Unit 30

 I needed to require specific information on
the production of Q’s Magazine so I thought it
would be best if I contacted one of their
employees so I can obtain some valuable info
on their production at Q. Unfortunately, no
information was received and I was not given
an immediate response at all due to their
busy schedule. I decided it would be best to
obtain information from other sources,
including their website and others who were
able to obtain information on the production
of Q.

Brand Ideology/Ethos
Bauer Media’s slogan, ‘We think popular’ is used quite frequently because they’re the
number one publisher and are an extremely popular media company. Furthermore, it
connotes that Bauer Media are covering a variety of audiences and they are up to date
because they think ‘popular’ and people can relate to the slogan because sales have
increased over the years. Bauer Media have values of and are passionate about the product,
their team, working hard and beating the competition. Bauer Media produce magazines with
different genres, i.e. music, photography, gossip and fashion. Q magazine have the slogan:
‘The UK’s Biggest Music Magazine’ and it conveys that Q have a lot of up to date content and
are one of the best music magazines. When they say this, it conveys confidence and
boldness as they are mostly sold in the United Kingdom and so they must be better than
other rock and roll magazine and have huge competition between the other companies.
Bauer have specifically chosen to use a
navy like colour in their background as the
colour itself is often linked with ‘depth’ and
having ‘stability’ which is a great
representation of what Bauer is all about. It
symbolizes the words loyalty, wisdom,
intelligence, truth, heaven, confidence and
faith.
They’ve included an angle in their
logo to convey to the reader that they’ve
changed the world of media and how their
content ‘angled out’ every publisher in the
world of media due to their style of
presentation and content.

Form and Style – Print Editions and
Digital Editions for the Magazine
Print Editions and Digital Editions for the Magazine:
Q magazine usually publish their articles with a paper-
based or onto an electronic device. This means that
their content is a lot easier to access as compared to
other magazines because of the different varieties that
it can be consumed. There is a lot of advertisement on
their website, they usually like to regularly recommend
that their customers subscribe to their articles, the
deals are usually at a reasonable price. They offer
discounted subscription service to readers.
Subscription to their website
Advertisement
Q’s Print + Digital
Q’s Digital
Q’s Print

Form and Style – The Style used
for Q Magazine
The Style used for Q Magazine: In
the Q Magazine issue, you can see
that the style is made to be consistent
as everything is supposed to be kept
the same, i.e. the font and the colour
scheme that they incorporate. By
keeping this consistency of the house
style it generates association to the
magazine. The colour scheme is quite
consistent as the only colours they use
are red, white and black.

Form and Style – The size and
Dimensions of a ‘Q’ Magazine
The Size and Dimensions of a
‘Q’ Magazine: If you observe
Q’s Website, it mentions that the
dimensions of their magazine is
found to be measured at around
‘’30.6 x 22.2 x 1.2 cm’’. This is
around the average size for a
basic music magazine.

Key People at Q Magazine
The publishers for Q Magazine are Bauer Media.
The following people are responsible for the making of the
Magazine:
Senior Editor: Matt Mason
Associate Digital Editor: Paul Stokes
Editor in Chief: Phil Alexander
Editor: Andrew Harrison
Associate Production Editor: Simon McEwan
Senior Editor:
Matt Mason
http://www.qthemusic.com/a
uthor/paulstokes/
Associate
Digital
Editor: Paul
Stokes
Editor in
Chief: Phil
Alexander
Editor:
Andrew
Harrison
Associate
Production
Editor: Simon
McEwan

Editor in Chief: Phil Alexander:
Phil Alexander’s role as Editor in Chief is to make sure
the magazines are properly edited. He is required to
make any extra changes or some corrections to the
content that will be exclusive in the magazine, their
edition will improve the quality of the magazine making it
better and more able to be released.
Publishers: Bauer Media :
Bauer Media’s role as Publisher is to make sure the
presenting of the magazine is somewhat entertaining and
readable to the intended target audience. They are
required to select any content that they think is required
and usable for the publications of their magazines.
https://twitter.com/philalexanderuk

Senior Editor: Matt Mason
Matt Mason’s role as Senior Editor is to oversee lower-level editorial positions which includes
writers, proofreaders, copy editors and junior editors. Matt Mason sometimes works directly
with the publisher in making editorial positions for publications. He also creates submission
deadlines and timetables for advertising copy, proofreading, layout, print publication and
distribution.
Associate Digital Editor: Paul Stokes
Paul Stokes’ role as Associate Digital Editor is for taking consumer-targeted web content from
concept to publication by overseeing a team of staff and freelance contributors and coordinating
with internal marketing departments. He may develop strategies for generating meaningful
content that brings in a high volume of visits, i.e. cheap rates of subscriptions on Q’s website.
The content will typically include written news articles, video interviews and behind-the-scenes
features and a variety of interactive apps.
Editor: Andrew Harrison
Andrew Harrison’s role as Editor is to supervise the other editors and writers. He works to
develop each issue’s editorial, working with other editors to finish the final editions for specific
stories. He may or may not write articles, but he has to review all articles for content before it’s
published.
Associate Production Editor: Simon McEwan
Simon McEwan’s role as associate Production Editor is to oversee the entire publication of Q
Magazine. He works with the authors, editors, artists and Q’s marketing department to make
sure a the making of the magazine is pleasurable to the audience. He has to keep
communication flowing between all required departments and observe the costs of the
magazine editing production.
https://uk.linkedin.com/in/matt-mason-6b2b912a
https://uk.linkedin.com/in/paul-stokes-01451760
https://uk.linkedin.com/in/andrewharrisonuk
https://uk.linkedin.com/in/simon-mcewen-aba7403b

PSYCHOGRAPHICS
MAINSTREAM
ERS
SEEK SECURITY. Tend to be domestic, conformist, conventional, sentimental – favour value for
money family brands. Nearly always the largest group
ASPIRERS SEEK STATUS. Materialistic, acquisitive, orientated to image and appearance, persona and
fashion. Attractive packaging more important than contents, Typically younger people, clerical
and sales jobs.
SUCCEEDERS SEEK CONTROL. Strong goals, confidence, work ethic, and organisation. Supports stability.
Brand choice based on self-reward, and quality. Typically higher management and professionals.
RESIGNED SEEKS SURVIVAL. Rigid and authoritarian values. Interested in the past and tradition. Brand
choice stresses safety, familiarity and economy. Typically older people.
EXPLORERS SEEKS DISCOVERY. Energy, individualism and experience. Values difference and adventure.
Brand choice highlights satisfaction, and instant effect. The first to try new brands. Younger
demographic – students.
STRUGGLERS SEEKS ESCAPE. Alienated and disorganised. Few resources beyond physical skills. Brand
choice involves impact and sensation. Buys alcohol, junk food, lottery tickets. D and E
demographic.
REFORMERS SEEKS ENLIGHTMENT. Freedom of restrictions and personal growth. Social awareness and
independent judgment. Anti-materialistic but aware of good taste. Has attended higher education
and selects products for quality.

There are charts that observe the percentage in how many men and women observe the magazine yearly/monthly. The
chart below states that 31.7 % of readers are female as compared to the dominated gender of over 68%. As proven by
what I stated earlier in the previous slide, the age ratio is dominated by the group of 18-24 year old as they make up nearly
40% of the viewership compared to that of other ages. There are ‘Aspirers’ and ‘Reformers’ who aim to learn what they can
and thrive to be ‘informed’. On Q’s website, they give you the opportunity to do this by encouraging their readers to
subscribe to their magazine and follow their pages on social media.

http://usesandgratification.blogspot.co.uk

On Q’s website, you can observe the language Q
magazine use to release stories and bring ‘attraction’
to their pages. They use verbal codes such as
‘Watch’ ‘More’ and phrases such as ‘Find out’ and
‘Read More’ as a way of ‘escaping reality’ and
reading more and more until they’re indulged into the
stories and seek to read more on the website or the
magazine itself.

On Q’s website, you will these on the website
regularly. They social media links that can accessible
through the website, this gives the audience a n urge
to follow them and be more personal with the team
of Q as they can comment to them and get to know
and understand their style and taste of music. Q also
give out work/career experience opportunities for
individuals who seek to increase more of a personal
relationship with Q and work behind the scenes on
the development of the Q magazines.

Katz
1. Diversion – This means where the audience
Can RETREAT from their reality and engage
Themselves into the content.
2. Personal Identification – This means where the
Audience are able to relate to a character or
Their problem.
3. Personal Relationship – Where the audience
are able to gain a following (audience) and bond
with character or a bunch of different characters.
4. Inform & Educate– Where the audience LEARN
something from engaging into the text/content.

Katz
1. Diversion – Personally, I think Q offers a good way
to indulge into something and learn about all
the new songs and news that is going amongst the
Media.
2. Personal Identification –In Q magazine, they advertise
a lot of opportunities for readers to get
involved, and sometimes the people that may be
resented in Q, may simply reflect us, and how we usually
are.
3. Personal Relationship –As you read Q, you can learn
about all the latest news, which can allow you to keep up to
date with your friends and family about the news and gossip
amongst the media.
4. Inform & Educate– Q allows individuals to get
The most updated news on celebrities, music and
Gossip. An example of this is the edition of Q where
We find out the latest news on Jay Z.

