Research in the creative media industries serves several key purposes:
1) To investigate possible content ideas, sources, target audiences, and resources for a documentary.
2) There are two main types of research - quantitative data using statistics and figures, and qualitative data collecting opinions and views.
3) Research methods include primary research like interviews and questionnaires, and secondary research from existing sources like reports and websites.
Unit 3 - Research Techniques for the Creative Media IndustriesGulshan Golechha
Unit 3 - Research Techniques for the Creative Media Industries.
Contents :
1. Introduction.
2. Market, Production, Methods.
3. Type Of Research - [a] Quantitative Research [b] Qualitative Research,
4. Quantitative Research Definition and Qualitative Research Definition.
5. Sources of Research [a] Primary Research, [a.1] Face-to-Face Interviews [a.2]. Telephone Interviews, [a.3] Online Surveys, [a.4] Questionnaires, [a.5] Focus Groups/Customer Panels and [b] Secondary Research.
6. Purposes of Research Research • Audience Research • Market Research • Production Research.
Thank you,
For more details visit to www.gulshangolechha.com
Please free to ask any query, questions, suggestions, etc.
Unit 3 - Research Techniques for the Creative Media IndustriesGulshan Golechha
Unit 3 - Research Techniques for the Creative Media Industries.
Contents :
1. Introduction.
2. Market, Production, Methods.
3. Type Of Research - [a] Quantitative Research [b] Qualitative Research,
4. Quantitative Research Definition and Qualitative Research Definition.
5. Sources of Research [a] Primary Research, [a.1] Face-to-Face Interviews [a.2]. Telephone Interviews, [a.3] Online Surveys, [a.4] Questionnaires, [a.5] Focus Groups/Customer Panels and [b] Secondary Research.
6. Purposes of Research Research • Audience Research • Market Research • Production Research.
Thank you,
For more details visit to www.gulshangolechha.com
Please free to ask any query, questions, suggestions, etc.
Unit 3 presentation on research
Leah Reay
Task 2
This presentation contains information on research
techniques as well as research I carried out relating to my
project.
Making your research hit the headlines | Behind the headlines: getting your c...CharityComms
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
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In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
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2. GRADING CRITERIA
P1 - describe the nature and purposes of research in the creative media industries with
some appropriate use of subject terminology
– Definition of the nature and purposes of research in the creative media industries
M1 - explain the nature and purposes of research in the creative media industries with
detailed illustrative examples and with generally correct use of subject terminology
– Definition of the nature and purposes of research in the creative media industries with
reference to detailed examples
D1 - comprehensively explain the nature and purposes of research in the creative media
industries with elucidated examples and consistently using subject terminology correctly
– Definition of the nature and purposes of research in the creative media industries with
reference to detailed examples and either secondary sources of information to support what
you are talking about and/or positives and negatives.
3. WHY RESEARCH YOUR
DOCUMENTARY IDEA?
• The media industry uses research to find out as much as they can about an idea. This
helps to develop the idea by:
– Investigating possible content
– Highlighting possible sources that can be used in the documentary
– Identifying target audience
– Sourcing resources
– Helping to write interview questions to guests for forvoxpops
– Developing the production teams subject knowledge which in turns lead to them producing
a creative and well informed documentary.
4. TYPES OF RESEARCH
• There are two types of research -Factual information is called quantitative data.
Information collected about opinions and views is called qualitative data.
• Quantitative data –using reports or data sheets to source percentages, statistics,
figures. For example:
– TV Viewing figures (BARB)
– Box Office Figures (BFI)
– Cinema attendances (UK Film Council)
– Government Statistics (UK National Statistics)
– www.gov.uk/government/statistics -This is often used in documentaries as an official source
for figures.
5. TYPES OF RESEARCH
• Qualitative data –Information collected about opinions and views, producing in-
depth. For example:
– Forums/Blogs -TV Programmes/Films/Social Issues
– Film/TV Reviews
– Fanzine websites
– Attitudes to media products
6. METHODS OF RESEARCH
• Primary Research –Research that does not come from a second hand source.
Information that is first hand and original. For example:
– Questionnaires –can be used to develop ideas
– Interviews
– Observations
– Focus Groups
– Sending letters, emails and making phone calls
– Location research (Recce)
7. SECONDARY RESEARCH
• Secondary Research –Existing research that comes from a source, also known as
second hand research. For example:
– BARB data
– Websites
– Newspapers
– Magazines
– Books
8. PURPOSE OF RESEARCH
• Research is used by many different mediums to gain results to use for creating
products or marketing material.
• Identify audiences, competitors and resources.
• Audience data –profiling; demographics; audience awareness. Audience consumption
of TV programs -who is watching what, their attitude toward TV and films, their
lifestyle.
9. AUDIENCE RESEARCH
Demographics
• Based on age; gender; ethnicity; education; class –used to help market and develop
media products by targeting specific groups.
• A –Senior Professional/Managerial
• B –Professional/Managerial
• C1 –Skilled Clerical
• C2 –Skilled Manual
• D –Semi-Skilled and Unskilled
• E –Unemployed, students, retired
10. PSYCHOGRAPHIC RESEARCH &
AUDIENCE PROFILING
Based the audiences:
– Lifestyle
– Personality
– Politics
– Beliefs
– Interests
That is why sometimes a website or organization will ask you to take a survey so they can
target specific magazines, TV programmes or films.
11. GEODEMOGRAPHIC RESEARCH
• Based on the idea that people who live in the same geographical area are likely to
share the same attitudes and consumer behavior.
12. PRODUCTION RESEARCH
• Researching all aspects of a production:
– Content
– Viability
– Placement media
– Finance
– Costs
– Technological resources
– Crew
– Locations
• It is important to research all aspects of a possible idea, which can then determine budget,
time constraints and affordability.
