Media 12
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The document provides guidance on preparing for an exam on the music industry. It outlines key areas to focus on, including understanding terminology related to the industry. It also provides examples of traditional and contemporary marketing strategies used by record companies and independent labels to promote music artists and get their products to target audiences. These strategies include cross-media promotion, viral marketing, direct marketing, mobile marketing, online marketing, and using apps. The document instructs students to research their own examples and use the provided evidence and level 4 answer to respond to an exam question on how institutions target specific audiences within a media industry.
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Media 2012
The document contains questions and prompts for students to prepare for an exam on music industry topics. It includes questions about how labels appeal to target audiences, how technology has changed music marketing, the positive and negative effects of new technology on labels and audiences, and how the type of label affects product development and marketing. It also defines terms like consumption, synergy, cross media promotion, proliferation, ownership, and convergence and asks students to provide examples. Other prompts cover combating piracy, traditional vs new ways of marketing music, distribution methods, and contemporary marketing strategies used by labels/artists.
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Benetton Group, an Italian fashion brand owned by the Benetton family, experienced strong growth in the 1980s-1990s but saw declining sales in the 2000s. The report examines Benetton's strengths and past success factors, and evaluates options to revitalize the brand based on long-term growth, market share, and brand image. The recommended solution is to rework Benetton's marketing strategy by focusing on small market sectors, promoting globally-accepted ads, continuing shock ads with reduced shock, entering digital marketing, and focusing on value over price. The contingency plan is to diversify product lines if marketing strategy changes do not prove feasible.
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The document provides a template for students to analyze advertising campaigns, listing the name of campaigns in the first column and the different creative and media forms used in each campaign in the second column. It includes example campaigns for NHS Smoking, Think! Drink Driving, and RSPCA and suggests listing posters, TV adverts, etc. for the media forms used. The template is intended to help students make a list to analyze different campaigns and the creative and media components utilized in each.
AS Level Media Studies - Audiences and Institutions (Music) - Revision Booklet
This document provides an overview of exam topics, a mark scheme, and key terminology for a Media Studies exam focusing on audiences and institutions. The exam may cover characteristics of cross-media convergence and marketing strategies of media companies. Candidates should illustrate their knowledge through case study examples and be assessed on their understanding of production, distribution, marketing, exchange and consumption patterns. The document also provides details on three case studies for media institutions: Sony Music Entertainment, XL Recordings, and artists Beyonce and Adele.
Eduqas GCE Media Studies AS (Y1) Component 1 Section A Exam Walkthrough Jan 2...
This document provides guidance on completing the representation question in Section A of an AS level Media Studies exam. It outlines the structure of Section A, which involves analyzing two unseen media texts - one print and one audiovisual. For the representation question, students will compare the representations made in an unseen audiovisual text to one of the set case studies they have previously studied. The document advises students on how to approach the question, including underlining key words, writing relevant theory, and making notes during viewings of the unseen text focused on representations of age. Comparing the representations to contexts is also emphasized.
Producers and audiences intro
This document discusses key topics related to the film industry, including issues of media ownership and cross-media convergence in production, distribution, and marketing. It also mentions the significance of technological proliferation in hardware and content for both institutions and audiences, as well as how technological convergence affects them. Finally, it references issues around how international institutions target both national and local audiences.
Exploring the Determinants of Creativity in TVC Ads
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Redraft coursework
This document outlines assignments for a media studies course, including revising past work. It provides details on two assignments:
1) Analyzing advertisements and creating an original ad, focusing on audience and media language.
2) Choosing a previously completed assignment about film or music promotion to revise, analyzing cross-media representation and designing promotional materials.
Evaluation criteria focus on analyzing media texts, research and presentation skills. Deadlines are provided for revising assignments and taking an exam on action/adventure films.
Recommended
Media 2012
The document contains questions and prompts for students to prepare for an exam on music industry topics. It includes questions about how labels appeal to target audiences, how technology has changed music marketing, the positive and negative effects of new technology on labels and audiences, and how the type of label affects product development and marketing. It also defines terms like consumption, synergy, cross media promotion, proliferation, ownership, and convergence and asks students to provide examples. Other prompts cover combating piracy, traditional vs new ways of marketing music, distribution methods, and contemporary marketing strategies used by labels/artists.