Social Climbers – Where the audience are
driven by improving their hierarchy in the
social ladder.
Caregivers- Where the audience sympathize
with the characters situation.
Explorers – Where the audience are driven by
social change.
Survivors – Audience members who want the
security and routine of knowing the
characters will be ok or something will be
resolved.

 FIRST STEP: Date of Q Magazine’s – the first step in this
whole process is to settle on the date of Q’s due release.
The date of release is when you want the magazine to be
released to the public.
 SECOND STEP: Working with a schedule – this step is
one of the most important ones when it comes to the
production of a magazine. The schedule should be made
in a way that there are preventions for certain mishaps so
that even when these mishaps occur, you can always meet
the day it’s due (deadline).
http://hosbeg.com/the-
magazine-production-process/

 THIRD STEP: Budget for production of Q Magazine– the next step in this process is taken
during the process of the production of the magazine is the editing decisions. The editorial
decisions usually involve the magazine’s editing team planning what topics will be covered in
the next issue of Q. After deciding what article ideas or topics and photographs will be used in
the magazine, the editing team will now make the budgeting decisions.
 FOURTH STEP: What Content they want to use– the content choosing process is probably
the most important step because without content we simply cannot have the magazine.
Content for the magazine is very ‘key’. It is at this stage that artwork and graphics are also
worked on. The artwork is known as pictures that are going to be placed in the magazine.
Graphics are the pictures or images that are designed with a computer program, i.e.
Photoshop or InDesign.

FIFTH STEP: Sub-editing – this is the next step in the production process.
Sub editing is focused one important thing, which is quality. This step
involves the following important things:
• Checking the legitimacy of all facts used in articles for Q
• Making sure that grammar and punctuation are accurate for the articles
• Making sure that all articles have the same house style
• Working on the layout of the articles…..
SIXTH STEP: Page Layout – in the main big publications, there is a special
work team that are responsible for page layouts called the layout staff. Their
job is to layout the various pages that come together to make the magazine.
In performing this task, they use very powerful Adobe Desktop Publishing
programs such as InDesign to get the job done. It is at this stage that
adverts from advertisers are placed into the content.

 SEVENTH STEP: Proofreading the articles for Q – The next step in this process is re-
reading the text in all articles to make sure it’s adequate for release. The editorial department
will print out a copy of the magazine for the sole purpose of reading through to re-correct any
mistakes in it. The editorial team keeps proofreading until every member is satisfied that all
mistakes have been made.
 EIGHTH STEP: File emailed to printer – After the re-reading stage, there’s a DTP file of the
entire magazine which is sent to the printer whose job will be to print the magazine. Before the
release of the magazine, there is another process called the ‘’Pre-press’’ which means that it’s
checking to make sure that you are sending all the fonts and images that will be required for the
magazine with your file. Once this stage is finished, their printing staff will then take over.
Before the printing staff prints loads of copies requested by the publication, the staff first prints
a few copies and sends them to the publication’s editor for checking once again.
 NINTH STEP: Distribution – this is the final stage in the stage development of Q magazine.
Q’s printing staff will package them neatly and send them to a warehouse. From the
warehouse, the magazines are then distributed and then sold to their audience.

http://magazines.bauermediaadvertising.com/magazines/detail
/
Q mainly focus on all genres of rock music and the magazine represents
that. It focuses on the passion for classic rock and the artists that are
involved in the genre. Q targets it's audience by concentrating on Indie
Rock. The ideology of Q also implies that rock is of a very high value due
to the variations of rock artists in the genre. The age demographic usually
ranges from around 25 and over as similar to Mojo, Kerrang, XXL or
other music magazines.

Readership and Circulation:
Foreign and UK Distribution
PRODUC
T
TOAL
CIRC.
2013
CIRC.
CHANGE
Y/Y
DIGITAL
EDITION
Q 48,353 58,980 -18.0% 2,257
PRODUC
T
TOAL
CIRC.
2013
CIRC.
CHANGE
Y/Y
DIGITAL
EDITION
Q N/A N/A N/A N/A
http://www.pressgazette.co.uk/uk-magazine-combined-
printdigital-sales-figures-first-half-2014-complete-breakdown/
Figures in the UK
Figures Worldwide
I have done recent
research overviewing the
statistics for Q Magazine
and its circulation and its
readership through the
following years of
2014/15, 2013, 2012 and
2011. The magazine is
regularly published on a
monthly basis. During the
last couple years there
has been a slight dip in
circulation which means
lower popularity for the
magazine.

Social Media Statistics from August-
September 2016
YouTube Subscribers
Source:
http://www.youtube.com/user/Q4music
4,167
Facebook Fans
Source:
https://www.facebook.com/QMagazine
120,208
Twitter Followers
Source: https://twitter.com/QMagazine
127K
Instagram Followers
Source:
http://www.instagram.com/qmagazineuk
12.9 K
August 30th 2016

 Cross Media Convergence is used a lot throughout
several social media platforms of Q’s. Readers
become prosumers by taking their view of the
magazine and directing it to Q magazine production
team. Q Magazine currently have a very active
Instagram, Facebook, Twitter and YouTube that
they use to further platform their brand.

Advertising to Consumers:
Print Example
One of the main technical codes within this
advertisement is the close-up, this image was
taken at a close up angle so that the main
focus of the image is Katy Perry. Also, the
logo for her tour is centred at the top so that
you know the topic of the advert is about her
then upcoming tour. The colour choice also
matches the dress of Katy Perry as the colour
scheme respectfully brings out more shine in
the image of Katy Perry. This helps her
become the main focus of the advert.
The image placed on the right corner of the page is
an example of Q’s advertising niche. There are lots
of codes, verbal and visual that can be displayed in
this advertisement.
One of the verbal codes shown in this
advertisement is the full name of Katy Perry
enlarged and centred in the middle. The white font
compliments the advert as it makes it look more
attractive and eye opening for customers to look at
and engage in. There is also white vibrancies
around Katy Perry to add to the white font as it
makes it stand out less due to varying colours in the
design for the advert.
Another verbal code that can virtually be seen in the
advert is the tour dates below the image of Katy
Perry. Its font colour; white, makes the advert more
complimentary and adds to the white font for Katy
Perry’s name and the white vibrancies around the
image of Perry. Also, it makes it clearer for people
reading who are interested in going to one of her
tours.

Advertisingto
Consumers:Print
Example
First Advertisement of Q Magazine – October 2014
Edition: Arctic Monkeys Tour Dates
One of the many visual codes shown in the advertisement
conveys a visual image of Alex Turner; lead signer, posing
during a concert in the centre fold with a swarm of fans
behind him in a crowded arena. The image is chosen to
be black & white because the colours represents the
mood of Arctic Monkeys music and the colours perfectly
depict that. Another visual code that can be seen is the
enlarged logo of Arctic monkeys at the top which
underlaps the image of Alex Turner. The enlarged logo
conveys to the readers that the main focus should be that
as that’s what the advertisement is about. Lastly, the
white font at the bottom font conveys the tour dates for
the Arctic Monkeys. This conveys to the audience that
they should focus on the tour dates as that’s what the
advertisement is about and they should go to one of the
conveys. This can be seen as a ‘visual imperative’
because the tour dates are reminding you to go to the
show. This can related to the Galtung & Ruge theory.
October 2014 Edition
Q Mag 2005 Edition
Second Advertisement of Q Magazine – Q Mag 2005
Edition: Ringo Starr Tour Dates
A visual code that can be seen in the Ad is the enlarged
name of Ringo Starr sitting next to the image of him on
the top right. This conveys to the audience that Ringo
Starr is the major focus in the music industry due to his
association to then band; The Beatles. Also, it conveys
that the main focus on the ad is on Starr so that explain
the enlarged name on the ad. Another visual code is the
aligning of tour dates at the bottom of the picture conveys
to the reader that the tour dates is what the main focus is
on and it can also be depicted as a ‘visual imperative’ due
to its position and commanding you to go to the conveys.

Above this is a chart that displays the average prices for the production of
pages on a magazine. For example, to print off a full page for an issue, it
would cost over £11,000 for just advertisements and another £22,000 for
DPS advertisements and a further £6000 for half page advertisements.
(This may not be the same price for Q to produce their magazines on a
monthly basis)
http://www.bauermedia.co.uk/uploads/QMediaPack-Feb2013.pdf
Advertising for Q Magazine can carry due to Q’s high budget as
compared to other up and coming magazines. Anything from the
placement of the advert, space and size can vary in price. One of the
most important aspects of a magazine is the ads as they carry the most
attention and can garner more of an audience and increase the average
readership for a magazine.

X
The statement off by Scott Braniff conveys to a Q reader that the
partnership between the National Express and Q Magazine is in
Full effect and National Express will be advertising a lot for Q to
Make sure they get recognition as well as gain some themselves with
Q’s involvement in promoting them as well.

X
Q have used many platforms to promote and advertise
the National Express. They’ve done pages just for the
National Express and putting them in a positive light.
Other cross media convergences such as Television, Print
Media and Radio was used for advertisements and all
social media platforms.
This here is an example
of how the National Express
are advertised through the
platform of Q Magazine.

