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OCR Level 3 โ€“ Cambridge Technical Introductory Diploma in Media 
Unit 01: Analysing Media Products and Audiences (10 Credits) 
Checklist 
General 
Task Done ๏€“ 
Have I stated WHO (Publisher and 
Product) I am going to investigate? 
Have I presented my work in a 
presentation format? 
(Prezi, PowerPoint) 
Ave ALL Witness Statements been 
completed? 
Is the work embedded into my Blog 
Page? 
P1 
Task Done ๏€“ 
Ownership Model/Operating Model โ€“ 
Contact the Publisher and display 
evidence of this as well! 
Evidence of Associated Products to the 
Publisher 
Product(s) โ€“ Market Position โ€“ i.e. Sales 
Figures, Comparisons to competitors 
Competitors โ€“ Who are they?
P2, M1, D1 
Task Done ๏€“ 
Analysis of the Genre 
Analysis of the Purpose of the Product 
Analysis of the Form, Style & Content 
of the Product โ€“ Media Language 
Competitors โ€“ Who are they? 
P3, M2, D2 
Task Done ๏€“ 
Demographics of the chosen Target 
Audience 
Psychographics of the chosen Target 
Audience 
Age, Gender Addressed for the chosen 
product 
The relationship between the target 
audience and product is addressed โ€“ 
For example Primary Research
P4 
Task Done ๏€“ 
Product distribution to itโ€™s intended 
target audience โ€“ Where? How? 
How is the product advertised 
P5, M3 
Task Done ๏€“ 
Considered the impact and effect of the 
product in the audience 
Representation โ€“ 
๏‚ท Stereotypes 
๏‚ท HOW people are represented 
(Character roles theory โ€“ 
Propp) 
Legal and Ethical Issues โ€“ For example: 
๏‚ท Press Complaints Commission 
What do people have to say about the 
product โ€“ Good or Bad โ€“ online or 
through other platforms?

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Unit 01 checklist

  • 1. OCR Level 3 โ€“ Cambridge Technical Introductory Diploma in Media Unit 01: Analysing Media Products and Audiences (10 Credits) Checklist General Task Done ๏€“ Have I stated WHO (Publisher and Product) I am going to investigate? Have I presented my work in a presentation format? (Prezi, PowerPoint) Ave ALL Witness Statements been completed? Is the work embedded into my Blog Page? P1 Task Done ๏€“ Ownership Model/Operating Model โ€“ Contact the Publisher and display evidence of this as well! Evidence of Associated Products to the Publisher Product(s) โ€“ Market Position โ€“ i.e. Sales Figures, Comparisons to competitors Competitors โ€“ Who are they?
  • 2. P2, M1, D1 Task Done ๏€“ Analysis of the Genre Analysis of the Purpose of the Product Analysis of the Form, Style & Content of the Product โ€“ Media Language Competitors โ€“ Who are they? P3, M2, D2 Task Done ๏€“ Demographics of the chosen Target Audience Psychographics of the chosen Target Audience Age, Gender Addressed for the chosen product The relationship between the target audience and product is addressed โ€“ For example Primary Research
  • 3. P4 Task Done ๏€“ Product distribution to itโ€™s intended target audience โ€“ Where? How? How is the product advertised P5, M3 Task Done ๏€“ Considered the impact and effect of the product in the audience Representation โ€“ ๏‚ท Stereotypes ๏‚ท HOW people are represented (Character roles theory โ€“ Propp) Legal and Ethical Issues โ€“ For example: ๏‚ท Press Complaints Commission What do people have to say about the product โ€“ Good or Bad โ€“ online or through other platforms?