Wac 3 pgdm
Benetton Group, an Italian fashion brand owned by the Benetton family, experienced strong growth in the 1980s-1990s but saw declining sales in the 2000s. The report examines Benetton's strengths and past success factors, and evaluates options to revitalize the brand based on long-term growth, market share, and brand image. The recommended solution is to rework Benetton's marketing strategy by focusing on small market sectors, promoting globally-accepted ads, continuing shock ads with reduced shock, entering digital marketing, and focusing on value over price. The contingency plan is to diversify product lines if marketing strategy changes do not prove feasible.
Ws5.1.4 finished
The document provides a template for students to analyze advertising campaigns, listing the name of campaigns in the first column and the different creative and media forms used in each campaign in the second column. It includes example campaigns for NHS Smoking, Think! Drink Driving, and RSPCA and suggests listing posters, TV adverts, etc. for the media forms used. The template is intended to help students make a list to analyze different campaigns and the creative and media components utilized in each.
AS Level Media Studies - Audiences and Institutions (Music) - Revision Booklet
This document provides an overview of exam topics, a mark scheme, and key terminology for a Media Studies exam focusing on audiences and institutions. The exam may cover characteristics of cross-media convergence and marketing strategies of media companies. Candidates should illustrate their knowledge through case study examples and be assessed on their understanding of production, distribution, marketing, exchange and consumption patterns. The document also provides details on three case studies for media institutions: Sony Music Entertainment, XL Recordings, and artists Beyonce and Adele.
Eduqas GCE Media Studies AS (Y1) Component 1 Section A Exam Walkthrough Jan 2...
This document provides guidance on completing the representation question in Section A of an AS level Media Studies exam. It outlines the structure of Section A, which involves analyzing two unseen media texts - one print and one audiovisual. For the representation question, students will compare the representations made in an unseen audiovisual text to one of the set case studies they have previously studied. The document advises students on how to approach the question, including underlining key words, writing relevant theory, and making notes during viewings of the unseen text focused on representations of age. Comparing the representations to contexts is also emphasized.
Producers and audiences intro
This document discusses key topics related to the film industry, including issues of media ownership and cross-media convergence in production, distribution, and marketing. It also mentions the significance of technological proliferation in hardware and content for both institutions and audiences, as well as how technological convergence affects them. Finally, it references issues around how international institutions target both national and local audiences.
Exploring the Determinants of Creativity in TVC Ads
How much importance is given to
characteristics of creativity when conceiving
and approving a TVC advertisement?
Redraft coursework
This document outlines assignments for a media studies course, including revising past work. It provides details on two assignments:
1) Analyzing advertisements and creating an original ad, focusing on audience and media language.
2) Choosing a previously completed assignment about film or music promotion to revise, analyzing cross-media representation and designing promotional materials.
Evaluation criteria focus on analyzing media texts, research and presentation skills. Deadlines are provided for revising assignments and taking an exam on action/adventure films.
Week 1
The document provides learning outcomes and background information for a lesson on music magazines and the music press. The lesson will define what the music press is and explore its relationship with the music industry. Students will complete a case study on Kerrang! magazine, analyzing its ownership, audience, use of cross-media convergence and technologies. Key questions covered include what the music press is, its purpose and relationship to the music industry, why music publications attract advertisers, who produces magazines, and common formats. The case study will evaluate how Kerrang! exploits convergence across print, web, and other platforms to engage its target audience.
Candidate b magazine industry
The candidate provided a detailed discussion of technical areas related to representations of class and status in media, specifically mentioning the use of synchronous sound and editing techniques. Their knowledge and use of terminology was accurate.
For the second question, the candidate introduced the key concept of synergy in relation to Kerrang Magazine and Bauer publishing. They discussed the decline of physical magazine sales and the impact of the internet and social media. Convergence was identified and evaluated in terms of production and media ownership. The candidate also analyzed issues like "we media" and the ability of consumers to post magazine content online. It was an excellent response that demonstrated coherent argumentation with relevant examples and terminology.
Section B G322 Magazine Exam Introduction and Future Research
1) The document discusses the future of the magazine industry and how students should prepare a case study comparing two music magazines, NME and Metal Hammer, published by different institutions.
2) Students are instructed to consider how technological changes have impacted media production, distribution, and consumption, and how these changes influence the future of magazines.
3) Students are asked to creatively present their view on the future of magazines by researching audience habits, the impact of digital media, and make their own conclusions on whether magazines will remain viable in print and online formats.
