Delivering Innovation & Intelligence in Product Design - an interesting engineering paper showing how fast moving consumer goods )FMCG) giant, Unilever, reduces the material used in their packaging. The paper was written in conjunction with Altair ProductDesign.
Unilever is one of the largest multinational consumer goods companies in the world, founded in 1930. It employs over 167,000 people and sells over 400 brands in 180 countries. Unilever began as two separate British soap companies in the late 19th century and has since grown into a global giant, with its products chosen over 2.5 billion times per day worldwide. The company aims to help people live healthier through its portfolio of food, home, and personal care products while addressing issues like sustainability and empowering communities.
Company : Unilever
International ICT Business - Telkom University 2015
*Dhaifina Idznitia Apriyani Naimi
*Isradila
*Nurul Fithri Sylvani
*Amasel A. Swasono
*Lui Anbar Rhainata
Unilever is a multinational consumer goods company with strong brand recognition and a diversified product portfolio. A SWOT analysis identified Unilever's strengths as its strong cash reserves, global scale and purchasing power, recognized brand portfolio, and organized divisions. Weaknesses include lack of innovation, high labor costs, and outdated IT systems. Opportunities lie in appealing to diverse demographics, using new technologies, and expanding globally. Threats include low product differentiation, technology innovations by competitors, economic turmoil, and increasing regulations.
Supply Chain Management of Nestle CompanyAsad Rehman
Nestle Pakistan operates an extensive supply chain network to efficiently distribute milk and dairy products across Pakistan. The supply chain involves milk collection centers, factories for processing and packaging, warehouses for storage, and distribution centers that deliver products to retailers through a network of distributors. Nestle aims to optimize resources through this supply chain to provide high quality dairy products at low cost while maintaining high customer satisfaction.
Nestle traces its origins back to 1866 with the opening of the first European condensed milk factory in Switzerland. In 1867, Henri Nestle launched an infant cereal that saved the life of a baby, establishing nutrition as the cornerstone of Nestle's business. Over subsequent decades, Nestle expanded internationally through mergers and acquisitions. Today, Nestle employs over 330,000 people across over 150 countries and has 461 factories worldwide. Nestle is committed to creating shared value for shareholders and society through its Corporate Business Principles focused on nutrition, health, sustainability and human rights.
This document analyzes Tesla Motors' strategic position through various frameworks. A PESTEL analysis identifies opportunities and threats in the political, economic, social, technological, environmental and legal external environment. Porter's 5 Forces analysis finds high threat from new entrants but modest rivalry currently. Value chain analysis shows primary activities around production, marketing and service, and support activities like R&D, procurement and infrastructure. A SWOT analysis identifies strengths in outsourcing, R&D and management structure, but weaknesses in production capacity and brand recognition. Recommendations focus on expanding production capacity and global presence to manage competition.
Unilever is one of the largest multinational consumer goods companies in the world, founded in 1930. It employs over 167,000 people and sells over 400 brands in 180 countries. Unilever began as two separate British soap companies in the late 19th century and has since grown into a global giant, with its products chosen over 2.5 billion times per day worldwide. The company aims to help people live healthier through its portfolio of food, home, and personal care products while addressing issues like sustainability and empowering communities.
Company : Unilever
International ICT Business - Telkom University 2015
*Dhaifina Idznitia Apriyani Naimi
*Isradila
*Nurul Fithri Sylvani
*Amasel A. Swasono
*Lui Anbar Rhainata
Unilever is a multinational consumer goods company with strong brand recognition and a diversified product portfolio. A SWOT analysis identified Unilever's strengths as its strong cash reserves, global scale and purchasing power, recognized brand portfolio, and organized divisions. Weaknesses include lack of innovation, high labor costs, and outdated IT systems. Opportunities lie in appealing to diverse demographics, using new technologies, and expanding globally. Threats include low product differentiation, technology innovations by competitors, economic turmoil, and increasing regulations.
Supply Chain Management of Nestle CompanyAsad Rehman
Nestle Pakistan operates an extensive supply chain network to efficiently distribute milk and dairy products across Pakistan. The supply chain involves milk collection centers, factories for processing and packaging, warehouses for storage, and distribution centers that deliver products to retailers through a network of distributors. Nestle aims to optimize resources through this supply chain to provide high quality dairy products at low cost while maintaining high customer satisfaction.
Nestle traces its origins back to 1866 with the opening of the first European condensed milk factory in Switzerland. In 1867, Henri Nestle launched an infant cereal that saved the life of a baby, establishing nutrition as the cornerstone of Nestle's business. Over subsequent decades, Nestle expanded internationally through mergers and acquisitions. Today, Nestle employs over 330,000 people across over 150 countries and has 461 factories worldwide. Nestle is committed to creating shared value for shareholders and society through its Corporate Business Principles focused on nutrition, health, sustainability and human rights.
This document analyzes Tesla Motors' strategic position through various frameworks. A PESTEL analysis identifies opportunities and threats in the political, economic, social, technological, environmental and legal external environment. Porter's 5 Forces analysis finds high threat from new entrants but modest rivalry currently. Value chain analysis shows primary activities around production, marketing and service, and support activities like R&D, procurement and infrastructure. A SWOT analysis identifies strengths in outsourcing, R&D and management structure, but weaknesses in production capacity and brand recognition. Recommendations focus on expanding production capacity and global presence to manage competition.
