Apparel industry is the second largest retail category (after food and groceries), in India. It is one of the shining segments of our economy. This sector is the largest source of industrial employment in India. On the basis of random convenient sampling, the survey was conducted in the month of August 2015. A sample of 200 respondents was considered and study was conducted amongst the adults in Delhi and NCR. The sample was administered in person. A self-structured questionnaire was used to collect the data. The results clearly indicate that exchange policy, location, variety and reputation plays important role for selecting a store.
The study aims to measure the customers’
expectation levels of service quality in the food retail sector
against their perceptions levels of the service quality at
Nakumatt hypermarkets and to determine the gap
between customers’ expectations and their perceptions of
the service quality.
A descriptive research design was adopted to carry out
the research. Using a SERVQUAL survey instrument
based on the Dabholkar RSQS model this study was
conducted with customers from Nakumatt stores in
Nairobi Kenya. . Through a self reported questionnaire,
150 respondents were approached using a convenience
sampling method from the store locations.
Key findings include confirmation that customers have
higher expectations for service quality in retail
supermarkets than is anticipated. Gap 5, which is a gap
between customers’ Expected Service and customers’
Perceive This study does not differentiate applicability of
the RSQS in the different formats of the retail store.
Future research should examine the impact of the different
retail formats in using the scale for measuring retail
service quality. Also the customers were a little reluctant
in revealing the information because of the lengthiness of
the questionnaire.
This is one of the few studies which attempted to
investigate customers’ expectations of service quality in
retail supermarket in Kenya. d Service, was identified.
A Study on Consumer Behaviour Among Retail Outlets in Chennaiijtsrd
In this research paper researchers basically focused on behaviour of consumer mainly on purchasing pattern, frequency, price, period of purchase and various factors deciding the purchase. Researchers observed that the customers prefer retail outlets because of price discount, followed by colour, quality and fitting. Researchers have also observed that generally the customer purchase the product during festive season followed by off season. It was found that there is a significant difference between the expectations of coupons for purchasing readymade garments and income level of consumers. Mrs. A Nishath Sultana | Saabhreen Nisha "A Study on Consumer Behaviour Among Retail Outlets in Chennai" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33621.pdf Paper Url: https://www.ijtsrd.com/management/consumer-behaviour/33621/a-study-on-consumer-behaviour-among-retail-outlets-in-chennai/mrs-a-nishath-sultana
A Study on Brand Impact of Apparels on Consumer Buying Behaviour in Kukatpall...ijtsrd
The paper is about the results of the primary research which purpose was to know the impact of apparels brand on consumers to purchase a product. The aim of the paper is to make the fact clear that the brand has an impact on customer decision making process. The Primary data has been collected from 128 respondents within the region of Kukatpally area. Questionnaire is framed containing 20 questions which were asked to consumers in Kukatpally area. The secondary data has been collected from internet, books, references etc. Though the different media spread awareness but television advertising plays a vital role in buying behaviour of consumers. The outcome generated from descriptive statistics is that most of the respondents has positive opinion on television advertisements. From the findings, we can also see that there is no significant association between gender of respondents and buying behaviour towards branded apparels. There is a significant association between income of the respondents and frequency of buying branded apparels. There is no difference between male and female groups with respect to the awareness of television advertisements. Dr. R. Narsaiah | R Shashi Preetham ""A Study on Brand Impact of Apparels on Consumer Buying Behaviour in Kukatpally Area"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd22838.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/22838/a-study-on-brand-impact-of-apparels-on-consumer-buying-behaviour-in-kukatpally-area/dr-r-narsaiah
The study aims to measure the customers’
expectation levels of service quality in the food retail sector
against their perceptions levels of the service quality at
Nakumatt hypermarkets and to determine the gap
between customers’ expectations and their perceptions of
the service quality.
A descriptive research design was adopted to carry out
the research. Using a SERVQUAL survey instrument
based on the Dabholkar RSQS model this study was
conducted with customers from Nakumatt stores in
Nairobi Kenya. . Through a self reported questionnaire,
150 respondents were approached using a convenience
sampling method from the store locations.
Key findings include confirmation that customers have
higher expectations for service quality in retail
supermarkets than is anticipated. Gap 5, which is a gap
between customers’ Expected Service and customers’
Perceive This study does not differentiate applicability of
the RSQS in the different formats of the retail store.
Future research should examine the impact of the different
retail formats in using the scale for measuring retail
service quality. Also the customers were a little reluctant
in revealing the information because of the lengthiness of
the questionnaire.
This is one of the few studies which attempted to
investigate customers’ expectations of service quality in
retail supermarket in Kenya. d Service, was identified.
