Reasearch and methodology

1. A STUDY ON CONSUMER BEHAVIOUR
TOWARDS RELIANCE TRENDS.

2. ABSTRACT
The purpose of this research paper is to understand shopper behavior and
evaluate customer experience with reference to Reliance Retail. This research also
helps to determine factors that influence customers' perception towards Reliance
Retail. It also tests association between customers' first visit and their overall
shopping experience, also to know the overall satisfaction of the customers with
the store. The research is descriptive in nature. The primary data has been
collected through a structured self-designed questionnaire and filled by the
customers. Total 101 customers have been selected as a sample using non
probability convenience sampling. The data analysis has been done using
regression analysis and chi square test with the help of SPSS and advanced excel.
The study found that satisfaction is derived majorly from product quality. The
study also investigated that there is a significant association between customers'
first visit and their overall shopping experience.

3. INTRODUCTION
 The Indian retail industry has developed as a standout
amongst the most powerful and quick paced businesses
because of the passage of a few new players.
 It represents more than 10 for each penny of the nation's
Gross Domestic Product (GDP) and around 8 for each
penny of the business.
 India is the world's fifth-biggest worldwide goal in the retail
space. "Ideal socioeconomics, expanding urbanization,
nuclearisation of families, rising riches in the midst of
buyers, developing inclination for marked items and higher
desires are different elements which will drive retail
utilization in India," said DS Rawat, Assocham Secretary
General.

4. OBJECTIVES
Primary objective:
• To understand shopper behavior and customer experience
(at Reliance Trends in belagavi city).
Secondary objectives:
• 1) To determine factors that influence customers’ perception
towards Reliance Trends.
• 2) To test association between customers’ first visit and their
overall shopping experience.
• 3) To determine overall satisfaction of customers with the
store.

5. LITERATURE REVIEW
1. The meaning customer satisfaction has been commonly disputed as companies
progressively attempt to review it.
2.in their review on "a study on the brand apparels customers purchase behavior
regarding the India" expressed that the objective of the study is to examine the effect
of quality apparent and incentive enthusiastic about behavior purchase towards the
holding of city marked in India. The survey is used to determine the components
what Indian buyer not driving toward a brand of Indian clothing. A respondent from
Chennai participated in this review... This survey provides important major
ramifications to Indian retailers who intend to "expand their market. “
3. a research analyzed on branded men’s wear, it was taken up in the city of Lucknow
with an intention to explore the purchase behavior of the buyers of branded men’s
wear. The objectives of this research is to find out the purchase behavior of the
buyers of branded men’s garments and the study concluded that most of the times
buyers visit the showrooms of branded garments with the purpose of shopping. The
purchasing of branded garments is not impulsive. However, compared to women,
male buyers visit the showroom for passing the time; the number of people visiting
the showroom with a brand in mind is same as the number of people visiting the
showroom with no brand in mind; Advertising has maximum impact in creating
brand awareness.

6. 4. the study has reveal purchasing of branded garments is not impulsive.
However, compared to women, male buyers visit the showroom for passing
the time the number of people visiting the showroom with a brand in mind is
same as the number of people visiting the showroom with no brand in mind;
Advertising has maximum impact in creating brand awareness
5. “service quality has long been accepted as the most basic Marketing tool for
retailers to differentiate their retail offers, create competitive advantage and
to enhance the customers‟ shopping experience. Nonetheless, maintaining
excellent service quality within the stores is no simple task”
6. the retailing in India evolves, service quality of retail stores in India needs
appreciably improvement in order to compete successfully in the global
marketplace. It is, therefore indispensable to know how customers appraise
service quality and how it can be measured and improved.
7. in conclusion there are some fundamental points: Customer Experience
Management is not simply an old idea in a new wrapper. The result was that
there are now more services and products available than at any time in the
past, yet customer satisfaction are on a downward slide”.