Dove: Using Consumer Psychology to Understand Buyer BehaviourSofia Fominova
The report analyses Dove’s products and advertising campaigns, to 1) understand the product involvement level and studying consumers’ motivations behind purchases, 2) conduct an in-depth STP analysis, and, 3) apply relevant consumer psychology theories to thoroughly understand the aspects of Dove’s consumer behaviour.
Unilever is a fast moving consumer goods company that manufactures and distributes home care, personal care, and food products. It owns over 400 brands and focuses on 13 "billion-dollar brands". Unilever follows a global strategy with a long-term focus on building local roots. It has a strong portfolio but also faces threats from intensifying competition and private labels. The company operates in nearly 190 countries and has traditionally enhanced value for consumers around the world through its global operations.
Nestlé is a large multinational food and beverage company founded in 1866 with approximately 254,000 employees operating in over 70 countries. Its vision is to meet consumer needs with high quality foods, and its mission is to provide safe, nutritious options that support health. Nestlé faces opportunities like growth in the US coffee market but also threats such as increasing competition and pressures for healthier products. It employs a matrix structure organized by both products and geographical regions. With a diverse product portfolio, Nestlé pursues integrated cost leadership and differentiation strategies.
They will improve the health of the planet, improve people's health and wellbeing, and contribute to a fairer, more socially inclusive world.
Unilever plc is a British multinational consumer goods company with headquarters in London. Unilever products include food, condiments, ice cream, cleaning agents, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries.
The document provides an analysis of Colgate's global rollout of its new toothpaste brand Colgate Max Fresh (CMF) in China and Mexico. It finds that Mexico better adapted the launch to local consumer needs compared to China, resulting in higher profits for Mexico. Specifically, Mexico's marketing strategies were more aligned with the US strategies with minimal additional advertising costs. This led to substantial operating profits in Mexico. For long term global success, Colgate should standardize adaptations where possible across countries with similar cultures to reduce complexity. Overall, localized adaptations are necessary for success but added complexity can be good or bad depending on how it is managed from a global perspective.
segmentation , targeting and positioning of collgateParas bagde
Colgate targets urban youth, urban wealthy classes, and wealthy rural customers in India. It positions itself as a high-quality brand with premium prices compared to competitors. Colgate Sensitive Pro-Relief is positioned as the most effective toothpaste for sensitive teeth. Colgate also positions itself as offering extra benefits like its Pro-Argin technology, which provides long-term oral health protection by removing problems at their root. Colgate's target market for its Sensitive Pro-Relief product is people aged 20-40 who suffer from tooth sensitivity, as evidenced by its advertisements showing people of all ages in this range.
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company. Lifebuoy is HUL's flagship soap brand with a market leadership position. Lifebuoy was launched in India in 1895 and over the decades has established itself as a germ protection soap. It offers a wide range of soap variants targeted at different consumer segments with a focus on health and hygiene. Lifebuoy is the market leader in the antiseptic soap category in India.
Unilever restructured its supply chain management practices to become more efficient. It reduced its brand portfolio from 1600 to 400 brands to focus on top brands. It also consolidated its 380 manufacturing plants down to 150 key factories. The restructuring involved changes to sourcing, distribution networks, and increased use of e-procurement and IT systems. The restructuring helped improve Unilever's operating margins and financial performance.
This document provides an analysis of Unilever, a multinational consumer goods company. It includes an external analysis using PEST and five forces models identifying opportunities and threats. An internal analysis uses a resource audit and stakeholder analysis to identify core competencies. The document also discusses Unilever's diversification strategy, mergers and acquisitions history, and corporate social responsibility programs like the Unilever Sustainable Living Plan. It concludes with recommendations to strengthen Unilever's brand and improve quality and local preferences while maintaining competitiveness.
Surf Excel is a detergent powder launched in 1959 that is one of the oldest brands in India. It was initially positioned based on its cleaning power but later changed its communication strategy in line with Unilever's global "Dirt is Good" platform. Today, Surf Excel leads the premium fabric wash category in India.
To understand HUL's strategy for regaining market share for Surf Excel, this case study examines the 4Ps of marketing mix - Product, Price, Place, and Promotion. For product, Surf Excel offers a wide range with its tagline being "Dirt is good". For price, HUL has adjusted pricing based on competitors and recently lowered prices. For place, HUL
This document provides an executive summary and introduction for a brand audit of the Nivea skin care brand. The purpose is to identify any challenges in achieving alignment between what customers believe about the brand, what they value, what the company communicates, and where they want to take the brand. The brand audit will examine Nivea's current brand health and positioning. It will gather information from customers to help determine if repositioning is needed and inform a sustainable brand strategy. The introduction provides background on Nivea as a global skin care brand known for trust, reliability and gentle care. It compares marketing and branding, defines brands, and discusses the importance of the brand experience over products.
This document contains information about an organizational design project for Nokia. It includes a list of project members, background information on Nokia's history from its founding in 1865 to becoming a top mobile phone manufacturer, and analyses of Nokia's strengths, weaknesses, opportunities, threats, mission, vision, organizational structure, and external environment.
This document provides an overview of Nestle, the largest food and beverage company in the world. It discusses Nestle's history and operations, including its 2000+ brands sold in 191 countries. Porter's Five Forces model is used to analyze threats of new entrants, bargaining powers of suppliers and buyers, threat of substitutes, and rivalry among competitors. A SWOT analysis identifies Nestle's strengths like its long history and R&D, weaknesses like lower consumer research, opportunities like expanding product lines, and threats like rising material prices. The Boston Consulting Group matrix shows where Nestle's products fall in terms of market share and growth. The document concludes with details on Nestle's social responsibility programs in nutrition, water, and
Culture is a word for the 'way of life' of groups of people, meaning the way they do things. ... Excellence of taste in the fine arts and humanities, also known as highculture. An integrated pattern of human knowledge, belief, and behavior. The outlook, attitudes, values, morals goals, and customs shared by a society.
