This document summarizes a research study on impulse buying behavior of college students for branded apparel in Ahmedabad, India. The study used a questionnaire to collect data from 119 college students through convenience sampling. Descriptive and inferential statistics were used to analyze the data. Exploratory factor analysis identified three factors underlying buying behavior: pattern of purchase, spot purchases, and buying habits. Hypothesis tests found no significant differences in impulse buying based on gender, education level, family structure, or age. There was also no difference based on family income for fashion involvement or pre-decision process. The only significant difference was for post-purchase perception based on family income.