Codes and Conventions, Denotations and
Connotations of Q Front Cover
The use of a clear cut
masthead and strapline is
definitely one of the most
important features that are
used in a magazine article.
This connotes to the reader
that the magazine is of high
importance and is of a
professional quality.
Another code that is referred to as the
technical code of the primary image. This
is mainly focused on a close up image of
the artists’ face. The use of the close up
creates interest for the reader to find out
why the style used has been chosen. With
my photograph I will use Photoshop, this is
so I can deliver a professional quality image
that is suitable for being the main feature of
the my pages.
More visual codes that I myself will plan
to include on the front cover are basic
symbols such as the plus sign (+), this will
notify the reader of extra content that will be
made available. Secondly, borders around
text that is typically seen on certain
magazines will be used. The different shape
on the page draws the eye well whilst also
keeping it away from other text so it does not
get lost within the majority of the name and
image of artists.
The variety of text size and font draws
attention and is an eye-opener for readers to
look at certain articles that are advertised. It
creates a diversity of content whilst also
grabbing the readers attention with ‘star appeal’
which is the use of including famous artists on
your pages to further promotion and
advertising.
The barcode there features the date
of the publication and the price of the
magazine.
The image is placed directly in
the centre to add attention to the
main image as the headline is what
sells the magazine as the readers will
only buy it just for the person that is
featured. Also, it conveys that
they’re the centre of attention as
they’re the one that is featured on the
front.
The strapline, ‘the world’s best music magazine’,
conveys to the reader that based on their sales and
readership that they are the best and most sold out
magazine ever. The verbal code also conveys to the
reader that they’re confident with the content that they
release.
The cover stories are featured at the
front of the magazine to notify the reader
the information that they can read and
what is featured on the magazine.

Denotation and Connotation of a Double
Page Spread
Within the main article of
the double page spread,
there’s an vastly oversized
J in the background of the
writing, this is an effective
method of attracting the
readers attention to the
start of the text. To
accentuate its presence
they have coloured the
drop capital in the
typical Q magazine red,
this is contrasting with
the main body of text
which is black.
One of the main features of
the double page spread
that I plan to include is an
image that ranges over
more than half of the page.
A technical code of this
will be the shot type,
which will be focussed
with a long shot of the
artist. I plan to do this
within the the technical
conventions of my
magazine this is so it gives
the most dramatic effect
possible.
Underneath the main
image a pull quote is
coloured in bold red and
white text from the
interview that was done.
The purpose of this is to
focus on the most central
and amusing aspects. The
quote has been positioned
at the bottom of the page
so it can be easily seen
against the image.
The stand first for this article is below the main quote. I feel that within this
example pairing the quote and stand first together does not work as well
because there are no effective eye-catching aspects other than the drop
capital. On my double page spread for the magazine I will choose to position
the stand first above the main body of text, this is so that the reader is
attracted to the larger text first off and will then continue to read on into the
article.

http://www.newspapers.co.uk/newspaper-
types-and-formats/

http://journalism.about.com/od/trend
s/a/tabloidsbroadsheets.htm

The Sun is a daily newspaper published in the
United Kingdom. Originally, it was a broadsheet in
the early 60s and by late 60s, it transformed into a
tabloid styled newspaper. News UK are what
publishes the editions of the Sun and the Sun’s
editor is Tony Gallagher. The Sun has the largest
of any newspaper in the UK and its current
circulation is somewhere between 1.8-2.3 million a
month. According to the psychographics chart,
31% of the consumers fall into ABC1 demographic
and the other 69% falling into the C2DE
demographic. The newspaper is male-dominated
as 59% of men are the consumers and the other
41% are women. The stereotype for the average
consumer is the ‘’white van man’’ as they are
perceived as arrogant and working class citizen
who regularly drinks and has a low paying job. The
stories included in The Sun, i.e. scandals, are
what will interest the average stereotype as they’re
not emotionally mature enough to read serious
topics, i.e. Brexit or Terrorism.
http://news.bbc.co.uk/onthisday/hi/dates/stories/september/15/ne
wsid_3068000/3068749.stm
Overview of the Newspaper

Masthead: The masthead has taken a typical approach and has the classic
red masthead, The masthead conveys the logo of ‘The Sun’, the colour
choice conveys that is following the direction of the typical red tabloid
newspaper.
Lead Story: The lead story is
‘BeLEAVE in Britain’, the
connotation of this is the clever
wordplay used to bring in a
reader along with the use of the
British flag in the design of the
‘story-line’. Also, it’s a good way
of bringing in a new audience
on a current topic that everyone
was talking about.
Another visual code that can be
used is the play on words in the
main title; BeLEAVE. The sun
specifically chose this because
the pun BeLEAVE sounds
similar to believe and this is an
eye catching aspect of the
cover that can convince people
to agree as you’ve gained their
attention and focus. Also, the
opacity of the flag on the
‘LEAVE’ adds to the design
because the use of patriotism
can bring the Sun’s audience
closer to their belief.
Display Advert: The denotation of this advertisement is VOTE
TO QUIT EU ON JUNE 23 . This connotes to the reader
that they are involved in the process of the vote and this can
help bring attention to the cause as well as bring attention to
the newspaper as they have so much contributed involvement
in current matters going on today.

Main Image: The main image is always placed with the
leading story at the centre of the newspaper fold. The visual
imperative can be visible if you look at the layout as it is
reminding you to read the story and continue on. The main
image is there mainly to attract attention and bring
awareness to the story.
Secondary Lead: Another
article is placed at the top right
of the newspaper. This
conveys that other articles are
available to read but the main
one is on the front. There is
very little information featured
on the front and images are
also added to relate to the
story. These are considered
eye-catching as its short,
sweet and precise.
The Copy: Recap of the information is at the bottom to
remind the readers that they need to read the story as it may
be very important and it catches their attention to read more.

News Values
(Galtung & Ruge)
The edition of the Sun was coincident
when one of the recent statements
regarding the EU was mentioned in
this recent edition of the Sun. This can
be called ‘Recency’ as the story was
shortly posted after the statement was
made.
A lot of people have a passion for this
topic and they can be emotionally
connected to the story as it affects
everything do in or out of the EU. This
can be referred to as ‘Human Interest’.
Mass Appeal is included in this edition as the topic is
about the involvement of the EU and the UK. The story is
about the EU and this is a popular topic that touches
mass/popular pursuits. Using relevant topics that are
popular can garner in more of an audience as they will be
interested in reading more of something they know.

Denotation and Connotation
of Newspaper Double Page
Spread
Headline: The headline; ‘’Ex-model who rakes in millions from
hard up families’. The denotation is being used as an up and
coming success story that has been titled that way to used as an
eye catcher and a way to bring in more of an audience. . Also, it
connotes to the reader that they add the picture and headline
together to visually prove to the audience the success of a
person and how they have upgraded in life. A visual code that
can be seen is that the headline is placed on the left side of the
publication.
Statistics: There is a
table at the bottom
displaying how
companies have
gradually earned their
revenue over the
course of a few years.
For people interested
in developing a
company and reeking
in similar success
then this can be seen
as a visual imperative
as this will make the
reader want to read
more and look into
the figures to see how
they can reflect that
same success. This
thought can be
related to the Galtung
& Ruge theory.
News Values: The
side news is
mentioned on the far
right side which has a
brief description of
the story. This relates
to the Galtung &
Ruge theory as news
that is major will be
featured along with
the main story.
Page Number: To navigate where the
stories are, the numbers are still
displayed at the bottom to know what
stories to read.
Technological Convergence: There is evidence of this at the
bottom of the page, the denotation of this is ‘Continue
reading….’, this conveys to the reader that they should feel
more engaged into the story and continue reading onto the
next page. Also, it connotes that we should feel encouraged to
read more into the newspaper.

Denotation and Connotation
of Newspaper Double Page
Spread
Main Image: The main image is centred in the middle to add more focus to it
and show what the story is about on the DPS. This conveys that it’s very
important and it focuses mainly on the model who was very well known and
became a successful millionaire. Her body language indicates she is very
important and that we should all overview the page and read the story. The
structure of the page has the main headline shifted to the left to add more
emphasis on the main image and adds more importance to what we’re looking
at.
Caption on DPS: Below
the main headline,
there is a smaller
caption at the bottom
named ‘BAILIFFS
MAKE FORTUNE’.
This adds more to the
story as he have extra
detail on the
background of the
story.
Associated Images: On
the side of the story,
there are related images
in the DPS. They’ve
been positioned the way
they have as a way to
make the text more
structured.
Opening Sentence: At
the start of all the
sentences on Sun
magazine. The opener is
marked in bold to
instantly catch the
attention of the reader
and make him want to
read more.

News Values
(Galtung & Ruge)
The main title for this
edition of the Sun is
referred to as a fairly
unusual story with a
weird nature. This
main headline is
related to the
Oddity/Rarity theory.
This is because the
story is fairly different
and is not often talked
about or mentioned.
The theory ‘Visual imperatives’ can relate to this image as it
makes the reader want to read into the edition more and be really
engaged. This is because the woman in the picture is standing
head on with her hands on her hips and in a strut. Her sudden
confidence makes the readers invested into reading more as she
conveys confidence and this could reflect in her story.
Personality is used
in the main headline
as the first word you
see is ‘Ex-Model’.
This conveys that
the woman in the
picture is well
known as she was
presumably a
model and she
must be known as
it’s a high paying
job.