7. DATA AND INTERPRETATION
1. Demographic Profile
Analysis: From the above table it is clear that out of 101
respondents,72.3 % respondents comes under the age group of 18–
21 years, 19.8% of the respondents belong to the age group of 25–
35 years, 5.9% of the respondents belong to the age group of 35– 45
years and 2% of the respondents belong to the age group of above
45 years of age.
SL. NO Age Responses in
(%)
1 18-25 72.3
2 25-35 19.8
3 35-45 5.9
4 ABOVE 45 2
TOTAL 100

8. 2. Gender
3. Education
SL. NO Gender Respondents in
(%)
1 Male 66.3
2 Female 33.7
TOTAL 100
Analysis: From the above table it is clear that out of 101 respondents 66.3% are male
and remaining 33.7% are female.
SL. NO Education Respondents in (%)
1 10TH 2.4
2 Puc/ diploma 2.5
3 Ug degree 41.6
4 Pg degree 53.5
Total 100

9. Analyses: It is clear that around 53.5% of respondent belongs to UG
qualification. 41.6% belongs to pg programme and lowest 2.5% and
2.4% of respondents belong to 10TH and Puc.
4. OCCUPATION
Analysis: In the above table it states that 5.9% are businessman,
majority of the respondents 68.3% are students, 16.8% Are employee
And 8.9% are having other occupation.
SL. NO Occupation Respondents in (%)
1 Businessman 5.9
2 Student 68.3
3 Employee 16.8
4 Others 8.9
Total 100

10. 5. Family income
Analysis: It is clear that around 61.4% of respondent are
having up to 5 lakh of income. 18.8% belongs to 5-10
lakh.12.9% belongs to 10-15 lakh and lowest 6.9%
respondents belong to the income of above 15 lakhs.
SL.NO Income Respondents in (%)
1 Up to 5 Lakh 61.4
2 5-10 lakh 18.8
3 10-15 lakh 12.9
4 Above 15 lakh 6.9
Total 100

11. 6. How often do you visit Reliance trends?
Analysis: 25% of the respondentants said that they have never visited,
15% visit rarely, 30% always do visit and another 30% visited for the
first time.
SL.NO Opinions Respondents in (%)
1 Never 25
2 Rarely 15
3 Always 30
4 First time 30
Total 100

12. 7. Which item do you prefer to buy from reliance
trends?
Analysis: most of the people prefer to buy all of respondents 40.6%,
24.8% prefer to buy men's as well as ladies, baby items buyers include
4% and shoes buyers include 6.8%.
SL. NO Opinions Respondents in (%)
1 Men's wear 24.8
2 Ladies wear 24.8
3 Baby items 4
4 Shoes 6.8
5 All of the above 40.6
Total 100

13. 8. What fells you to come here in spite of of other
shops?
Analysis: 16.8% of customers feels that reliance
provides less price for a product, 67.8% think that it
maintains a better quality and 15.8% believes that it
has a good service.
SL. NO Opinion Respondents in
(%)
1 Less price 16.8
2 Better quality 67.8
3 Service 15.8
Total 100

14. 9. Which type of advertisement reliance trends
influence you?
Analysis: 37.6% people influenced by TV add, 6.9%
are influenced by Radio FM, 45.5% influenced by
poster or banner and 9.9% are by news paper.
SL. NO Influence Respondents in (%)
1 TV add 37.6
2 Radio FM 6.9
3 Poster 45.5
4 News paper 9.9
Total 100

15. 10. Does reliance points were useful to you or not?
Analysis: 85.1% people think its useful and remaining
14.9% think its not.
SL.NO Opinion Respondents in (%)
1 Useful 85.1
2 Not useful 14.9
Total 100

16. 11. Are the price of reliance trends is reasonable
compare to other enterprises?
Analysis: 41.6% customers think that it is
reasonable, 17.8% don’t, 27.7% think its equal, and
12.9% are having no idea.
SL. NO Opinions Respondents In
(%)
1 Yes 41.6
2 No 17.8
3 Equal 27.7
4 No idea 12.9
Total 100

17. • Conclusion:
Defining trends nowadays is not an easy task, fashion
itself is a reflection of social, economic and cultural
changes fashion plays an increasingly important role in
an individual’s life because it is considered as a means
of self-expression. The garments and accessories that
women wear help them to identify with a group of
others whether it is a lifestyle profession or an attitude.
Thus the term fashion has become synonymous with
the overall growth of the country. Fashion Trends keep
changing and most fashion models are the one to make
them. Fashion trends also get influenced from
Bollywood as well as Hollywood.