As G322 Key Media Concepts Exam
Film Four is a British film studio owned by Channel 4. It relies on partnerships with other companies for production and American studios for international distribution. As its films target Western audiences, they have smaller budgets and audiences than major American films. Film Four uses its digital TV channel to exhibit films to promote new releases and generate audiences. Shorter windows between theatrical and home release, and internet piracy, reduce revenue, especially for smaller British films. However, new technologies also provide low-cost marketing through social media and websites to build wide awareness. Film Four has successfully promoted films through these online methods and international star power.
Unit G322 – Section B revision
The continuing development of digital technology has impacted both Hollywood and independent film distribution and exhibition. For example, the transition to digital projectors allowed blockbuster films like "Man of Steel" to capitalize on the over 3,000 digital screens in the UK and become the 9th most successful film of 2013. In contrast, director Ken Loach prefers traditional 35mm filming, which hindered his film "The Angels Share" commercially. To overcome Hollywood's dominance, the film "A Field in England" employed an innovative multi-platform release strategy on digital platforms like iTunes, earning modest success despite poor box office returns. This shows how British films must adapt to digital innovations to find alternative paths to success in the current market.
Music industry ownership
The document discusses various aspects of the music industry, including major record labels (e.g. Sony, Columbia, RCA), independent labels, production, distribution, marketing, vertical and horizontal integration. It compares majors and independents, provides examples of artists (e.g. Shaz Sparks, Nicki Minaj), and issues around ownership, technologies, targeting of audiences, and consumption trends. Key topics for examination are discussed relating to media ownership, convergence and synergy, technologies, proliferation of hardware/content, and targeting national/local audiences.
Student handout
The document discusses marketing and promotion of media products. It covers traditional marketing techniques, new digital marketing through technology and social networks, and how digital distribution has affected marketing and consumption. Target audiences and production are also mentioned as areas to cover.
Music exam questions and advice
This document provides guidance for a 50-mark music industry exam, including potential essay questions and topics to discuss. It outlines the expected structure of the exam answers, including an introduction, main body with examples, and conclusion. It also lists several potential exam questions across multiple topics within the music industry, such as production and distribution methods, the role of technology, media ownership, marketing and consumption of media products. Potential examples that could be discussed are also provided for each topic. The document concludes by informing students they will have class time to practice writing an essay in response to one of the exam questions.
Sony lesson 2012
This document provides information about the global music industry and Sony's role within it. The three main points are:
1) Sony is a major record label and conglomerate that dominates the global music industry through its network of subsidiary labels covering various genres and audiences.
2) As a conglomerate, Sony benefits from cross-promotion opportunities across its various media properties, allowing it to effectively market and distribute its music.
3) Digitalization has both threatened Sony's dominance by empowering independent labels and audiences, while Sony maintains power through its hardware products and proprietary music platforms.
Sony lesson 2012
This document provides an overview of the global music industry and Sony's role within it. The three main points are:
1) Sony is a major record label and conglomerate that dominates the global music industry through its network of subsidiary labels covering various genres and audiences.
2) As a conglomerate, Sony benefits from cross-promotion opportunities across its various media properties, allowing it to effectively market and distribute its music.
3) While digitalization has threatened Sony's dominance, its size and ownership of hardware/devices helps it maintain power, though independent labels have more opportunities in the shifting landscape.
Music 1
The document discusses how new technologies have changed the music industry and how audiences consume music, moving from physical to digital formats. It outlines how major and independent record labels operate in targeting audiences and how file sharing and social media have impacted the industry. Students will be assessed on their knowledge and analysis of examples, evidence, and industry terminology related to the music industry and audiences.
G322 Exam Questions and Advice
This document provides guidance for a 50-mark essay exam on the music industry. It outlines the expected structure of the essay and lists several potential essay questions focusing on topics like production and distribution methods, technological convergence, the role of global institutions, digital media developments, media ownership, marketing and consumption in the digital age, and cross-media convergence. For each question, it provides bullet points of issues or areas that could be discussed in the essay response.
Music industry g322
The document provides an overview of the music industry exam, including aims, assessment, and tips for achieving different grades. It discusses the structure of the industry, dominated by the "big four" major labels (Sony, Warner, Universal, EMI) that control over 70% of sales. Other topics covered include independent labels, integration strategies used by major labels, and how digital technology has impacted industry players and audiences.