X
www.ukcouponing.co.uk
The Sun made coupons in Mid 2014 to promote the products of
Morrison's. From the coupon, there is clear partnership working on both
sides. The promotion of Sun’s own magazine and the products of
Morrison's conveys that. Another example of how Morrison's returned
the favour for the sun was when they launched a scheme titled ‘get your
five a day’. The point of the scheme was that Morrison's would give their
customers a voucher for their products in return for purchasing two Sun
magazines. This scheme was intended to pay off in terms of both
parties.

Advertised Products X
www.thegrocer.co.uk
Morrison's Alcoholic Beverage Deals:
One of the Sun magazine editions have an
excusive deal for alcohol. One of the visual codes
of this AD is that they have priced the alcohol and
positioned it on the middle of the AD to make the
reader know of the prices and how good of deals
they are. The simple white background brings out
the colour and texture in the alcohol and makes it
appealing to buy.
Many verbal codes such as the listing prices for
the alcohol and the caption ‘love these deals’ are
shown throughout the advertisement. This can
attract more readers as they use language that
instantly catches anyone’s attention and it also
conveys that the prices are bargains and it
inspires them to want to buy it.
The prices are bubbled in a red shape and
coloured in white font to bring out interest in the
reader and make it more noticeable. The prices
are also enlarged as it makes it more noticeable to
not look away from and it also gives that
impression that it’s very important and it’s a high
interest that should be looked into.
The advert has been specifically chosen to be
placed in the Sun as Sun’s demographic audience
is interested in alcoholic beverages and this can
be great exposure for both products as they can
further promote each other with similar interests.
The Sun’s audience is mainly 30+ and a majority
of them are regular drinkers and this advert brings
in more readers and attracts more customers due
to their similar age demographic and similar
interests.

Advertised Products X
The first advertisement is on the front page featuring promotion for match attack cards.
The recent edition styled similar to the Euros is a visual code to bring in more readers as
the match attack cards are constantly updated related to recent football events, i.e. Euros
or Premier League. This also grabs more readers as this advert is targeted more towards
8+ and this helps add more diversity to their audience as they can bring in more readers of
all ages and increase their sales in magazine production. There’s a verbal code in the
advertisement which says. ‘Buy Now’. This conveys to the reader that they should be
encouraged to buy the product and this makes it more eye-catching s it can be displayed
like a visual imperative (Galtung & Ruge) as it’s commanding you to do something.
Another verbal code is it includes the phrase, ‘new edition’. This connotes to the reader
that the cards are very important and its important that you buy a new pack of cards as
they are depicted to be much better.
The second advertisement for the match attack cards is again included in a
later publication. The advertisements also has its own page dedicated to it.
One of the visual codes I can detect in this ad is that it’s more of a page
dedicated to it rather than just a stand alone ad. This conveys to the reader
that match attack cards are very popular and you should feel encouraged to
purchase a pack. Another visual code is the positioning and size of the images
of the match attack cards. This conveys to the reader that the cards are very
important and you should have a clear look on what they look like.
A verbal code that can be seen is the size and emphasis on the fact that the
cards are free. Beside the picture is a large text with the match attack cards in
a colourful font promoting them. This makes the reader want to buy them as
there is a page just for them and its encouraging people to buy it with its
layout, popularity and choice of colours.
Another verbal code is that they mention that it’s limited edition and makes it
even more noticeable to the reader and it makes them more interested in
collecting a free pack of cards and its an excellent way of advertising and
bringing in more customers.

The denotation of the visual code is the typical red background similar to that
of the Sun’s colour scheme. It matches the style of the Sun and this can
convey to the reader that Ladbrokes and the Sun have an extensive
partnership and share the same vision. The white text and combination of
black makes everything easier to read against the colour choice for the
background and this is an excellent way of promoting the brand with the use of
colours and clear intention of the message. Another visual code is the large
text and the emphasis on the message. This makes it easier for the reader to
catch attention without having to squint at small text. Another visual code is
they included the scan code, this makes the reader want to text and be
included in all deals with Ladbrokes.
The position of this advertisement is at the bottom of the publication. There’s a
friendship between the advertiser and publisher, this is due to the fact that
Ladbrokes and The Sun are well linked together.
There are lots of verbal codes within this advertisement, the most noticeable one is the tagline, ‘’£30 IN FREE BETS’’. This
conveys to the readers that the offer is so good that they shouldn’t and they should consider looking at the offer. Also, the
demographics of the newspaper will be the main intention for this ad because they will most likely enjoy the stories on the Sun
and middle aged men who do enjoy it will most likely drink and gamble. There is also evidence of technical convergence, this
is provided with the web address of both products at the bottom of the page.
XAdvertised Products

Demographics of The Sun
Research has shown that the demographic age for average readers
of the Sun are aged above 60 and over, the statistics also indicate
that their group compared to others is at over 20 percent. Also, this
conveys that the Sun market their content towards an older group of
people then again, the stats for younger audience show that it’s high
is at above 15 percent and can also connote that the Sun makes
their content appeal to the youth as well and its diverse stories. This
can be related to the Kats Uses and Gratification Theory where the
audience have personal interests which means the content can
relate to their problem and personality.
There is a higher percentage for men than there is for women and
looking at the statistics, the percentage favours men much more.
There are trends currently going on and they appeal to all genders,
for example, football for the men and fashion for the ladies.
From looking at statistics, the readership and demographic for the
average reader of the Sun newspaper is in the socio-economic
group of C2, D and E. These are for people who have under paying
jobs , students or unemployed. The content of the newspaper
appeals to the target audience because of the price, and the stories
are relatable. This can be related to the Maslow's Hierarchy of
Needs. Also, these statistics are related to Hartley's Seven
Subjectivities.
https://www.themediabriefing.com/article/youth-
audiences-newspaper-old-demographics-advertising
% of men that are readers of the Sun newspaper based on
socio-economic needs
ABC1 C2DE
6.2% 15.8%
58 42MALE/FEMALE SPLIT
Male Female
12
17
17
19
14
21
THE SUN READERS AGE RANGE
15-24
25-34
35-44

The Sun has many social media platforms that create technical convergence and they
used the magazine to promote Facebook, Twitter and YouTube. Each social media
page has them promoting their ads or offers to their following. They provide us with the
latest stories, news and recent info. Their consumers have a chance to be a prosumer
as they can give their feedback and help the Sun make better content through
comments and hashtags. This makes them more involved in what’s going on with the
production of the Sun newspaper. Also, their YouTube page have advertisements that
are shown on TV and their page. On the Facebook page, they have recent news on
current topics and keep up on current news.

Social Media Statistics
Facebook: 2398013 likes
Twitter: 1.19M followers
YouTube: 14.063
Readership Statistics: 5,599,000 circulation
The social media statistics indicate that they have a high
social media following and have an influence online. The
readership statistics convey that they circulate a high
mass of newspapers. Both statistics imply they’re very
popular and looking at previous statistics they’re
gradually rising over time. The website however starts off
high in November 2013 and promising then the visitors
lowers down as more people are interested in buying the
newspapers or going to the social media platforms then
the viewers gradually rise up again into March 2016.
Website statistics for
The readership for the
Sun.
Source:
https://www.statista.com/
statistics/386595/the-sun-
newspaper-website-
visitors-uk/www.mailclassified.co.uk/advertisin
g-tools/circulation-readership

Through researching The Sun I have found their YouTube channel online
and found one of their TV adverts that was released a few years ago.
At the start of the advertisement, there is a normal middle class family
casually conversing and interacting like a normal family. Within the first ten
seconds, the first verbal code that can be seen is the title of the advert and
the cheerful tone in each of the family members’ voices as this is an
indication that they’re excited for the Sun's new delivery option. A Sun
newspaper then pops into the door and they gleefully pick up as they’re
excited because of the delivery. The visual code is that they look and seem
happy that they have the newspaper as they don’t have to go to the corner
shop to buy it anymore and it also conveys that there’s a breakthrough in
newspaper production as you have the option to deliver and order your
newspapers. Then there’s cross convergence at the end of the ad with the
video going black and showing the link to their website.
The demographics of this advert are aimed at people who like the Sun and
that are regular readers and are in the C-E demographic group.
http://www.newsworks.org.uk/The-Sun
https://www.youtube.com/watch?v=4pQ6NuD7a
Ic

Advertising to
Consumers: TV
Advert Example
https://www.youtube.com/watch?v=4pQ6NuD7aI
c
These are the current
views as of September
2016, the original has
more views but this was
posted again on a different
channel with a smaller
following
The length of the ad
varies as compared
to other brands.
You can share the video on
social media and bring
awareness to the ad to
increase views and
popularity of the video.

The Sun Website
Analysis: Homepage
The Sun run their own ‘betting’ page where you
can bet on games, horses and events. Adding
this to the navigation bar will bring in more visitors
who are interested in betting.
The Sun have their own football/sports page
where they talk about current topics and
upcoming events involved in this. The pages talk
about what’s happening in current sports today.
As well as having their own betting page, they
also have a page where the relevant topics are
mentioned and talked about. This will bring in
more mature adults who are interested in current
topics.

