We have finalized our findings from our survey and interviews that we conducted over the past few months with industry players and experts all around the world. Some key trends have emerged:
Cable & Satellite are the dominant infrastructure but satellite might loosing ground
Mobile TV is the new way of distributing TV content and will see strong growth
Social Media integration is key to growth for both content and distribution infrastructure
A new external player will eventually enter the market and disrupt the industry
Sports remains the most thought after content but new market segments will be targeted: families and elder citizen
Significant difference in mature and developing markets when it comes to TV consumption
Presented by Samantha Stockman: June 11, 2019
Everyone says that TV is dying, but we disagree. TV is not dying, but how we consume content is shifting to OTT. This deck from The Media Kitchen's OTT Committee will give a background on the rise of OTT, arm readers with the basics to navigate and evaluate partners in the ever-changing space, and provide a view on where we think OTT is headed.
TV and digital video continue to collide and nothing represents that more than over-the-top (OTT). As an emerging medium, OTT has its share of challenges and opportunities - but one thing is clear, consumers are increasingly accessing video outside of traditional pay TV models. But how are they viewing OTT? And how are advertisers using it?
Check out The OTT Reality Check slideshow to get a snapshot on the latest trends within space.
Check out our in-depth country specific research on consumer preferences towards OTT services across local markets covering 9 countries - from Hong Kong, India, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam.
This document provides a summary of key trends in the technology, media, and telecommunications sector that is undergoing transition. Television viewing is declining slightly but live and catch-up viewing within a day remains important. Advertising revenues for television have remained steady as online video advertising grows. Mobile device usage, especially smartphones, is rising rapidly as the preferred method for content consumption and internet access. Reliable wireless connectivity through both mobile networks and public WiFi is becoming increasingly important for consumers.
This document discusses opportunities for telecom operators in the digital content ecosystem and strategies they can employ. It notes that while over-the-top players pose some risks like disintermediation, they also increase data usage and ARPU. The document recommends telecom operators position themselves as content enablers rather than competitors by strengthening their core business through increased ARPU and reduced churn from digital content. Specific opportunities in the Middle East market include leveraging billing relationships and providing better access to local content.
Market Research: Insights into OTT Subscriptions, Ads and the Churning PointBrightcove Asia
We explore what consumer preferences are towards OTT streaming services, how tolerant viewers are to ads and factors that contribute to subscriber churn - by Cindy Chan, Head of Greater China, YouGov
India , 2015
Growth in Smartphone penetration and improvement in Internet speed in India provide opportunities for Over-the-Top (OTT) providers but the market is still in an emerging state
Zemoga: OTT Trends and future predictionsZemoga Inc
Consumers expect streaming content from robust OTT apps for mobile and connected TVs. But only the best brands evolve these apps into successful enterprises. Now yours will too!
OTT trends & future predictions key takeaways:
- OTT entertainment and media spending forecasts
- How UX will continue to drive OTT app engagement
- Pros and cons of direct-to-consumer TV apps vs. streaming service aggregators
- Launching/improving an OTT service in 2020: challenges and opportunities
- Growing your team: in-house vs. offshoring vs. nearshoring
Presented by Samantha Stockman: June 11, 2019
Everyone says that TV is dying, but we disagree. TV is not dying, but how we consume content is shifting to OTT. This deck from The Media Kitchen's OTT Committee will give a background on the rise of OTT, arm readers with the basics to navigate and evaluate partners in the ever-changing space, and provide a view on where we think OTT is headed.
TV and digital video continue to collide and nothing represents that more than over-the-top (OTT). As an emerging medium, OTT has its share of challenges and opportunities - but one thing is clear, consumers are increasingly accessing video outside of traditional pay TV models. But how are they viewing OTT? And how are advertisers using it?
Check out The OTT Reality Check slideshow to get a snapshot on the latest trends within space.
Check out our in-depth country specific research on consumer preferences towards OTT services across local markets covering 9 countries - from Hong Kong, India, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam.
This document provides a summary of key trends in the technology, media, and telecommunications sector that is undergoing transition. Television viewing is declining slightly but live and catch-up viewing within a day remains important. Advertising revenues for television have remained steady as online video advertising grows. Mobile device usage, especially smartphones, is rising rapidly as the preferred method for content consumption and internet access. Reliable wireless connectivity through both mobile networks and public WiFi is becoming increasingly important for consumers.
This document discusses opportunities for telecom operators in the digital content ecosystem and strategies they can employ. It notes that while over-the-top players pose some risks like disintermediation, they also increase data usage and ARPU. The document recommends telecom operators position themselves as content enablers rather than competitors by strengthening their core business through increased ARPU and reduced churn from digital content. Specific opportunities in the Middle East market include leveraging billing relationships and providing better access to local content.
Market Research: Insights into OTT Subscriptions, Ads and the Churning PointBrightcove Asia
We explore what consumer preferences are towards OTT streaming services, how tolerant viewers are to ads and factors that contribute to subscriber churn - by Cindy Chan, Head of Greater China, YouGov
India , 2015
Growth in Smartphone penetration and improvement in Internet speed in India provide opportunities for Over-the-Top (OTT) providers but the market is still in an emerging state
Zemoga: OTT Trends and future predictionsZemoga Inc
Consumers expect streaming content from robust OTT apps for mobile and connected TVs. But only the best brands evolve these apps into successful enterprises. Now yours will too!
OTT trends & future predictions key takeaways:
- OTT entertainment and media spending forecasts
- How UX will continue to drive OTT app engagement
- Pros and cons of direct-to-consumer TV apps vs. streaming service aggregators
- Launching/improving an OTT service in 2020: challenges and opportunities
- Growing your team: in-house vs. offshoring vs. nearshoring
OTT services embraces a wide range of activity, including offering web-based services direct to consumers and offering IP-based video delivery to tablets and smartphones as part of a wider pay TV or broadband subscription.
The OTT-video services market today's trends and what is next for 4K, HDR, HF...Alexey Antropov
This document provides an overview and analysis of trends in the over-the-top (OTT) video services market based on a survey of 628 respondents. Key findings from the survey include:
- 45% of respondents currently offer OTT services, up from 35% last year, indicating growing adoption of OTT.
- Live OTT services for events are seen as a more viable revenue opportunity than linear channel distribution or VOD. The percentage of respondents planning to offer live OTT is increasing.