Music industry g322
The document provides an overview of the music industry exam, including aims, assessment, and tips for achieving different grades. It discusses the structure of the industry, dominated by the "big four" major labels (Sony, Warner, Universal, EMI) that control over 70% of sales. Other topics covered include independent labels, integration strategies used by major labels, and how digital technology has impacted industry players and audiences.
Music industry g322
This document provides an overview of the key topics covered in the Music Industry exam, including understanding how the music industry operates and the roles of major and independent labels. It discusses the "big four" major labels that dominate the industry - Sony, Warner, Universal, and EMI. These major labels use various integration strategies like vertical, horizontal, and synergy to increase their power in the market. In contrast, independent labels operate separately from the majors and may specialize in niche genres. The document provides resources for further research and gives advice on achieving high marks in the exam.
Music industry g322
This document provides an overview of the key topics covered in the Music Industry exam, including understanding how the music industry operates and the roles of major and independent labels. It discusses the "big four" major labels that dominate the industry - Sony, Warner, Universal, and EMI. These major labels use various integration strategies like vertical, horizontal, and synergy to increase their power in the market. In contrast, independent labels operate separately from the majors and may specialize in niche genres. The document provides resources for further research and gives advice on achieving good grades in the exam.
Music industry g322
This document provides an overview of the key topics covered in the Music Industry exam, including understanding how the music industry operates and the roles of major and independent labels. It discusses the "big four" major labels that dominate the industry - Sony, Warner, Universal, and EMI. These major labels use various integration strategies like vertical, horizontal, and synergy to increase their power in the market. In contrast, independent labels operate separately from the majors and may specialize in niche genres. The document provides resources for further research and gives advice on achieving good grades in the exam.
Sony lesson 2012
The document discusses how Sony is a dominant player in the music industry through being a conglomerate. It provides reasons for Sony's dominance, including that as a conglomerate Sony can use cross-media promotion across its different businesses, distribute music through synergies with other companies and its own apps/networks, and directly link music consumption through owning hardware. The document also notes that digitalization has threatened Sony's dominance and shifted power to audiences and independent labels.
Sony lesson 2012
The document discusses how Sony is a dominant player in the music industry through being a conglomerate. It provides reasons for Sony's dominance, including that as a conglomerate Sony can use cross-media promotion across its different businesses, distribute music through synergies with other companies and its own apps/networks, and directly link music consumption through owning hardware. The document also notes that digitalization has threatened Sony's dominance and shifted power to audiences and independent labels.
Different Types of Media
This presentation is about the different types of media that companies use when they want to create ad campaigns for their products.
OCR AS Media Exam Section B Prep
1. The document provides guidance for answering Section B of an AS exam revision, which will pose a question about the media industry studied. It outlines key concepts and terms that may be addressed, including production, funding, distribution, marketing, ownership, technology, and targeting audiences.
2. The document advises students to carefully read and break down the question, circling key terms. It suggests mind mapping case study examples in relation to the terms to help plan a structured answer with clear paragraphs.
3. Providing a brief introduction setting out the media area and examples to be discussed is sufficient, as time is limited. Draw on well-known examples and consider contrasting perspectives to support different points.
As Media Studies Evaluation
The document outlines the requirements for the evaluation portion of a Media Studies foundation portfolio. Students must analyze their own media product in terms of conventions, representation, audience, and use of technology. The evaluation must be presented digitally and answer 7 questions that assess the student's understanding of these key concepts as demonstrated through their media product. Questions address how the product uses or challenges conventions; represents social groups; would be distributed; attracts its intended audience; and how the student's skills and knowledge have progressed over the course of the project.
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Week 1
The document provides learning outcomes and background information for a lesson on music magazines and the music press. The lesson will define what the music press is and explore its relationship with the music industry. Students will complete a case study on Kerrang! magazine, analyzing its ownership, audience, use of cross-media convergence and technologies. Key questions covered include what the music press is, its purpose and relationship to the music industry, why music publications attract advertisers, who produces magazines, and common formats. The case study will evaluate how Kerrang! exploits convergence across print, web, and other platforms to engage its target audience.
Candidate b magazine industry
The candidate provided a detailed discussion of technical areas related to representations of class and status in media, specifically mentioning the use of synchronous sound and editing techniques. Their knowledge and use of terminology was accurate.
For the second question, the candidate introduced the key concept of synergy in relation to Kerrang Magazine and Bauer publishing. They discussed the decline of physical magazine sales and the impact of the internet and social media. Convergence was identified and evaluated in terms of production and media ownership. The candidate also analyzed issues like "we media" and the ability of consumers to post magazine content online. It was an excellent response that demonstrated coherent argumentation with relevant examples and terminology.
