Audience profile 2

• Age - The age of my target audience is from 18 to 25 years old, this is the age bracket that disaster movies/films
have the most success in and make the most amount of money. Additionally, this is the age group that is legally
allowed to view the content and they will understand most of what happens in the movies/films as they are adult
themed due to the devastation.
• Gender - The most common gender to watch disaster movies/films are males. This does follow the stereotype of
the male role being masculine and not getting scared at a movie whereas women have a more fearful approach.
This is however the stereotypical view and not necessarily factual however the figures show men prefer disaster
to women, this may be due to the over sexualisation of women within the film which can increase male viewing
figures and decrease female, or it could simply be because men prefer more violent movies/films.
• Interests/hobbies - My target audience hobbies and interests will include heavily socialising as this is the prime
student age, also they will enjoy going out and seeing various sites of interest. This is because of the explorative
nature of being young and intrigued by new things. Also they enjoy spending time at home to watch movies and
social media is a massive part of their lives. This in turn allows me to exploit this use of social media and give
them surveys of what they think about my idea and social media in general. Finally, most students partake in
some sort of outdoor activity whether it is jogging, cycling or sport. This means they are active and enjoy going
outside.
• Likes/Dislikes - These are very similar to that of the hobbies and interests however this is more specific to what
they actually want. My target audience want (regarding disaster movies/films) a good solid plot, dark themes, a
narrative that twists and turns leaving the audience slightly on edge, interesting characters and a main event.
These are the key things for a disaster movie/film to appeal to this target audience. The flip side of this is the
dislikes, the dislikes are things within disaster movies that they don’t want e.g. a common, predictable storyline,
characters that are boring and have no backstory, pointless parts to the story that have no affect on the plot and
finally, unrealistic situations that could not happen.
Target Audience Profile Analysis

• Lifestyle – The majority of my age category consists of students, students lead very lazy lifestyles and spend a
significant amount of their time socialising if they do go out at all. This gives them a lot of time to watch TV and
movies/films allowing me to capitalise upon their almost expert level TV analysis. Their lifestyles consist of clubbing,
parties, general socialisation, going out for meals/shopping and watching TV. However, this is only assuming that this
age gap is solely students and it could also be people in business or any other profession.
• Geographical location – Assuming that we are looking at students, we see that most of them are located in and around
university areas within cities. This means they are commonly close to cinemas and shops that distribute movies/films,
additionally they are surrounded by media in many forms due to commercialisation. London is a good example of an
area that has a dense population of 18 to 25 year olds that are surrounded by media and disaster,
• Socio economic – The age old stereotype of students not having any money has been taken into consideration
regarding the movie industry, cinemas have discounts or cheap nights for students which helps them see movies/films
that they want to watch. My target audience’s socio economic position is not as important as anyone can enjoy disaster
movies, however middle/lower classes will approve of the themes more as they can be more relatable within reason.
Overall the only issue for my target audience will be money, however as my piece is only a low budget movie there will
be no real issue.
• Psychographic – This is what sort of attitudes, feelings, personality and interests my target audience may have. These
topics are stated in the above slide and previous slide, however, my target audience id more likely to be an extrovert
which means they are social, outgoing an communicate with others. This is the whole point of media in general and
therefore that is why they would be best suited to a very dark themed genre.
Target Audience Profile Analysis

Audience Wants And Needs:
My target audience wants to see high quantities of action and carnage within a disaster
film/movie. This is because the whole idea of this genre of movie is for an event to be
triggered that destroys vast amounts of people and city. This may include high quality CGI
and realistic effects to illustrate the destruction.
They will therefore need a group of characters that they can relate to and a main event that
causes global destruction. Additionally, they will want the story to develop around these
characters as they fight to survive. A good example of this would ‘The Day After Tomorrow’
which followed a group of teenagers surviving in a New York library as well as a group of
survivors trying to reach them.

Audience Questionnaire
What age category/bracket do you fit into?
15-18 18-25 25-30 30+
What is your gender?
Male Female
What is your occupation?
Retail Leisure Restaurant
What are your hobbies?
Sport Music Video Games Socialising Other
What is your favourite movie genre?
Horror Action Sci-Fi Comedy
What locations do you prefer in post apocalyptic movies?
Woods Urban/Street Abandoned House Street/Rural
What aspects of a post apocalyptic movie scares you the most?
Jump Scares Chase Scenes Destruction of the World Character Deaths
What aspect of a post apocalyptic movie do you the enjoy most?
Jump Scares Chase Scenes Character Deaths Devastated Landscapes
Which group/individual would you relate to move in a post apocalyptic movie?
Teenager Adult Family Friends
What type of area do you live in?
Rural Urban Other

What age category/bracket do you fit into?
1 5-18 18-25 25-30 30+
What is your gender?
Male Female
What is your occupation?
Retail Leisure Restaurant
What are your hobbies?
Sport Music Video Games Socialising Other
What is your favourite movie genre?
Horror Action Sci-Fi Comedy
What locations do you prefer in post apocalyptic movies?
Woods Urban/Street Abandoned House Street/Rural
What aspects of a post apocalyptic movie scares you the most?
Jump Scares Chase Scenes Destruction of the World Character Deaths
What aspect of a post apocalyptic movie do you the enjoy most?
Jump Scares Chase Scenes Character Deaths Devastated Landscapes
Which group/individual would you relate to move in a post apocalyptic movie?
Teenager Adult Family Friends
What type of area do you live in?
Rural Urban Other

• The feedback from my questionnaire illustrates the type of things my
audience want to see within my trailer. This includes the things that
scare them, things that make that catch their eye and the things that
they can relate to. Furthermore, I can use this data to orientate my
trailer towards my audiences wants and needs.
• Finally, this information ranges from various ages and interests
allowing me to collect a wide array of information from people of
different walks of life, thus helping me create a better icture of my
collective audience.

Audience profile 2

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Audience profile 2