A Study on Consumer Behaviour Among Retail Outlets in Chennaiijtsrd
In this research paper researchers basically focused on behaviour of consumer mainly on purchasing pattern, frequency, price, period of purchase and various factors deciding the purchase. Researchers observed that the customers prefer retail outlets because of price discount, followed by colour, quality and fitting. Researchers have also observed that generally the customer purchase the product during festive season followed by off season. It was found that there is a significant difference between the expectations of coupons for purchasing readymade garments and income level of consumers. Mrs. A Nishath Sultana | Saabhreen Nisha "A Study on Consumer Behaviour Among Retail Outlets in Chennai" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33621.pdf Paper Url: https://www.ijtsrd.com/management/consumer-behaviour/33621/a-study-on-consumer-behaviour-among-retail-outlets-in-chennai/mrs-a-nishath-sultana
A Study on Brand Impact of Apparels on Consumer Buying Behaviour in Kukatpall...ijtsrd
The paper is about the results of the primary research which purpose was to know the impact of apparels brand on consumers to purchase a product. The aim of the paper is to make the fact clear that the brand has an impact on customer decision making process. The Primary data has been collected from 128 respondents within the region of Kukatpally area. Questionnaire is framed containing 20 questions which were asked to consumers in Kukatpally area. The secondary data has been collected from internet, books, references etc. Though the different media spread awareness but television advertising plays a vital role in buying behaviour of consumers. The outcome generated from descriptive statistics is that most of the respondents has positive opinion on television advertisements. From the findings, we can also see that there is no significant association between gender of respondents and buying behaviour towards branded apparels. There is a significant association between income of the respondents and frequency of buying branded apparels. There is no difference between male and female groups with respect to the awareness of television advertisements. Dr. R. Narsaiah | R Shashi Preetham ""A Study on Brand Impact of Apparels on Consumer Buying Behaviour in Kukatpally Area"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd22838.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/22838/a-study-on-brand-impact-of-apparels-on-consumer-buying-behaviour-in-kukatpally-area/dr-r-narsaiah
A Comparison of customer satisfaction between hyper stores and convenience St...deshwal852
The Indian retail sector is going through a transformation and the emerging market is witnessing a significant change in its growth pattern. Both existing and new players are experimenting with new retail formats. Consumers today can shop for goods and services in a wide variety of stores. The bestknown types of retailer are departmental store, hyper market, super market, convenience stores, discounter and cash and carry. This study is an attempt to compare the level of customer satisfaction buying grocery products in hyper stores and convenience stores. In the present study the sample of 100 respondents was taken. Convenient sampling technique was used. The sample was drawn from South-
West Delhi. Interpretation of result was done on the basis of mean, standard deviation and ‘t’ test. Results indicate that there is significant difference in customer satisfaction between hyper stores and convenience stores.
An Evaluation of the Effect of Consumer Characteristics on Retail Format Patr...Dr. Amarjeet Singh
Consumer is prime factor in retailing. A customer
can adapt various buying roles like initiator, influencer,
decider, buyer, preparer, maintainer and disposer in
purchasing and using the products. Buying behavior helps
marketers learn the intensity and degree of involvement of
customers in purchasing the products. Studies that link
customer service to factors such as demographic,
psychographic characteristics and store format choice are
rather limited and under studied despite the fact of the
discovery that individual characteristics of consumers
influence their shopping behavior. Despite its importance
and its contribution toward better understanding of
consumer purchasing behavior, there is still lack of research
in this area especially in the retail sector. In validating the
measurements and investigating 650 questionnaires were
filled by shoppers. The research concluded with a
discussion on management implications as well as
recommendations that suppliers should supply the good
in shopping malls through considering their demographic
and psychographic responses.
A Study of Consumer Behavior towards Grocery Retailing in Delhi Region of Na...inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
This study classifies youth into different segments based on their compulsive buying nature. Cluster analysis approach is adopted in this study. This would help the
marketers to design strategies to target the Indian compulsive buyers. This Study compared customers of one cosmopolitan city and metro city of India.
IOSR Journal of Business and Management (IOSR-JBM) is an open access international journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
A Study on Improving The Market Share of Milma Milk - With Special Reference ...inventionjournals
Customer satisfaction and trust are two important factors which influence any market. In this modern age it is very difficult to find a customer who is loyal to a single brand. But still there exist some cooperative companies which can create undivided demand in the market creating a natural monopoly. It is mainly because of the trust the customers put into it. The main objective of this project is to study the performance of MILMA in terms of its market share, satisfaction level of customers and dealers, customer loyalty, awareness of customers about the homogenisation technique and to determine the factors affecting the market share of MILMA. Research methodology employed is Statistical Research and Qualitative Research. Data’s were collected from both primary and secondary sources. Questionnaire Method is used to collect data’s from customers as well as dealers. Analysing the data collected, it is understood that MILMA have developed a fairly good demand, but being the only cooperative society in Kerala it should have been in a better position than it is in now. The main reasons for this situation are found to be unawareness among people about the homogenisation process to make fat content same, low commission rate for the dealers, and the problem of leakage. If proper measures are taken to ensure proper packaging without leakage and proper commission for the dealers, more dealers could be attracted. Customers should be educated about the homogenisation technique.