- On-demand (VOD) content is most important for current OTT business plans, but live events are nearly as high a priority and outrank VOD for overall respondents.
-
Whitepaper: Over-The-Top (OTT) Services: How Operators can overcome the Fragm...tyntec
The result of extensive interviews and research by analyst firm mobileSQUARED and sponsored by mobile interaction specialist tyntec, this whitepaper features new figures and forecasts drawing upon data from 68 countries. It forecasts that OTT communications will generate termination and interconnect fee-based revenues for mobile operators of US$ 3.7 billion in 2012 rising to US$ 8.4 billion in 2016. The implications of this figure are clear: there is a big opportunity for forward-thinking operators to generate revenue through OTT. This whitepaper outlines the variety of operator OTT strategies deployed so far and uses the data to illustrate what will work best in the future.
With ad growth thrown into the mix, it’s apparent that every facet of the OTT market is expanding: advertising opportunities; popularity of OTT devices like Apple TV and Roku; and the amount of OTT content and services geared to break into the market.
1. This document discusses strategies for mobile network operators (MNOs) to manage the challenge of over-the-top (OTT) players in areas like voice, messaging, media, and cloud.
2. It suggests MNOs transform their business models, collaborate with OTT players through APIs and revenue sharing, and leverage their assets like billing relationships, networks and data centers to develop new offerings.
3. The document also discusses opportunities for MNOs in enterprise messaging and cloud, as well as evolving services like RCS and developing differentiated quality propositions.
Go to Market Plan for new OTT players in IndiaSuman Mishra
This document outlines a growth plan to achieve 10 million monthly active users for a new over-the-top (OTT) player in India. It identifies key customer segments including those without internet access or using feature phones. The plan involves developing offline and desktop versions to access users without internet. It also recommends driving traffic from non-users to the landing page through advertisements and partnerships. Additional strategies include simplifying the signup process, engaging users through notifications and new content, and making the product viral by integrating with contacts and allowing sharing through alliances.
Video OTT Platforms Advertising Offer by TMAmediaant
Advertise on top 5 OTT platforms- MX Player, Voot, Zee5, SonyLive, and Jio TV in a single campaign and avail the following benefits:
1. Target the same person across platforms hence avoiding duplication of impressions and ensuring effective frequency capping and saving money.
2. More than 30 targeting options available across geography, age, gender, genre, interest and data usage.
3. 25% off on CPM
Want to know more? Write to us on Help@TheMediaAnt.com
Operators Survival Guide, Episode 2: Show Me the Money – OTT TV Summit 2013Viaccess-Orca
Second episode of the Operator's Survival Guide, entitled "Show Me the Money".
Presented by Viaccess-Orca's Deputy CEO, Haggai Barel, at the OTT TV Summit 2013.
Watch his presentation here: http://www.youtube.com/watch?v=LloorkPAFbk
Analysys Mason presentation: Why do operators partner with OTT voice providers? Stela Bokun
This document discusses why mobile operators partner with over-the-top (OTT) voice providers like Skype, WhatsApp, and Viber. It provides several reasons why operators may choose to partner with these services, including that it is a proactive way to engage with new voice models, it can help drive data usage and smartphone adoption, it may improve customer retention rates, and doing nothing risks losing more revenue to these established OTT players as they expand into voice services. The document also notes that blocking or competing directly with OTT services has generally not been effective, and that different combinations of strategies around partnership may work best for different operators depending in their specific market conditions.
This document is TiVo's Q4 2016 Video Trends Report which analyzes survey results from over 3,000 consumers regarding their pay-TV, streaming, and viewing habits. Some key findings include: 17% of respondents no longer have pay-TV service, with price being the top reason for cutting cord. Nearly half of respondents could potentially leave their current pay-TV provider in the next 6 months. Respondents want more flexible channel options and a combined streaming interface from providers to improve value and reduce churn. Overall satisfaction remains high but price and customer service generate the most dissatisfaction.
According to eMarketer, as of 2019, there are over 182 million OTT subscribers in the United States, that’s more than half of the country’s population.
Fact:
1. The document compares several major OTT video services including Netflix, Amazon Prime, iTunes, Hulu, and YouTube. It discusses their positioning in the market, content catalogs, pricing models, users/usage, revenues, device availability, and international presence.
2. Content acquisition is key for OTT services given the competitive landscape. Transactional VOD services like iTunes and Amazon VOD are welcomed by studios as an additional sales channel. SVOD services must spend heavily on exclusive content through output deals to attract subscribers willing to pay monthly fees. Hulu has an advantage through content owner stakes but faces challenges as owners strike deals with pay TV providers.
3. Technical challenges include navigating the fragmentation of connected devices
The TV Everywhere Ecosystem and how OTT Video Redefining the LandscapeMukul Krishna
This presentation looks at how OTT video is helping redefine the TV Everywhere landscape. It explores the various ecosystems involved such as traditional VOD and its components and then goes into TVE/OTT ecosystems and the ramifications including unmanaged devices and churn management for Pay TV providers
This presentation includes an in-depth study of an OTT service in the Indian market. The study further explains how demand surged in the country and how key player is bullish to deliver its content and service to the consumer.
This document analyzes trends in the OTT market. It finds that broadband-only homes are growing and adopting multiple OTT services like Netflix and Hulu. Original content and large libraries are driving growth in SVOD services, while free ad-supported content is fueling the AVOD market. Younger consumers are watching less traditional TV and more content via connected devices like Roku and Fire TV, which are mirroring linear TV viewing patterns. There is an opportunity for an AVOD service that provides premium TV content and a wide library for free.
This document discusses content and OTT partnerships between mobile operators and content/OTT providers as a key to unlocking new business models. It provides examples of operators marketing OTT services like WhatsApp packages, leveraging assets to enhance OTT services through traffic prioritization and analytics. Music and video are highlighted as popular content partnerships, with examples like Spotify and Netflix bundled in mobile plans. Managing heavy data usage from content is discussed, along with options like sponsored data and intelligent traffic routing. The conclusion emphasizes the need for real-time charging systems to manage data usage from video to prevent bill shock when partnering with video providers.
OTT Video Trends and Opportunity (2018)MC[CO] Labs
This upload features a summary of MC[CO] Labs' work in video streaming and our general perspective on OTT video trends from our more recent work, sanitized to protect the confidentiality of our clients.
