were students at Stanford University. It allows users to send photos, videos and messages to friends that disappear after being viewed. Over 100 million active users spend 30 minutes per day on average on Snapchat, with the largest demographic being ages 18-24. Snapchat generates revenue through sponsored filters and interactive advertisement videos.
This document outlines the production plan for two hip-hop magazines titled "President" and "State". Key details include:
- Weeks of August include interviewing an artist, photo shoots, designing layouts, and inserting content.
- The finished magazine is sent for production the last week of August.
- Distribution and advertising begins the final week, including a product launch on September 1st.
- Social media is also used to advertise the magazine during this launch period.
The production plan provides a timeline for the various stages of creating, designing, filling with content, distributing, and launching the two magazines across August and into early September.
The document outlines the production plan for a new music magazine over several weeks. It includes meeting new employees, searching for an artist to interview, conducting the interview, designing layouts, editing photos, inserting articles, finding advertisers, and distributing the magazine. It also provides budgets for staff costs, equipment, printing, marketing, estimated sales revenue from ads, subscriptions and magazine sales, and calculates an overall loss for the first year of production. The target audience is identified as younger males aged 16-30 interested in learning more about music, particularly hip hop artists.
The document outlines the production plan for a new hip hop magazine over 3 weeks in August 2017, which includes tasks such as meeting the staff, finding an artist to interview, conducting a photo shoot, designing the layout, inserting articles, finding advertisers, and distributing the finished magazine.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Article: https://pecb.com/article
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Assessment and Planning in Educational technology.pptxKavitha Krishnan
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
2. Aim and Objective What is the aim of the campaign
This advertising campaign if for Rampage Festival. It was
created to promote and create awareness for the upcoming
festival on 2-3 March.
This is a new poster for 2017 to try and draw attention to the
people that like this genre of music to keep coming to the
festival. This will then increase sales for the festival so they can
make the festival better every year for the people that go to
the festival.
The objective of the festival is to get people aware of the
music genre as it isn’t as popular as some of the other types of
music. Furthermore this is a new festival on the genre of music
so people will be interested in going to it and seeing what it is
all about.
Increase brand awareness
The festival uses the same colours every year so the people
can easily recognize it every year. This is part of the festivals
branding.
3. Target Audience
The age group for this particular festival is 16-25 year olds and both sexes but
mainly the male sex (Hartley). The sort of personality that people would have when
going to this festival would be a fun and lively. This festival is very popular among
the drum and bass scene so the people will be around a lot of people that are into
the same type of music that they are (psychographics). Furthermore the socio-
economic needs would be C1-E as the people that attend this sort of festival aren’t
going to have a professional job, most of them would be in education. This means
that the people will not have a very high spending power so they would have had
to save up to be able to go to the festival. From the poster and the name of the
festival you would assume that more males would be interested to go then
females. More on the dark side these sort of festivals are aimed at drug users, by
naming the festival ‘Rampage’ makes it more appealing as it sounds like it would be
crazy festival. The dictionary definition of ‘rampage’ is violent or excited behaviour
that is reckless, uncontrolled, or destructive. This connotes to the audience that
festival will be uncontrollable and destructive. This means that the people that will
be going will be reckless.
http://www.dictionary.com/browse/rampage
4. Representation
Stereotypically, people that go to this festival would be males of a white
ethnicity at the age between 16-25. At this particular festival the people that
will be going would like the genre of drum and bass as it is a drum and bass
festival. People that are going will wear shorts and a t-shirt as it will get hot.
Additionally at this festival there will be a lot of drug use which could result
in unfortunate events. Furthermore friendship groups would come to the
festival together to experience the festival. This experience would not be
relaxed, it would be very intense as the music is intense. You can link the
John Berger (1972) theory ‘men act, women appear’ as men at festivals
would look at women in a objective way as the way that they will dress. I can
also link ‘female gaze’ (Diana Saco) as women could go to festivals and look
at males and male artists because they my find them attractive.
5. Campaign Message
The Rampage festival has a slogan of ‘The Biggest drum and bass party
in the world’ which would connate to the audience that it is the largest
party that they could ever go to as it say ‘in the world’ which will draw
more attention to this festival then other ones. The word ‘biggest’
illustrates that no other drum and bass festival could be bigger then
this one. The main selling point of this festival would be the
atmosphere with all the lighting and smoke. To attract people to this
festival they used a lot of media to get peoples attention on there
website by using lots of contrasting colours like yellow and black so it
stands out.
6. Print based advertisements
As well as having a poster the festival also has a website, Facebook and
twitter account which has information about the festival and past
festivals. Additionally, they have videos on YouTube of past festivals so
people can look what it is like before they go. On they website you can
look at the line up, buy tickets, get information and the latest news.
