1. BTEC Creative Media Production – Advert Analysis Name:__________________
Name of Product Visual / Text Music / Sound FX Audience Meaning / Message
Honda 2003
‘Cog’
Wieden+Kennedy
Car
Visual- car parts place in domino
effect (Rube Goldberg)
No text until end-flag with cars
name
Silent but with car parts creating
subtle sounds (clinks/clangs)
Water/metal/
Music at end- sugar hill gang,
rappers delight
Car enthusiasts/buyers
Families/adults/people
who can drive/parents
To show that
everything works
together perfectly ‘isn’t
it just great when
things just work?’-
reliable
To show it is a family
car
Sony 2005
‘Bravia’
Fallon worldwide
TV
Visual- 250,000 multi-coloured
balls falling down a street in San
Francisco
Heartbeats-Jose Gonzalez Adults/people into
Sony products/people
who want high quality
images
‘colour like no other’
By buying the TV you
will be able to enjoy TV
like no one has before.
John Smiths
‘Ball skills’
TBWA
2002
Beer
Visual-Generic football pitch,
people doing ball skills, someone
smacks it over the fence.
Celebrity endorsement (Peter
Kay)
Short/humorous ‘Have it’
Low budget
Peter Kay saying ‘Have it’
Audio- diegetic (belongs in advert
natural)
Footballers/over
18’s/average pub
drinkers/stereotypical
men
‘no nonsense’
It’s just a beer, no fuss,
does its job
T-Mobile 2009
Dance
Saatchi & Saatchi
Phone
Visual- 350 dancers at Liverpool
Street London
Music: Shout-Lulu, Yaz- the only
way is up, Don’t ya-Pussycat dolls
Blue Danube Strauss, get down on
it- cool and the gang, since you
been gone-rainbow, My boy
lollipop-Lily, Do you love me-the
contours
People who want a
network that they can
share about their
life/use technology/
younger age groups
‘Life’s for sharing’