Nab14 ca how ott is changing the value chainPatrick Lopez
If pay-TV providers want to monetize content, eyeballs are moving to mobile screens.MSOs should speak to mobile operators to figure out how to get content on mobile devices in a way that operators can support it. There's a low barrier to entry.
The document discusses the regulation of over-the-top (OTT) media platforms in India. It provides background on OTT services and explains that they were previously self-regulated. It notes that the Indian government saw a need to regulate OTT content due to increasing usage and complaints. As a result, the government introduced new rules in 2021 to establish a grievance redressal mechanism for OTT platforms and require classification and parental controls for different age groups of content. The regulations aim to standardize OTT content while maintaining quality and not hurting public sentiments.
The Future of TV - Connected Devices and OTT DisruptionMichael Goodman
Contrary to the views of many commentators, TV is not
dying, but it is changing. The growing base of internet
connected media devices in the home is providing an
opportunity for non-traditional video service providers and
technology companies to challenge the dominance of
incumbent Pay and Free TV operators. This complimentary report provides TV Connect attendees
with selected insights and research highlights from Strategy
Analytics’ leading experts in the digital media and
technology space.
Investigating A Reality Production CompanyBelinda Raji
This document provides instructions for students to research a reality television production company and present their findings in a PowerPoint presentation. Students are asked to investigate aspects of the production company like its name, logo, ownership structure, website design, range of programming, and typical reality show formats. They are given a list of 5 potential production companies to research, including Monkey Kingdom Productions and Twenty Twenty Television. They are also instructed to research an individual reality show in more depth and present their findings in a blog post or PowerPoint based on questions about its format, target audience, production, financing, represented ideas, and audience participation methods.
Reality TV Marketing Opportunities for the Marine Industry: How to Harness Au...Julie Perry
This document discusses using reality television shows as marketing vehicles. It provides examples of marine-related reality TV shows and their audiences. Advertising opportunities are described for placing paid ads during broadcasts of shows like "Below Deck" as well as on digital platforms like BravoTV.com. Both outbound marketing strategies like paid ads and inbound strategies like content marketing are discussed. The document emphasizes an integrated approach using both types of marketing and measuring success through key performance indicators.
OTT services embraces a wide range of activity, including offering web-based services direct to consumers and offering IP-based video delivery to tablets and smartphones as part of a wider pay TV or broadband subscription.
The OTT-video services market today's trends and what is next for 4K, HDR, HF...Alexey Antropov
This document provides an overview and analysis of trends in the over-the-top (OTT) video services market based on a survey of 628 respondents. Key findings from the survey include:
- 45% of respondents currently offer OTT services, up from 35% last year, indicating growing adoption of OTT.
- Live OTT services for events are seen as a more viable revenue opportunity than linear channel distribution or VOD. The percentage of respondents planning to offer live OTT is increasing.
- On-demand (VOD) content is most important for current OTT business plans, but live events are nearly as high a priority and outrank VOD for overall respondents.
-
Whitepaper: Over-The-Top (OTT) Services: How Operators can overcome the Fragm...tyntec
The result of extensive interviews and research by analyst firm mobileSQUARED and sponsored by mobile interaction specialist tyntec, this whitepaper features new figures and forecasts drawing upon data from 68 countries. It forecasts that OTT communications will generate termination and interconnect fee-based revenues for mobile operators of US$ 3.7 billion in 2012 rising to US$ 8.4 billion in 2016. The implications of this figure are clear: there is a big opportunity for forward-thinking operators to generate revenue through OTT. This whitepaper outlines the variety of operator OTT strategies deployed so far and uses the data to illustrate what will work best in the future.
With ad growth thrown into the mix, it’s apparent that every facet of the OTT market is expanding: advertising opportunities; popularity of OTT devices like Apple TV and Roku; and the amount of OTT content and services geared to break into the market.
1. This document discusses strategies for mobile network operators (MNOs) to manage the challenge of over-the-top (OTT) players in areas like voice, messaging, media, and cloud.
2. It suggests MNOs transform their business models, collaborate with OTT players through APIs and revenue sharing, and leverage their assets like billing relationships, networks and data centers to develop new offerings.
3. The document also discusses opportunities for MNOs in enterprise messaging and cloud, as well as evolving services like RCS and developing differentiated quality propositions.
Go to Market Plan for new OTT players in IndiaSuman Mishra
This document outlines a growth plan to achieve 10 million monthly active users for a new over-the-top (OTT) player in India. It identifies key customer segments including those without internet access or using feature phones. The plan involves developing offline and desktop versions to access users without internet. It also recommends driving traffic from non-users to the landing page through advertisements and partnerships. Additional strategies include simplifying the signup process, engaging users through notifications and new content, and making the product viral by integrating with contacts and allowing sharing through alliances.
Video OTT Platforms Advertising Offer by TMAmediaant
Advertise on top 5 OTT platforms- MX Player, Voot, Zee5, SonyLive, and Jio TV in a single campaign and avail the following benefits:
1. Target the same person across platforms hence avoiding duplication of impressions and ensuring effective frequency capping and saving money.
2. More than 30 targeting options available across geography, age, gender, genre, interest and data usage.
3. 25% off on CPM
Want to know more? Write to us on Help@TheMediaAnt.com
Operators Survival Guide, Episode 2: Show Me the Money – OTT TV Summit 2013Viaccess-Orca
Second episode of the Operator's Survival Guide, entitled "Show Me the Money".
Presented by Viaccess-Orca's Deputy CEO, Haggai Barel, at the OTT TV Summit 2013.
Watch his presentation here: http://www.youtube.com/watch?v=LloorkPAFbk
Analysys Mason presentation: Why do operators partner with OTT voice providers? Stela Bokun
This document discusses why mobile operators partner with over-the-top (OTT) voice providers like Skype, WhatsApp, and Viber. It provides several reasons why operators may choose to partner with these services, including that it is a proactive way to engage with new voice models, it can help drive data usage and smartphone adoption, it may improve customer retention rates, and doing nothing risks losing more revenue to these established OTT players as they expand into voice services. The document also notes that blocking or competing directly with OTT services has generally not been effective, and that different combinations of strategies around partnership may work best for different operators depending in their specific market conditions.