They have the same colour scheme on all there social media as this is
part of there branding so people recognize it.
7. Legal and Ethical
The Code- It is the cornerstone of the system of voluntary self-regulation to which they have made a
binding contractual commitment. It balances both the rights of the individual and the public's right to
know.
Accuracy- This is when the media company has to make sure that what they are publishing is
accurate towards the IPSO guidelines. However if the company is inaccuracy when this must be
corrected or they have to write an apology. However the publisher could be sewed by the person
they have accused if they have no evidence of what they say.
Privacy- This is when the editor has to be careful about what they are writing about someone and
they don’t expose any sensitive information. The code says that ‘Everyone is entitled to respect for
his or her private and family life, home, health and including digital communications’ so this means
that if an editor mentions any of this they can take action against them. For example the festival
cannot expose any of this private information when writing about an artists without their permission.
However if the editor has consent from the person they are allowed to mention these topics.
Harassment- This is when the editor or journalists cannot engage in any form of intimidation or
harassment. This includes not persist in asking questions, telephoning and if they are on someone's
property and they are asked to leave they have to leave. For example the festival cannot force
someone into doing an performance, otherwise they could be persecuted.
8. Legal and Ethical
Copyright- is when there is a legal right which lasts for a certain
amount of years so you can’t print, publish, perform, film, or record
literary, artistic or musical material that already exists.
This is on the bottom of the ‘Rampage’ website, this means that
everything this website belongs to the festival. If anyone uses the
information or pictures on any of the festivals websites they will be
persecuted for copyright. As all the stuff on any of the festivals
websites belong to the festival and you have to ask permission of
them to be able to use their photos or information.
The copyright act was changed in 1988 as the Design and Patents
act. This is when people have their own right to write and put their
own photos in a print. Also the person who toke the photo are able
to protect them so no one else are able to use them unless they
pay them or ask permission.
https://www.gov.uk/government/publications/
copyright-acts-and-related-laws
9. Method
The festival says who is going to the festival a month before the festival
is going to happen. This is because it gives people a chance to buy the
tickets and tell other people about the festival. Furthermore this would
also make it more exciting for the people wanting to go as they would
have been waiting to hear from the festival to say who is performing.
They will be releasing this information on their website and social
media pages as this would be the easiest way to do this as loads of
people have social media. I have seen on their YouTube they do a lot of
advertising and they announce who will be playing on there. As its not
a big festival it wouldn’t be on any radio or TV, so they have to rely on
word to month and social media.
10. Audio-visual - Aims and Objectives
What is the aim of the campaign
This advertising campaign if for Rampage Festival. It was
created to promote and create awareness for the upcoming
festival on 2-3 March. By making an audio-visual this means
people can watch it and see what the festival will be like when
they go it, this will help people in deciding if they want to go or
not. This is crucial for the festival to try and bring people to
their festival.
This is a new poster for 2017 to try and draw attention to the
people that like this genre of music to keep coming to the
festival. This will then increase sales for the festival so they can
make the festival better every year for the people that go to
the festival.
Increase brand awareness
The festival uses the same colours every year so the people
can easily recognize it every year. This is part of the festivals
branding.
11. Audio-Visual Advertisements
On their YouTube channel they have trailer
before the festival takes place and an after movie
of that even that year. The trailer would be used
to get people excited for the festival coming up.
The after movie is used to put the whole festival
into a short video so people can see if they
would like to go for the first time or if they would
want to go back next year. In this video they
would include the best parts from the event.
Also they include short interviews of the people
that went and got there option on what they
thought it was like.
12. Target Audience
The age group for this particular festival is 16-25 year olds and both sexes but mainly the
male sex (Hartley). The sort of personality that people would have when going to this
festival would be a fun and lively. This festival is very popular among the drum and bass
scene so the people will be around a lot of people that are into the same type of music
that they are (psychographics). Furthermore the socio-economic needs would be C1-E as
the people that attend this sort of festival aren’t going to have a professional job, most of
them would be in education. This means that the people will not have a very high spending
power so they would have had to save up to be able to go to the festival. From the poster
and the name of the festival you would assume that more males would be interested to go
then females. More on the dark side these sort of festivals are aimed at drug users, by
naming the festival ‘Rampage’ makes it more appealing as it sounds like it would be crazy
festival. The dictionary definition of ‘rampage’ is violent or excited behaviour that is
reckless, uncontrolled, or destructive. This connotes to the audience that festival will be
uncontrollable and destructive. This means that the people that will be going will be
reckless. For Maslow it would be ‘Explorers’ this is because these types pf people like to try
new things out and different lifestyles. This is important because this genre of music isn’t
as well known as some of the other genres of music. For Katz it would be ‘Diversion’ this is
because people go to music festivals to try and escape normal everyday life for a weekend.