The strong brand equity value has turned into an exceptionally critical element that influences customers' behaviour of a brand. Success brand management climbs from understanding and overseeing brand equity fittingly to create the characteristics that will impact customers' behaviour when settling on their decisions. The study makes use of primary and secondary data relating to consumers’ behaviour and brand equity. Data collected from 100 customers from two major cities in odisha. Convenient sampling method is adopted for the selection of samples. This paper stresses on the examination of the effect of purchaser behaviour and brand equity dimensions on purchase of durable products. Spearman's Correlation Coefficient is used for analysis and interpretation in order to study the difference among the purchase value of durable goods, consumer’s buying behaviour of durable goods, brand awareness, brand image, perceived quality, brand association and brand loyalty.
A Comparison of customer satisfaction between hyper stores and convenience St...deshwal852
The Indian retail sector is going through a transformation and the emerging market is witnessing a significant change in its growth pattern. Both existing and new players are experimenting with new retail formats. Consumers today can shop for goods and services in a wide variety of stores. The bestknown types of retailer are departmental store, hyper market, super market, convenience stores, discounter and cash and carry. This study is an attempt to compare the level of customer satisfaction buying grocery products in hyper stores and convenience stores. In the present study the sample of 100 respondents was taken. Convenient sampling technique was used. The sample was drawn from South-
West Delhi. Interpretation of result was done on the basis of mean, standard deviation and ‘t’ test. Results indicate that there is significant difference in customer satisfaction between hyper stores and convenience stores.
An Evaluation of the Effect of Consumer Characteristics on Retail Format Patr...Dr. Amarjeet Singh
Consumer is prime factor in retailing. A customer
can adapt various buying roles like initiator, influencer,
decider, buyer, preparer, maintainer and disposer in
purchasing and using the products. Buying behavior helps
marketers learn the intensity and degree of involvement of
customers in purchasing the products. Studies that link
customer service to factors such as demographic,
psychographic characteristics and store format choice are
rather limited and under studied despite the fact of the
discovery that individual characteristics of consumers
influence their shopping behavior. Despite its importance
and its contribution toward better understanding of
consumer purchasing behavior, there is still lack of research
in this area especially in the retail sector. In validating the
measurements and investigating 650 questionnaires were
filled by shoppers. The research concluded with a
discussion on management implications as well as
recommendations that suppliers should supply the good
in shopping malls through considering their demographic
and psychographic responses.
A Study of Consumer Behavior towards Grocery Retailing in Delhi Region of Na...inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
This study classifies youth into different segments based on their compulsive buying nature. Cluster analysis approach is adopted in this study. This would help the
marketers to design strategies to target the Indian compulsive buyers. This Study compared customers of one cosmopolitan city and metro city of India.
IOSR Journal of Business and Management (IOSR-JBM) is an open access international journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
A Study on Improving The Market Share of Milma Milk - With Special Reference ...inventionjournals
Customer satisfaction and trust are two important factors which influence any market. In this modern age it is very difficult to find a customer who is loyal to a single brand. But still there exist some cooperative companies which can create undivided demand in the market creating a natural monopoly. It is mainly because of the trust the customers put into it. The main objective of this project is to study the performance of MILMA in terms of its market share, satisfaction level of customers and dealers, customer loyalty, awareness of customers about the homogenisation technique and to determine the factors affecting the market share of MILMA. Research methodology employed is Statistical Research and Qualitative Research. Data’s were collected from both primary and secondary sources. Questionnaire Method is used to collect data’s from customers as well as dealers. Analysing the data collected, it is understood that MILMA have developed a fairly good demand, but being the only cooperative society in Kerala it should have been in a better position than it is in now. The main reasons for this situation are found to be unawareness among people about the homogenisation process to make fat content same, low commission rate for the dealers, and the problem of leakage. If proper measures are taken to ensure proper packaging without leakage and proper commission for the dealers, more dealers could be attracted. Customers should be educated about the homogenisation technique.
The strong brand equity value has turned into an exceptionally critical element that influences customers' behaviour of a brand. Success brand management climbs from understanding and overseeing brand equity fittingly to create the characteristics that will impact customers' behaviour when settling on their decisions. The study makes use of primary and secondary data relating to consumers’ behaviour and brand equity. Data collected from 100 customers from two major cities in odisha. Convenient sampling method is adopted for the selection of samples. This paper stresses on the examination of the effect of purchaser behaviour and brand equity dimensions on purchase of durable products. Spearman's Correlation Coefficient is used for analysis and interpretation in order to study the difference among the purchase value of durable goods, consumer’s buying behaviour of durable goods, brand awareness, brand image, perceived quality, brand association and brand loyalty.