On the Sun Page, there is a ‘Contact Us’ page where
we can see their email and number to talk to them of
any issues or sell stories for them to publish on their
next edition. This effectively allows the consumer to
become a ‘citizen journalist’ (Gillmor – 2004),
especially through the “We pay for your stories”
section of the page.
This means they can sell stories while also being a
reader making them active amongst the print
community. Also, there’s a section where you can pay
for your stories to be published and it also gives their
number and email so you can interact with the
publisher to release stories.
The Sun Website Analysis: Contact Us
https://www.thesun.co.uk/contact-us/

‘Citizen Journalism’ (Gillmor – 2004)
 The customers of The Sun have sent emails
and complaints on how The Sun portray
people in their stories and the insensitiveness
of some of the topics that are discussed.
http://www.officecontactnumbers.com/the-sun-newspaper-offi
address-phone-number-email-website/

The Sun Website Analysis:
Editorial Complaints
https://www.thesun.co.uk/editorial-complaints/
If there are issues with how the website looks or issues with
content, then you can report to them and let them be aware of
what complaints you have against them. The Editorial Complaints
page includes the IPSO policies which can help issue complaints
to the Sun. They also talk about what complaints are appropriate
and necessary to make against them.
‘’1. This policy relates to all
complaints framed within the
terms of the Editors’ Code
administered by IPSO.’’
The Sun clearly follows the same procedures for any
Production platform as they corporate IPSO
Policies into their website and newspaper publications.

House Style of the Magazine – GE
Magazine
Masthead:
For the style of the masthead, I have chosen to use a square
shape for the base rather than a rounded
Rectangle because the shape would make it much more
noticeable and similar to Q magazine. My main inspiration is
Q and XXL so it’s important that my layout is somewhat similar
to theirs. The strapline for the masthead is ‘’THE FUTURE OF
MUSIC MAGAZINES’’; I chose the name because I want
Golden Era to be a legacy in music magazine and I want to
document the rise of Hip-Hop and Rap music as well as Rock
genre over the new generations.
Colour Scheme:
The gold colour will connote to the reader the prestige of
the magazine as well as make it a colour that it fairly eye
catching to an average reader who’s interested in buying a
magazine.
I’ve also chosen to use the colours; black and white,
because both colours contrast in emotion and mood which
can influence my audience’s sense of
Emotion when reading my content and having a perceived
opinion and expectation of music and the way life is.

https://www.cap.org.uk/Advertising-Codes.aspx

Generation
of Ideas
Colour
Names for
my
Masthead
Identity of
Brand
Images
used for
my
Magazine
Release
Date
Target
Audience
Range
Price of my
Magazine
Price: The price range that I
will set on my magazine will be
set around £1.30, this is so that
my fans can buy the magazine
all the time without worrying
about their own expenses.
Identity of brand : There will
be certain features that will be
seen consistently throughout
the magazine which will
include technical convergence,
this is like self-advertisement
of the brand. Social media
links such as Twitter,
Snapchat, Instagram and
Facebook will be utilized with
GE Magazine to make sure
there’s enough entitlement to
the magazine and there is
sufficient advertising.
Images: For my front cover, the main
image will always be centred in the
middle with new stars and musicians.
This implies that the presence and
strength of the eclectic of both genres;
rock and hip-hop, as well as promoting
and advertising the main article of the
artist that is featured. The technical
code of this image will most likely be a
medium shot or a close up.
Masthead Names:
Golden Era = GE (Could
use this chosen name to
convey we’re in a golden era
of music and how this is the
most popular period of music
ever)
Music = M (Simple name to
define the magazine)
Release Date: The magazine will be released on a weekly basis. Strategically, I chose to
release it on a weekly basis because the price is affordable and I can achieve a regular
fan base by selling weekly.
Target Audience:
My target audience for the
magazine will be of ages 13-
25. I chose this range mainly
because of the genre of the
magazine consist of rock music
but may also have odd features
of R ‘n’ B and Hip Hop. My
intended target gender of the
magazine will be dominantly
male. As for the content, I will
make sure there’s enough
advertisement towards both
genders; Male and Female. I
looked at other magazine such
as XXL to make my choice on
the content and age range.
Colour Scheme:
The colour scheme of the magazine will be black, gold and white. I
have chosen this colour scheme as this can convey to the reader that
the content is earthly and natural but can be effective as the colours
are sort of similar to what XXL or Q would use. They use their main
colour consistently throughout some of their magazine layouts. The
colour scheme in both drafts are the same but the layout will be
different to convey originality and it’s different.
Unit 30 – UK Media Publishing – Mind Map – Final Idea

REBELLION
OPPRESSION
EMOTION
DEEP
Unit 30 – UK Media Publishing – Mood
Board – Final Idea

Mood Board Conclusion
Linkin Park is one of my
main inspirations for
combining two genres of
music for one. They have
revolutionized rock music
by ushering in a new
generation of rock music
and the involvement of rap
music.
This picture of The
Beatles is different to
other stereotypical
artists who wear
skinny jeans, eyeliner
and leather jacket.
This picture conveys
that you can dress
smart but be a rock
star simultaneously.
Pink Floyd is one of the
most known and iconic
rock bands and they’re
one of the only high
figures to represent my
magazine and be the
main pioneer in ushering
in further popularity of
rock music during their
era.

PSYCHOGRAPHICS
MAINSTREAMERS SEEK SECURITY. Tend to be domestic, conformist, conventional, sentimental – favour value for
money family brands. Nearly always the largest group
ASPIRERS SEEK STATUS. Materialistic, acquisitive, orientated to image and appearance, persona and
fashion. Attractive packaging more important than contents, Typically younger people, clerical
and sales jobs.
SUCCEEDERS SEEK CONTROL. Strong goals, confidence, work ethic, and organisation. Supports stability.
Brand choice based on self-reward, and quality. Typically higher management and professionals.
RESIGNED SEEKS SURVIVAL. Rigid and authoritarian values. Interested in the past and tradition. Brand
choice stresses safety, familiarity and economy. Typically older people.
EXPLORERS SEEKS DISCOVERY. Energy, individualism and experience. Values difference and adventure.
Brand choice highlights satisfaction, and instant effect. The first to try new brands. Younger
demographic – students.
STRUGGLERS SEEKS ESCAPE. Alienated and disorganised. Few resources beyond physical skills. Brand
choice involves impact and sensation. Buys alcohol, junk food, lottery tickets. D and E
demographic.
REFORMERS SEEKS ENLIGHTMENT. Freedom of restrictions and personal growth. Social awareness and
independent judgment. Anti-materialistic but aware of good taste. Has attended higher education
and selects products for quality.

Katz in GE Magazine
1.Diversion – The content we produce for them is tailored for
their interests and music tastes. We produce content where
they can enjoy it and share a brief positive moment in their
lives.
2. Personal Identification –The content of the music is
relatable to everyday readers as music artists regularly write
songs expressing their emotions and feelings as well as the
situations they’ve been through. This makes the readers relate
to the artists as they've probably felt the same and they feel
they can relate to that artist.
3. Personal Relationship – Where the audience
are able to gain a following (audience) and bond
with character or a bunch of different characters. The readers
amongst each other regularly interact with each other on GE’s
social media pages as they can relate to the content of our
magazine together.
4. Inform & Educate– GE allows individuals to get
The most updated news on celebrities, music, playlists,
events and gossip. An example of this would be Drake
talking about his upcoming tour where he discusses what
will be exclusive and the dates that are available.

Generation
of Ideas
Colour
Names for
my
Masthead
Identity of
Brand
Images
used for
my
Magazine
Release
Date
Target
Audience
Range
Price of
my
Magazine
Price: The price range that I
will set on my magazine will be
set around £3.50, this is so that
it makes my audience more
anticipated to buy my
magazine and it makes them
more interested waiting for the
next edition to come out.
Identity of brand : There
will be certain features that
will be seen consistently
throughout the magazine
which will include technical
convergence, this is like self-
advertisement of the brand.
There will be social media
links with GE magazine; we
plan to use Facebook, Twitter
and Instagram
Images: For my front cover, the
main image will be of new stars and
musicians. This implies that the
presence and strength of the hip
hop genre, as well as promoting
and advertising the main article of
the artist inside. The technical code
of this image will most likely be a
medium shot or a close up. This is
because the reader will be able to
judge their facial expression and
body language which will entice
them to find out more about the
artist.
Masthead Names:
BEATS! = B+
Music Edition = ME
T = TRAP (chosen
name)
Release Date: The magazine will be released on a monthly basis. Strategically, I chose
to release it on a monthly basis because the price is set so high that it will be unattainable
for a normal person to buy all the time so it was smarter to keep the fan base interested
and more anticipated for the next release.
Target Audience:
My target range for the magazine
will be of ages 16+. I specifically
chose to use this range because
of the genre of the magazine
consisting of mostly R ‘n’ B and
Hip Hop The target gender of the
magazine will be equal. My aimed
target gender of the magazine will
be dominantly male. As for the
content, there will honestly be
more advertisements aimed at
men rather than women. I looked
at other magazine such as XXL to
make my choice on the content
and age range. For the front
cover, there will different artists
that will be represented from both
genders so that there is equality in
GE Magazine.
Colour Scheme:
The colour scheme of the magazine will be red, black and white. I have
chosen this colour scheme as this can convey to the reader that the
content is plain but effective as this similar to other magazines such as
Q and XXL. They use their main colour consistently throughout the
magazine layout.
Unit 30 – UK Media Publishing – Mind Map – Alternative Idea