This document is TiVo's Q4 2016 Video Trends Report which analyzes survey results from over 3,000 consumers regarding their pay-TV, streaming, and viewing habits. Some key findings include: 17% of respondents no longer have pay-TV service, with price being the top reason for cutting cord. Nearly half of respondents could potentially leave their current pay-TV provider in the next 6 months. Respondents want more flexible channel options and a combined streaming interface from providers to improve value and reduce churn. Overall satisfaction remains high but price and customer service generate the most dissatisfaction.
According to eMarketer, as of 2019, there are over 182 million OTT subscribers in the United States, that’s more than half of the country’s population.
Fact:
1. The document compares several major OTT video services including Netflix, Amazon Prime, iTunes, Hulu, and YouTube. It discusses their positioning in the market, content catalogs, pricing models, users/usage, revenues, device availability, and international presence.
2. Content acquisition is key for OTT services given the competitive landscape. Transactional VOD services like iTunes and Amazon VOD are welcomed by studios as an additional sales channel. SVOD services must spend heavily on exclusive content through output deals to attract subscribers willing to pay monthly fees. Hulu has an advantage through content owner stakes but faces challenges as owners strike deals with pay TV providers.
3. Technical challenges include navigating the fragmentation of connected devices
The TV Everywhere Ecosystem and how OTT Video Redefining the LandscapeMukul Krishna
This presentation looks at how OTT video is helping redefine the TV Everywhere landscape. It explores the various ecosystems involved such as traditional VOD and its components and then goes into TVE/OTT ecosystems and the ramifications including unmanaged devices and churn management for Pay TV providers
This presentation includes an in-depth study of an OTT service in the Indian market. The study further explains how demand surged in the country and how key player is bullish to deliver its content and service to the consumer.
This document analyzes trends in the OTT market. It finds that broadband-only homes are growing and adopting multiple OTT services like Netflix and Hulu. Original content and large libraries are driving growth in SVOD services, while free ad-supported content is fueling the AVOD market. Younger consumers are watching less traditional TV and more content via connected devices like Roku and Fire TV, which are mirroring linear TV viewing patterns. There is an opportunity for an AVOD service that provides premium TV content and a wide library for free.
This document discusses content and OTT partnerships between mobile operators and content/OTT providers as a key to unlocking new business models. It provides examples of operators marketing OTT services like WhatsApp packages, leveraging assets to enhance OTT services through traffic prioritization and analytics. Music and video are highlighted as popular content partnerships, with examples like Spotify and Netflix bundled in mobile plans. Managing heavy data usage from content is discussed, along with options like sponsored data and intelligent traffic routing. The conclusion emphasizes the need for real-time charging systems to manage data usage from video to prevent bill shock when partnering with video providers.
OTT Video Trends and Opportunity (2018)MC[CO] Labs
This upload features a summary of MC[CO] Labs' work in video streaming and our general perspective on OTT video trends from our more recent work, sanitized to protect the confidentiality of our clients.
Nab14 ca how ott is changing the value chainPatrick Lopez
If pay-TV providers want to monetize content, eyeballs are moving to mobile screens.MSOs should speak to mobile operators to figure out how to get content on mobile devices in a way that operators can support it. There's a low barrier to entry.
The document discusses the regulation of over-the-top (OTT) media platforms in India. It provides background on OTT services and explains that they were previously self-regulated. It notes that the Indian government saw a need to regulate OTT content due to increasing usage and complaints. As a result, the government introduced new rules in 2021 to establish a grievance redressal mechanism for OTT platforms and require classification and parental controls for different age groups of content. The regulations aim to standardize OTT content while maintaining quality and not hurting public sentiments.
The Future of TV - Connected Devices and OTT DisruptionMichael Goodman
Contrary to the views of many commentators, TV is not
dying, but it is changing. The growing base of internet
connected media devices in the home is providing an
opportunity for non-traditional video service providers and
technology companies to challenge the dominance of
incumbent Pay and Free TV operators. This complimentary report provides TV Connect attendees
with selected insights and research highlights from Strategy
Analytics’ leading experts in the digital media and
technology space.
Investigating A Reality Production CompanyBelinda Raji
This document provides instructions for students to research a reality television production company and present their findings in a PowerPoint presentation. Students are asked to investigate aspects of the production company like its name, logo, ownership structure, website design, range of programming, and typical reality show formats. They are given a list of 5 potential production companies to research, including Monkey Kingdom Productions and Twenty Twenty Television. They are also instructed to research an individual reality show in more depth and present their findings in a blog post or PowerPoint based on questions about its format, target audience, production, financing, represented ideas, and audience participation methods.
Reality TV Marketing Opportunities for the Marine Industry: How to Harness Au...Julie Perry
This document discusses using reality television shows as marketing vehicles. It provides examples of marine-related reality TV shows and their audiences. Advertising opportunities are described for placing paid ads during broadcasts of shows like "Below Deck" as well as on digital platforms like BravoTV.com. Both outbound marketing strategies like paid ads and inbound strategies like content marketing are discussed. The document emphasizes an integrated approach using both types of marketing and measuring success through key performance indicators.
This document provides an overview of factual programming for television. It begins by defining factual programming as including TV news broadcasts, documentaries, reality TV, chat shows, panel shows, magazine shows, review shows, and makeover shows. It notes that factual programming takes up the majority of broadcast TV schedules. It then discusses some key elements of TV news broadcasts, including studio news readers who present the news, field reporters who report from the field, interviews with different types of contributors, actuality footage of events, and cutaway footage used to fill time. The document emphasizes that the core of factual programming and news broadcasts is providing a glimpse of reality and current or unfolding events. It suggests exploring how different elements are used in a news broadcast
The document discusses the structured reality TV show "The Only Way is Essex" and analyzes its genre and postmodern qualities. It is described as a hybrid genre that borrows from drama, reality, and comedy. It is considered postmodern because it is self-reflective of the TV production process, with characters acknowledging their constructed roles. It also blurs reality and fiction through hyper-real and exaggerated interactions. Other similar constructed reality shows mentioned include "Desperate Scousewives" and "The Trip."
In this reality of the shows are given and also included details about shows in world and also in the india.
also the benifits and effects on students or youngsters also given
The document discusses the history and types of reality television shows. It notes that the first radio reality show was Allen Funt's Candid Camera and the first TV reality show was a PBS series in the 1970s. Reality shows are categorized as documentary style, elimination/game shows, fear centric, sports, dating based competition, self-improvement/makeover, or renovation shows. The document also examines the advantages and disadvantages of reality shows, such as giving talented people a platform but sometimes being unethical or pre-planned.
