1. Unit 1: P1, M1, D1
Why would you complete research if you were creating a new media product?
• To find out if your target audience would buy your product
• To find out how much you could sell your product for
• To find out how to make your product more appealing to your target audience
• To find out how to market your product to your target audience
Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each one.
Method Definition Advantage Disadvantage
Primary
Research gathered by an
individual its raw data
Questionnaire
Focus group
Observations
Experiments
Trusted information
Up to data information
Unbiased
Specific info
You have created biased
questions
Limited questions
Time collate
Time to create
Effort
People may not answer
honestly
Secondary
Research that already exist
Internet
Book/magazine
Biographies
Surveys
Opinion polls
Quick and easy
Time saving/efficient
Trusted source
Trusted answers-unbiased
Research may not give you
answers you want/need
Old and out of date info
How do we know we can trust
this source?
May not be specific to your
needs
Quantitative
Any data with numbers all
statistical analysis
Surveys
Focus group
Polls
Questionnaire
Accurate
Good statistical data
Response may be limiting
Info does not include
How/why/when
Qualitative
Informative using words
Questionnaire- open ending
Focus groups
Interviews
Rich, detailed response
More specific
More representative
Time consuming
Harder to categorise the data
Time- to create
Time-to collet
Effort
2. Unit 1: P1, M1, D1
What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the
assignments in year 11 for Unit 9 (Photography Techniques) and Unit 18 (Advertising) ?
Unit 9 primary- questionnaire’s secondary / qualitative
Unit 18 secondary
How did you collate, store and use the information when researching for your year 11 units?
(e.g. did you book mark key websites? Keep a list of websites used? Print off or save any info for your folders?)
What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practises,
plans etc) did you use when completing the assignments in year 11 for Unit 9 (Photography Techniques) and Unit
18 (Advertising) ?
Unit 9- I used the internet to go on websites such as national geographic and time magazine
We used questionnaires for people to look at our photos and asked them for which one the preferred
Unit 18
We used YouTube and google images for advertisement
If you didn’t use some of the methods in year 11, would use you them if you were to do your projects again?
How and why would you do this?
I think it would be a good idea to leave them as they are
3. Unit 1: P1, M1, D1
Power point
Bookmarks
Viewing history
Word docs
Blogger
Home learning tasks
Unit tasks
Files
