1. Unit 1: P1, M1, D1
Why would you complete research if you were creating a new media product?
• To find out if your target audience would buy your product
• To find out how much you could sell your product for
• To find out how to make your product more appealing to your target audience
• To find out how to market your product to your target audience
Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each one.
Method Definition Advantage Disadvantage
Primary
Research gathered by an
individual. It is raw data.
Questionnaire
Focus group
Observations
experiments
Trusted info
Up to date info
Unbiased
Specific info
You have created biased
questions
Limited questions
Time to create
Time to collate
Effort
People may not answer
honestly
Secondary
Research that already exists
and that has been researched
by other individuals
Internet
Biographic
Surveys
Opinion Polls
Quick and easy
Time saving
Can be from a trusted source
e.g. University research
Time efficient
Can be unreliable
Old and out of date
Quantitative
Any data that is numerical
and that can be used for
statistical analysis:
Survey focus groups
Polls
Questionnaire
Closed questions
Accurate
Good statistical data
Response may be limited
Info does not include
how/why/when
Qualitative
Written data that has written
information
Questions open
Gives a rich and detailed
amount of data Time consuming
2. Unit 1: P1, M1, D1
What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the
assignments in year 11 for Unit 9 (Photography Techniques) and Unit 18 (Advertising) ?
Unit 9: We used a range of techniques including:
• Primary –questionnaire- audience feedback
• Focus group – audience feedback
• Secondary- Internet – photographers/ photographic/techniques
• Quantitative – questionnaire audience feedback
• Qualitative – questionnaire focus groups
What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practises,
plans etc) did you use when completing the assignments in year 11 for Unit 9 (Photography Techniques) and Unit
18 (Advertising) ?
During unit 9 photography we used the internet in order in order to find inspiration for different types of
photography e.g. a photography magazine website called Haim magazine. We went out around the school to find
inspiration for certain genres of photography; during this process we also took various photos for a range of
topics.
For unit 18 we used the internet in order to look at and evaluate specific advertising techniques. We also
researched ON the internet marketing companies such as Saatchi and Saatch. We also looked at a rang e of
advertisements for inspiration for our own advertisement . In addition to this we researched specific products in
order to get ideas for our adverts and also our gum packaging.
3. Unit 1: P1, M1, D1
How did you collate, store and use the information when researching for your year 11 units?
(e.g. did you book mark key websites? Keep a list of websites used? Print off or save any info for your folders?)
Information/research was collected and stored in the following ways:
• PowerPoint presentations
• Bookmarks
• Viewing history
• Word Docs
• Blogger
• Blogger
• Home learning tasks
• Unit tasks
• Files/folders - computer
• Files/folders - manila folders
If you didn’t use some of the methods in year 11, would use you them if you were to do your projects again?
How and why would you do this?
All research methods were used in unit 9 and unit 18
Future projects
Film audience- taste/feedback trailer analysis film beginning analysis
Music videos – research music videos artists, genre, style, techniques
