a project describing the details of the sales promotions being done by the HUL.project shakti & famous tag lines & brand portfolios

2. Shefaligarg

3. Shiprasingh

4. Tanushreebaral

5. V satyadeepak

7. In India since 1895

8. Formally incorporated in 1956

9. A subsidiary of Unilever (51.5%)

10. A $ 2.2 billion company

11. 16% operating margin

12. Market Capitalization: $14 billion

13. Market Leader across categories

14. Fabric wash, Personal wash, Dish wash, hair wash, skin applications, Talcum powders, packet tea, Jams

16. 1895 Lifebuoy soap launched; Lever Brothers appoints agents in Mumbai, Chennai, Kolkata and Karachi

17. 1902 Pears soap introduced in India

18. 1905 Lux soap and Lux flakes introduced

19. 1913 Vim scouring powder introduced

20. 1930 Unilever is formed on January 1st through merger of Lever Brothers and Margarine Unie

22. 2002 Yashodadham, a village reconstructed in Kutch district of Gujarat is dedicated to

23. 1,100 residents, a year after their homes were wrecked by a devastating ear thquak

24. 2005 Management Committee formed, organisation structure simplified

28. HOME CARE BRANDS

29. PERSONAL CARE BRANDS

31. Doesn’t need gas, electricity, or continuous water supply

32. Water clear, odorless and tasty

33. No residual chlorine

36. Raw materials.

37. Reduction in consumer income.

38. Competition in core categories.

39. Price positioning.

40. Advertising costs.

41. Competitors focusing single category.

42. Emerging.

43. Consumer behavior.

44. Changing habits

45. Confused with competitors products.

46. Traditional.

48. MARKET SHARE ACROSS VARIOUS SEGMENTS

52. DISTRIBUTION CARRIED OUT IN PROGRAMS

53. THE YEAR OF INNOVATION-2006

55. LIFEBUOY: a)Swasthya chetna

56. b)Silver coins

57. LUX: a)Gold coins

58. b)Top models,50 years completion,Shahrukh

59. c)3+1 packs

60. d) Zee cine awards

61. HUL'S PUREIT:1 crore purity challenge

62. RIN: 1 crore challenge

63. BRU: Co promotional alliance with movie aisha

64. LAKME: Lakme Fashion Week

65. VASELINE: Tied to lifetime miseries of maneater

66. PEPSODENT: Toothbrush and toothpaste combo packs

68. Use of big hoardings

69. BRU’s discover something new promotion is being conducted between 11th december 2010 & 11th march 2011.

70. Done in all the leading newspapers,magazines,internet,hoardings,rodio announcements,etc.

71. In 2008 HUL came up with offers like buy 3 get 1 free.

72. Providing tooth brush with the combo pack of ‘PEPSODENT’.

73. Conducting road shows to spread awareness during the lifebuoy campaign.

74. Campaigning against H1N1 disease to promote ‘HEALTHY BHARAT ABHIYAAN’.

75. Ageless miracle challenge to promote the ponds.

77. AXE: the axe effect.

78. SURF EXCEL: daag acche hai.

79. BRU : bru se hoti hai khushiyaan shuru.

80. LIFEBUOY : lifebuoy hai jahaan tandurust hai wahaan.

81. LUX INTERNATION :not just soap, its skin care.

82. TAJ MAHAL : wah! Taj

84. ~ Lifebuoy Swasthya Chetna has touched 120 million people in more than 50000 villages across India since 2002

85. ~ Fair and lovely foundation has awarded more than 790 scholarships to women with limited financial resources for higher studies

86. ~HUL & vanrai have undertaken a forestation in the area bringing close to 40 hectares of land under mango plantation

87. ~ Reduced CO2 emissions from energy manufacturing operations by 28% (measured per tonne of production over 2004 baseline)

88. ~ More than 75% of the units are zero discharge sites.

89. ~Launching of the shakti-man program(a parallel program targeting the men folk in the villages).