Section B G322 Magazine Exam Introduction and Future Research
1) The document discusses the future of the magazine industry and how students should prepare a case study comparing two music magazines, NME and Metal Hammer, published by different institutions.
2) Students are instructed to consider how technological changes have impacted media production, distribution, and consumption, and how these changes influence the future of magazines.
3) Students are asked to creatively present their view on the future of magazines by researching audience habits, the impact of digital media, and make their own conclusions on whether magazines will remain viable in print and online formats.
As G322 Key Media Concepts Exam
Film Four is a British film studio owned by Channel 4. It relies on partnerships with other companies for production and American studios for international distribution. As its films target Western audiences, they have smaller budgets and audiences than major American films. Film Four uses its digital TV channel to exhibit films to promote new releases and generate audiences. Shorter windows between theatrical and home release, and internet piracy, reduce revenue, especially for smaller British films. However, new technologies also provide low-cost marketing through social media and websites to build wide awareness. Film Four has successfully promoted films through these online methods and international star power.
Unit G322 – Section B revision
The continuing development of digital technology has impacted both Hollywood and independent film distribution and exhibition. For example, the transition to digital projectors allowed blockbuster films like "Man of Steel" to capitalize on the over 3,000 digital screens in the UK and become the 9th most successful film of 2013. In contrast, director Ken Loach prefers traditional 35mm filming, which hindered his film "The Angels Share" commercially. To overcome Hollywood's dominance, the film "A Field in England" employed an innovative multi-platform release strategy on digital platforms like iTunes, earning modest success despite poor box office returns. This shows how British films must adapt to digital innovations to find alternative paths to success in the current market.
Music industry ownership
The document discusses various aspects of the music industry, including major record labels (e.g. Sony, Columbia, RCA), independent labels, production, distribution, marketing, vertical and horizontal integration. It compares majors and independents, provides examples of artists (e.g. Shaz Sparks, Nicki Minaj), and issues around ownership, technologies, targeting of audiences, and consumption trends. Key topics for examination are discussed relating to media ownership, convergence and synergy, technologies, proliferation of hardware/content, and targeting national/local audiences.
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Section B G322 Magazine Exam Introduction and Future Research
Section B G322 Magazine Exam Introduction and Future Research
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Student handout
The document discusses marketing and promotion of media products. It covers traditional marketing techniques, new digital marketing through technology and social networks, and how digital distribution has affected marketing and consumption. Target audiences and production are also mentioned as areas to cover.
Music exam questions and advice
This document provides guidance for a 50-mark music industry exam, including potential essay questions and topics to discuss. It outlines the expected structure of the exam answers, including an introduction, main body with examples, and conclusion. It also lists several potential exam questions across multiple topics within the music industry, such as production and distribution methods, the role of technology, media ownership, marketing and consumption of media products. Potential examples that could be discussed are also provided for each topic. The document concludes by informing students they will have class time to practice writing an essay in response to one of the exam questions.
Sony lesson 2012
This document provides information about the global music industry and Sony's role within it. The three main points are:
1) Sony is a major record label and conglomerate that dominates the global music industry through its network of subsidiary labels covering various genres and audiences.
2) As a conglomerate, Sony benefits from cross-promotion opportunities across its various media properties, allowing it to effectively market and distribute its music.
3) Digitalization has both threatened Sony's dominance by empowering independent labels and audiences, while Sony maintains power through its hardware products and proprietary music platforms.
Sony lesson 2012
This document provides an overview of the global music industry and Sony's role within it. The three main points are:
1) Sony is a major record label and conglomerate that dominates the global music industry through its network of subsidiary labels covering various genres and audiences.
2) As a conglomerate, Sony benefits from cross-promotion opportunities across its various media properties, allowing it to effectively market and distribute its music.
3) While digitalization has threatened Sony's dominance, its size and ownership of hardware/devices helps it maintain power, though independent labels have more opportunities in the shifting landscape.
Music 1
The document discusses how new technologies have changed the music industry and how audiences consume music, moving from physical to digital formats. It outlines how major and independent record labels operate in targeting audiences and how file sharing and social media have impacted the industry. Students will be assessed on their knowledge and analysis of examples, evidence, and industry terminology related to the music industry and audiences.