This document provides information and tasks to help students revise for their GCSE exam on reality television. It defines reality television and lists different types of reality shows such as talent shows and social experiment shows. It also outlines some key forms and conventions of reality television such as using real people, unscripted situations, and elements of competition. Students are given tasks to identify examples of different reality show formats and explain how they demonstrate certain forms and conventions.
The document traces the evolution of reality television from its origins in 1992 to modern day, identifying several genres that emerged such as documentary, competition, and makeover shows. It notes some breakthrough reality shows in Canada and abroad from the early 2000s onward. While reality television was initially presented as unscripted situations involving ordinary people, the genre has changed with producers now altering and scripting shows to appeal to audiences, and audiences dictating what gets broadcast through viewership.
The document summarizes findings from the 2018 Pay-TV Innovation Forum exploring key developments affecting the pay-TV industry. It finds that competition is intensifying from OTT services and other providers. Pay-TV subscriptions are plateauing in most markets as viewers increasingly access content on multiple screens. To grow, pay-TV providers will need to offer more flexible packages, improve the user experience across devices, and potentially act as aggregators amid an fragmented landscape. The top innovation priorities are product and commercial changes, improving the operating model, and investments in technology platforms.
The document discusses various topics related to changes in the television industry, including the rise of over-the-top (OTT) content delivery and its impact on both consumers and industry players. It also covers the need for television operators to improve their content discovery and guide experiences given that poor discovery can drive viewers to other sources. Additionally, the document examines challenges and opportunities around implementing 4K/ultra HD television strategies.
This report outlines the key findings from over 100 senior survey respondents in the media and entertainment industry.
In partnership with MarkLogic, we wanted to find out where the major challenges and opportunities lie and what players in the industry need to do to survive.
Enjoyed this report?
You may also be interested in our upcoming conference, The Future of Broadcasting, to be held 27th & 28th June in London.
Find out more on the website: http://bit.ly/1NViQ7w
The document discusses the emerging market for Over-the-Top Video (OTTv) services in the Middle East. It finds that while OTTv penetration is still low in the region, interest is growing strongly. It identifies the most important factors for growing the OTTv market as: great content that reflects the region's diversity, super-fast broadband networks, and availability of devices like smartphones and tablets. Content, especially popular genres like series, films and sports, is seen as the most crucial driver of growth. For OTTv services to succeed, they will need to secure premium content rights and tailor their offerings to the unique preferences of the region's various audience segments.
Over-the-Top Video (OTTv) in the Middle East: How to Win the MarketSemalytix
With growing demand among Middle East viewers for online video content, new players cast in the Netflix mold are competing with traditional TV companies for a market potentially worth $1 billion by 2020. Around the world, over-the-top video (OTTv) is becoming more mainstream.1 These services as a share of total television viewing have doubled globally over the past 12 months and exceed 30 percent in some developed economies. In the United States, 75 million households have an active OTTv subscription, compared to 32 million just four years ago. Fueling this trend is the emergence of an abundance of user-friendly OTTv services, coupled with the increasing quantity and quality of content available online. Netflix launched its streaming service in 2007. As of April 2014, it was being used by 50 million people in 41 countries. Hulu, the OTTv service from NBC Universal, Disney, and Fox, now has six million paying U.S. subscribers. More pay TV operators are offering multiscreen packages to their subscribers and online-only packages to nonsubscribers in a bid to compete head-on with Netflix and similar services. In the Middle East, OTTv is still nascent by global standards. Fewer than 100,000 homes subscribe to dedicated commercial OTTv services—less than 1 percent of television-viewing households.2 Yet despite the low penetration, interest is strong—as suggested by the popularity of online short video services such as YouTube—and a flurry of new services has emerged (see figure 1). Etisalat introduced its eLife TV app on iOS in 2013, just one year after MBC's Shahid TV app became the top downloaded app in the Middle East App Store. Istikana and icflix, which follow a Netflix model, launched the region's first major standalone OTTv services in 2011 and 2013 respectively. OSN recently followed by announcing the launch of Go by OSN for non-pay TV subscribers. In 2014, beIN SPORTS relaunched its OTT service and began selling multiscreen subscriptions, and MBC partnered with Samsung to launch Shahid on smart TVs. - See more at: http://www.atkearney.com/paper/-/asset_publisher/dVxv4Hz2h8bS/content/over-the-top-video-ottv-in-the-middle-east-how-to-win-the-market/10192?#sthash.6QbS8wM6.dpuf
Visions Telecommunications provides internet protocol television (IPTV) as an alternative to traditional television. It has initially focused on the Atlanta metro area, targeting customers with high-speed internet, small businesses, condominiums, schools, and residences. Market research found increasing internet access and a demand for customizable viewing options. Visions aims to distinguish itself by offering IPTV services and partnering with ISPs to deliver television over the internet.
Factors affecting online streaming service ResearchRockstarBoy1
In this day & age, the entertainment consumption habits of people are rapidly changing. The
introduction & quick adoption of streaming services/OTT platforms has completely changed the
way we consume our entertainment. Millennials, who are the target demographic of this study, are
the most sought-after customers for these OTT platforms as they are well versed with internet
usage and have disposable income which can be spent on these entertainment platforms. This study
focuses on the factors which affect the OTT choice of millennials which will in turn help the OTT
platforms in acquiring customers if they chose to work on the most important factors. The COVID19 pandemic has accelerated the adoption of these OTT services as people have had more free time
at their homes due to lockdowns. Pre & post COVID-19 behaviors of customers regarding usage
of OTT platforms has also changed dramatically, with most customers reporting increased usage.
The study talks about several important factors which affect the streaming service choice of
millennials & also talks about the impact of COVID-19 on these OTT platforms.
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A thought leadership paper on Multiple System Operators (MSO) providing an overview of the Indian cable television industry’s future trends, technologies and challenges faced by them along with a new era of possibilities available in the wake of an increased demand for quality viewer experience.
This document provides an overview of the Indian cable television industry and challenges faced by Multiple System Operators (MSOs). It discusses how new technologies and the increasing demand for quality viewer experiences are creating opportunities for MSOs. However, MSOs face challenges like competition from other distributors, a shortage of set-top boxes, and low average revenue per user. The document recommends that MSOs adopt new business models and technologies like video on demand and over-the-top services to remain competitive in the evolving market.
