In-depth research for Industry Analysis of the brand Too Yum!
Includes topics like -
Size of the Industry
Size of Product Category
Market share of the chosen brand
Business Trends in the Industry
New product launches in the industry
SWOT
Competition
Sales Channels used in the Industry
Customer Segmentation
Broad Sales Plan
Integrated Marketing Strategy used
Direct Sales force- Roles & Responsibilities
The presentation contains Marketing Strategies of Hindustan Lever Limited(HUL) which helped it in becoming India's number 1 in FMCG. It is made as an assignment report in first semester of MBA.
Comparison of Consumer behavior towards “Parle” and “Britannia”santoshpati92
Fast-moving consumer goods (FMCG) sector is the 4th largest sector in the Indian economy with Household and Personal Care accounting for 50 percent of FMCG sales in India. Growing awareness, easier access, and changing lifestyles have been the key growth drivers for the sector. The urban segment (accounts for a revenue share of around 55 percent) is the largest contributor to the overall revenue generated by the FMCG sector in India However, in the last few years, the FMCG market has grown at a faster pace in rural India compared with urban India. Semi-urban and rural segments are growing at a rapid pace and FMCG products account for 50 percent of total rural spending.
They will improve the health of the planet, improve people's health and wellbeing, and contribute to a fairer, more socially inclusive world.
Unilever plc is a British multinational consumer goods company with headquarters in London. Unilever products include food, condiments, ice cream, cleaning agents, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries.
Unilever - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Unilever containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
In-depth research for Industry Analysis of the brand Too Yum!
Includes topics like -
Size of the Industry
Size of Product Category
Market share of the chosen brand
Business Trends in the Industry
New product launches in the industry
SWOT
Competition
Sales Channels used in the Industry
Customer Segmentation
Broad Sales Plan
Integrated Marketing Strategy used
Direct Sales force- Roles & Responsibilities
The presentation contains Marketing Strategies of Hindustan Lever Limited(HUL) which helped it in becoming India's number 1 in FMCG. It is made as an assignment report in first semester of MBA.
Comparison of Consumer behavior towards “Parle” and “Britannia”santoshpati92
Fast-moving consumer goods (FMCG) sector is the 4th largest sector in the Indian economy with Household and Personal Care accounting for 50 percent of FMCG sales in India. Growing awareness, easier access, and changing lifestyles have been the key growth drivers for the sector. The urban segment (accounts for a revenue share of around 55 percent) is the largest contributor to the overall revenue generated by the FMCG sector in India However, in the last few years, the FMCG market has grown at a faster pace in rural India compared with urban India. Semi-urban and rural segments are growing at a rapid pace and FMCG products account for 50 percent of total rural spending.
They will improve the health of the planet, improve people's health and wellbeing, and contribute to a fairer, more socially inclusive world.
Unilever plc is a British multinational consumer goods company with headquarters in London. Unilever products include food, condiments, ice cream, cleaning agents, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries.
Unilever - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Unilever containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
Unilever - Delivering Innovation & Intelligence in Product DesignAltair ProductDesign
Delivering Innovation & Intelligence in Product Design - an interesting engineering paper showing how fast moving consumer goods )FMCG) giant, Unilever, reduces the material used in their packaging. The paper was written in conjunction with Altair ProductDesign.
New Product Development Philosophy IB Work BetterStephen Tavares
This presentation outlines Philosophy IB's offerings in the New Product Development space including governance and process design and outsourced project management.
Slides from project that i did in university for a course called New Product Development. This project showcases my ability to product creative strategies and ideas for a company and improve on its existing portfolio and brand.
Natural is back—As anxious consumers reject an industrial system that appears increasingly toxic and damaging to health, they are turning toward natural products as a solution. Raised on digital culture, they no longer see nature and technology as mutually exclusive, and are combining the best aspects of both to build New Natural lifestyles.
AN OVERVIEW ON THE CORPORATE SOCIAL RESPONSIBILITY INITIATIVES BY HINDUSTHAN ...VARUN KESAVAN
Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra. It is a subsidiary of Unilever, a British-Dutch company.[3] HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.
HUL was established in 1933 as Lever Brothers and, in 1956, became known as Hindustan Lever Limited, as a result of a merger among Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It employs over 16,000 workers,[3] while it also indirectly helping to facilitate the employment of over 65,000 people.[4] The company was renamed in June 2007 as "Hindustan Unilever Limited".
HUL is committed to operate and grow its business in a socially responsible way. Our vision is to grow our business whilst reducing the environmental impact of our operations and increasing our positive social impact. Our aim is to achieve responsible growth and we will inspire to bring this to life by encouraging people to take small everyday actions that will add up to make a big difference. We have embraced the Unilever Sustainable Living Plan (USLP), which is our blueprint for sustainable growth.
The Plan is helping to drive profitable growth for our brands, save costs and fuel innovation.
Our Plan sets out three big goals:
• Improving health & well-being
• Reducing environmental impact
• Enhancing livelihoods
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
UNILEVER-An Innovative Business
1. “2 Billion times a day, someone
somewhere chooses a Unilever
product”
2. HISTORY
• Founded on 1st, January, 1930.