G322 Exam Questions and Advice
This document provides guidance for a 50-mark essay exam on the music industry. It outlines the expected structure of the essay and lists several potential essay questions focusing on topics like production and distribution methods, technological convergence, the role of global institutions, digital media developments, media ownership, marketing and consumption in the digital age, and cross-media convergence. For each question, it provides bullet points of issues or areas that could be discussed in the essay response.
Music industry g322
The document provides an overview of the music industry exam, including aims, assessment, and tips for achieving different grades. It discusses the structure of the industry, dominated by the "big four" major labels (Sony, Warner, Universal, EMI) that control over 70% of sales. Other topics covered include independent labels, integration strategies used by major labels, and how digital technology has impacted industry players and audiences.
Music industry g322
The document provides an overview of the music industry exam, including aims, assessment, and tips for achieving different grades. It discusses the structure of the industry, dominated by the "big four" major labels (Sony, Warner, Universal, EMI) that control over 70% of sales. Other topics covered include independent labels, integration strategies used by major labels, and how digital technology has impacted industry players and audiences.
Music industry g322
This document provides an overview of the key topics covered in the Music Industry exam, including understanding how the music industry operates and the roles of major and independent labels. It discusses the "big four" major labels that dominate the industry - Sony, Warner, Universal, and EMI. These major labels use various integration strategies like vertical, horizontal, and synergy to increase their power in the market. In contrast, independent labels operate separately from the majors and may specialize in niche genres. The document provides resources for further research and gives advice on achieving high marks in the exam.
Music industry g322
This document provides an overview of the key topics covered in the Music Industry exam, including understanding how the music industry operates and the roles of major and independent labels. It discusses the "big four" major labels that dominate the industry - Sony, Warner, Universal, and EMI. These major labels use various integration strategies like vertical, horizontal, and synergy to increase their power in the market. In contrast, independent labels operate separately from the majors and may specialize in niche genres. The document provides resources for further research and gives advice on achieving good grades in the exam.
Music industry g322
This document provides an overview of the key topics covered in the Music Industry exam, including understanding how the music industry operates and the roles of major and independent labels. It discusses the "big four" major labels that dominate the industry - Sony, Warner, Universal, and EMI. These major labels use various integration strategies like vertical, horizontal, and synergy to increase their power in the market. In contrast, independent labels operate separately from the majors and may specialize in niche genres. The document provides resources for further research and gives advice on achieving good grades in the exam.
Sony lesson 2012
The document discusses how Sony is a dominant player in the music industry through being a conglomerate. It provides reasons for Sony's dominance, including that as a conglomerate Sony can use cross-media promotion across its different businesses, distribute music through synergies with other companies and its own apps/networks, and directly link music consumption through owning hardware. The document also notes that digitalization has threatened Sony's dominance and shifted power to audiences and independent labels.
Sony lesson 2012
The document discusses how Sony is a dominant player in the music industry through being a conglomerate. It provides reasons for Sony's dominance, including that as a conglomerate Sony can use cross-media promotion across its different businesses, distribute music through synergies with other companies and its own apps/networks, and directly link music consumption through owning hardware. The document also notes that digitalization has threatened Sony's dominance and shifted power to audiences and independent labels.
Different Types of Media
This presentation is about the different types of media that companies use when they want to create ad campaigns for their products.
OCR AS Media Exam Section B Prep
1. The document provides guidance for answering Section B of an AS exam revision, which will pose a question about the media industry studied. It outlines key concepts and terms that may be addressed, including production, funding, distribution, marketing, ownership, technology, and targeting audiences.
2. The document advises students to carefully read and break down the question, circling key terms. It suggests mind mapping case study examples in relation to the terms to help plan a structured answer with clear paragraphs.
3. Providing a brief introduction setting out the media area and examples to be discussed is sufficient, as time is limited. Draw on well-known examples and consider contrasting perspectives to support different points.
As Media Studies Evaluation
The document outlines the requirements for the evaluation portion of a Media Studies foundation portfolio. Students must analyze their own media product in terms of conventions, representation, audience, and use of technology. The evaluation must be presented digitally and answer 7 questions that assess the student's understanding of these key concepts as demonstrated through their media product. Questions address how the product uses or challenges conventions; represents social groups; would be distributed; attracts its intended audience; and how the student's skills and knowledge have progressed over the course of the project.