Global Strategy Marketing: "Marc Jacobs China Expansion" (USC - MKT 440)Moe Rubel
While disseminating a plan for consumer and product marketing with a focus on global strategies, this presentation for "Marc Jacobs China Expansion" was delivered in front of a graduate-level Marshall School of Business class at the University of Southern California on April 9, 2014.
A Study of Customer Satisfaction towards the Various Services Provided At Ret...inventionjournals
The performance of the retailing sector for the past few years is outstanding and witnesses a huge revamping exercise, significantly contributed by the growth of the organized retailing. Rapid urbanization, exposure to large number of foreign brands and changing lifestyle and preferences has contributed to the growth of retailing in India. This study on customer satisfaction on retailing services aims to identify the dimensions in which the services provided by the organized retail outlets to the customers and also it revels the dimensional measure and the satisfaction of the customers. Further this study explores the factors that derive the satisfaction of the customers on services in organized retail.
A Study on Customer’s Perception and Preferences towards Shopping Malls in Ch...ijtsrd
Shopping malls offered many advantages over the traditional markets. Pleasant ambience, protection from extreme weather conditions, convenience in terms of escalators and lifts, comfort of shopping, eating and watching movies at the same place, wide choice of shops, range of food options through food courts to name a few. However, the rush to be there in the mall boom has not gone well with all the malls. As the number of malls in the same locality was going up, some of the malls started struggling to survive. The study has identified the factors influencing positioning of malls in Chennai. Dr. R Sangeetha "A Study on Customer’s Perception and Preferences towards Shopping Malls in Chennai City" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-2 , February 2022, URL: https://www.ijtsrd.com/papers/ijtsrd49189.pdf Paper URL: https://www.ijtsrd.com/management/marketing/49189/a-study-on-customer’s-perception-and-preferences-towards-shopping-malls-in-chennai-city/dr-r-sangeetha
A Study on Buying Behavior of Retailers at Sri Jayalakshmi Garments Dindugulijtsrd
This paper is based on the study of how a Consumer as an individual or as a groups or organizations select, buy, use and dispose ideas, goods and services to satisfy their needs and wants. Retailers buying behavior is the result of the attitudes, references, intentions, and decisions made by the customers in the market place before buying a product. The objective of this study is to find the level of retailer's satisfaction, to identify the most influencing factor of buying behavior of retailers and to identify relationship between socio - economic variables and retailers buying behavior towards Sri Jayalakshmi Garments. The descriptive type of research is used in this study. The primary and secondary data are used for this study. The tool used is chi - square test. The population size is 150 and the sample size is 100. The study was restricted only to Dindugul district. A. Mohamed Bilal | A. Priyanka Jain | V. Priyanka "A Study on Buying Behavior of Retailers at Sri Jayalakshmi Garments Dindugul" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29164.pdf Paper URL: https://www.ijtsrd.com/management/marketing/29164/a-study-on-buying-behavior-of-retailers-at-sri-jayalakshmi-garments-dindugul/a-mohamed-bilal
Fashion accessories are decorative items that supplement one's garment, such as jewelry, gloves, handbags, hats, belts, scarves, watches, sunglasses, pins, stockings, bow ties, leg warmers, leggings, neckties, suspenders, and tights.
Accessories add color, style and class to an outfit, and create a certain look, but they may also have practical functions. Handbags are for carrying small necessary items, hats protect the face from weather elements, Laptops provide mobile connectivity and are used to increase work power and gloves keep the hands warm.
Many accessories are produced by clothing design companies. However, there has been an increase in individuals creating their own brand name by designing and making their own label of accessories.
Accessories may be used as external visual symbols of religious or cultural affiliation: Crucifixes, Jewish stars, Islamic headscarves, skullcaps and turbans are common examples. Designer labels on accessories are perceived as an indicator of social status.
Accessories are also available in the form of bracelets, necklaces, earrings, and shoelace accessories.
Customer Perception Towards Traditional and Modern Retailinginventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
PERCEPTION AND BUYING BEHAVIOR OF MODERN CONSUMERSRutujaWankar
This ppt entitled with the “Perception and buying behavior of modern consumers towards personal care products.” The first and primary objective of my study is changing trend in buying behavior on consumer towards personal care products. The study of customer behavior is the most significant consideration for the selling of all goods and services.
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
A Study on Consumer Behaviour towards Branded Garments am ong Male Shoppersinventionjournals
In the age of identity crisis and need for differentiation, everyone is after uniqueness; particularly h ow one wishes to appear. India is a global market for fashion garments and there is a cut throat competition exi sting among brands. Companies are rigorously working on identifying consumer buying behaviour, preferences, creating awareness, and a positive attitude towards their brands in order to grab larger portion of the market. Therefore, it is become necessary to study the consumer behaviour towards various branded men`s garments. T he study emphasis on how consumer evaluate branded garments on the basis of style, texture, price, colour, adv ertisement and celebrity endorsements, preferences towards branded garments and reasons for purchasing bran ded garments. The researcher has used descriptive research design, conducted study only with 150 respondents from two Engineering college, Bangalore. Statistical tools like measurement of central tendency, Chi-Square ar e used to test and analyse the collected data. Finally, it is revealed that irrespective of age and education levels respondents are buying branded garments to enhance their style, ant to protect their self-respect.
