This document discusses factors that affect the location choices of street vendors in Science City, Muñoz, Nueva Ecija, Philippines. It first provides background on the role and importance of street vendors in the Philippines' economy, noting that they make up 72.5% of employment in the informal sector. It then reviews literature on the evolution of markets and consumer behavior, the role of ethnicity, and the roles of government in regulating street vending. The purpose of the study is to provide baseline data on how street vendors choose locations and to help minimize their costs of competition by understanding the key determinants of their location decisions.
The study aims to measure the customers’
expectation levels of service quality in the food retail sector
against their perceptions levels of the service quality at
Nakumatt hypermarkets and to determine the gap
between customers’ expectations and their perceptions of
the service quality.
A descriptive research design was adopted to carry out
the research. Using a SERVQUAL survey instrument
based on the Dabholkar RSQS model this study was
conducted with customers from Nakumatt stores in
Nairobi Kenya. . Through a self reported questionnaire,
150 respondents were approached using a convenience
sampling method from the store locations.
Key findings include confirmation that customers have
higher expectations for service quality in retail
supermarkets than is anticipated. Gap 5, which is a gap
between customers’ Expected Service and customers’
Perceive This study does not differentiate applicability of
the RSQS in the different formats of the retail store.
Future research should examine the impact of the different
retail formats in using the scale for measuring retail
service quality. Also the customers were a little reluctant
in revealing the information because of the lengthiness of
the questionnaire.
This is one of the few studies which attempted to
investigate customers’ expectations of service quality in
retail supermarket in Kenya. d Service, was identified.
A Study on Consumer Behaviour Among Retail Outlets in Chennaiijtsrd
In this research paper researchers basically focused on behaviour of consumer mainly on purchasing pattern, frequency, price, period of purchase and various factors deciding the purchase. Researchers observed that the customers prefer retail outlets because of price discount, followed by colour, quality and fitting. Researchers have also observed that generally the customer purchase the product during festive season followed by off season. It was found that there is a significant difference between the expectations of coupons for purchasing readymade garments and income level of consumers. Mrs. A Nishath Sultana | Saabhreen Nisha "A Study on Consumer Behaviour Among Retail Outlets in Chennai" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33621.pdf Paper Url: https://www.ijtsrd.com/management/consumer-behaviour/33621/a-study-on-consumer-behaviour-among-retail-outlets-in-chennai/mrs-a-nishath-sultana
Importance of Food Packaging and Its Relation to the Consumer's Demographic ...inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
The study aims to measure the customers’
expectation levels of service quality in the food retail sector
against their perceptions levels of the service quality at
Nakumatt hypermarkets and to determine the gap
between customers’ expectations and their perceptions of
the service quality.
A descriptive research design was adopted to carry out
the research. Using a SERVQUAL survey instrument
based on the Dabholkar RSQS model this study was
conducted with customers from Nakumatt stores in
Nairobi Kenya. . Through a self reported questionnaire,
150 respondents were approached using a convenience
sampling method from the store locations.
Key findings include confirmation that customers have
higher expectations for service quality in retail
supermarkets than is anticipated. Gap 5, which is a gap
between customers’ Expected Service and customers’
Perceive This study does not differentiate applicability of
the RSQS in the different formats of the retail store.
Future research should examine the impact of the different
retail formats in using the scale for measuring retail
service quality. Also the customers were a little reluctant
in revealing the information because of the lengthiness of
the questionnaire.
This is one of the few studies which attempted to
investigate customers’ expectations of service quality in
retail supermarket in Kenya. d Service, was identified.
A Study on Consumer Behaviour Among Retail Outlets in Chennaiijtsrd
In this research paper researchers basically focused on behaviour of consumer mainly on purchasing pattern, frequency, price, period of purchase and various factors deciding the purchase. Researchers observed that the customers prefer retail outlets because of price discount, followed by colour, quality and fitting. Researchers have also observed that generally the customer purchase the product during festive season followed by off season. It was found that there is a significant difference between the expectations of coupons for purchasing readymade garments and income level of consumers. Mrs. A Nishath Sultana | Saabhreen Nisha "A Study on Consumer Behaviour Among Retail Outlets in Chennai" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33621.pdf Paper Url: https://www.ijtsrd.com/management/consumer-behaviour/33621/a-study-on-consumer-behaviour-among-retail-outlets-in-chennai/mrs-a-nishath-sultana
Importance of Food Packaging and Its Relation to the Consumer's Demographic ...inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
Customer Decision Making Style, Based On Bugis –Makassar Culture in Indonesiainventionjournals
This research aims to describe the style of consumer decisionmakingphilosophyisbased on the application of behaviorderivedfrom culture Bugis in Makassar. The importance of knowing the style of the customer purchased ecision because there are manycompanies offering the same services, sothatconsumers are free to choose and move from one company to another. Thus the onlycompany capable of doing the best approach to consumers, whichis able to survive and successfully won a loyal customer. This article tries to explore ways or approachesthatcanbedone to reachconsumers in accordance with the cultural characteristics and desires of consumers, for the writing of thisisbased on searchesdonethroughscholarlywritings and non-scientific (derivedfrom magazines and newspapers on line and non on line) in Makassar.