Culture is developed within the individual as well as the outside environment
It is continually changing and dynamic
Culture is not inherited, it is learned
1. The document discusses the product life cycles of Nokia and Samsung phones in India from their introduction stages in the late 1990s/early 2000s to the present decline stage.
2. It analyzes the marketing strategies employed by both companies at each stage of the product life cycle, including their pricing, placement, promotion, and evolution of products.
3. The growth rates achieved by Nokia and Samsung at different stages are also compared, showing Samsung growing faster than Nokia during the growth and maturity phases.
This document outlines the key aspects of new product development and product lifecycle strategies. It discusses acquiring new products through development or acquisition. The major stages of new product development are described, including idea generation, screening, concept development and testing, marketing strategy development, product development, and commercialization. Methods for managing the new product development process and strategies for different stages of the product lifecycle are also summarized.
The document outlines the new product development process, which includes idea generation, screening, concept testing, market strategy development, business analysis, test marketing, and commercialization. The goal is to develop, test, and evaluate new product ideas to ensure growth and survival. Key steps involve assessing opportunities, determining the product type, developing the concept, evaluating market potential and profitability, testing the product and marketing plan, and commercializing the new product. Following this process helps reduce risks and avoid costly mistakes when bringing new products to market.
Dove: Using Consumer Psychology to Understand Buyer BehaviourSofia Fominova
The report analyses Dove’s products and advertising campaigns, to 1) understand the product involvement level and studying consumers’ motivations behind purchases, 2) conduct an in-depth STP analysis, and, 3) apply relevant consumer psychology theories to thoroughly understand the aspects of Dove’s consumer behaviour.
Unilever is a fast moving consumer goods company that manufactures and distributes home care, personal care, and food products. It owns over 400 brands and focuses on 13 "billion-dollar brands". Unilever follows a global strategy with a long-term focus on building local roots. It has a strong portfolio but also faces threats from intensifying competition and private labels. The company operates in nearly 190 countries and has traditionally enhanced value for consumers around the world through its global operations.
Nestlé is a large multinational food and beverage company founded in 1866 with approximately 254,000 employees operating in over 70 countries. Its vision is to meet consumer needs with high quality foods, and its mission is to provide safe, nutritious options that support health. Nestlé faces opportunities like growth in the US coffee market but also threats such as increasing competition and pressures for healthier products. It employs a matrix structure organized by both products and geographical regions. With a diverse product portfolio, Nestlé pursues integrated cost leadership and differentiation strategies.
They will improve the health of the planet, improve people's health and wellbeing, and contribute to a fairer, more socially inclusive world.
Unilever plc is a British multinational consumer goods company with headquarters in London. Unilever products include food, condiments, ice cream, cleaning agents, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries.
The document provides an analysis of Colgate's global rollout of its new toothpaste brand Colgate Max Fresh (CMF) in China and Mexico. It finds that Mexico better adapted the launch to local consumer needs compared to China, resulting in higher profits for Mexico. Specifically, Mexico's marketing strategies were more aligned with the US strategies with minimal additional advertising costs. This led to substantial operating profits in Mexico. For long term global success, Colgate should standardize adaptations where possible across countries with similar cultures to reduce complexity. Overall, localized adaptations are necessary for success but added complexity can be good or bad depending on how it is managed from a global perspective.
segmentation , targeting and positioning of collgateParas bagde
Colgate targets urban youth, urban wealthy classes, and wealthy rural customers in India. It positions itself as a high-quality brand with premium prices compared to competitors. Colgate Sensitive Pro-Relief is positioned as the most effective toothpaste for sensitive teeth. Colgate also positions itself as offering extra benefits like its Pro-Argin technology, which provides long-term oral health protection by removing problems at their root. Colgate's target market for its Sensitive Pro-Relief product is people aged 20-40 who suffer from tooth sensitivity, as evidenced by its advertisements showing people of all ages in this range.
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company. Lifebuoy is HUL's flagship soap brand with a market leadership position. Lifebuoy was launched in India in 1895 and over the decades has established itself as a germ protection soap. It offers a wide range of soap variants targeted at different consumer segments with a focus on health and hygiene. Lifebuoy is the market leader in the antiseptic soap category in India.
Unilever restructured its supply chain management practices to become more efficient. It reduced its brand portfolio from 1600 to 400 brands to focus on top brands. It also consolidated its 380 manufacturing plants down to 150 key factories. The restructuring involved changes to sourcing, distribution networks, and increased use of e-procurement and IT systems. The restructuring helped improve Unilever's operating margins and financial performance.
This document provides an analysis of Unilever, a multinational consumer goods company. It includes an external analysis using PEST and five forces models identifying opportunities and threats. An internal analysis uses a resource audit and stakeholder analysis to identify core competencies. The document also discusses Unilever's diversification strategy, mergers and acquisitions history, and corporate social responsibility programs like the Unilever Sustainable Living Plan. It concludes with recommendations to strengthen Unilever's brand and improve quality and local preferences while maintaining competitiveness.
Surf Excel is a detergent powder launched in 1959 that is one of the oldest brands in India. It was initially positioned based on its cleaning power but later changed its communication strategy in line with Unilever's global "Dirt is Good" platform. Today, Surf Excel leads the premium fabric wash category in India.