A Study on Consumer Behaviour towards Branded Garments am ong Male Shoppersinventionjournals
In the age of identity crisis and need for differentiation, everyone is after uniqueness; particularly h ow one wishes to appear. India is a global market for fashion garments and there is a cut throat competition exi sting among brands. Companies are rigorously working on identifying consumer buying behaviour, preferences, creating awareness, and a positive attitude towards their brands in order to grab larger portion of the market. Therefore, it is become necessary to study the consumer behaviour towards various branded men`s garments. T he study emphasis on how consumer evaluate branded garments on the basis of style, texture, price, colour, adv ertisement and celebrity endorsements, preferences towards branded garments and reasons for purchasing bran ded garments. The researcher has used descriptive research design, conducted study only with 150 respondents from two Engineering college, Bangalore. Statistical tools like measurement of central tendency, Chi-Square ar e used to test and analyse the collected data. Finally, it is revealed that irrespective of age and education levels respondents are buying branded garments to enhance their style, ant to protect their self-respect.
Similar to Understanding customer choice for selecting an apparel store (20)
A Comparison of Emotional Intelligence between Government and Private Sector ...deshwal852
Emotional intelligence is a crucial factor for deciding success in life & at work place. Mental wellbeing appears to play a vital role in shaping the behavior & performance of individual. This study is an attempt to examine the difference of emotional intelligence amongst government and private sector
employees. The results clearly indicate that there is no significant difference in emotional intelligence between the government sector and private sector employees. An employee with better emotional intelligence can perform better in terms of performance, leading the team & building trust among colleagues and the surrounding network. Emotionally intelligent people can easily handle change,
power struggle, competition and conflict. Business with emotionally intelligent employees consistently excels in the entire domain.
Leaders of the school have the responsibility for providing the conductive organizational climate at the workplace. This will affect the teachers, students and overall functioning of the school. The students will embrace good values and we will be able to give a virtuous generation to the nation. This paper is
an attempt to find out and compare the different values of the school principles. All the relevant data was collected from Dwarka, Delhi. Twenty principals of senior secondary private schools were taken as a sample for the study. Mean and SD was used to interpret the data. Values have been defined as the classification done by Allport et al. in 1951.Results revealed that there was high mean score for social
and theoretical values among the principals.
Students and children imitate and behave like what they see and observe rather than what they hear. Education enables the man to meet the various challenges in life. Teachers have the responsibility of imparting education being a role model for students. A teacher with good mental health can perform his
duties in superior way. A teacher can perform his job well only when he/she is mentally sound and emotionally stable. A study was conducted to find out the emotional competencies of the secondary school teachers. A sample of 200 respondents was taken for the study.130 respondents were female and
rest 70 respondents were male. Both private and government schools were taken into study. All the
relevant data was collected from the five villages of Delhi. The results revealed that there is no significant difference between the government school female teachers and private school female teachers but there is significant difference between government school female and male teachers also there is significant difference between private school female and male teachers on the basis of emotional competence.
Leadership skills of male and female studentsdeshwal852
The classic debate about leadership revolves around the question: “are leaders born or are they made?”
(Avolio, 2005). Previously it was believed that leaders are born but now the current concern is ‘developing leadership’. Management courses believe that leadership is something that can be taught. Leadership is considered as a process rather than skill. These kinds of programmes tend to consist of a
variety of practices that aim to facilitate leadership on a number of levels. It includes public speaking ability, management techniques, ability to process complex ideas, training, knowledge development, and capacity building. On the basis of random convenient sampling, the survey was conducted. A sample of 400 respondents was considered and study was conducted amongst the student in Delhi, Gurgaon and Ghaziabad. The sample was administered in person. A self-structured questionnaire was used to collect the data. The results clearly indicate that there is significant difference between male and female students for leadership skills.
Stress is inevitable in today’s complex life. Right from the time of birth till death, an individual is regularly exposed to various stressful situations. The threat of political and economic imbalances and uncertainties, unemployment, poverty, urbanization and increased socio- economic complexities and
innumerable other factors contribute to stress. In fact modern times have been called the “age of anxiety and stress” (Coleman, 1976). Stress has been experienced since time immemorial, but its toll is higher than ever before. Stress is growing problem because of increase in working hours, deadlines, conflicting demands and increase accountability. The present paper makes an attempt to discuss stress
and its solution with reference to pertinent literature.
Workforce diversity- A perspective of employees and studentsdeshwal852
Diversity can generally be defined as recognizing, understanding and accepting individual differences irrespective of their race, gender, age, class, ethnicity, physical ability, race, sexual orientation spiritual practice and so on. Diversity is growing in today’s organizations. Diversity can benefit the
organizations in enormous ways. Different values and perspectives shared by employees can make the
organization to compete in this turbulent environment. Globalization in this recent time has triggeredm more interaction amongst people from different cultures and backgrounds than before. People are now more open-minded in the marketplace worldwide with competition coming from almost everywhere in the continent. This study is an attempt to find out and compare the perception of people for workforce
diversity. In the present study the sample of 200 respondents was taken. Convenient sampling technique was used. The sample was drawn from Delhi. Interpretation of result was done on the basis of mean, standard deviation and ‘t’ test.
Comparing customer satisfaction in hyper stores in different parts of Delhideshwal852
The customer satisfaction not only a frill but as a foundation of retail store growth, today the focus has been shifted from financial benefits to soft areas where customer expectations are matched with retail stores performance. Better service quality is the only solution in the hands of retailers for the success of the retail grocery stores. A comparison between expectations and performance is known as service quality. Customer satisfaction is based on perceived service quality. Service quality is a vital factor for the success of the firm. Customer satisfaction occupies prominent position literarily in general as well as specifically in retail stores. The present study is an exploratory research work that was focused on
comparison between the customer satisfactions in hyper stores operating in different parts of Delhi. A sample of 200 customers was considered for study.100 customers were taken from South-West Delhi and 100 were taken from North- East Delhi. Sample includes both male and female respondents. Data was collected from six different hyper stores. Three stores were from South-West Delhi and rest three stores from North- East Delhi. Random convenient sampling was used. Results revealed that there was
no significant difference between the customer satisfaction.
Employee Retention - Prespective of Employeesdeshwal852
Employee retention is a process in which the employees are encouraged to remain with the organization for life time or maximum period of time. It is a strategic tool for the success of the firm. Employee retention is a technique adopted by businesses to maintain an effective workforce and at the same time meet operational requirements. Employees are the greatest asset for an organization. Therefore, every
organization must treat their employees as ends and not means to ends because they add value to the organization. The objective of the study was to measure the perception of employees for employee retention. For this purpose the investigator selected 70 employees working in government and private sector from Delhi region. Employee retention scale given by Walker (2001) was used. The collected data
were processed by applying‘t’ test. The result of the study reveals that there was no significant difference among male and female employees for employee retention also there was no significant difference between the perception of government and private sector employees.
Job Satisfaction and Training of Employeesdeshwal852
Human resource is very important and the backbone of every organization. Organizations invest huge amount on the human resource capital because the performance of human resource will ultimately increase the performance of the organization. Training helps the employees to update their knowledge,
enhance their skills and ultimately improves their performance and productivity which leads to job satisfaction. The purpose of the present study was to compare the job satisfaction of employees before and after the training programmes. A sample of fifty employees working in private organizations in
Delhi was selected randomly for the study. The data was interpreted with the help of mean, standard deviation and ‘t’ test. The result of the study showed that there was significant difference between job satisfaction before and after training programmes. Employees have high degree of job satisfaction after training.
Role of stress management courses: A case study of banking sector employeesdeshwal852
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Customer satisfaction is the only way to remain in business for the entrepreneurs. Service quality is the weapon in the hands of businessman by which they can retain the customers. Service quality is a crucial factor for the success of the business firm; if the service provider is rightly aware about the different dimensions of the service quality then it is easy to make the customers satisfied. The present paper makes
an attempt to discuss the various service quality models with reference to pertinent literature.
Impact of Gender on Customer Satisfaction for Service Quality: A Case Study o...deshwal852
Satisfaction of customers is an integral part for the success of the business. Customer satisfaction is based on perceived service quality. Service quality is a comparison of expectations with performance. Customer satisfaction is based on perceived service quality. Service quality is a crucial factor for the triumph of the business firm. This study is an attempt to examine the impact of gender on satisfaction level of customers
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was conducted to verify the hypothesis and research framework. Statistical techniques such as mean,
standard deviation and t- test were used. Major Findings exhibit that there is no significant difference between male and female customers for different variables of service quality in hyper stores.
Discovering service quality in retail grocery stores: A case study of Delhideshwal852
Purpose of the research: With the given backdrop it was decided to inquire about the service quality offered in organized retail grocery stores. The customers who visit the grocery stores with so much expectation; are they really satisfied with the service quality delivered tothem. This paper is an attempt to compare the service quality offered in different organized retail grocery stores. Research Methodology: Primary data has been collected by a sample survey of customers shopping at various grocery stores located at Delhi using convenient sampling technique. A sample of 300
respondents was approached. These respondents are from different categories of organized retail stores as Hypermarket, Supermarket and Convenience Stores. For the purpose of collecting the required data, the questionnaire method was used. A standardized questionnaire was used to solicit information on customers. To collect the primary data Retail Service Quality Scale (RSQS) developed by Dabohlkeret.
al. (1996) was used. The Retail Service Quality Scale have “Physical Aspects”, “Reliability”, “Personal Interaction”, “Problem-Solving” and “Policy Making” as five different dimensions to measure service
quality offered by retail stores. Data was interpreted by applying two ways ANOVA. Implications: The research will be helpful to gain an understanding of the whole scenario of service quality offered. It will also provide an insight to find the gap between the satisfaction levels of the customers with respect to different types of stores due to service quality.
