They will improve the health of the planet, improve people's health and wellbeing, and contribute to a fairer, more socially inclusive world. Unilever plc is a British multinational consumer goods company with headquarters in London. Unilever products include food, condiments, ice cream, cleaning agents, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries.

1. National University
On-Campus Advanced MBA Program
8th Batch (1st Semester)
Session:2021-22

2. WELCOME TO OUR
PRESENTATION
Strategic Management (611003)
Topic: Unilever—A Case Study
Submitted To:
Kamrul Hasan Bhuiyan
Lecturer
Business Studies Group
National University

3. Submitted by
ICONS
Emran Hossen
ID:1200022
Finance and Banking
Department
MD. Sohel Rana
ID:1200285
Marketing Department
Mahojabin Islam
ID:1200175
Marketing Department
Ashik Ullah
ID:1200245
Marketing Department

4. Unilever
Feel good, look good, and get more out of life
Unilever Culture at a Glance

5. NO CONTENT SLIDE
01 Introduction 06
02 History(origin) 07
03 Vision 08
04 Mission 09
05 Objectives 10
06 Consumers 11
07 Competitors 12
08 Strategy 13
09 Innovation driving growth 14
10 Brands categories 15
11 Unilever Bangladeshi Brands 16
12 Capital in billions 17
13 Performance Highlights 18
14 Financial performance 19
15 Unilever sustainable plan 20
16 SWOT Analysis 21
17 PEST Analysis 22
18 Porter’s dimensions on Unilever 23
19 Negative impacts of Unilever 24
20 Conclusion 25
21 Recommendations 26

6. Introduction
• Unilever is an Anglo-Dutch multinational
consumer goods company and its co-head
quater is located in England. Its products
include Food, Beverages, Cleaning agents
and personal care products. It is the world’s
Third largest consumer brands and its
products are available in around 190
countries.

7. History
• William Hesketh lever
founded ‘LEVER
BROTHERS’ in 1885 and
in 1987 the produced the
first laundry soap of the
earth called SUNLIGHT. A
palm oil was major raw
meterial for soaps so in
1911 the company received
a concession for 750000
hectarres of forest in
Congo.
• UNILEVER was founded in
1929 by the merger of the
British soap maker.when
margarine union and lever
brother’s unite after than
Unilever is formed. The
word UNI is taken from
margarine and LEVER is
taken from lever brother’s.

8. Vision
Unilever
works to
create a
better future
every day.
They work
for the
people to fell
them good
and get more
out of life
with brands
that made
their life
easy and
simple.
They meet
everyday
needs for
nutrition
,hygiene and
personal care
with
products that
facilitate
people in
their lives.
They develop
the new
ways that
helps them
to double
the size of
their
company.

9. Mission
To create a better
future everyday
With brands and
services that helps
people feel good.
Look good and get
more out of life.

10. Objectives
Win key
markets
Grow
superior
brands
Win with
customers
Fit to
compete
deliver
vitality

11. Consumers
Approximately 3.4 billion people
uses their products daily.
Approximately 8.5 billion dollars are
invested on advertisements in media.
Approximately 920 billion are invested
in research and development
department.

12. Competitors
In Bangladesh unilever competitor SQUARE, At present 90% of
Bangladesh’s households use one or more of unilever product.

13. Strategy
Millionaires
Who live on twenty
thousand dollar per
month
Poor people approximately 3
billion who live on less than 2.5
dollar per day.
BOD (Bottom of the pyramid)
To reach products to the poor people (Add more profit)

14. Innovation driving growth
Competitive advantage through an integrated
R&D programme
Total €800m invested in 2020 into R & D
More than 6000 R&D professionals.
6 strategic R&D laboratories delivering ground
breaking technologies.
31 major development centre developing and
implementing product innovations.
Over 20000 patents protecting the
ideas,discoveries.
92 locations around the glove with R&D teams
implementing innovatives in countries and factories.

15. Brands Categories
Savory & Dressings
Knorr snacks, mayonnaise, salad
dressings ,olive oil
Personal Care
Dove body wash, Rexona, Axe,
Sunsilk,Vesline, LUX
Home care &other
Vim, Ariel, Surf, Comfort
Ice creams &
beverages
Wall’s, Magnum, Lipton
Unilever made 4 types of
brands

16. Unilever Bangladesh
Brands
Laundry Household
Care
Skin Care Hair Care Skin
Cleansing
Water
Purification
Deodorants
 Rin
 Surf
exel
 Wheel
 Vim  Fair &
lovely
 Vaseline
 Pond’s
 Sunsilk
 Dove
 Clear
 Dove
 Lux
 Lifebuoy
 Pure It  Rexona
 Axe

17. Assets & Capital of
Unilever
Annual Results 2021 (Highlights) billions
Revenue
32%
Operating income
6%
Net income
4%
Total assets
46%
Total equity
12%

18. Performance
Highlights
2021 First half year result

19. Financial performance

20. Unilever Sustainable
plan
3 big goals Others
 Creating jobs
 Empowering women
 Zero hunger
 Improving children’s
life.
 Initiative on water ,
sanitation and hygiene
 Affordable & clean
energy.

21. SWOT Analysis
• Operates around many countries
• Strong portfolio of brands
• Diversified product range
Strengths
• Slow sales growth compared with
competitors
• Low cash flow, high operation cost
Weaknesses
• Move operations to developing countries
• High market share
• Increasing need for healthy products
Opportunities
• Strong competitors
• Increasing store brand
• Company’s image destroyed
Threats

22. PEST Analysis
Political
*Unilever is subject to laws and
regulations both locality and
globally.
*Volatile of emerging market
Technology
*Development of e-business
*High level of automation
*Advanced technologies becomes a
threat as it makes copy easier.
Economic
*Current economic recession affects
consumer's behavior
*Reduced consumer wealth
Socio –culture
*Developed a strong corporate reputation
*Socially responsible company
*Conscious about safety and health of its
employees.
PEST

23. Porter’s Dimensions on Unilever
Threat of new entrants
*Low switching costs (strong force)
*High cost of brand development (weak force)
*High economics of sale (weak force)
Threat of substitutes
*Low switching costs (strong force)
*Low substitute availability (weak force)
*Low performance to price ratio of substitutes
(weak force)
Bargaining power of suppliers
*Moderate size of individual suppliers
( moderate force)
*Moderate population of suppliers
(moderate force)
*Moderate overall supply (moderate force)
Bargaining power of customer
*Low switching costs (strong force)
*High quality of information ( strong force)
*Small size of individual buyers ( weak force)
Industry rivalry
*High number of firms ( strong force)
*High aggressiveness of firms (strong force)
*Low switching costs (strong force)

24. Negative Impacts of
Unilever
Pollution of Environment
Global warming
Violating human rights
Consumer Health
Social racism and
Domestic industry

25. Conclusion
Unilever offers value in terms of price and quality
Initiating projects to improve and manage the
environment impacts.
Huge transformation in terms of geographical and
product portfolio.
Decreasing turnover in western Europe: from 65%
to 34% overall sales.

26. Recommendations
• Although Unilever is already on the brink of its
success but there is always room for improvement.
Being a global company it needs to operate
according to local preferences.
Improving the quality instead of increasing the
price –adds value .
Better strategy to maintain its level over the local
competitors.