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Omfed
- 1. OMFED PRESENTED BY :- NIHARRANJAN BEHERA ID- 1805205028 GUIDED BY :- Dr. MOHIT SHARMA
- 2. INTRODUCTION Orissa State CooperativeMilk Producers Federation The Milk Union was established in the year 1978. At the village level :Primary Dairy cooperative society At the district level :District milk union. At the state level the State Cooperative Milk Producers Federation OMFED was registered in 1980. OMFED started to work since 1981.
- 3. PROFILE Chairperson:- Sarojini Mishra Manageningdirector- Shri Vishal Gagan (IAS) Headquarter :- D-2 Saheed Nagar Bhubaneswar (751007) Area covered- Odisha Founded – 1981 Industry- Dairy Chairman- shree Bishnupada Sethi Owner- GOVT of Odisha Product- Milk, Milk Product, Horticulture Product, Kandhamal organic product, Cattle Feed Tag line- “ A TASTE OF PURE JOY YOUR HEALTH OUR CARE”
- 4. Operating Area Bhubaneswar City Cuttack Jajpurtown Jajpur Road Puri Khurda Nimapara Konark
- 5. DKL M U BOUDH MU SAMBALPUR MU BDK,BLSR,MBHJ MU PURIMU CTC MU KEONJHAR MU BOLANGIR KALAHANDI, NUAPADA MU SUNDARG ARH MU KORAPUT MKG, NVNGPUR RAYAGADA KANDHAMAL MU PROCUREMENTS
- 6. MORNING=Delivery starts from 2-30-3.30am Mobile van=10.30 am Evening=2.30-3.30 pm Channel Distribution SystemChannel distribution System
- 7. MILK PRODUCTS • Milk •Toned Milk • Ghee • Flavoured milk • Pista • Chocolate • Elaichi • Cold Coffee • Skimmed Milk Powder • Curd • Whole milk curd • Sweet curd • Plain curd • Table Butter • Paneer • Omfed Pedda HORTICULTURE PRODUCTS • Jam • Sauce • Tomato • Chilly Mango Mixed Hot n Sweet • Pickle • • • • RTS • • • Pineapple Lemon Ginger AGRO PRODUCTS • KTP(Kandhamal Turmeric Powder) • Mustard Seeds • Kandhamal Honey PRODUCT MIX
- 10. Product & Pricing: Milkproducts: Product Name Packaging size M.R.P COMPANY MARGIN(RS) RETAILER MARGIN(RS Omfed Peda Packet 25.00 3.25 2.00 Skimmed milk powder Laminated pouch 37.00 2.25 1.50 Cow Milk Poly pack 20.00 0.10 0.70 Cold coffee Disposable bottle 15.00 2.00 1.75 Sweetened flavored Milk Disposable Bottle 15.00 2.00 1.75
- 11. Milk productscontd. Butter milkPouch 5.00 1.25 0.25 Ghee (1Lit.) Polyjar 256.00 2.50 2.00 Sweet curd Cup 7.00 1.35 0.65 Plain curd (200g) Plastic 7.00 1.35 0.65 Whole milk curd (500g) Pouch 15.00 2.00 1.75 Table butter (500g) Pack 87.00 3.75 2.25 Lassi Pouch 6.00 2.00 1.00 Chennapoda (500g) V Pack 50.00 3.50 2.50 Paneer(500g) V Pack 60.00 3.50 2.50 Kheera Cup 14.00 2.50 1.25
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- 13. Demand is highlymore than supply in case of OMFED product For promotionalactivities : ELECTRONIC MEDIA: DD-ORIYA O-TV ETV ORIYA HOARDINGS . WALLPAINTINGS GLOW SIGNS.