“Mood Board’’
REBELLION
OPPRESSION
EMOTION
DEEP

The main image is the most noticeable aspect of a magazine after the
masthead. This can convince the reader that the main artist/person in the
image is very important and something that should be noticed. The theory
Inform and Educate by Katz is relatable to this as the main artist on the
front may have an interview which will
have useful information that the reader can be
educated on. Adding a name to the front
cover can bring attention the magazine and
increase its popularity. Star appeal is made
when the main artist’s name is added onto the
front cover. For my own magazine, I will
follow in the steps of q and plan to use my image
and draft layout inspired from Q to effectively
making it eye catching and more attractive to
buy in a market. I’ll make sure to use more
appealing images in my magazine and I will be
using Adobe software such as Photoshop to
make my images much
better.
Similar to that of Steve Neale’s ‘repeat’ style, I will be replicating this on my own
version for Golden Era. One of the main aspects I plan to repeat is the plain block
colour and the single letter font for my masthead. Q Magazine have used a basic
design to make their magazine more unique and diverse which can influence a reader
into buying an edition as it doesn’t follow the generic style of a typical music
magazine. Q’s masthead can convey to the reader that they are investing money in a
magazine that is very different from others on the market. This is because they have
a style and layout that is different as well as unique from other magazines such as
XXL or Mojo. Also, the use of an unordinary alphabet letter like Q makes it even more
unique as it is a letter that is never really used in name branding. By using an
unorthodox masthead on their front cover. The reader will already think their unique
for the masthead and they will believe if they read their content then it will be even
more enticing and interesting. This is a technique that I will use for my own magazine;
Golden Era

 Regularly, there’s a large image on the left side of the page with the description
on the right side. The old title is very noticeable and is very eye catching as it’s
rather large and can be used to for the attention of the reader. This is because
the title is regularly bold ad is enlarged so everyone can see. The repeat method
Steve Neale will e reinforced into my own magazine; Golden Era. I will do this
because I wat my magazine to replicate the same effect as what Q magazine did
to get their magazine noticed. Something I’ve noticed in all double page spread
pages is the regular use of the colour scheme, i.e. the large ‘red’ J in the stand
first next to Jay Z’s image. The use of the colour scheme makes the whole
magazine consistent as the ‘red’ distinguishes itself from other magazines due to
its consistency.
 The method by Steve Neale is called ‘Repeat’ and this is what I will be using in
my own magazine. Everything from the stand first to the regular consistency of
the colour scheme will be replicated in my magazine; Golden Era. The font for
my editions will be similar as well as my inspiration is Q. What I have repeated
from Q is their style of masthead with the single letter/s and the use of their 3-
colour scheme.

Unit 30 - Style of my Magazine
Resizing my images for GE Magazine: I
had to make sure that I
pressed down the ‘shift’ button to preserve
the quality of the image.
This method was really useful as I was
able to maintain the
dimensions of the image without it being
too distorted. Also,
the use of the ‘shift’ button makes it
much easier to resize the image without
losing too much quality.

Colour Swatch for GE Magazine:
During the production of GE Magazine, the colour
swatch was really important for the consistency
and style of my magazine. Without the use of the
swatches, it would be hard for me to make the
magazine consistent as for example, If I chose a
certain shade of yellow, it would be hard to retrace
the first colour I used and instead, there would be
like 3-4 different shades of yellow.
Unit 30 - Style of my Magazine

Unit 30 – UK Media Publishing – Spending Power for
GE
Source:
http://magazines.bauermediaadvertising.c
om/magazines/detail/Q
My magazine; GE, will have a spending power that will be predicted
based on the target and social class of my targeted audience. I will
be observing the statistics of fellow music magazines and chosen idols; Q and XXL,
to compare to my magazine as their my main sources of information.
The average reader for my inspiration; Q magazine is predicted to
be aged 15+. My intended target audience is based around the
statistics of Q and XXL. The content may be very obtrusive and
controversial due to the explicit content and the use of profanity.
I’ve referred this to the Seven
Subjective by Hartley. The subjectives are Class,
Nationality, Family, Ethnicity, Age, Gender and Self-
Image. My spending power for GE magazine will
be compared to the likes of Q, Mojo and XXL. Their
average readers fall into the C-E bracket of the chart
which means the content will be more appropriate for them and
the price for the magazine will be affordable for them. The only
difference between GE magazine and the other magazines are
that there target audience isn’t clear enough as they don’t identify
what gender they’re focusing on while my magazine focuses on
specifically just males who are over 15+.

Font
Name:
Test:
Official font
for
Masthead:
LEMON
MILK
Times New
Roman
Didot
Didot Bold
Regular
Unit 30– UK Media Publishing–
Magazine Masthead/Logo
My magazine needed to reflect what my inspiration of magazines were: Q and XXL. As the owner of GE Magazine, I had to
make sure that my design for the magazine will catch and bring in attention from my intended target audience. I made sure
to do this by ensuring that I use the most known and popular colours for my masthead. The colours that I chose were gold,
black and white. Professionally, I favoured the choice of having gold as my strongpoint colour because it conveys to the
readers that my masthead is very professional and high quality. Only in my masthead, I used the initials for the magazine;
GE. this is so that I can draw similarities between my magazines of inspiration; Q and XXL. I found multiple fonts from an
array of websites and I tried them all on Adobe Illustrator and dafont.com/fontspuirrel.com to overview how I wanted my
final masthead design to look. In the end I found a font called ‘LEMON/MILK’ , this is a very conservative font that is easy to
read and I feel will work well on the front cover of the magazine.
I constantly made changes to the masthead and the font on
Illustrator and primarily Photoshop to make sure that when I
created my masthead that it would as realistic as possible.
This is when I created my main masthead. The background
colour for the logo is just plain black just to give it that
effective but simple component in my masthead. I plan to
continue using this house style of gold, black and white.

Font Name Font Preview Font Usage
Fira Sans Bold • Cover Lines
• Cover Story
• Web Address
Lemon/Milk • Drop Capital
• Masthead
Lemon/Milk • Strapline
Imprint MT Shadow • Puff Promotion
Times New Roman • Main Article
Font
Unit 30 – UK Media Publishing–
Magazine Fonts and Colours – GE
Magazine When producing the magazine, I had to
be very clear with what fonts are useful
and how professional it should look. This
was thought up in my head because I
need to be clear for the intention of what
my magazine should look like and how its
presented amongst my audience. Several
fonts have been narrowed down that I
plan to use in my magazine, some fonts
are easier to read while some are much
more thicker and clearer than the other
fonts I chose. The main fonts I used is
‘Lemon/Milk’ because it’s used a lot in
posters and it’s a very clear font to use.

Format and Style - DPS 1
Main Headline
The main headline will be
centred in the top left corner
slightly overlapping onto the next
page. The main headline will
obviously be the largest text on
the page as it will have the most
impact and it will be the most
relevant.
Image of artist
I have used an image of a new
upcoming artist to be refreshing
and give the world an insight on
new upcoming artists that need
to be discovered and using my
magazine will be perfect for their
notice.
Information about Artist
Information about the artist will
also be featured in the DPS to
give the reader an insight on the
story and background of the
featured artist.
Quote from Interview
One of the quotes from the
interview will be used to make
the reader more intrigued on
what the artist had said and how
he feels about what is going on
in the world of music and their
views.
Interview
The interview will be available on
my magazine DPS. I have
written a snippet of my interview
into the article to make the
reader more intrigued on the
current affairs of rap and Hip
Hop at the moment. Also, it
would be interesting for the
reader to have an in depth
understanding of what was
discussed in the interview.

Format and Style - FC 1
Masthead: I made it very clear for
anyone overlooking my magazine that
it should professional. I did so to
reflect on the style of XXL and Q, I
specifically chose to arrange the logo
onto the left hand side of the
magazine, right on the corner. I did
this to make my magazine more
noticeable and make my intended
audience buy my magazine and see
that the placement of the masthead is
one of the first things that they will
notice. Looking at Q and XXL, I was
inspired to do this style of
arrangement because they like to
include very bright colours that should
be one of the main aspects the reader
sees when they first pick up the
magazine.
Main Story: I made sure that my magazine worked above it’s potential
and increase its intended star appeal for my magazine. I decided to add
my main story just below the image and right on the left alongside the
main headline. I made sure that I did this to ensure that all the attention
will be drawn to the story + title. To make the main story title more
interesting I could possibly add in a direct quote from the interview.
Additionally, I thought that by placing the main story underneath the
magazine logo, when they view the logo they will see the story as the
most important thing within the magazine. Looking at my research of Q
Magazine many of their front covers have used this layout for the main
story text.
Article Content and Information: With this draft,
I needed to have more features for my artist in the
magazine and I needed to add more information
about content relevant to my topic. I had to plan
this by including a minimized textbox with the
artist’s name. I then had to add this over the
image. This is considered to be an eye opener for
any one observing GE Magazine.
Magazine Layout: I made sure to
really layout my conventions for the
magazine and I had to make sure it
looked professional with perfect
structuring, it also needed to be well
presented. The layout will need to be
strikingly similar to my inspiration; Q
Magazine.
Puff Promotion: I had moved my puff promotion to the top right of the bar so that it’s
in clear view of the reader and the reader can overview it as well as be intrigued by
the offer and prizes to come with. It will be one of the first things that any reader will
see and it could possibly bring more attention to GE Magazine.