Don E. Schultz - Marketing on the edge
The document discusses how marketing communication has changed dramatically due to new technologies that allow customers more control over their media consumption. It outlines three key rules for marketers: 1) focus on how many messages customers receive rather than distribute, 2) consider how delivery forms work in combination rather than in isolation, and 3) recognize that audiences have become more important than content or delivery. The action is now "behind the lines" through brand experiences on the internet and electronic systems. Agencies need to shift from an outbound, push approach to understanding audiences and synergy among messaging to generate outcomes rather than just outputs.
Music industry lesson 2
The document outlines the key objectives and topics to be covered in a music industry course, including examining how digitalization has affected audiences and institutions. It provides definitions for terms like proliferation, portability, and convergence as they relate to digital media technology. Students are asked to discuss how digitalization has impacted music production, consumption, distribution, and marketing for both audiences and institutions. They are also instructed to research a UK-based independent record label as a case study for the exam.
Music 2
The document outlines the key objectives and topics to be covered in a music industry course, including examining how digitalization has affected audiences and institutions. It provides definitions for terms like proliferation, portability, and convergence as they relate to digital media technology. Students are asked to discuss how digitalization has impacted music production, consumption, distribution, and marketing for both audiences and institutions. They are also instructed to research a UK-based independent record label as a case study for the exam.
Audiences
This document discusses how new technologies have impacted music audiences and their consumption habits. It defines different types of audiences like niche, mainstream, fans, and audiophiles. It also considers how digital production, distribution and consumption have allowed for more portable, accessible music while also enabling piracy and fragmenting audiences. Learners are tasked with writing PEE paragraphs about how technologies have changed how audiences consume music based on a report about young people and music. They are also asked to consider the target audience for an independent record label they are developing.
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04 ethnicity revision day
The document outlines rules for a game to be played in pairs where participants cannot say a specific word or micro-element and the pair with the most correct answers wins a prize. Each pair will play twice with a member from the other team observing to prevent cheating. The rules specify 30 seconds per pair and that the member observing should stand over the pair's shoulder.
03 editing disability
This document provides guidance for revising to improve analysis of representations of disability in TV drama. It includes focusing on using the PEE structure, improving use of terminology and evidence, and using more analytical language. It discusses stereotypes around physical, mental and able-bodied representations. Examples of characters with disabilities in TV are given. The document also provides guidance on analyzing micro-elements like cinematography, mise-en-scene, sound and editing in exam responses.
02 gender
This lesson aims to analyze representations of gender within TV drama extracts. Students will watch an extract from Primeval four times, analyzing it using a worksheet to discuss how camera shots, editing, sound, and mise en scene construct gender representations. They will discuss camera techniques, editing, sound, and visual elements and how they represent gender without notes on the first viewing, and with notes for subsequent viewings.
07 rep of social class
The upper class would typically be represented through editing, sound, mise-en-scene, and cinematography as follows:
Through editing, the upper class would be represented using techniques like graphic matches and eyeline matches to show their refined manners and lifestyle. Their dialogue would be represented through sound as being well-spoken and proper. Mise-en-scene would show their lavish homes filled with fine furnishings and their elegant clothing. Cinematography would frame them in wide shots set in expansive landscapes to depict their wealth and status through the environments they occupy.
Music intro lesson
The document discusses how digitalization has impacted the music industry. It provides context about Section B and the assessment requirements. Some key points:
1) Digitalization has both benefited and harmed the music industry by enabling portable music formats but also piracy.
2) Students will be assessed on their knowledge and analysis of contemporary issues in the music industry, use of examples and evidence, and industry terminology.
3) Important websites are listed to stay informed on current topics in music and digital media.
Sony company
This document discusses the music industry and is organized into three main sections: production, distribution, and marketing/promotion. It examines the different aspects of the industry and how piracy has impacted various parts of the business model. Strategies for combating piracy are also mentioned.
Revision powerpoint
The document discusses four key areas of the music industry: production, distribution, marketing/targeting audiences, and consumption/exchange. It does not provide any details about each area. The areas are listed but the document consists only of headings and does not contain any explanatory text or examples about the music industry topics.
Planning stages anaswer
The document defines four stages of the music industry: production, which is the process of making and recording music using studios and software; marketing/targeting audiences, which is how music and artists are promoted to different target audiences; distribution, which is getting the music to audiences through physical CDs, downloads, or streaming; and consumption and exchange, which is how audiences access and share music through personal use, streaming, or downloading.
Piracy and mock
Here are some key ways that independent labels combat piracy:
- Focus on building relationships with fans through social media, live performances, etc. This encourages fans to support the artists directly.