Determinants of consumer purchase decisions in zero rated hotels in eldoretJoseph Musyoki
This documents examines the factors that affect the decisions of consumers when they are making purchases of good and services especially in the hospitality industry. it will enable the readers to understand the extent of the influence of the determinants of consumer behaviour
A Study on Customer Purchasing Behaviour on Durable Goods in Kukatpally, Hyde...ijtsrd
The consumer durable goods industry is operating in a highly competitive, complex and rapidly changing business environment. The consumer buying preferences are rapidly changing and moving towards high-end technology products. Products which were once considered luxury items have become a necessity because of the changing lifestyle and rising income levels. The consumer is brand-conscious, but not necessarily brand-loyal. Buyers tend to exhibit different types of buying behavior when they are in the process of purchasing goods and services and the behaviors witnessed are influenced by the type of product he she wants to buy. It is a very long process where the consumer makes the final decision whether or not to buy the product. This is called buying decision making. There are various factors which influence consumer decision making which include demographic socio-economic and cultural status etc. The major factors that affect consumer buying behavior are age, gender, income, social influence. In addition, from the product side price, durability, brand name, product features, after sales service etc., may also have a great impact on decision making. This project deals with the study on the factors that affect the consumer purchase behavior on Durable goods. This study is helpful for both business firm to maintain good customer relationship and for the consumer also as he need not look for more alternatives. Dr. E. Murali Darshan | Boosa Ravi Teja "A Study on Customer Purchasing Behaviour on Durable Goods in Kukatpally, Hyderabad" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-2 , February 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21493.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/21493/a-study-on-customer-purchasing-behaviour-on-durable-goods-in-kukatpally-hyderabad/dr-e-murali-darshan
A Study of Customer Satisfaction towards the Various Services Provided At Ret...inventionjournals
The performance of the retailing sector for the past few years is outstanding and witnesses a huge revamping exercise, significantly contributed by the growth of the organized retailing. Rapid urbanization, exposure to large number of foreign brands and changing lifestyle and preferences has contributed to the growth of retailing in India. This study on customer satisfaction on retailing services aims to identify the dimensions in which the services provided by the organized retail outlets to the customers and also it revels the dimensional measure and the satisfaction of the customers. Further this study explores the factors that derive the satisfaction of the customers on services in organized retail.
A Study on Consumer Behaviour towards Branded Garments am ong Male Shoppersinventionjournals
In the age of identity crisis and need for differentiation, everyone is after uniqueness; particularly h ow one wishes to appear. India is a global market for fashion garments and there is a cut throat competition exi sting among brands. Companies are rigorously working on identifying consumer buying behaviour, preferences, creating awareness, and a positive attitude towards their brands in order to grab larger portion of the market. Therefore, it is become necessary to study the consumer behaviour towards various branded men`s garments. T he study emphasis on how consumer evaluate branded garments on the basis of style, texture, price, colour, adv ertisement and celebrity endorsements, preferences towards branded garments and reasons for purchasing bran ded garments. The researcher has used descriptive research design, conducted study only with 150 respondents from two Engineering college, Bangalore. Statistical tools like measurement of central tendency, Chi-Square ar e used to test and analyse the collected data. Finally, it is revealed that irrespective of age and education levels respondents are buying branded garments to enhance their style, ant to protect their self-respect.
Customer Decision Making Style, Based On Bugis –Makassar Culture in Indonesiainventionjournals
This research aims to describe the style of consumer decisionmakingphilosophyisbased on the application of behaviorderivedfrom culture Bugis in Makassar. The importance of knowing the style of the customer purchased ecision because there are manycompanies offering the same services, sothatconsumers are free to choose and move from one company to another. Thus the onlycompany capable of doing the best approach to consumers, whichis able to survive and successfully won a loyal customer. This article tries to explore ways or approachesthatcanbedone to reachconsumers in accordance with the cultural characteristics and desires of consumers, for the writing of thisisbased on searchesdonethroughscholarlywritings and non-scientific (derivedfrom magazines and newspapers on line and non on line) in Makassar.
