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INTERNATIONAL TV & CONTENT TRENDS
- 1. INTERNATIONAL TV &CONTENT TRENDS ABSTRACT
- 2. Daily viewing time:where are we at? Worldwide TV viewing Based on total individuals, total day. Computed on 88 countries. Time shifted viewing included when included in national audience currency. Averages are weighted with the country’s TV universe for total individuals. India is excluded from worldwide average TV viewing time due to variations in its universe definition. Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved 2 YOUNG ADULTS 2h042h142h18 3h17 2013 2014 2015 3h19 3h14
- 3. Daily viewing time:where are we at? Worldwide TV viewing Based on total individuals, total day. Computed on 88 countries. Time shifted viewing included when included in national audience currency. Averages are weighted with the country’s TV universe for total individuals. India is excluded from worldwide average TV viewing time due to variations in its universe definition. Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved 3 Viewing time WORLDWIDE NORTH AMERICA 4h29 SOUTH AMERICA 3h38 AFRICA 3h12 OCEANIA 3h09 ASIA 2h32 MIDDLE EAST 3h54 EUROPE 3h55 3h14
- 4. Eurodata TV Worldwide/ Relevant partners – All rights reserved 4 Young Adults 2h04 Total Individuals 4h17 EEC Regional Daily Viewing Time Steady TV viewing time Increasing TV viewing time. Decreasing TV viewing time Eastern Europe and Russia : with a potential of more than 225 million viewers, Daily Viewing Time remains at a very kevel. Studied area: Belarus, Bosnia Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Macedonia, Moldavia, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Ukraine Daily viewing time: where are we at?
- 5. From a diversificationof distribution to a variety of « glocal » contents Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved 5 LOCAL COMPANIES Cattleya SUBBURA Left Bank Pictures THE CROWN Federation Entertainment MARSEILLE Boutique Filmes 3% programs are produced OUTSIDE THE U.S. 1 OUT OF 5 Netflix bets on partnerships with locals
- 6. TOP EXPORTERS Content creation: layof the land Ranking by volume of formats exported/imported by country and broadcasted in 2015 (finished) - 45 territories – March 1st , 2015 to February 28th, 2016 Argentina, Australia, Belgium North, Belgium South, Brazil, Canada, Chile, China, Colombia, Denmark, Egypt, Finland, France, Germany, India, Ireland, Israel, Italy, Ivory Coast, Japan, Kenya, Lebanon, Mexico, Netherlands, New Zealand, Nigeria, Norway, Poland, Portugal, Quebec, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States, United States Cable, Venezuela. Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved 6 Who are the top exporters? 3 >120 4 >90 5 >80 1 >1400 2 >900 FINISHED 3500+8400+ New Programs Launched in 2015 AC1
- 7. Diapositive 6 AC1 Then,while the United Kingdom remains the world’s 2nd exporter of programmes behind the United States (with nearly 1,000 new titles broadcast abroad), we note for the first time the arrival of France in the top exporters, with programs like Trepalium (Portugal, Israel,) / Versailles (Belgium, Russia, Portugal, UK) / Surrender (Sweden, Norway, Portugal, UK) that were sold in many countries. And Turkey boosted its international sales, among which the numerous deals closed with LatAm in 2015 like Fatmagul Sucu Ne (Mexico, Colombia, Brazil, Argentina) Ezel (Colombia, Argentina), Sila (Chile, Argentina). Arnaud COMPAGNE; 01/04/2016
- 8. Eurodata TV Worldwide/ Relevant partners – All rights reserved U.A .E BULGARIA MONGOLIA SERBIA SLOVAKIA 8 episodes 20.5% Share All Individuals +7.9 points vs. channel primetime share (Russia 1) SOLD IN MEXI CO CHIN A U.S .A Premiere 1.9% Share All Individuals +171% vs. channel primetime share (Jiangxi Sat) RUSSIAUKRAI NE Eccho Rights Sovtelexport 7 The Sniffer Film.UA group THE SNIFFER UKRAI NE FRANC E POLAND RUSSIA FINLAND AUSTRIA KOMMISSAR REX Telewizja Polska / Agencja Filmowa POLAND UKRAI NE AIRED IN INSPEKTOR ALEX VIETN AM CEE Markets open to the world The CEE markets are open to their neighbors and international markets. TV Flows of CEE countries to the world
- 9. Strategies behind EntertainmentFormats Ranking based on the Entertainment Report 2016 - Entertainment programs only - Period studied: Jan-Dec 2015 8 Entertainment trends of 2015 continue to flourish in 2016 New ways of dating 2015 Televisa THE SINGLE CHEF Red Arrow MARRIED AT FIRST SIGHT #9 in Denmark #2 on Antena 3 in Spain ITV Studios Global Entertainmen t SECRET DATES +46% Pilot 16-44 Armoza Formats MARRY ME NOW
- 10. 9 Conclusion Source: Eurodata TVWorldwide / Relevant Partners - All rights reserved • Entertain with • Platinum Quality Drama and Innovative Formats Entertainment ++ Content New & Global Alliances Bigger Stronger Smarter ! New Usages are now THE Usages • Mobile, Mobile, Mobile • 4G++ and tomorrow 5G • Aggregated Audience • Online Ratings • 4 Screens Measurement New metrics