Pay tv market size, industry trends, share and forecast 2021 2030MichaelCrichton7
The Pay TV market size is expected to be worth around US$ 210.3 billion by 2030 and is anticipated to grow at a noteworthy CAGR of 1.7% from 2021 to 2030.
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This document discusses how advertising over-the-top (OTT) television will be a major focus area in 2017. OTT advertising currently only makes up about 2% of TV ad spending due to measurement and targeting challenges, but this is expected to change significantly. The document introduces Tru Optik's OTT Marketing Cloud platform, which aims to address longstanding issues through solutions for data management, audience targeting, measurement, activation, and attribution specifically designed for OTT and connected TV. The platform intends to help advertisers and publishers better monetize audiences and engage consumers across OTT.
This report summarises the findings from the 2016
programme of research and analysis, providing an
overview of the pay-TV innovation landscape and setting
out the views of industry executives around the world
– in Europe, Asia Pacific, Latin America and North
America. It provides a snapshot of industry perspectives
about the innovation challenges and opportunities
facing the industry and outlines a set of innovation
priorities for the pay-TV operators.
Television broadcasting services market size is valued at usd 871.9 billion b...JhonAbrahm
The television broadcasting services market is expected to reach USD 871.9 billion by 2027, growing at a CAGR of 7.6% over the forecast period. Key drivers of market growth include increasing demand for high-quality video content and technologies enabling on-demand delivery. However, strict government regulations may hamper the market growth. The market is segmented by delivery platform, broadcaster type, and service model. North America currently dominates the market due to major players and high technology adoption. The report provides an in-depth analysis of the competitive landscape and market outlook.
This document discusses how marketing, agency and media executives' TV viewing habits have shifted to being across multiple screens due to increased access to streaming services and mobile devices. A survey found that over 90% said their viewing habits changed in the past two years, with many now watching on their TV, tablet and phone simultaneously or sequentially. Despite this shift, over half remain optimistic about TV as an ad medium due to more opportunities to reach audiences. Addressable TV that allows targeting ads to specific households is an area many advertisers plan to invest in. TV remains core to advertising plans, with most planning to spend on cable, broadcast and online video.
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The document discusses 7 dynamics that are transforming TV as the industry shifts to delivering television content over the internet rather than traditional linear TV. These dynamics are: 1) Reaching across screens 2) Internet TV streaming 3) TV distribution and the cloud 4) Measurement 5) Programmatic ad technology 6) Addressable advertising 7) Viewer engagement. The convergence of TV and internet video is having a profound impact on delivery, advertising, and the viewer experience as television content becomes available anywhere, anytime on any internet-connected device.
The document discusses 7 dynamics that are transforming TV as it shifts to being delivered over the internet: 1) Reaching across screens to provide programming on any device, 2) Internet TV streaming, 3) TV distribution and cloud-based delivery, 4) Improved measurement of viewership across platforms, 5) Programmatic ad technology, 6) Addressable advertising, and 7) Increased viewer engagement. This shift is having a profound impact on delivery, advertising and the viewer experience as TV adapts to being viewed anytime, anywhere over the internet.
1. The document summarizes 10 marketing technology trends predicted for 2016 based on a survey of 204 marketers.
2. Competition for data analysts and scientists will increase as marketers struggle to manage growing data from multiple tech platforms.
3. Marketers will seek to consolidate their tech platforms to reduce resource demands as the shortage of analysts puts pressure to streamline partners.
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1. Global Content Compass 2014
Global Content Compass 2014
Trends in
Global Television
& TV Distribution
June 2014
2. Global Content Compass 2014
Introduction & Disclaimer
The Global Media Consult Global Content Compass 2014 is a snapshot of trends in global television and related television distribution
infrastructure. The compass uses input derived from a global online survey amongst TV industry experts conducted in February & March
2014. Based on the survey results further research and analysis was done; in specific, a selected number of industry experts were
interviewed in person, via phone or email exchange. We had around 300 respondents in our survey and eventually spoke with close to 60
different individuals all around the globe. Our interview partners are a good representation of executives in the TV industry both on
infrastructure and content side of the business. They are from all parts of the world and with a good mix of expertise, insight and market
know how.
Nevertheless, it is not to be meant a scientific research nor does it provide statistical and empirical solid data. Our attempt is rather to
provide an overview of trends in order to help players in the industry navigating their businesses. We hence waive any responsibility for
business decisions made on basis of our findings. But we will happily consult you on making such decisions and developing your plan for
growth.
Global Content Compass 2014
3. Global Content Compass 2014
35% 45%
27%
18%
35% of our respondents
are directly involved with
content creation or
acquisition.
Content
TV Platforms
These respondents work
in TV infrastructure such
Cable, Satellite, IPTV etc.
Industry Experts
These are consultant,
journalists, technology
managers, researchers,
etc.
New
Technologies
18% of our respondents
work directly in one of the
new technologies such as
Mobile TV, OTT services or
VOD.
Our
Respondents
Roles
4. Global Content Compass 2014
Cable/
Mso
28%
Sat./DTH
28%
Terr
25%
Mob
19%
23
TV Distribution Infrastructure
Which distribution type is the dominant format in the relevant region of our interview partners/
survey respondents? We asked them to rank them and name the most dominant one.
In most markets traditional
infrastructure such as Cable/MSO &
Satellite is the dominant TV distribution
1
Terrestrial is still still used in many
markets as the main access to TV2
Terrestrial markets correlate with
Satellite distribution as the second
largest infrastructure and with large
Mobile TV penetration
3
IPTV holds second place in many
traditional markets and will further
grow
4
There is still a digital divide in many markets – especially when people use terrestrial access to TV: here
analogue viewing is via terrestrial infrastructure and satellite is the digital venue.
Mobile TV is popular
in markets with weak
or non existent cable
and where satellite
offers limited or
expensive services.
Mobile TV
The hidden
Champion
5. Global Content Compass 2014
Growth Trends
TV Distribution When looking at trends for growth of various TV distribution infrastructures, you
will not find much of a surprise. We asked our interview partners how they
forecast the growth in their relevant markets. Overall, new methods (OTT, IPTV,
Mobile) are seen as the main growth sector. Our respondents where asked to
rank the growth potential of each infrastructure.
66% believe that mobile TV will
show the largest growth potentia;
followed by 60% for OTT
potential and 50% for IPTV. l
Non-traditional
25% of our respondents see a
growth potential for DTH; and
less than 20% for cable/MSOs;
naturally, terrestrial is only seen
with 10%.