To understand HUL's strategy for regaining market share for Surf Excel, this case study examines the 4Ps of marketing mix - Product, Price, Place, and Promotion. For product, Surf Excel offers a wide range with its tagline being "Dirt is good". For price, HUL has adjusted pricing based on competitors and recently lowered prices. For place, HUL
This document provides an executive summary and introduction for a brand audit of the Nivea skin care brand. The purpose is to identify any challenges in achieving alignment between what customers believe about the brand, what they value, what the company communicates, and where they want to take the brand. The brand audit will examine Nivea's current brand health and positioning. It will gather information from customers to help determine if repositioning is needed and inform a sustainable brand strategy. The introduction provides background on Nivea as a global skin care brand known for trust, reliability and gentle care. It compares marketing and branding, defines brands, and discusses the importance of the brand experience over products.
This document contains information about an organizational design project for Nokia. It includes a list of project members, background information on Nokia's history from its founding in 1865 to becoming a top mobile phone manufacturer, and analyses of Nokia's strengths, weaknesses, opportunities, threats, mission, vision, organizational structure, and external environment.
This document provides an overview of Nestle, the largest food and beverage company in the world. It discusses Nestle's history and operations, including its 2000+ brands sold in 191 countries. Porter's Five Forces model is used to analyze threats of new entrants, bargaining powers of suppliers and buyers, threat of substitutes, and rivalry among competitors. A SWOT analysis identifies Nestle's strengths like its long history and R&D, weaknesses like lower consumer research, opportunities like expanding product lines, and threats like rising material prices. The Boston Consulting Group matrix shows where Nestle's products fall in terms of market share and growth. The document concludes with details on Nestle's social responsibility programs in nutrition, water, and
Culture is a word for the 'way of life' of groups of people, meaning the way they do things. ... Excellence of taste in the fine arts and humanities, also known as highculture. An integrated pattern of human knowledge, belief, and behavior. The outlook, attitudes, values, morals goals, and customs shared by a society.
Culture is developed within the individual as well as the outside environment
It is continually changing and dynamic
Culture is not inherited, it is learned
1. The document discusses the product life cycles of Nokia and Samsung phones in India from their introduction stages in the late 1990s/early 2000s to the present decline stage.
2. It analyzes the marketing strategies employed by both companies at each stage of the product life cycle, including their pricing, placement, promotion, and evolution of products.
3. The growth rates achieved by Nokia and Samsung at different stages are also compared, showing Samsung growing faster than Nokia during the growth and maturity phases.
This document outlines the key aspects of new product development and product lifecycle strategies. It discusses acquiring new products through development or acquisition. The major stages of new product development are described, including idea generation, screening, concept development and testing, marketing strategy development, product development, and commercialization. Methods for managing the new product development process and strategies for different stages of the product lifecycle are also summarized.
The document outlines the new product development process, which includes idea generation, screening, concept testing, market strategy development, business analysis, test marketing, and commercialization. The goal is to develop, test, and evaluate new product ideas to ensure growth and survival. Key steps involve assessing opportunities, determining the product type, developing the concept, evaluating market potential and profitability, testing the product and marketing plan, and commercializing the new product. Following this process helps reduce risks and avoid costly mistakes when bringing new products to market.
The personal products industry has experienced steady growth over the past several years. Major competitors in the industry include Procter & Gamble, Unilever, and L'Oreal. P&G leads the industry in terms of revenues, following its acquisition of Gillette in 2005. The industry faces challenges from increasing raw material costs and changing consumer demands and regulations. However, opportunities for growth exist through expansion into emerging global markets and investment in R&D to develop innovative new products.
Unilever is introducing compressed deodorants to reduce waste and carbon emissions. The new deodorants will last as long, yet use less aluminum to produce, saving enough to make over 1.8 million soda cans or 12,000 aluminum bikes. Unilever will target new users and current customers with marketing campaigns, and make the products affordable and widely available. The compressed deodorants come in 75ml and 125ml sizes to meet customer needs. Unilever has invited competitors to adopt the new technology to help the entire industry reduce its carbon footprint.
Google follows a formula of smart people, creative environment, and outlet for ideas to drive innovation. They accept ideas from anywhere, prioritize the top 100, use small agile teams practicing user-centered design. Key aspects of the process include accepting ideas from all employees and users, prioritizing through ranking, conducting frequent user studies to understand needs, rapidly experimenting with changes, and iterating products based on feedback. The goal is to build useful products for users before focusing on monetization.
New Product Development Philosophy IB Work BetterStephen Tavares
This presentation outlines Philosophy IB's offerings in the New Product Development space including governance and process design and outsourced project management.
Uof minn course new product develpment processJanak Shah
The document discusses the new product development process used by most major consumer goods companies. It involves 8 stages, including opportunity identification, idea generation, concept development, product development, positioning development, concept testing, test marketing, and commercialization. Some stages are developmental to foster creativity, while others are evaluative "stage gates" requiring go/no go decisions based on market research testing. Targeting and segmentation of consumers is a key first step to determine the target consumer for new products. The document provides an example of a study that identified 7 segments of consumers with different attitudes towards food.
Slides from project that i did in university for a course called New Product Development. This project showcases my ability to product creative strategies and ideas for a company and improve on its existing portfolio and brand.
This document discusses product development strategies and the new product development process. It notes that over 90% of new products fail within 2 years due to issues like overestimating market size, poor design, incorrect positioning, or competitors responding aggressively. The document then outlines the key steps in new product development: generating ideas from internal and external sources, screening ideas to evaluate market potential and technical/financial feasibility, and developing the remaining ideas further. It emphasizes establishing a formal system to manage the idea generation and screening process.
