1. Unit 1: P1, M1, D1
Why would you complete research if you were creating a new media product?
• To find out if your target audience would buy your product
• To find out how much you could sell your product for
• To find out how to make your product more appealing to your target audience
• To find out how to market your product to your target audience
Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each one.
Method Definition Advantage Disadvantage
Primary
Collecting new data which
has not been collected before
e.g. questionnaires, surveys
and interviews.
You can find out new
information
You can share new data with
others
Based on only doing 1 survey
it could be opinionated based
on the area you take the
survey from
No other results to compare it
with
Secondary
This is collecting data that
exists already. E.g.
Newspapers, Internet
research and from books.
You can find out accurate
information
The data you find out is usually
reliable
Some data is unreliable as it is
uploaded by random people
on websites like Wikipedia.
Quantitative
This is actual factual
information
The information is true and
accurate.
Can go out of date if you use
an old source.
Qualitative
This is people’s opinions e.g.
information from surveys and
questionnaires
You can find out what the
public think about a product.
E.g. a focus group discussing
a new product about to go on
sale
If you take information from
just one group of people your
results and opinions might
not be a true reflection on the
whole population.

2. Unit 1: P1, M1, D1
What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the
assignments in year 10 for Unit 5 (Crime Drama and Music Videos) and Unit 7 (Festival Bags) ?
I used secondary and quantitative research methods for unit 5.
How did you collate, store and use the information when researching for your year 10 units? (E.g. did you book
mark key websites? Keep a list of websites used? Print off or save any info for your folders?)
I kept a list of useful websites
What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practises,
plans etc) did you use when completing the assignments in year 10 for Unit 5 (Crime Drama and Music Videos)
and Unit 7 (Festival Bags) ?
I did all my research on the internet
If you didn’t use some of the methods in year 10, would use you them if you were to do your projects again? How
and why would you do this?
I would use qualitative research so I can actually find out what people like and are looking for