Traditional
In Cable-dominated markets, a
larger growth potential for IPTV is
seen than in others.
Cable/MSO
Respondents in satellite markets
are less optimistic on their growth
potential for satellite than the
overall group. Only 15% expect
further growth. It seems that in
these markets, the saturation is
reached and new less developed
markets have to be sought.
The fear that a new player with
OTT services is disrupting the
industry is highest here.
Satellite operators need to find
ways to offer OTT, integrate with
infrastructure on the ground and
get into the mobile TV market.
Satellite
IPTV is having the best potential
in cable markets according to our
survey. Here it can rely on
established (broadband)
infrastructure and less
competition from MobileTV.
Especially when combined with
attractive OTT offerings, it can
have large growth.
Cable/MSO see this rather as an
opportunity than a threat and will
likely launch their own IPTV/OTT
services.
IPTV
A combination of OTT services
and Mobile TV will have huge
potential in less developed
markets; especially if there is still
terrestrial infrastructure as a key
access for TV watching.
In these markets 70% of our
respondents believe that Mobile
TV will further grow. It is only
followed with some distance by
50% who believe in OTT growth;
43% for IPTV and only 28% for
DTH and around 20% for cable or
terrestrial.
OTT & Mobile TV
1 2 3
4 5 6
6. Global Content Compass 201443
Mobile TV is only strong
when other distribution
infrastructure are weak
in terms of penetration,
service and offering.
Especially true for Cable
and Satellite.
It is also strong, when
no reliable & affordable
broadband is available.
Weak
Alternatives
OTT & Mobile combined
can enable market
domination of this
infrastructure. The
merger of the two
technologies will make it
difficult for any other
player to challenge this
position.
OTT &
Mobile
Mobile devices become
more and more TV
viewing equipment.
Smartphones & tablets
offer comfortable
viewing and interaction.
They are on the verge of
becoming the central TV
hub and replacing the
TV set.
Mobile
Devices as
central TV
hub
Broadband access via
mobile will eventually be
the killer app – most of
all when combined with
smart social media
integration. This puts
Mobile TV in pole
position in almost all of
the less devloped TV
markets.
Future
Technology
Mobile TV Markets – a closer Look
Our respondents expect in markets with already substantial usage of Mobile TV further strong growth of that infrastructure.
The consumer is used to this ay of watching TV. New devices and content tailor-made for mobile will make it even more
comfortable for the consumer.
Take Aways from our findings about Mobile TV
1 2 3 4
7. Global Content Compass 2014
Non-traditional Services: a threat?
We wanted to know from our interview partners if new services such as OTT, mobile, etc pose a
threat to them or an opportunity. The response was clear: almost 86% consider it an opportunity
Only a few fear the new services and see them as a
threat. We investigated what these minority might have
in common.
What are the fears of
the others?
Industry disruption from a new player
These respondents see a non-traditional TV company
entering the market and disrupting the industry; and
not having a plan themselve to counterattack
1
TV Consumption shifting towards VOD
In these markets there is a strong trend towards VOD
consumption away from linear. A threat for TV
channels in particular in these markets.
2
Piracy Issues
Respondents that fear new entrants and technologies
typically deal with a tremendous amount of piracy
issues in their markets. New technologies can
enhance that problem and open up new battle with
new market players.
3
Lacking Counterattack Strategy
The respondents do only see offering more content
as a plan for fighting off new entrants. A lack of other
creative strategy makes them more vulnerable.
86% of our
respondents consider
new services such as
OTT & Mobile TV an
Opportunity
4
8. Global Content Compass 2014
The impact of
New Technologies
We addressed the impact of
certain new technologies on the
TV industry. Our respondents
were asked to rank them from
no impact at all to significant
impact (“game changer”).
• OTT services & Technology is rated by 42% as a game changer
• Mobile viewing is also ranked by 42% as a game changer
• 37% believe IPTV delivery of content has the game changer role
• HD technology is listed by 31% as a game changer
• 4K Technology is ranked only by 17% as a game changing impact
• 3D Technology was only considered by 15% as a game changer
OTT
• OTT was most often named a game changer in cable-dominated
markets.
• It is also expected that a non-traditional player will enter these
markets.
• In addition the integration of social media technology is seen as
a key enabler for OTT growth.
• A strong growth of IPTV in a given market is seen as an indicator
for OTT growth and a likely entry of a new player.
9. Global Content Compass 2014
Technology
Revolution? Almost 57% believe that social
media integration will be a key
technology in the future.
The supporters of this idea are
especially strong in markets where
they expect strong growth of OTT,
IPTV and Mobile TV.
It does also apply more to mature
markets for they offer relevant
broadband infrastructure and critical
mass to make social media
integration useful
Social Media
Integration
Respondents who see new
technologies on the
horizon also believe that
this will enable a variety of
new revenue streams and
creative content
monetization models.
Especially OTT services
and Mobile TV are
considered a way of
earning income in the TV
industry.
New Revenue
Stream
What technology will
potentially revolutionize the
industry?
We asked if our respondents see any revolution coming soon in TV
Technology and if so, what could that be.
Brought to you by
Facebook?
It is widely believed that new technologies in
combination with social media services can open
up big opportunities for a new player from the
outside. Could that be Facebook?
Mobile TV & OTT & Social Media
Whoever combines this in an
attractive, affordable service has
KILLER APP
10. Global Content Compass 2014
TV Set
is still the
central media
hub
While we see a trend towards
more mobile TV consumption,
we are still far away from having
mobile devices as a central
media hub.
The role of the TV Set as a
central media hub is especially
strong in cable TV markets.
1
VOD Services are seen a key
element to foster the role of the
TV set as the central hub.
2
Establishing yourself as a trusted
source for curated content is also
stabilizing the role of the tV set.
3
New apps on the TV& innovative
content are also considered a
good tool to keep the TV set’s
central role.
4
The proliferation of viewing devices
is not considered to have any effect
on overall TV consumption. Rather
the time for watching TV is split
amongst devices and services:
clear winner of this trend will be
VOD, Mobile TV and OTT services
Less than 26% believe that
mobile devices will replace the TV
set as a central media hub.
Nevertheless, mobile devices will
gain an important role as a TV
content & programming
management tool.