Format and Style - FC 2
Strapline
The strapline is still positioned above the top of the magazine.
I have used a strapline again as it is vital for the magazine’s publicity
as well as it’s self promotion of the brand.
Masthead
I have used my masthead and
positioned it in the top left corner
of my magazine draft. I will be
using the same initials as before,
TRAP to mirror the other
magazine I’m aspiring from,
which is XXL and Q. The colours
that I will use for the masthead
will still be Red, Black and White.
I have used these colours to
convey its strong presence as
well as use dark yet powerful to
show the magazine’s self value.
Barcode
The barcode for my front cover is
positioned at the top on the right
hand corner, this style of format
is inspired from XXL Magazine.
Moreover, by checking the day of
when the magazine was
published, I can tell that it’s
either weekly or a monthly
edition. The barcode is able to
identify the price of the magazine
and its issue number.
Puff Promotion
I placed my puff promotion next
to my strapline. The use of puff
promotion is useful because it’s
easily going to be the first thing
that any customer will see and
instantly the customer will want
to know what it is.
Headline Quote
For my headline quote, I have
positioned it next to the image of
my artist to convey it’s equal
importance on the front cover.
Also, the use of a headline quote
will be similar to puff promotion
as it will be the next thing
everyone sees.

Format and Style - DPS 2
Main Headline
The main headline will be
centred in the top left corner
slightly overlapping onto the next
page. The main headline will
obviously be the largest text on
the page as it will have the most
impact and it will be the most
relevant.
Image of artist
I have used an image of a new
upcoming artist on only one
page. The use of the image will
make the magazine more fresh
and new due to it being a new
artist.
Information about Artist
Information about the artist will
also be featured in the DPS to
give the reader an insight on the
story and background of the
featured artist.
Quote from Interview
A few quotes will be from the
interview will be used to make
the reader more interested in
what the artist thinks and how he
was feeling during the interview
as well as understand the artists’
views and understanding.
Interview
The interview will be available on
my magazine DPS. I have
written a snippet of my interview
into the article to make the
reader more intrigued on the
current affairs of my choice of
music genre at the moment.
Also, it would be interesting for
the reader to know the detail of
what was discussed in the
interview.

Unit 30 –Interview Draft Planning
For this alternative double page spread within the magazine I
will plan on performing an interview with a new and upcoming
artist, William Eze (Myself). As well as featuring on the front
cover, he will be the main headline for the magazine and I will
be considered ‘eye candy’ as I am considered ‘new’ and instant
‘star appeal’. I have personally chosen to interview myself as I
will be a future award winning artist. Some of the questions that
the interviewer will ask in the interview will mostly be about my
upbringing, career and my family as well as my opinion on the
current rise in the music industry.The presentation of the interview on the
double page spread will be fairly similar to
how Q magazine have done their q and a
answer style. This is typical in quite a few
of Q magazine interviews, and makes it
easier for the reader to understand the
information that is being published.

Draft Article – Interview – William Eze (Myself)
Here we have an interview with one of the hottest acts in the game right now; WILL. He is currently new into the game but is ready to take over the world of
rap music in the near future! Listen close as we share to you the interview we had with WILL today.
What up Will!
Hey man how you doin’, I’m good, I’m just ready to have a relaxing interview with my favourite interviewer.
How old were you when you first started rapping?
Well actually, I was 12 when I started writing, I didn’t really begin rapping till I was 15 and I felt nervous when I first started doing it. My heart pounded and I
felt like a ton of bricks falling down on me, I felt that bad.
Who were your inspiration to become an iconic rapper?
When I was a kid, I used to idolise stars like Eminem and Jay Z but as I got older, I started to listen to other alternatives such as G-Eazy, Drake, Kendrick
Lamar and J-Cole.
Do you write your own songs?
Yeah man I do, I may have some wisdom and some extra guidance but I definitely write most of my songs. I feel that I get accused way too much for the
content I put out and the explicit lyrics but that’s who I am, I’m a visionary for the masses.
So your new album is set to be being released soon, what can we expect from it and when can we have a listen?
It’s new, hot, fresh and edgy. It will be much more different as compared to my previous albums.
Have you learnt any important or tough lessons from your early experiences of the music industry?
Keep your friends close and your enemies closer. There are a lot of people in the industry who will try to destroy you and take advantage of you.
I saw that you have sold out your tour! How does that feel having such a high demand of people wanting to listen to you?
It’s not really that surprising man! I’m always selling out concerts, I’m just that good.
What was the first song that you ever wrote? And how old were you?
College Dropout! That sh*t was dope man! It sounded so dope. I think I was 15 when I wrote that.
When you were younger and started producing, did you ever think you would make it far?
To be honest man, I don’t know . I never really thought about making it! I did now so I don’t really think about it anymore.
When do you plan on retiring? You’re pretty old man, there’s a lot of young guns ready to take your spot…..
To be honest with you, probably around late 2017 is when I’ll probably retire. I’ve done everything I needed to do, I’ve won a Grammy, I’m a multi-millionaire and
I married the most beautiful women ever and I now have the most cutest daughter ever. What more can I achieve? I’ve done it all and in 2017, that’s my time to
hang up the boots and give the young ones a chance to continue on the legacy of the Hip-Hop genre.
WILL! It’s been a pleasure to have you, good luck on your concert tour.

Location Images
I had to make sure I knew what studios I had to use for my
magazine features. I did this so that I could assess what will be
required when taking the photos and the risks and hazards. Also, I
have taken photos of what studio I will use as well as the
equipment needed for the pictures.
I specifically used ‘high key lighting’ for the studio
when taking the images for the double page
spread in the studio to highlight the main subjects
of the image, i.e. adding focus on the
artist instead of the background. I also used the
lighting because it guarantees quality images for
my magazine.

Production Plan (GE Magazine)
Week starting from 23rd January 2016
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Decide a target
distribution date
for GE. After that,
create a
production plan
detailing
deadlines for
each story and
timing for
proofreading as
well as detail the
printing
deadlines.
DEADLINE:
23/1/16
Management
team should also
decide what
content will be
included in the
magazine, i.e.
information on
artist, double
page spread, tour
dates and
reviews
DEADLINE:
25/1/16
Management
team should
decide on a
budget for the
production of
magazine,
artists,
resources,
printing.
DEADLINE:
27/1/6
Editorial staff
should plan the
style and layout
of the pages for
the magazine
production.
DEADLINE:
27/1/16
Editorial staff
should plan the
stories and for
each story,
there should be
a detailed plan
which includes
content, it’s
type, i.e.
interview and
background
information.
DEADLINE:
30/1/16
N/A N/A
23/1/16 24/1/16 25/1/16 26/1/16 27/1/16 28/1/16 29/1/16
Week starting from 30th January 2016
Meet the artists
that will be
interviewed and
put them in a
photo-shoot for a
few pictures.
DEADLINE:
30/1/16
Structure and
start to plan the
pages for the
magazine,
including…DPS,
Interviews,
Reviews and
other content.
DEADLINE:
10/2/16
Think about what
stories other than
the interviews
that will be
included and
choose what
albums and songs
to review for the
magazine.
DEADLINE:
3/2/16
Decide on what
pictures will be
included in the
content pages
DEADLINE:
2/2/16
Start to type up
information for
the content and
the pages.
DEADLINE:
9/2/16
N/A N/A
30/1/16 31/1/16 1/2/16 2/2/16 3/2/16 4/2/16 5/2/16

Week starting from 6th February 2016
Continue to
develop the
pages for the
magazine,
including…DPS,
Interviews,
Reviews and
other content.
DEADLINE:
9/2/16
Continue
developing the
pages for the
magazine,
including…DPS,
Interviews,
Reviews and
other content.
DEADLINE:
9/2/16
Think about what
stories other than
the interviews
that will be
included and
choose what
albums and songs
to review for the
magazine.
DEADLINE:
9/2/16
Add in images to
the final drafts
for the magazine
pages.
DEADLINE:
9/2/16
Proofread all the
pages and send
feedback if
needed. An
example of this
could be that the
proof-readers can
look through the
pages and tell
them to change
anything if
needed.
DEADLINE:
10/2/16
N/A N/A
6/2/16 7/2/16 8/2/16 9/2/16 10/2/16 11/2/16 12/2/16
Fourth Week of the Magazine Process
Pages should
have been read
through and the
planning of how
the magazine is
to be structured
will start
tomorrow.
DEADLINE:
13/2/16 –
14/2/16
Structure all the
pages together
and make a
practise magazine
issue with all the
pages thoroughly
checked and
added in.
DEADLINE:
14/2/16
Make any
changes to the
magazine if
needed and re-
read the new
copy and make
any changes from
there.
DEADLINE:
15/2/16
Once changes are
done then start to
create the
magazines and
after finishing the
printing process,
determine as a
group to mutually
decide the cost of
the magazine
based on printing
costs, budget,
paper distribution
and hardcover
material.
DEADLINE:
16/2/16
RELEASE
DATE FOR
TODAY!!!
N/A
N/A
13/2/16 14/2/16 15/2/16 16/2/16 17/2/16 18/2/16 19/2/16