• By Antonius Johannes Jurgens, Samuel Van
den Bergh and William Hulme Lever, 2nd
Viscount Leverhulme.
• Was a result of the merger between British
soap maker Lever Brothers and the Dutch
company called Margarine Unie.
• The business grew rapidly in the 1930s in
places like Latin America and Africa.
8. AWARDS
Unilever retains its top ranking in the latest 2013 Sustainability Leaders survey from
SustainAbility for the third consecutive year.
In 2013 Unilever retained the RobecoSAM Sector Leader and Gold Class
distinctions for sustainable business.
In 2012 the Carbon Disclosure Project recognised Unilever’s climate change
disclosure and carbon performance for the eighth consecutive year.
Unilever remained the top-scoring company in the Food Producers sector of the
2012 Dow Jones Sustainability Indexes (DJSI) for the 14th consecutive year
and was named the Food and Beverage super-sector leader.
9. OPERATIONAL STYLE
Research and Innovation
Sustainable Innovation
Multiple Segment Specialisation-
1.Homecare
2.Personal Care
3.Foods
4.Refreshments(Tea, Ice-Cream and
Beverages)
Developing in emerging markets.
Mergers and acquisitions
13. SUSTAINABLE DEVELOPMENT
1. IMPROVING HEALTH AND WELL-BEING – Around 224
million people have been reached by the end of 2012
2. IMPROVING NUTRITION - In 2012 majority of the products
met, or were better than, benchmarks based on national
nutritional recommendations
3. REDUCING ENVIRONMENTAL IMPACT – To Halve the
greenhouse gas impact of products across the lifecycle by 2020
4. ENHANCING LIVELIHOODS – 36% of agricultural raw
materials are sustainably sourced by the end of 2012
5. BETTER LIVELIHOODS - The number of tea farmers trained
in sustainable practices has increased to around 450,000
14. India has more than 6,30,000 villages, most of these are 'hard to reach' and
offer relatively lower business potential. Hence, reaching them through the
conventional distribution system is a challenge.
Followed the approach of doing business which we call “doing well by
doing good”.
Project Shakti is a rural distribution initiative that targets small villages.
The project benefits HUL by enhancing its direct rural reach and also creates
livelihood opportunities for underprivileged rural women.
Shakti model is very strong and sustainable because it is the best way we
can give back to the society through supporting our cause of
' empowering underprivileged rural women' along with making business
sense.
Shakti started with 17 women in two states. Today, it provides livelihood
enhancing opportunities to about 45,000 women in 15 Indian states and
provides access to quality products across 100,000+ villages and over 3
million households every month .
PROJECT SHAKTI
19. Extremely economical and affordable water purifier
Purifies the water twice so provides DOUBLE
PROTECTION
DOES NOT require electricity
It has met the EPA germ-kill criteria
Has 8 variants now in market : Marvella UV, Marvella
RO etc.
AS SAFE AS DRINKING WATER
21. CLEAN CLOTHES, LESS WATER
Earlier rinsing clothes consumed a lot of water .
This was the challenge taken up by the Innovation Team of
Unilever.
To reduce the number of rinses the team added anti-foaming
ingredients.
They invented Surf Excel Quick Wash which delivers a good
lather and reduces rinsing as well.
Thus, saving two buckets of water, per wash.
They supported an ad campaign to promote the message of
‘We can have clean clothes with less lather.’
23. Introduced in 1894, Lifebuoy is one of the oldest brands of
Unilever, trusted by more than 1.6 Billion people.
Earlier a lot of people died because of Diarrhea.
The new advanced Lifebuoy with Active5 Germ Protection
tackles both bacteria and virus and also leaves a pleasant smell.
The soap bar now lasts longer and produces 30% more lather!
Now it has many variants such as Mild Care, Betel Leaf, Vita
Protect .
Lifebuoy now offers sanitizers and liquid hand washes also.
MAKING A BILLION INDIANS FEEL
SAFE
25. Innovation team was given the task of developing tea
bags to prepare Iced Tea instead of powder.
They came up with Pyramid Tea Bags, which results in
quick infusion of flavour in cold water.
Instead of powder, dried tea leaves were used to enhance
the drinking experience.
The tea bags also go through a special thermal
treatment which helps in killing germs.
It is available in three innovative flavours- Zesty Lemon
& Lime, Exotic Peach & Mango, and Intense Mint
Green Tea
THE PERFECT ICED TEA
27. REXONA-MotionSense
It was seen that all
deodorants fade over the
course of the day.
Unilever came up with
MotionSense technology
to solve this problem.
Fragrance gets released
whenever the person
moves, when it is needed
the most.
Thus, this product has
redefined the deodorant
experience for women.
THE MORE YOU MOVE, THE MORE IT WORKS
28. ROAD AHEAD
• Halve the environmental footprint of its products.
• Improve health and well being of people.
• Source raw materials sustainably.
• Increase sales, reduce costs and risks.
• Reduce deforestation.
• Integrating hygiene behaviour.
• Linking more smallholder farmers into food supply chains.
• Waste recycling and recovery.