http://www.dictionary.com/browse/rampage
13. Representation
Stereotypically, people that go to this festival would be males of a white ethnicity at the age
between 16-25. At this particular festival the people that will be going would like the genre of drum
and bass as it is a drum and bass festival. People that are going will wear shorts and a t-shirt as it
will get hot. Additionally at this festival there will be a lot of drug use which could result in
unfortunate events. Furthermore friendship groups would come to the festival together to
experience the festival. This experience would not be relaxed, it would be very intense as the music
is intense. You can link the John Berger (1972) theory ‘men act, women appear’ as men at festivals
would look at women in a objective way as the way that they will dress. I can also link ‘female gaze’
(Diana Saco) as women could go to festivals and look at males and male artists because they my find
them attractive.
14. Campaign Message
The Rampage festival has a slogan of ‘The Biggest drum and bass party
in the world’ which would connate to the audience that it is the largest
party that they could ever go to as it say ‘in the world’ which will draw
more attention to this festival then other ones. The word ‘biggest’
illustrates that no other drum and bass festival could be bigger then
this one. The main selling point of this festival would be the
atmosphere with all the lighting and smoke. To attract people to this
festival they used a lot of media to get peoples attention on there
website by using lots of contrasting colours like yellow and black so it
stands out.
15. Legal and Ethical
The Code- It is the cornerstone of the system of voluntary self-regulation to which they have made a
binding contractual commitment. It balances both the rights of the individual and the public's right to
know.
Accuracy- This is when the media company has to make sure that what they are publishing is
accurate towards the IPSO guidelines. However if the company is inaccuracy when this must be
corrected or they have to write an apology. However the publisher could be sewed by the person
they have accused if they have no evidence of what they say.
Privacy- This is when the editor has to be careful about what they are writing about someone and
they don’t expose any sensitive information. The code says that ‘Everyone is entitled to respect for
his or her private and family life, home, health and including digital communications’ so this means
that if an editor mentions any of this they can take action against them. For example the festival
cannot expose any of this private information when writing about an artists without their permission.
However if the editor has consent from the person they are allowed to mention these topics.
Harassment- This is when the editor or journalists cannot engage in any form of intimidation or
harassment. This includes not persist in asking questions, telephoning and if they are on someone's
property and they are asked to leave they have to leave. For example the festival cannot force
someone into doing an performance, otherwise they could be persecuted.
16. Legal and Ethical
Copyright- is when there is a legal right which lasts for a certain
amount of years so you can’t print, publish, perform, film, or record
literary, artistic or musical material that already exists.
This is on the bottom of the ‘Rampage’ website, this means that
everything this website belongs to the festival. If anyone uses the
information or pictures on any of the festivals websites they will be
persecuted for copyright. As all the stuff on any of the festivals
websites belong to the festival and you have to ask permission of
them to be able to use their photos or information.
The copyright act was changed in 1988 as the Design and Patents
act. This is when people have their own right to write and put their
own photos in a print. Also the person who toke the photo are able
to protect them so no one else are able to use them unless they
pay them or ask permission.
https://www.gov.uk/government/publications/
copyright-acts-and-related-laws
17. Method
The festival says who is going to the festival a month before the festival
is going to happen. This is because it gives people a chance to buy the
tickets and tell other people about the festival. Furthermore this would
also make it more exciting for the people wanting to go as they would
have been waiting to hear from the festival to say who is performing.
They will be releasing this information on their website and social
media pages as this would be the easiest way to do this as loads of
people have social media. I have seen on their YouTube they do a lot of
advertising and they announce who will be playing on there. As its not
a big festival it wouldn’t be on any radio or TV, so they have to rely on
word to month and social media.
18. Comparison between poster
and audio-visual
Similarities
The similarities between the poster and the visual is that the house styles are
the same using the contrasting colours yellow and black. Also they tell the
audience who is performing at the festival. The campaign message is the
same for both the poster and the video.
Differences
The main difference is that the visual gives you more of a feel on what the
festival will be like because you can see what past festivals have been like.
Also the poster includes all the artists performing whereas the visual just
include the headliners as this is what people are most interested about. The
poster is mainly about the artists going and the visual is mainly about what
the festival looks like.
19. Conclusion
In this LO I have understood how print-based advertisements are used
within existing advertising campaigns. I have looked into the legal and
ethical side, target audience, the aim of the festival and campaign
message.
Editor's Notes
The objective of the festival is to increase brand awareness… because it is a new festival etc. detailed.