Social Media Integration will be a
central element in merging the
various services and devices – it
will be the linchpin. It has the
power to direct, drive traffic
towards certain content and
devices.
11. Global Content Compass 2014
Audience
Needs
The new ways of watching TV changes the
audience’ needs: VOD formats and Mobile TV will
benefit most from tailor-made formats. The
respondents in our survey see less a need for
linear TV to come forward with new formats to
instill growth or that OTT would need its own
formats.
While Mobile TV by its shear design will require
its own format, it is both a change and risk for
producers to create formats dedicated entirely
for VOD consumption.
The changes in audience needs opens opportunities for attractive, tailor-made content
for Mobile TV. In combination with VOD services it can create a big growth potential.
12. Global Content Compass 2014
Audience & Consumer Loyalty
What elements will most likely have an
impact on audience loyality and
viewership for a TV service?*
In our survey and interviews we asked the respondents
on their opinion how audience loyalty and viewership can
be secured. The industry has a variety of options to
address this issue. We discovered four areas that are
most promising in keeping customers loyal. They best
work in combination and with slightly different focus for
each customer segment.
Besides the four major elements listed here, the other
strategies such as offering more content, or at lower
rates /for free, or having a lot of innovative apps are seen
less of useful in keeping audiences loyal.
40%61% 56%57%59%
TwoOne Three Four
Offering all content on demand
Offering more content as an on demand services is a
key strategy for customer loyality in saturated
markets
Integrate closely with social media
The integration with social media & related
technology allows for establishing the brand as
trusted content curator and service.
Own, high quality productions
Producing & offering your own, high-quality content
is considered a good method of increasing audience
loyalty and establishing viewership.
1
* Respondents could select from a pre-defined lists of elements to rank the level of
impact on audience loyalty. Multiple selections were allowed. Percentage reflects the
combined number of respondents who ranked this element as with large or significant
impact on audience loyalty and viewership.
2
3
4
Be a trusted source of curated content
Establishing yourself as a trusted source of curated
content for your niche / target audience will keep
them loyal to your brand.
13. Global Content Compass 2014
The
commercial model
of TV will see a
Paradigm
Shift
New technology
enables new revenue
streams for content
Technology
Innovative new ways of
creating revenue from
content will be
developed
Innovation Smaller/ niche players
will now have easier
access to income
Niche
A variety of (new)
distribution platforms
allows for new ways of
monetizing content
Proliferation
The way how TV is monetized has always been a fundamental
question of the TV industry. We asked our survey respondents how
they see the commercial models will change over the next few
years.
The feedback was clear and overwhelming: new technologies will
enable new ways of monetizing TV.
Traditional Pay TV and Advertising revenue will be playing a
smaller role in the future.
PayTV
& License Fee Advertising
14. Global Content Compass 2014
Content is King
And makes
money
Good news for the TV industry: more and more consumer adapt to
the idea that they have to pay for good content. More than half of
our respondents can observe this in their markets and are
optimistic that revenue streams from content will grow further.
Growth of content revenue will be especially strong
in mature markets in which OTT and VOD services
can be implemented successfully. They will drive
the usage of new services and the ability to
generate new income from content. Linear TV
channels are not seen to grow in these markets or
to generate any substantial pay tv income.
In correlation with the growth of income from
content and also the establishment of new ways to
create revenue streams, the respondents see a
stronger than average decline in advertising
income in these markets. For them advertising
income might even become obsolete one day.
In our survey we could identify a few market segments that are seen as an attractive “new”
target group: Especially in mature markets it seems to be worthwhile to go after families and
elder citizen with own, high-quality productions. Here is a growth potential for pay content
that has not been completely exploited yet.
Content for “new”
target groups
15. Global Content Compass 2014
TV Content
& Format
Trends We see growing numbers of TV Formats and content offerings in the markets
everyhwere. There seems not end to the industry’s creativity and productivity.
Our respondents do not see any market saturation yet.
Sports remains the genre with
the highest growth potential. This
is true across all regions and
platforms and with a significant
growth potential overall.
Sports
Children-/family oriented content
is also considered having a good
growth potential, especially when
tailored to new devices and
services.
Children/ Family
Factual content will also grow
with special chances for
educational, wildlife & nature,
action & adventure focus.
Factual
Within the fictional genre there is
growth potential for adventure-
related content, followed by
thrillers and science fiction.
Fictional
News will see less of a growth
but has potential when focusing
on a thematic or niche audience,
e.g. sport news, music news etc.
News
Devotional & political content is
not seen to have much of a
growth perspective; neither have
Fantasy & Mystery, Horror &
Romance genre.
Other
1 2 3
4 5 6
Live
Broadcasting
Live formats will gain
marketshare (most all sports
events) and will be produced
more.
User-generated
Content
This segment is to grow and
offers tremendous potential in
combination with the trends
above.
16. Global Content Compass 2014
The digitalization and different user interfaces allow for addressing more niche and thematic targets. Which
segments does the industry plan on targeting?
Sports and
specifically niche
sports segments.
58%
16%
61%
53%
68%
54%
Children &
Families
Elder Citizen
Ethnic groups &
foreign languages
Young male
audience
Technology Fans
Attractive Target Segments
As an
interesting
finding we
discovered that
the much hyped
Millennial
Segment is not
worth
addressing for
many players.
Are they
considers lost
already for
traditional TV?
17. Global Content Compass 2014
Genre-specific Trends
We discussed with our survey participants specifically some trends in the non-fiction genre in
more detail and have summarized here some key findings.
Non
Fiction 79%
See the
sports
segment
growing further
54%
Believe that
Educational &
Instructional
Content will grow
33%
See growth for
News
44%
See a growth in the
Music
formats and genre
The perspective is different, when asked about certain specific
news channel formats: Thematic news channels are considered
to have substantial growth potential; and also local news channel
might foster. Regional news channels seem to be less favored.
65% Say that Lifestyle &
DIY have growth
potential
18. Global Content Compass 2014
About Us
Global Media Consult
is a leading
boutique consultancy focusing on
TV Content &
Channel Development,
Distribution & Management
Global Media Consult
Christian Knaebel, CEO
Gruengartenstrasse 1
77836 Rheinmuenster / Germany
Phone +49 7227 999 9999
Email: ck@globalmediaconsult. Com
www.globalmediaconsult.com
For more detailed data and how the findings
affect your business, do please, contact us: