SlideShare a Scribd company logo
Public Relations Success How to Tell Your Story To Your Audience
Public Relations Success Reaching the  right media  with the  right message ,  at the  right time  with the  right pictures
Success Tools ,[object Object],[object Object],[object Object]
Plan for Media Success: ,[object Object],[object Object],[object Object],[object Object]
Plan on Media Success Objective ,[object Object],[object Object],[object Object]
Plan on Media Success Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Plan on Media Success Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Press Release ,[object Object],[object Object],[object Object],[object Object],[object Object]
Typical topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Plan on Media Success Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR
PR Tip1: Think Like a Reporter ,[object Object],[object Object],[object Object]
PR Tip 2: Tell A Story  ,[object Object],[object Object],[object Object]
PR Tip 3: Rookie Mistakes ,[object Object],[object Object],[object Object],[object Object]
Let’s Create Some Buzz In Break Out Groups
Brainstorming ,[object Object],[object Object],[object Object]
Brainstorming ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW ARE YOU USING SOCIAL MEDIA ?
How does social media fit into all of this?  ,[object Object],[object Object],[object Object],[object Object]
Your New 10 Minute Schedule  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object],[object Object]
Social Media Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Do’s
Social Media Don’t’s
Top Ways to Use Social Media  to Win the Mind of Your Customers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Monitor Your Reputation ,[object Object],[object Object]
You Are An Expert ,[object Object],[object Object],[object Object]
Be a Buzz Agent ,[object Object],[object Object],[object Object],[object Object]
Help Others ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU !  I HOPE TO HEAR FROM YOU SOON!

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PR Presentation for APLD Conference

Editor's Notes

  1. Before you communicate with the media, sit down and think about what you want to achieve, how you are going to communicate, and exactly who you want to communicate with ---then do it!
  2. Before you communicate with the media, sit down and think about what you want to achieve, how you are going to communicate, and exactly who you want to communicate with ---then do it!
  3. Will your story help them save water, solve a problem, save money, sell their house, attract animals to their garden, repel animals from their garden. Discover their interest and serve it to them with irresistibly rich content You’ve got to deliver it to them.
  4. Will your story help them save water, solve a problem, save money, sell their house, attract animals to their garden, repel animals from their garden. Read the paper, search for local blogs, join groups.
  5. Break into three Groups of 5
  6. 5 minutes
  7. 15 minutes in groups 5 minutes per group to report
  8. Discussion
  9. Volunteer with local habitat for humanity - to design a landscape. Local CSA Hospital gardens