1. Unit 1: P1, M1, D1
Why would you complete research if you were creating a new media product?
• To find out if your target audience would buy your product
• To find out how much you could sell your product for
• To find out how to make your product more appealing to your target audience
• To find out how to market your product to your target audience
Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each one.
Method Definition Advantage Disadvantage
Primary
Acquiring first-hand data -Address specific issues
-Greater control
-Efficient spending for
information
-proprietary information
-Cost
-Time consuming
-Not always feasible
Secondary
Examining or reading
someone else’s research
such as in a libary
-Ease of access
-Low cost to acquire
-Clarification of research
question
-may answer research question
-Quality of research
-Not specific to researcher’s
needs
-Incomplete information
-Not timely
Quantitative
Quantitative research uses
data collection for statistical
formulas and future
projections.
-precise and easy to analyze
-more efficient picture of
results
Qualitative
Qualitative research is about
finding out not just what people
think but why they think it. It’s
about getting people to talk about
their opinions so you can
understand their motivations and
feelings.
-useful
-freedom
-requires more evaluation

2. Unit 1: P1, M1, D1
What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the
assignments in year 10 for Unit 5 (Crime Drama and Music Videos) and Unit 7 (Festival Bags) ?
I used primary research to do my own research for each of the different units and also secondary research
How did you collate, store and use the information when researching for your year 10 units? (e.g. did you book
mark key websites? Keep a list of websites used? Print off or save any info for your folders?)
i saved some of the information on word documents
What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practises,
plans etc) did you use when completing the assignments in year 10 for Unit 5 (Crime Drama and Music Videos)
and Unit 7 (Festival Bags) ?
mostly for watching videos and reading information on crime drama to help develop our crime drama and for the music
video
I used the internet a lot for my festival bag because I needed to find out all the information on the Isle of Wight festival e.g
the line up, contact etc.
If you didn’t use some of the methods in year 10, would use you them if you were to do your projects again? How
and why would you do this?
Yes I would use them because it will help develop the things I create and improve them and add more detail.

3. Unit 1: P1, M1, D1