1. Unit 1: P1, M1, D1
Why would you complete research if you were creating a new media product?
• To find out if your target audience would buy your product
• To find out how much you could sell your product for
• To find out how to make your product more appealing to your target audience
• To find out how to market your product to your target audience
Method Definition Advantage Disadvantage
Primary
Primary research is when
researcher use questionnaires
and survey from the public to
understand what the public like
which is then used to improve a
product.
The advantages for primary
research is can be specify for
example “what don’t you like
about this product?” this help the
producer to understand they
would improve their product.
A disadvantage of primary
research is that is cost a lot to
run. Also it is very time
consuming because there a
range of different part to
complete which makes the
results less accurate.
Secondary
Secondary is when researcher
use ready collect data from
magazine, newspaper and
books. So they use this
research instead getting their
own research.
The advantages of secondary
research are that it cost affective
also it has easy access. Also it
gives a more detailed for the
primary research.
The disadvantages of secondary
research are that the data could
be out of date and also be
biased to who I the magazine is
aimed at.
Quantitative
To quantify data and generalize
results from a sample to the
population of interest
This will give researchers a good
idea of when to show something,
where to show it( on tv) or if it’s a
magazine/ paper how much to set
the price at and what shops to
sell it too
results are limited as they
provide number/statistical
descriptions rather than
detailed/worded answers and
generally provide less accounts
of someone’s view on
something
Qualitative
It is used to get a greater
understanding of reasons,
opinions, and motivations of why
people do something. It provides
insights into the problem or
helps to develop ideas or
hypotheses for potential
quantitative research.
it will be easier to gain a better
understanding of the target
market because the types of
questions that are asked are
worded easily so it will be easy to
answer.
It’s very hard to put people’s
opinions into charts so its very
time consuming you also have to
write everything up this could
mean that people are reading it
but may not believe what is
being said or written in the chart.

2. Unit 1: P1, M1, D1
What research methods did you use when completing the assignments in year 11, Unit 18 Advertising and Unit 21
Media Project? (e.g. primary, secondary, qualitative, quantitative)
Primary secondary and qualitative
What research techniques did you use when completing the assignments in year 11 (Unit 18 Advertising and Unit
21 Media Project? (e.g. using the library, the internet, watching videos, reading info, recces, practises, plans etc)
The techniques that I used for my different units were the internet, videos and practises. The reason why I used these
techniques to help me with the research was because it gave me a range of knowledge of the different units. I mainly used
the internet for my research because it was easy to get the information to help me with my units. For my unit 21 I did
practises goes. The reason why I did this was because I wanted to understand how stop motion work and I wanted to
identify what was best ways of getting the best quality for my animation.
How did you collate, store and use the information trail for Units 18 and 21? (e.g. did you book mark key
websites? Keep a list of websites used? Print off or save any info for your folders?)
Everything that I needed to keep I kept in my folders either unit 18 or folder unit 21. I kept on screen grabbing my work as
I went along as I built and contracted my final pieces so I could add it into my evaluation I also saved all of the
imperfections that I either changed or adapted so I had something else to talk about in my evaluation and so I can
evaluate my own work to get me a higher grade.
How and why might you use the four research methods in a real life situation? For example if you worked for the
BBC and were tasked with creating a new reality TV show how might you use the four research methods to help?
If I worked for the BBC I would first go out into the public and would use primary research to find out what the people
want. I would first come up with some new ideas for a show and find out what the majority want. However this is very time
consuming and you don’t get through many people in a long time. Then I would try and use some quantitative research to
expand my search for what people want and what they will enjoy. Then to finish off my research I would do some
Qualitative research so we could get a greater understanding on what our target is and how we should go and aim our
show at.