1. Unit 1: P1, M1, D1
Why would you complete research if you were creating a new media product?
• To find out if your target audience would buy your product
• To find out how much you could sell your product for
• To find out how to make your product more appealing to your target audience
• To find out how to market your product to your target audience
Method Definition Advantage Disadvantage
Primary
Consists of a collection of
original primary data
collected by the researcher.
Often undertaken after the
researcher has an insight into
the issue by reviewing
secondary research or
analysing primary data. It can
be accomplished through
various methods such as
questionnaires, interview,
market research e.c.t.
• Researcher can focus on
qualitative and
quantitative issues.
• Addresses specific
research issues as the
researcher controls the
search design to fit their
needs.
• Great control. Enables
the marketer to focus on
specific subjects and to
have more control over
how the information is
collected. The
researcher can decide
on requirements such as
size of project, time
frame and goal.
• May be very expensive
in preparing and
carrying out the
research.
• Requires the
development and
execution of a research
plan.
• By the time the
research is complete it
may be out of date.
Secondary
Data collected by someone
else. can be gathered from
government records, books
e.c.t.
• Time and cost effective.
• More extensive data
because of the data used
by governments and
other institutes
Uses primary research to
come up with a hypothesis
and can evaluate the cost and
efforts required to conduct
own surveys.
Quantitative
Creates statistical models to
explain events. Such as
asking for people’s opinions
on certain products or
companies, about image,
positions awareness and
attitudes.
Allows the researcher to
measure and analyse data.
The researcher is more
objective about the findings of
the research.
Can be used to test
hypotheses.
Context of the study or
experiment is ignored. Does
not study things in a natural
setting. A large sample of the
population must be studied.

2. Unit 1: P1, M1, D1
Qualitative
Concerned with complete and
detailed descriptions of
events. Being observations,
artifacts, interviewing and
focus groups.
Doesn’t need a strict design
plan before it begins, gives the
researcher freedom to let the
study unfold more naturally.
The researcher gains more
detailed and rich data in the
form of comprehensive written
descriptions or visual
evidence, such as
photographs.
Gives the researcher a
subjective view of the study
and its participants because
they are heavily involved in
the process.
The reasearcher interprets the
research according to their
own biased view. Very time
consuming and can last
months or even years.
What research methods did you use when completing the assignments in year 11 (Unit 18 Advertising and Unit
21 Media Project? (e.g. primary, secondary, qualitative, quantitative)
To complete unit 18 and unit 21 I mainly used the secondary research method because it would be very time consuming
and difficult for me to collect my own data to use.
What research techniques did you use when completing the assignments in year 11 (Unit 18 Advertising and Unit
21 Media Project? (e.g. using the library, the internet, watching videos, reading info, recces, practises, plans etc)
When completing unit 18 and 21 I used the internet to go on websites and gather necessary information. I also used
youtube to watch videos to gain a depth into my topic and learn how to use certain techniques with the camera, I then took
practice shots to feel more familiar with the camera.

3. Unit 1: P1, M1, D1
How did you collate, store and use the information trail for Units 18 and 21? (e.g. did you book mark key
websites? Keep a list of websites used? Print off or save any info for your folders?)
I saved images into a folder and had certain websites bookmarked so I could access them easier, once I had completed
the task I then uploaded onto my blogger profile.
How and why might you use the four research methods in a real life situation? For example if you worked for the
BBC and were tasked with creating a new reality TV show how might you use the four research methods to help?
The four methods would be useful because it would help you get a clear idea of what type of people like what programme
and what the target audience will be. Depending on your budget and time frame you could then decide which research
method you would use.