 Magazine Editor – Average salary - £27K
 Publishing Editor – Average salary - £25K
 Art director – Average salary - £20K
 Interns – Average salary - £10K
 Photo editor – Average salary - £11K
 Assistant in editing – Average salary - £12K
 Proof reader – Average salary - £9K
 Sub-editor – Average salary - £15K
 Recruitment costs – £800K
 Marketing costs – 2k
 Start up costs – 600k
Budget Summaryhttp://www.prospects.ac.uk/magazin
e_features_editor_salary.htm

For 40,000 copies it will cost around £100,000-150,000 . This means if I sell all 40,000
copies I will make a high profit in the region of 140,000-£180,000(each magazine sold
for £1.50). I will also be making around £8,000 from each advertisement which is
presented in a double page format. The outgoings will be in the region of £537,000 for
the use of salaries, printing and office space.
Budget Summary
60

Office for Golden Era
 1,375ft² [128m²] Total Office Space Required
 Access 24/7
 24/7 security
 Air-conditioning
 Administrative support
 Macbook Air (20 computers) – in the region of
£48,000-£50,000
 Desks will cost around £1,400 for 20 desks
costing £70 each.
Budget Summary - Office Space

https://prezi.com/c_yzx7jc42eb/legal-and-
ethical-considerations-in-the-media-
industries-btec-creative-media/

Ethical issues in GE Magazine
 In GE Magazine, the content of the magazine
is fairly controversial as it involves the heavy
dependency on hip-hop culture which involves
scantily clad women (ho*s – gangsta slang),
money, drugs and violence. Examples of this
are directed below the text:

http://dictionary.cambridge.org/dictionary/e
nglish/stereotype

Stereotypes in GE Magazine
 As previously mentioned in my previous slide, I
defined stereotypes as: ‘’A popular belief that
people have about specific individuals or
groups’’. Stereotypes are really common in GE
Magazine as our magazine focuses mainly on
hip hop and rap music so there will many
stereotypes such as: the use of guns, vulgar
lyrics, scantily clad woman, gangs, money, cars,
drugs and a primarily dominant group of black
men.

https://www.ipso.co.uk/IPSO/ab
outipso.html

 To make a IPSO complaint, your complaint should make
them raise their awareness of a potential breach in the
Editors’ Code, then they will send the detail of your
complaint to the publication, which will then have the
opportunity to resolve the matter directly. This is to ensure
the swift resolution of complaints wherever possible.
 You’re able to make a complaint directly to the publication
if wanted. However, complaints must be made in writing
and should made via the IPSO complaints form where
they have outlined questions on the issues you have with
the publication.
 The easiest way to make a complaint is using via their
online complaints form. Another way for you could be that
you can submit your complaint by email to their email,
which is inquiries@ipso.co.uk.
https://www.ipso.co.uk/IPSO/makeacomplaint/m
akingacomplaint.html#submitting

https://www.ipso.co.uk/IPSO/ma
keacomplaint.html

 Most of the complaints IPSO have
received is from editorial material
published by member publications,
whether in print or on their website.
This primarily includes:
 Images or videos of anything
uncomfortable or disturbing
 Articles that are inappropriate
 Edited or any reader comment that
is moderated on newspaper and
magazine websites.
 Any Audio material on newspaper
and magazine websites;
https://www.ipso.co.uk/IPSO/ma
keacomplaint.html

 Copyright is a legal right that can protect
the use of your work once your idea has
been physically expressed. Right now,
the legislation for copyright in the United
Kingdom is copyright, Designs and
Patents Act 1988.
 Copyright law lays out a list of rules
around how the work can be used. It
lays out the rights of the owner and it
also conveys a framework of
responsibilities of other people who
want to use the work. There are many
things you can do with your copyrighted
work including copying, selling, sharing
online or renting to a person to use.
• http://www.bbc.co.uk/copyrightaware/what-isow

GE Watermarking
I decided that I would create my very own watermark
for; GE Magazine. I chose to place it on some of the
images for the magazine. the images will be available
online only as there is a much higher possibility of
them either being tampered with or used without
official permission. These watermarks were created in
Adobe Photoshop CS5.1, I did so by making a new
document and placing a transparent background. I
then wrote the text and placed it on a brush preset. I
then opened the image I want to watermark and used
the brush tool to add the watermark. After that was
done, I then lowered the opacity. I adjusted the size of
some depending on the image and its available space.

 I’ve had to send emails and letters to multiple
artists and photographers to use the images
solicited for my magazine. I’ve had to send
letters to the agents of Jay Z, Drake, The
Weeknd and Kanye to confirm permission to
use their images in my magazine. I’ve even
had to pay money for me to use them. I’ve
considered using their pictures under ‘Royalty
Image’ or ‘Fair Use’ but it still wouldn’t be
allowed due to the images having a copyright
logo on the back of their images.
Permission for Intellectual
Property – GE Magazine

http://www.clickandcopyright.com/copyright
-resources/copyright-infringement.aspx

Example of Copyright
Infringement
The image on the left is a copyrighted image of Barack Obama and a graphic designer
used a trace of the original image on the left for commercial use without any authorised
permission. He did not ask the President nor the photographer nor the person who
edited the lighting and the other qualities of the image. The graphic designer breached
the rules of Fair Use and Copyright and this a good example of copyright infringement.

When having my team produce GE Magazine, we here ensure that racial
language, sensitive topics or style of content was sensitive and censored towards
a certain group of people. Also, images and use of information was used in a
genuinely relevant way that can relate to a story.
My team had to make sure that the accuracy of the content in my magazine was
on point. I made sure there were no mislead titles in my main headlines, titles,
stories, content and images. I did this by referencing all information to a common
source to further make the magazine legitimate. When the first draft was made,
We had to proofread the information over 3-4 times to make everything accurate.
This can be identified in my production plan. I made sure that I had the writer
maintain the style of writing and behavior for all pages to make sure it flows and
there’s no inconsistency. The accuracy was checked by using a grammar scanner
where we checked for any imperfections in punctuation, spelling or any grammar
mistakes.

Under no obligations should GE Magazine participate in financial journalism. The
use of involving other people or our own financial advances can affect the
reputation of GE Magazine or the reputation of the artist’s salary or financial
information. The information should be kept closed and shouldn’t be involved in
GE Magazine.
GE Magazine will respect the integrity and the reputations of the artists that are
featured in our magazine and we will ensure this by only releasing information that
is allowed by them and if the information is accurate enough to release. Our
editors are expected to justify their reasons for intruding any of the artist’s private
information without admired consent.

Examples of complaints from
Magazine

Name of the magazine
Paragraph clarifies
the
date of the Magazine
issue, another date
conveys when the
Celebrity (Tom
Cruise)
Sent a complaint to
the
Magazine because of
The following issues:
• Misleading title
• Fake Story
• Twisting the
story
• Deception
Claim for reason

Case Study - Tom Cruise
Magazine Complaint
An example of a magazine which was sued for defamation and bad image was
a German magazine called ‘Life & Style’. One of the elements criticized from the magazine
was the use of a misleading title. The use of the title; ‘SURI IN TEARS, ABANDONED BY
FATHER’, was quite controversial as it makes the reader believe that Tom Cruise abandoned
his then 6 year old daughter. The use of the title was widely criticized around the world and
it caused quite some controversy towards Cruise for the title’s mislead approach. Attorneys for
Cruise and Bauer Media mutually decided to eventually end the case for a settlement fee.
Another element from the magazine is the stretch of truth towards the story of what really
happened to Cruise’s then 6 year old daughter. Fans of Cruise made an uproar as they knew the
truth but the magazine twisted the story to ‘discriminate’ Cruise for his poor fathering skills.
http://www.hollywoodreporter.com/sites/default/file
s/custom/Documents/ESQ/Cruise_Complaint.pdf
http://www.hollywoodreporter.com/thr-esq/tom-cruise-settles-50-
million-667313
http://www.independent.co.uk/arts-entertainment/films/news/tom-
cruise-settles-50million-defamation-case-over-claims-he-abandoned-
daughter-suri-9022484.html
Tom Cruise sent a
complaint to the
magazine for it’s
misleading title but
they did not respond
to this nor did they
remove the editions
which included the
story so he later on
sued for an
undisclosed fee.

Complaint Case Study – Rapper
‘Fazer’ Magazine Complaint
http://www.theguardian.com/media/greensl
ade/2012/aug/14/pcc-heat
Known magazine; Heat was censured by the PCC (Press Complaints Commission) due to an
article that claimed rapper, Fazer, had kissed a girl and supposedly cheated on his then girlfriend,
Tulisa.
According to the PCC, they ruled that the magazine had breached the clause in the editors’ code
of practice about the accuracy of the story which the magazine headlined as: ‘’Exclusive: ‘Fazer
cheated on Tulisa with me’…..Fazer told me he didn’t have a girlfriend – then we kissed’’. (quoted
from the Guardian website). According to Fazer, he said that the magazine should have
approached his representative for comment before the magazine’s publication, instead of letting
him know of the claims only after the magazine had been printed. Heat magazine refused to
remove the story due to their confidence that the story is somewhat true. To prove this, the had a
witness statement signed by the girl who had kissed Fazer and a journalist confirmed that they saw
the kiss happen. The PCC were unable to choose a side to stick with and they took into account
the rules of the editors’ code, which says that: “The press must take care not to publish inaccurate,
misleading or distorted information’’.

Unit 30

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Unit 30

Editor's Notes