The document provides an overview of the Indian wafer snacks market. It discusses the market size of approximately Rs. 4,500-5,000 crores annually and growth rate of 30%. Major players include Frito-Lay, Bingo, Haldiram, and Balaji. Frito-Lay commands 45% market share. The document then analyzes the industry attractiveness using Porter's 5 forces model, finding the threat of new entrants and competitive rivalry to be moderate and high respectively. Finally, it summarizes the marketing strategies of leaders Frito-Lay and Bingo, and challenger Smart Chips.
This document provides background information on Unilever acquiring a major Russian ice cream producer called Inmarko. It discusses the tasks and challenges facing Anna, the HR Director of Unilever, in integrating the two companies, including developing a new organizational model, optimizing staffing, integrating corporate cultures, and achieving synergy targets. Anna must address differences in the companies' cultures, structures, and skills to successfully integrate Inmarko into Unilever.
unilever supply chain network and advertisingtinmof
This document provides an overview of Unilever Pakistan's supply chain network and advertising campaigns. It discusses Unilever's global presence and operations, including its product lines, management structure, and factories in Pakistan. The document also covers Unilever's supply chain management, issues around packaging and raw materials, and their advertising strategies. It concludes with a recommendation to further expand Unilever's success in Pakistan.
Kotler 10 new-product development and product life-cycle strategies moghimiBahman Moghimi
This document discusses Bahman Moghimi's lecture on new product development and product life cycle strategies. It covers the objectives of understanding how companies develop new products and marketing strategies at different stages of the product life cycle. It then provides details on the major stages of the new product development process, from idea generation and screening to commercialization. It also examines the typical product life cycle framework and how marketing strategies should change during the introduction, growth, maturity and decline stages.
The European Union has gone through many changes over its 57 year history, starting as the European Coal and Steel Community in 1950 with 6 founding members and growing to 27 members today. It was established to regulate trade and form a single market, and later took on goals like environmental protection, human rights, and asserting its role globally. Key events included the introduction of the Euro currency in 1999 and the expansion of membership over the decades through various treaties.
The European Union provides support to Syria through various cooperation frameworks aimed at consolidating Syria's political, social and economic reforms. The EU allocates funds through its Country Strategy Paper and National Indicative Programme to support Syria in areas like administrative modernization, decentralization, economic transition, and human resources development. The EU is also Syria's main trade partner, with trade totaling over €7 billion in 2008, though Syria's exports to the EU are dominated by oil and petroleum products. Overall, EU-Syria cooperation seeks to guide Syria's own reform agenda through sharing objectives and joint projects.
Students should be able to:
Use simple game theory to illustrate the interdependence that exists in oligopolistic markets
Understanding the prisoners’ dilemma and a simple two firm/two outcome model. Students should analyse the advantages/disadvantages of being a first mover
Students will not be expected to have an understanding of the Nash Equilibrium
This document discusses Samsung's rise from a manufacturer of low-end products to the 9th best global brand. It focuses on Samsung's product and marketing strategies, including technological leadership through R&D investment, customer-focused design, and introducing innovative first-to-market products. Samsung's marketing strategy involved creating a master brand strategy along with hero sub-brands, consolidating advertising agencies, targeting premium brand imagery towards high-income consumers, strategic sponsorships, and advanced digital marketing. These strategies helped shift Samsung's brand image from a value brand to a premium one.
New-Product Development and Life-Cycle StrategiesMehmet Cihangir
The document discusses new product development and the product life cycle. It describes the 8 stages of new product development as idea generation, screening, concept development, marketing strategy development, business analysis, product development, test marketing, and commercialization. It also outlines the 5 stages of the product life cycle as development, introduction, growth, maturity, and decline. Finally, it explains how marketing strategies must change during each stage of the product life cycle.
This document discusses test marketing and provides examples of its use. It begins with an introduction that defines test marketing as an experimental procedure conducted under realistic market conditions to test new products or marketing plans. It then provides details on 4 main types of consumer goods market testing: 1) sales wave research, 2) simulated test marketing, 3) controlled test marketing, and 4) test markets. Each method is described in 1-2 sentences. It also briefly discusses business goods market testing and mentions disadvantages of test marketing. Specific examples of test marketing McLobsters and products by Reliance Home Products are also referenced.
The document discusses technical debt in software development. It defines technical debt as deferred work that accumulates when high quality standards are not enforced or corners are cut to achieve velocity targets. This debt makes code complex and hard to change, reducing a team's ability to meet business needs. The document recommends practices like continuous integration, test-driven development, and refactoring to avoid debt. It also discusses strategies for identifying and paying off existing debt over time.
This document discusses technical debt in software development. It defines technical debt as deferred work that accumulates when high quality standards are not maintained. Technical debt can occur when teams cut corners to meet deadlines or as code complexity increases over time. It leads to problems like inability to change systems quickly, over-reliance on a few developers, and defects being introduced. The document recommends practices like continuous integration, test-driven development, and refactoring to avoid technical debt and strategies like paying off highest interest debt first to manage existing debt.
This project aims to redesign first responder radios to improve ergonomics while maintaining performance. The current design is rectangular with a protruding antenna, which may contribute to back pain. New technologies enable alternative designs. The plan evaluates options to reduce size, weight and improve shape for comfort during emergencies. Engineering specifications include adjustable audio, encryption, durability, and compatibility with existing infrastructure. An economic analysis estimates the total cost to be approximately $6,500 to produce prototype radios and documentation.
