As Media Studies Evaluation

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As Media Studies Evaluation

  1. 1. THE EVALUATION AS MEDIA STUDIES FOUNDATION PORTFOLIO
  2. 2. Learning Outcomes <ul><li>Know the required content and recommended formats for the evaluation. </li></ul><ul><li>Be able to analyse your products in terms of: </li></ul><ul><ul><li>Conventions </li></ul></ul><ul><ul><li>Target audience </li></ul></ul><ul><ul><li>Representation </li></ul></ul><ul><ul><li>Use of technology </li></ul></ul><ul><li>Be able to research and analyse a publishing institution to establish a suitable distributor for your product. </li></ul>
  3. 3. Overview <ul><li>Counts for 20% of the mark for your coursework. </li></ul><ul><li>Involves YOU analysing and evaluating your own work. </li></ul><ul><li>Must be presented digitally on your blog (both in text format and as a PowerPoint presentation). </li></ul><ul><li>Must refer to the key concepts (conventions, representation, audience, technology…) </li></ul>
  4. 4. The Questions <ul><li>In the evaluation the following questions must be answered: </li></ul><ul><li>In what ways does your media product use, develop or challenge forms and conventions of real media products? </li></ul><ul><li>How does your media product represent particular social groups? </li></ul><ul><li>What kind of media institution might distribute your media product and why? </li></ul><ul><li>Who would be the audience for your media product? </li></ul><ul><li>How did you attract/address your audience? </li></ul><ul><li>What have you learnt about technologies from the process of constructing this product? </li></ul><ul><li>Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? </li></ul>
  5. 5. 1. Conventions <ul><li>In what ways does your media product use, develop or challenge forms and conventions of real media products? </li></ul><ul><li>To follow conventions is to… </li></ul><ul><li>… to go with the flow, follow the rules, to do what everyone else is doing. </li></ul><ul><li>To challenge or subvert conventions is to… </li></ul><ul><li>… to do something deliberately different to create an effect (surprise, interest, intrigue etc.) </li></ul>
  6. 6. 1. Conventions
  7. 10. 2. Representation <ul><li>How does your media product represent particular social groups? </li></ul><ul><li>Gender </li></ul><ul><li>Age </li></ul><ul><li>Class? </li></ul><ul><li>Race? </li></ul><ul><li>This will mainly focus on the images you have used and your intended target audience, though you should also discuss the type of colours, fonts, language and stories you have used. </li></ul><ul><li>Read and highlight the handout for ideas on what to include. </li></ul>
  8. 12. 3. institutions <ul><li>What kind of media institution might distribute your media product and why? </li></ul><ul><li>You should complete a case study (or 2) of an institution that might distribute your magazine. </li></ul><ul><li>Bear in mind the genre of your magazine and the intended audience. </li></ul><ul><li>Options include: </li></ul><ul><ul><li>Factory Media </li></ul></ul><ul><ul><li>Music Mags </li></ul></ul><ul><ul><li>ICP </li></ul></ul><ul><ul><li>Conde Naste </li></ul></ul>
  9. 15. 4. Audience <ul><li>Niche vs Mass Audience? </li></ul><ul><li>For example compare ‘Kerrang’ with ‘Q’. One appeals to a the metal fans, whereas the other has a more general rock and indie audience </li></ul>Aimed at everyone, or at least a large portion of the market. Aimed at a small segment of the market.
  10. 17. 5. Attracting your Audience <ul><li>How did you attract/address your audience </li></ul><ul><li>Consider how the choices you have made during construction have attracted your audience. </li></ul><ul><li>Write about: </li></ul><ul><ul><li>Font and colour choice </li></ul></ul><ul><ul><li>Image choice (male/female, age, clothes etc) </li></ul></ul><ul><ul><li>Language (formal/informal) </li></ul></ul><ul><ul><li>Adverts / marketing </li></ul></ul>
  11. 19. 6. Use of Technology <ul><li>What have you learnt about technologies from the process of constructing this product? </li></ul><ul><li>Hardware </li></ul><ul><ul><li>Camera (lighting, angle, mise-en-scene, framing…) </li></ul></ul><ul><ul><li>Computers (research, design / construction, communicating and sharing your work) </li></ul></ul><ul><li>Software </li></ul><ul><ul><li>Fireworks (plus anything else you’ve used) </li></ul></ul><ul><li>Websites </li></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>Slideshare </li></ul></ul><ul><ul><li>Forums / Message boards </li></ul></ul>BE AS DETAILED AS POSSIBLE!
  12. 21. 7. Progress from Prelim <ul><li>Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? </li></ul><ul><li>What have you learnt about: </li></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>How to make an authentic magazine </li></ul></ul><ul><ul><li>Conventions of typical magazines </li></ul></ul><ul><ul><li>How to target and attract an audience </li></ul></ul><ul><ul><li>How to communicate </li></ul></ul>

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