The Global Dynamics of TV: Video Consumption Trends and Winning Viewer Strategies – Focus on Middle East

1. Discop Dubai
Jan 29th 2017
Global dynamics of TV
Jacques BALDUCCI
International Sales Director

2. 200 flagship clients among broadcasters, studios,
platforms, producers & content distributors
Access to a unique volume of TV data
Long-lasting relationships with worldwide TV measurement institutes
Eurodata TV

3. What are the key figures of
content creation in 2016?
1

4. 49 territories – January 1st – December 4th 2016 / Evolution vs 2015 on comparable scope 42 territories
Eurodata TV Worldwide / Relevant partners – All rights reserved
53%
Are original creations
Creativity is still there in 2016
VS 2015
8 350
New
programs
TV+SVOD
in 2016
=

5. 2
How to develop audiences with innovative
strategies?

6. A global ecosystem, more and more alliances
Original programs
launched
2016 vs 2015
Expansion
190
countries
200
countries
+26%
Public Commercial
Public Pay TV
Broadcasters SVOD
New partnerships
Eurodata TV Worldwide / Relevant partners – All rights reserved

7. The increase of mobile usages influences content creation
Sources : Multiscreen Report 2016 Edition 1 with : (1) IAB Mobile Video Usage / Smartphone users in 24 countries / (2) Comscore – UK Digital Future in Focus – Adults 15+
Eurodata TV Worldwide / Relevant partners – All rights reserved
Video viewing on
smartphones
almost every day
+46%
2015 vs 2014
58%
Smartphone video viewers
watch a short video at least
once a day
Short formats:
Base : 24 countries

8. 3
How to develop audiences with
innovative content?

9. Entertainment formats

10. Entertainment: same recipes, new ingredients
42 territories – January 1st – December 4th 2016 (Comparable scope 2015)
Eurodata TV Worldwide / Relevant partners – All rights reserved
39%Of entertainment keywords
Celebrities
Challenge
Family
on average
2016 vs. 2015
Factual/entertainment keywords
Infotainment
Experiment
Society
+15%
QuizCooking Show
Music
Talent Quest
These words represent…

11. Hits to come
Eurodata TV Worldwide / Relevant partners – All rights reserved
Look Me In The Eye
Producers: Redseven
Entertainment/CPL production
Distributor: Red Arrow
International
Country of production: Germany
Channel: ProSieben
Beat Shazam
Producer: Shazam Entertainment
Limited
Country of production: USA
Channel: Fox
2017
Familiar Taste June
2016
Producers: Zheijang SAT/Purity
Media
Distributor: FremantleMedia
International
Country of production: China
Channel: Zheijang Sat
2017

12. 4
Middle East Focus

13. Middle East Focus – Key Facts
Middle East Strong TV viewers
List of countries included in Middle East in 2015: Armenia, Azerbaijan, Bahrain, Egypt, Iraq, Israel, Jordan, Kazakhstan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, Turkey, United Arab Emirates.
From the above-listed countries, only Armenia, Azerbaijan, Israel, Lebanon, Turkey and the United Arab Emirates have people meter systems.
Period: 2015 – 3.8 billion viewers (World TV audience)
Médiamétrie / Eurodata TV Worldwide / Relevant Partners – All rights reserved
NORTH AMERICA
4h29
SOUTH AMERICA
3h38
AFRICA
3h12
OCEANIA
3h09
ASIA
2h32
MIDDLE EAST
3h54
EUROPE
3h55
Viewing time
WORLDWIDE
3h03
World Average Viewing Time
on 89 countries

14. Middle East – Production Facts
Fiction leading the new launches
List of countries included in Middle East in 2015: Egypt, Israel, United Arab Emirates, Turkey, Lebanon, Saudi Arabia
Period: 1st January - 4th December 2016
Médiamétrie / Eurodata TV Worldwide / Relevant Partners – All rights reserved
17%
24%
59%
Entertainment:
Factual:
Fiction:
Realities, game shows, variety
shows & comedy shows
Documentaries, docu soaps,
magazines, talk shows & reality shows
Series, mini-series, sitcoms,
telenovelas & soap operas
+640
New Programs
launched
TV+Online
in 2016

15. Middle East – Content with new Narratives
Living or Acting a real-life role?
Médiamétrie / Eurodata TV Worldwide / Relevant Partners – All rights reserved
Dec.
2016
Producers: Teddy Productions
Distributor: Reshet Broadcasting
Produced in: Israel
Channel: Channel 2
Jun.
2016
Producer: i Productions / Al
Shorouk / JWT Entertainment
Produced in: Egypt
Format: 30x60 min
Channel: MBC4
Dumb Sept.
2016
Producer: Dori Media Darset, HOT
Produced in: Israel
Format : 50 / 2 Seasons x 35 min
Channel: HOT3
Afrah Al Qubba
Commercial Target
1st Episode
+33%
Lezvi Yesh Baayah
Audience
Mkt Share vs
timeslot
Target
No. episodes

16. Middle East – Content with new Narratives
Pleading for a Modern Society
Médiamétrie / Eurodata TV Worldwide / Relevant Partners – All rights reserved
AL SADMA Jun.
2016
Producers: O3 Productions / Yara
Media
Distributor: O3 Productions
Produced in: United Arab Emirates
Format: 30x45 min
Channel: MBC1
Sept.
2016
Producers: Al Kahera Wal Nas /
Ebdaa
Distributor: Al Kahera Wal Nas
Produced in: Egypt
Channel: Al Kahera Wal Nas
Panim Amitiyot:
Hacharadiot
May.
2016
Producers : Kastina Productions
Produced in: Israel
Format : 3x60 min
Channel: Channel 10
Al Abakera
20-44
30 eps. UAE
x3.6 times +78%
Ind. 4+
4 eps. Israel
Audience
Mkt Share vs
timeslot
Target
No. episodes