Stephen Allott - Testing Techniques - Are they of any Practical Use? - SoftTe...David O'Dowd
This document discusses the practical application of software testing techniques in industry. While testing techniques are widely taught, some evidence suggests testers struggle to apply them in practice. The document examines why this is through case studies. In the studies, applying techniques like risk-based testing and automation helped reduce costs and defects. The document concludes that further research is needed to better understand how to promote adoption of techniques in industry testing.
Warpage simulation of manhole cover using auto cast x softwareLaukik Raut
Designing an appropriate gating/risering system, some defects can be minimized such as cracks, distortion, shrinkage
porosity, warpage, sink, and shrinkage cavity by simulating the directional solidification using casting software. In this study, the
component from industry i.e. manhole cover is leading to premature failure of warpage or distortion. Hence, there is requirement
of optimizing the appropriate gating/risering system. In this paper, the actual gating/risering system is simulated to minimize the
warpage defect occurring in the industry while manufacturing. Hence, the simulation for optimizing better gating/risering system
is done by using AutoCAST-X software which is based on Vector Gradient Method (VGM) for defect minimization
O hst-04 multi-disciplinary_optimisation_of passenger_gmAnand Kumar Chinni
This document summarizes multi-disciplinary optimization work done on the hood subsystem of a passenger vehicle to reduce weight while meeting performance targets. The thicknesses of the hood's inner panel, outer panel, and reinforcements were optimized. The optimization considered structural durability, pedestrian protection, and NVH requirements simultaneously. The optimized design achieved weight reduction without compromising stiffness, stresses, or head injury criteria. This approach helped reduce development time and costs.
Shanghai Automotive - Application of Process Automation and OptimisationAltair ProductDesign
The Application of Process Automation and Optimisation in the Rapid Development of New Passenger Vehicles at SAIC Motors - a Technical Engineering & Analysis Paper from Altair ProductDesign
Thyssenkrupp Tallent - Evolutionary Design in Chassis TechnologyAltair ProductDesign
This paper from Thyssenkrupp Tallent and Altair ProductDesign details the use of the eDICT process for the design of sheet metal chassis components. eDICT (evolutionary design in chassis technology) is an innovative structured process flow for the design of optimal structures. On recent projects eDICT has produced 25% mass reductions compared to the current series design. eDICT is also able to reduce development times and resource with an efficient solution production right from the outset.
2008* Embraer Day ApresentaçãO EngenhariaEmbraer RI
The document summarizes Embraer's product development history and strategy. It discusses Embraer's evolution from developing military aircraft in the 1970s-1980s to developing commercial and executive jets from the 1990s onward. It outlines Embraer's current and future product lines that include commercial, executive, and defense aircraft. The document also describes Embraer's integrated product development approach and use of digital technologies to improve efficiency and product quality.
Design and Development of Multipurpose Automatic Material Handling Robot with...IRJET Journal
The document describes the design and development of a multipurpose automatic material handling robot. It aims to overcome logistics problems in warehouses and workplaces using a system-thinking approach. A scissor lift design is implemented to lift the robot's gripper assembly. Digital tools like factory flow simulation and virtual reality are used to simulate the robot's functioning in a virtual warehouse environment. Calculations are shown for dimensions of the scissor lift and robot. The robot is designed to efficiently handle materials in warehouses and improve inventory tracking and management.
IRJET- Design and Development of a Bandsaw Machine Roller Bracket for Wei...IRJET Journal
This document summarizes a study on optimizing the weight of roller brackets used in a horizontal bandsaw machine. The researchers used topology optimization tools in Altair Hyperworks to reduce the weight of the roller bracket by 27%, saving approximately Rs. 336 per machine. They validated the optimized design through stress analysis in Hyperworks and experimental testing using a photoelastic model and polariscope instrument. The optimized bracket design was then 3D printed to verify functionality. Overall, the study achieved the goals of reducing material usage, costs, and improving the environmental sustainability of the machine tool.
The document describes how computer aided engineering was used to rapidly explore 60 variations of a stent design overnight. Using nonlinear optimization techniques, design variables like crown radius, strut length, and thickness were assessed. This identified an optimal design with a 125% stiffer radial strength and lower stresses than the baseline design. Nonlinear finite element analysis of stent deployment was accelerated using parallel computing on a cluster. This represented a significant improvement over traditional single analysis verification of stent designs.
The document provides details about the planning, analysis, and design of a hostel building project using STAAD Pro software. Key points include:
- The project involves constructing a 4-story hostel building with a total plinth area of 16072.89 sqm.
- STAAD Pro software will be used to analyze the structure by applying loads and obtaining results like shear forces and bending moments.
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Surrogate Model-Based Reliability Analysis of Composite UAV Wing facilitation...Altair
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To support this evolution, SILKAN develops a platform for the integration of various types of simulation software, named BUILDERTM.
BUILDERTM is an efficient, innovative and scalable simulation-based platform designed to deal with the increasing use of complex numerical simulations applied to part design, system design or manufacturing processes.
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Promote and structure the use of simulation
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Improve collaboration across different project teams.
Facilitate access to simulation means for the uninitiated.
Accelerate design and production cycles.
Democratize the use of optimization and reliability procedures and better control manufacturing processes and failure risks.
An application example using BUILDERTM is addressed in this paper. It deals with the robust design of a composite UAV wing. The associated simulation workflow includes two principal steps.
During the first step, Matlab is used to estimate aerodynamic loads applied to the wing when as a function of flight parameters: air flow speed, angle of attack of the wing and aileron deflection angles. A Design of Experiment (DoE) is built by varying the flight parameters in order to cover all the flight domain of the UAV.