There has been lot of debate on the reasons of stress experienced in organizations; consequently it has been realized that stress at workplace brings damages in terms of health of employees, work accidents, poor productivity and staff turnover. Now a days workrelated stress is an area of major concern and research in the behavioral sciences. Work- relates can be linked to physical and psychological health problems among people. The present study is an attempt to find out the difference in work-stressors among the workforces of BPO sector and Educational Institutes. The data was gathered from Delhi, Noida, Gurgaon and Ghaziabad. A sample of 400 respondents was considered for study. Only 375 respondents returned the filled form. Random convenient sampling technique was used to collect the data. Work-stressors scale identified by Cooper (1986) was used to measure work-related stressors and the results revealed that there is no significant difference among the workforces of both sector on the basis of work related stressors.
Views on different facets of women empowermentdeshwal852
The World Bank has identified empowerment as one of the key constituent elements of poverty reduction. Economic development of a nation is dependent on women empowerment. Women have maximum contribution in creation of society. Women empowerment includes women awareness of their rights, self-confidence, to have a control over their lives both at home and outside and their ability to bring a change in the society. Women’s empowerment has been an issue of immense discussions and contemplation over the last
few decades world-wide. This paper is an attempt to know the views of women regarding different facets of women empowerment. All the relevant data has been collected through a sample survey of 240 respondents. The data was taken from Jaipur, Chandigarh and Delhi. A survey was conducted to verify the hypotheses and research framework. The data was interpreted with the help of Meanand ANOVA. Major findings exhibit that there is significant difference between understanding the different facets of women
empowerment.
Impact of emotional intelligence on employee engagementdeshwal852
Emotional intelligence and employee engagement are the biggest factors that contribute to the success of organizations. If the employees know their own emotions and able to manage them properly they can work more competently and prolifically which will in turn bring employee engagement. This study is an
attempt to contribute afresh with a new perspective to the field of human resources and behavioral sciences with special reference to impact of emotional intelligence on employee engagement. A sample of 60 respondents was taken. The data was interpreted with the help of Yule’s coefficient of association. The result of the study showed that there was negative association between high emotional intelligence
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Understanding the youth for embracing rural entrepreneurship as a careerdeshwal852
Entrepreneurship stands as a vehicle to improve the quality of life for individuals, families and communities and to sustain a healthy economy and environment. The majority of the rural population depends directly on agriculture. Rural entrepreneurship can play an important role for the growth of a
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revealed that there was no significant difference between the urban and rural male students for taking rural entrepreneurship as a career. But there is significant difference between urban and rural female students for taking rural entrepreneurship as a career.
Green accounting is one of the crucial areas in today’s corporate social responsibility. Companies are incorporating the concept of environmental element in their business operations. Green accounting will help the organizations to identify the resource utilization and the incurred cost. This method records cost and benefits rendered by the ecosystem to a business concern. The present research paper
concentrates on understanding the concept of green accounting.50 companies were selected for the study from Delhi, Faridabad, Ghaziabad and Gurgaon. Fifteen aspects related to green accounting were considered in scale for data collection. The results disclosed that there is significant difference between manufacturing and non- manufacturing companies in terms of green accounting practices.
A conceptual study of social entrepreneurshipdeshwal852
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The E-HRM technology supports the HR function through web technology based channels. E-HRM is a good way of implementing HR strategies, policies, and practices in organizations through a continuous and directed support by full use of web-technology-based channels and networks. The main objective of the study was to focus on the attitude of employees towards using E-HRM. For this purpose the investigator selected 50 employees working in IT sector in Delhi and Bangalore. Convenient sampling technique was used to collect the data. The collected data were processed by
applying ‘t’ test. The result of the study revealed that there was no significant difference between employees for E-HRM.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
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Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
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Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
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This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
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For example, the words, ‘running shoes’ are searched more often than ‘best road running
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Understanding customer choice for selecting an apparel store
1. 52
International Journal of Multidisciplinary Research and Development
Online ISSN: 2349-4182 Print ISSN: 2349-5979
www.allsubjectjournal.com
Volume 2; Issue 11; November 2015; Page No. 52-53
Understanding customer choice for selecting an apparel store
Shavita Deshwal
Dept. of Business Administration, MSI
Abstract
Apparel industry is the second largest retail category (after food and groceries), in India. It is one of the shining segments of our
economy. This sector is the largest source of industrial employment in India. On the basis of random convenient sampling, the survey
was conducted in the month of August 2015. A sample of 200 respondents was considered and study was conducted amongst the
adults in Delhi and NCR. The sample was administered in person. A self-structured questionnaire was used to collect the data. The
results clearly indicate that exchange policy, location, variety and reputation plays important role for selecting a store.
Keywords: Apparel industry, exchange policy, location, industrial employment.
Introduction
Apparel industry is the second largest retail category (after food
and groceries), in India. It is one of the shining segments of our
economy. This sector is the largest source of industrial
employment in India. Increase in income, modern culture,
increase in working women, and commercialization of festivals
are the driving factors for the growth of apparel industry. The
domestic apparel industry have five segments – menswear,
womenswear, Kidswear, unisex and uniforms. Menswear is the
largest segment whereas uniforms and women wear are the
fastest growing segments. Apparel manufacturing is the least
capital intensive segment and it has low entry barriers. It is
highly labour intensive and requires skilled, unskilled and semi-
skilled labourers. India have low share in global apparel market.
Hong Kong, South Korea, Taiwan and China are amongst the
top seven world leaders, together covering nearly 40 percent of
the world trade in garments. The major importers from India are
the U.S.A., Germany, United Kingdom and other European
countries and leading non-quota countries like Japan, Australia,
Sweden and Switzerland.
Research objective and research methodology
Research was conducted to trace out the factors which influence
the customers to choose an apparel store. A study was
conducted amongst the adults in Delhi and NCR to find out the
full picture for choosing an apparel store for shopping. The
survey was conducted on a micro level due to constraints in
time and resources. On the basis of random convenient
sampling, the survey was conducted in the month of August
2015.The sample was administered in person and
electronically. Out of 220 persons contacted only 200 returned
with complete forms. The instrument used for the study was
self-structured questionnaire. Likert Scale was used to measure
the responses. 60% of the respondents were female and 40%
were male. All the respondents were working in public or
private sector. All the respondents belong to the 30-40 year of
age group.
Survey findings
Table 1: factors that attracts customer to choose a store
Factors
Extent of Preference (Number and % )
Total
Strongly Agree Agree Neither Agree nor Disagree Disagree Strongly Disagree
Location 150(75%) 50(25%) - - - 200
Variety 100(50%) 100(50%) - - - 200
Spacious 50(25%) 100(50%) 50(25%) - - 200
Exchange policy 200(100%) - - - - 200
Reputation 100(50%) 50(25%) 50(25%) - - 200
Credit card - 100(50%) 50(25%) 50(25%) - 200
Parking 50(25%) 100(50%) 50(25%) - - 200
Changing room 100(50%) 100(50%) - - - 200
Open days 50(25%) 100(50%) - 50(25%) 200
Water - 50(25%) - 100(50%) 50(25%) 200
Music - - 50(25%) 100(50%) 50(25%) 200
Convenience - - 100(50%) 100(50%) - 200
Air conditioning 50(25%) 50(25%) 50(25%) 50(25%) - 200
Location and exchange policy plays very important role for
customers. Customer demands for exchange policy. Customers
want that store should be open on all days and especially for
increased hours on weekends. Music does not have major
impact on choosing a store. Basic facilities like water,
convenience enrich the status of the store. People prefer to pay
2. 53
through credit card so there should be acceptability of credit
cards. Apparel segment is fashion oriented; here variety is the
factor which is important.
Conclusion
Today’s customer is well educated and well informed. They
want a good experience in shopping. While choosing a store for
shopping a customer evaluate many factors. Variety and good
ambience is priority for customers. If the store owners can
assess the requirements of customers properly and timely they
can upsurge their returns.
Limitations and further research
The sample elected for the study suffers from many constraints.
Sample was selected at micro level. The selection of
respondents was based on their willingness to participate and
their convenience consequently resulted into constraints.
Present study chooses only thirteen factors for selection of a
store; however, future researchers can consider the other
dimensions. They can opt for more appropriate sampling
techniques.
References
1. Meyer Waarden, Lars; Benavent, Christophe, the Impact of
Loyalty Programmes on Repeat Purchase Behaviour,
Journal of Management. 2006; 22(1/2):61-88, 28.
2. Consumer Lifestyle in India, Euromonitor International
Consumer Lifestyle Database. 2013.
3. Gilbert David. Retail Marketing Management, New Delhi,
Pearson Education, 1999.
4. Goyal BB, Mittal, Amit. Gender Influence on Shopping
Enjoyment: An Empirical Study, Indian Management
Studies. 2007; 11(2):103-116.
5. Duffy, Dennis. The Loyalty rulebook, Loyalty Rules, 2001.
6. Technopak Textile and apparel Compendiun, 2014.
