3. Before you evaluate…
Could a narrower audience group be identified
within the 15-35 age group? How should the
audience be addressed? What do they respond
to?
What type of texts does E4 typically broadcast
before the watershed (what rules must they work
within)?
Is there a gap in the market?
Is there a format/genre that could be developed
further for this broadcast slot?
4. Evaluation Criteria
The evaluation materials contain extended
evidence and application of research and give a
clear description of the target audience(s) and
how you intend to target them
There is effective analysis of the strengths and
weaknesses of the productions which demonstrates
sound understanding of the media concepts and
contexts relevant to the work undertaken with clear
reference to the third media platform
You use the language of Media Studies with
confidence. The work demonstrates a high level of
accuracy in spelling and syntax and is expressed in
a fluent and cogent manner
5. Evaluation Question Task
Each group will be given an evaluation question
In groups, create a plan for how you would
tackle each question
What evidence is required to answer the
question? (eg, pre-prod, audience
feedback, etc)
What would you include within your response?
Remember, you have to state WHY you have
made certain choices
6. Purpose of Audience
Feedback
Allows us to understand where our product has
been successful/unsuccessful in meeting the
needs of the target audience
Gives us a framework for comparing our own
thoughts on the strengths and weaknesses of our
work
Gives objective feedback on your work
7. Audience Feedback
In your coursework groups, outline what you
need to do to obtain audience feedback
Consider the method you are using and state
WHY you have chosen each method
You must choose at least two different ways of
obtaining audience feedback
If you finish your plan, begin constructing
questions for your audience
9. Third Media Platform
Third platform – teaser print campaign
What is meant by a teaser campaign?
Could be posters, flyers, ads, leaflets
How would it target your audience?
Where would the advert be published or
placed?
10. Summary
What are you being assessed on for your evaluation
tasks?
What are your two chosen audience feedback methods?
What is your chosen third media platform and how do
you intend to respond to this?
What is your individual responsibility for audience
feedback?
Complete a post-it for your most confident and least
confident evaluation question and post on the
whiteboard