The aerodynamic loads thus obtained are then injected into OptiStruct to estimate Tsai-Wu failure criteria for the composite material. An efficient surrogate model is then built from the obtained Tasi-Wu criteria and covers the entire flight domain. Finally to conclude this first part, a failure probability , based on Tsai-Wu criteria, is estimated using the produced surrogate model.
In the second step the following optimization problem is defined using some design variables of the wing (essentially thicknesses of composite layers of the wing):
Wing Mass is calculated by Optistruct, and being evaluated using the step1. An evolutionary algorithm implemented into Dakota is used to perform this surrogate-model -
based optimization.
The set up, parameterization and automation of this complex simulation workflow is facilitated and achieved through the use of the BUILDERTM platform. The combination of different software at different levels of the workflow is also made accessible by the use of BUILDERTM.
Speakers
Samir Ben Chaabane, Numerical Simulation Manager for EMEA, SILKAN S.A
Manish Kumar has over 10 years of experience in product design and development. He currently works as a Project Lead for mechanical design at Pentair Water India, where he is responsible for designing enclosures according to client specifications, standards, and managing projects. Prior to this, he held design engineering roles at Acme Telepower and Axis-IT&T, where he designed various mechanical components and systems for clients like Caterpillar and Indian Railways. He has expertise in 3D modeling, drafting, analysis, and managing design projects from concept to production.
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Unilever - Delivering Innovation & Intelligence in Product Design
1. Delivering Innovation and
Intelligence in Product Design
Dave Peberdy
Global Packaging Design Technology Manager, Unilever
Quarry Road East, Bebington, Wirral, Merseyside, CH63 3JW
dave.peberdy@unilever.com
Martin Kemp
Northern Region Manager, Altair ProductDesign
Victoria House, Ack Lane East, Stockport, SK72BE, UK
martin.kemp@uk.altair.com
www.altairproductdesign.com
copyright Altair Engineering, Inc. 2011
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Abstract
Packaging designers must constantly inject innovations to attract consumers in a constantly
evolving and highly competitive market. Keeping ahead of the competition by bringing new
and exciting products to market faster whilst maintaining quality, presents a major engineering
challenge. A new packaging development process is described, which introduces advanced
automated simulation and optimization technology right from the concept development phase.
Detailed predictions of primary, secondary and tertiary packaging performance are made
possible through use of advanced simulation technology. Design optimization is then
employed using the modelling as a virtual testing ground for design variants. The approach
provides clear design direction, an opportunity for wider experimentation, helps to improve
performance and reduces uncertainty in the development process.
Keywords: EPM, Packaging, Optimisation, Transportation Loading, Altair DataManager, Altair HyperWorks
1.0 Introduction
Unilever’s 400 strong brand portfolio has brought leadership in every field of activity. It ranges
from much-loved world favourites including Lipton, Knorr, Dove and Omo, to trusted local
brands such as Blue Band and Suave.
Unilever constantly enhances the brand portfolio to deliver more intense, rewarding product
experiences. Nearly €1 billion is invested every year in cutting edge research and
development. Five laboratories around the world explore new thinking and techniques to help
develop the product range.
The packaging design challenge remains a focused part of this innovation process. Packaging
must fulfil many roles throughout the lifecycle of the product, roles that vary significantly
depending on the target region, product and consumer driven requirements. Even if the
primary packaging is well understood, there remains the need to optimize the performance of
the secondary and tertiary systems. In addition to cost, sustainability is a big driver for
reducing packaging material, and considering new recyclable options.
This paper describes an ongoing initiative at Unilever to define and reel out a new design
approach driven by CAE. The technical challenges are many, ranging from capturing complex
material response to capturing the process behind accessible user interfaces that can be
deployed in a richly varied global business. Unilever is committed to yielding the greatest
value from the design technology through employing it as early as possible in the product
development cycle. To ensure accuracy of the predictions, materials need to be characterised
at a level of detail previously reserved for detailed research activities. The simulation
requirements have to be characterised and then tied down into robust repeatable processes to
replace ad hoc studies. The resulting data needs to be recorded efficiently so that future
projects can understand relative performance and avoid repeating work. Perhaps one of the
biggest challenges has been to encapsulate all of this advanced simulation technology in such
a way that it can be used to influence design decisions in one of the fastest and most reactive
product development environments [Figure 1].
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Figure 1: Unilever’s Varied Product Goals
Unilever have partnered with Altair to utilise HyperWorks simulation, visualisation, systems
automation and data management technologies to create a unique framework for enterprise
level CAE driven product development. The “Atlas” system [3] developed by Altair in
partnership with Unilever has reached a level of maturity to show significant benefits in
product design in several categories and examples are presented along with an overview of
the system.
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2.0 Unilever’s Virtual Design Process
The virtual design process must capture all of the packaging mix and “total environment” of
the product life cycle. Virtual performance iterations must be efficient, accurate and repeatable
facilitating and promoting optimization as part of the up-front process [Figure 2]. All of this
contributes to the injection of innovation, reduction of cost and robustness in the final solution.
Residual risks at the later stages of development are also reduced as is costly physical pack
testing and prototyping.
Figure 2: The Packaging Design Innovation Funnel
3.0 CAE Driven Design Case Studies
Two examples of virtual design applied to different product categories are presented. In the
first example, a blow molded bottle for the household care category demonstrates the power
of the technology for weight reduction. In the second example, an innovative injection molded
cap mechanism is realised with help from HyperWorks optimization technology. Both products
have been extremely successful in the market and exhibit strong shelf appeal.
