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1. Unit 1: P1, M1, D1
Why would you complete research if you were creating a new media product?
• To find out if your target audience would buy your product
• To find out how much you could sell your product for
• To find out how to make your product more appealing to your target audience
• To find out how to market your product to your target audience
Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each one.
Method Definition Advantage Disadvantage
Primary
Research gathered by an
individual through
questionnaires and
interviews. It is raw data.
- Trusted information
- Up to date information
- Unbiased
- Specific
- Bias questions are
created
- Time consuming
- Participants may not be
honest with answers
Secondary
Research that already exists
through internets and books.
- Quick and Easy
- Time efficient
- Trusted answers
- Not exactly what your
looking for
- Out of date data
- Data may not be
accurate
- From a bias source
- Not specific
Quantitative
Number/statistical data.
Maybe from surveys and
questionnaires
- Accurate
- Easier to spot a
trend/pattern
- Response is limited
- undetailed
Qualitative
Data through words. Through
interviews and open
questioned questionnaire.
- Detailed information
- Specific
- More representative
- Hard to spot a trend
- Time consuming
- Cant categorise

2. Unit 1: P1, M1, D1
What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the
assignments in year 11 for Unit 9 (Photography Techniques) and Unit 18 (Advertising) ?
Unit 9-
Secondary research- Internet
Primary research- Questionnaire
Quantitative and qualitative data from Questionnaire
Unit 18-
Secondary Research- Internet
Primary research- questionnaire
Quantitative and qualitative data from Questionnaire
How did you collate, store and use the information when researching for your year 11 units?
(e.g. did you book mark key websites? Keep a list of websites used? Print off or save any info for your folders?)
What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practises,
plans etc) did you use when completing the assignments in year 11 for Unit 9 (Photography Techniques) and Unit
18 (Advertising) ?
Unit 9-
internet- Google, National geographic
Practice shots
Design plan
Unit 18-
internet
Research into real products and advertising agencies
Tv adverts
If you didn’t use some of the methods in year 11, would use you them if you were to do your projects again?
How and why would you do this?
Film- Audience feed back on preferred films, research into successful films.
Music videos- Research into music videos, audience feedback on preferred videos.

3. Unit 1: P1, M1, D1
Information was collected and stored by-
Power point
Bookmarks
Viewing history
Blogger
Word documents
Home learning
Unit tasks
Files/folders