- Release music digitally quickly after recording to minimize pre-release piracy. Quick releases satisfy demand legally.
- Partner with digital distributors like Tunecore to get music onto streaming platforms like Spotify, helping generate legal streams and sales.
- Educate fans about the importance of paying for music to support the artists they love. Fans are more likely to pay when they understand the impact.
- Watermark or fingerprint tracks to help identify sources of leaks, helping take legal action against large pirate sites.
Music week 3
The seating plan arranges students in rows with some listed individually and some in pairs or groups. Elaine, Jovan, and Dominic have individual seats while Lemar and Micheal as well as Luke, Chelsie, and Jordan are listed together. The rest of the students including Henry, Yan, Segun, Ellen, and Keano are grouped without being paired specifically.
Music intro lesson
The document discusses how digitalization has impacted the music industry. It provides context about Section B and the assessment requirements. Some key points:
1) Digitalization has both benefited and harmed the music industry by enabling easy sharing but disrupting traditional business models.
2) Students will be assessed on their understanding of how digitalization affects both audiences and institutions in the music industry.
3) Important websites are listed to stay informed about current issues and developments.
Citizenship day
The document discusses different types of independent artists in the music industry, asking who they are, what they have in common, and who the odd one out is. It suggests that they have all found global success despite not being signed to a major record label. However, it does not provide enough information to determine who specifically the people are or who would be considered the odd one out.
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Media 12
- 1. G322 Music Industry Exam Preparation Step One: Knowledge and Understanding RAG the areas of the exam that you understand: Step Two Understanding and using terminology Synergy Proliferation Content Consumption patterns Hardware
- 2. G322 Music Industry Exam Preparation Step Three: Examples and Evidence Production What are the traditional ways of marketing music This is VITAL artist? To record Marketing/Promotion companies What are the ways particular major and Targeting Audiences that new labels technology/digital Who may spend media has huge budgets on Distribution effected marketing marketing artists and promotion? Consumption/Exchange
- 3. Contemporary Marketing Strategies AIM Institutions/Owners/Artists want to get their music/products to the target audience PROBLEM Fragmented Audiences Divided/niche specialist Non-traditional use of the media eg. watching TV etc SOLUTION Cross Media Promotion Viral Marketing Direct Marketing Mobile Marketing Online Marketing Apps
- 4. Cross Media Promotion/Horizontal Integration What is it? Companies using their other media outlets to promote their artists or using more than one type of media to promote artists Sony Example: TV- Glee/XFactor/Britains Got Talent Gaming-Aerosmith (signed to Sony) have earnt more money in royalties from Guitar Hero than from selling albums in the last few years. My Own Example: Independent Label Example:
- 5. Viral Marketing What is it? Viral Marketing- using audiences and the internet to spread a marketing message Viral marketing is a great talent launching mechanism if done correctly. It works particularly well for bands and musicians for 2 key reasons 1. Friends trust each others judgment 2. It’s inexpensive My Own Example: Independent Label Example:
- 6. Direct Marketing What is it? Direct Marketing- Needs can be identified and profiles of interest can be compiled to enable them to targeted with future products This way concert tickets, merchandise as well as music can be targeted to fans I Tunes can create a profile of audiences tastes We7, Last FM, YouTube Facebook all do this. My Own Example: Independent Label Example:
- 7. Mobile Marketing What is it? Using Smart phones to target audiences in new and exciting ways. My Own Example: Independent Label Example:
- 8. Apps Marketing What is it?- using innovitive mobile and tablet applications to engage and share Sony Ericsson Xperia handsets on the Orange network will have access to an exclusive David Guetta app linked to a Facebook site hosted by the two brands. The site will feature previews of upcoming tracks, videos and competitions to meet the DJ and become a reporter on his facebook page The companies say their new marketing campaign is timed to fit in with the release of David Guetta's latest album, the summer festival season Independent Label Example: My Own Example:
- 9. Collecting Evidence 1) Research your own examples 2) Write a plan for the following exam question using this evidence Discuss the issues raised by an institutions need to target specific audiences within a media industry you have studied?
- 11. Homework Use the Level 4 answer and your notes to write an answer to this question: Media Production is dominated by global institutions which sell their products and services to national audiences-To what extent do you agree with this statement?
- 12. Next Week Tues and Thurs sessions after school: Answering exam questions Planning exam structure