3.1 Blow Molded Bottle Optimization [2]
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Force/Displacement
500
400
Load (kN)
300
200
Test
100
Simulation
0
0 2 4 6 8
Displacement (mm)
Figure 3: Blow Molded Bottle Packaging Solutions
Unilever pioneered the use of advanced simulation and optimization technology to light weight
blow molded packaging [1]. The technology captures the manufacturing process and its effect
on pack performance. Advanced simulation technology accurately predicts in-service loading
performance and is verified by testing [Figure 3]. Once a single design is fully understood, an
optimization loop can be constructed. Variables include wall thickness parameters and shape
variations. The objective is usually to reduce the weight with constraints on topload capacity,
drop performance and stiffness. The earlier comfort example and many more recent
applications have demonstrated a weight saving of over 10% compared with traditional design
methods.
3.2 Deodorant Cap Mechanism Design [3]
In the deodorant category, innovation is a very important part of creating new shelf appeal.
Deodorant caps have to show a wide range of functionality to ensure reliability, usability and
strong aesthetic appeal. The Axe / Lynx brand required a new packaging design and CAE
took on a central role in developing the system [Figure 4].
Topology optimization was used to develop a stiffening architecture for the key load carrying
components. Design of experiments in HyperStudy was employed to understand sensitivity of
the top load capacity and the locking mechanism. Heuristics were investigated through
squeezing simulation of the sleeve and further topology optimization employed to improve
stiffness.
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Force/Extension
500
400
Load (kN)
300
200
Test
100
Simulation
0
0 0.2 0.4 0.6 0.8 1 1.2
Extension (mm)
Figure 4: Axe/Lynx Deodorant System Design and Correlation
4.0 The Atlas System [1]
The Atlas System is a Hyperworks automation toolset designed specifically for FMCG (Fast
Moving Consumer Goods) packaging design. The system encapsulates advanced analysis
processes and presents them to the user in a clear GUI with minimal user input [Figure 5].
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Figure 5: Unilever Atlas System Schematic
The system currently allows rapid development and design iteration for the following analysis
types:
i) Blow moulding simulation [Figure 6]: to derive wall thickness distributions for a range
of resins. The manufacturing results are transferred to the ongoing structural
assessments.
Figure 6: Typical Manufacturing Simulations
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ii) Top load simulation [Figure 7]: to capture top load capacity and stiffness including
non-linear collapse with non-linear material response. Multi-Part systems are
supported, injection moulded or blow moulded.
Figure 7: Typical Topload Simulation
iii) Drop Case simulation [Figure 8]: fluid structure interaction is captured together with
strain rate effects and non-linear material response. Freedom of selection of impact
attitudes is afforded through simple single parameters.
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Figure 8: Typical Drop Simulation Including Detailed Fluid Structure Interaction
iv) Pallet Collation simulation [Figure 9]: representation of the entire primary, secondary
and tertiary packaging system and simple selection of transportation excitation load
cases. Rapid exploration of different pallet stack configurations is available with results
ranging from whole stack stability to individual primary pack loads.
Figure 9: Typical Drop Simulation Including Detailed Fluid Structure Interaction
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In-depth material and packaging response characterisation has been ongoing throughout
development of the system and will continue as new materials become available. This
information has been gathered through specifically designed physical testing programmes
aiming to produce CAE specific data, not currently available from material suppliers. In
addition, detailed road loading data has been captured and processed to provide the
transportation acceleration signatures for pallet loading.
At the end of each of the processes automatic, customisable reporting is performed to provide
summary design performance information [Figure 10].
Figure 10: Atlas GUI Illustration Showing Lynx Cap Simulation and Automatic
Reporting
The system provides a front end to a comprehensive CAE toolset (Altair HyperWorks) running
on state of the art LINUX cluster hardware.
5.0 Conclusions
A packaging design process driven by CAE [4] has been developed and tested at Unilever.
New product development has been enhanced on a number of projects across categories
using the new approach. Significant weight savings have been realised as well as innovative
new solutions. The simulations have proved to match reality closely and processes are in
place for recording the method of application (Altair DataManager [4]). Material
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characterisation has proved to be a key component of the system underpinning the predictive
accuracy.
The processes defined for CAE across the packaging design spectrum have been
encapsulated in a HyperWorks [4] automation system (Atlas), which provides the user with a
structured rapid design environment for experimentation and innovation. The system currently
covers the main packaging design requirements including manufacturing top load, drop and
transportation simulation. An accurate predictive capability is realised, which is repeatable and
keeps pace with the rapid product development process.
Unilever continues to develop the system and is rolling out the solution to fit with the
organisational structure and common design aims. Pressures will continue to grow in the
general areas of sustainability, and waste reduction. Unilever sees CAE driven design and
optimization as a means of ensuring the best technologies are adopted for meeting future
challenges.
5.0 References
[1] ‘Unilever Atlas Process Automation System’, Altair Engineering Ltd & Unilever UK
Ltd, 2009
[2] ‘An Advanced Method For Optimizing Packaging Design’, Rich McNabb, Unilever
and Martin Kemp, Altair, Altair Engineering Technology Conference, 2002.
[3] ‘Design Development of a New Consumer Personal Care Product Pack Driven by
Optimization', Mohammed Chopdat, Sarah Leech, Unilever, Altair Engineering
Technology Conference, 2007.
[4] ‘Altair HyperWorks Version 9.0’, Altair Computing Inc., 2006.
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