Determinants of consumer purchase decisions in zero rated hotels in eldoretJoseph Musyoki
This documents examines the factors that affect the decisions of consumers when they are making purchases of good and services especially in the hospitality industry. it will enable the readers to understand the extent of the influence of the determinants of consumer behaviour
A Study on Customer Purchasing Behaviour on Durable Goods in Kukatpally, Hyde...ijtsrd
The consumer durable goods industry is operating in a highly competitive, complex and rapidly changing business environment. The consumer buying preferences are rapidly changing and moving towards high-end technology products. Products which were once considered luxury items have become a necessity because of the changing lifestyle and rising income levels. The consumer is brand-conscious, but not necessarily brand-loyal. Buyers tend to exhibit different types of buying behavior when they are in the process of purchasing goods and services and the behaviors witnessed are influenced by the type of product he she wants to buy. It is a very long process where the consumer makes the final decision whether or not to buy the product. This is called buying decision making. There are various factors which influence consumer decision making which include demographic socio-economic and cultural status etc. The major factors that affect consumer buying behavior are age, gender, income, social influence. In addition, from the product side price, durability, brand name, product features, after sales service etc., may also have a great impact on decision making. This project deals with the study on the factors that affect the consumer purchase behavior on Durable goods. This study is helpful for both business firm to maintain good customer relationship and for the consumer also as he need not look for more alternatives. Dr. E. Murali Darshan | Boosa Ravi Teja "A Study on Customer Purchasing Behaviour on Durable Goods in Kukatpally, Hyderabad" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-2 , February 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21493.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/21493/a-study-on-customer-purchasing-behaviour-on-durable-goods-in-kukatpally-hyderabad/dr-e-murali-darshan
A Study of Customer Satisfaction towards the Various Services Provided At Ret...inventionjournals
The performance of the retailing sector for the past few years is outstanding and witnesses a huge revamping exercise, significantly contributed by the growth of the organized retailing. Rapid urbanization, exposure to large number of foreign brands and changing lifestyle and preferences has contributed to the growth of retailing in India. This study on customer satisfaction on retailing services aims to identify the dimensions in which the services provided by the organized retail outlets to the customers and also it revels the dimensional measure and the satisfaction of the customers. Further this study explores the factors that derive the satisfaction of the customers on services in organized retail.
A Study on Consumer Behaviour towards Branded Garments am ong Male Shoppersinventionjournals
In the age of identity crisis and need for differentiation, everyone is after uniqueness; particularly h ow one wishes to appear. India is a global market for fashion garments and there is a cut throat competition exi sting among brands. Companies are rigorously working on identifying consumer buying behaviour, preferences, creating awareness, and a positive attitude towards their brands in order to grab larger portion of the market. Therefore, it is become necessary to study the consumer behaviour towards various branded men`s garments. T he study emphasis on how consumer evaluate branded garments on the basis of style, texture, price, colour, adv ertisement and celebrity endorsements, preferences towards branded garments and reasons for purchasing bran ded garments. The researcher has used descriptive research design, conducted study only with 150 respondents from two Engineering college, Bangalore. Statistical tools like measurement of central tendency, Chi-Square ar e used to test and analyse the collected data. Finally, it is revealed that irrespective of age and education levels respondents are buying branded garments to enhance their style, ant to protect their self-respect.
Factors Affecting Consumer Households Shopping in Traditional Markets and Mod...AJHSSR Journal
ABSTRACT : This study aims to analyze the effect of price, income, product quality, and location
simultaneously and partially on consumer behavior in traditional markets and modern markets in Denpasar City.
The data used in this study is primary data, namely by conducting structured interviews with respondents. The
research population is household consumers who have shopped at Badung Market and Tiara Dewata
Supermarkets in Denpasar City. The method of determining the sample used is Quota Sampling or determined
based on the allotment. Researchers set a quota of 100 samples. The analysis technique used is multiple linear
regression analysis. The results showed that the price of goods, income, product quality, as well as the location
owned simultaneously affect consumer behavior in traditional markets and modern markets in Denpasar City.
Prices of goods, income, product quality and location owned partially have a positive effect on consumer
behavior in traditional markets and modern markets in Denpasar City.
KEYWORDS : consumer behavior, price of goods, income, quality of goods, location
Interest in the world’s four billion subsistence consumers is growing. Not only are the world’s poor an important market in their own right, but some two billion subsistence consumers are transiting from rural subsistence to urban consumer lifestyles in the span of a generation. Subsistence consumers make purchase and consumption decisions within complex, interconnected social environments that represent dramatic departures from the contexts of prior research. The author conducted semi-structured depth interviews with 54 subsistence consumers in the important subsistence marketplace of Batoke village, exploring consumer decision-making and its influences during five stages in the consumer decision process. The findings provide new insights into the subsistence consumer decision process and its individual, social, and situational influences for food and consumer packaged goods categories. The author suggests topics for future research.
Farmers Markets as a Strategy to Improve Access to Healthy Food for Low-Income Families & Communities www.scribd.com/doc/239851313 ~ Public Spaces, Columbia University, For more information, Please see Organic Edible Schoolyards & Gardening with Children www.scribd.com/doc/239851214 - Double Food Production from your School Garden with Organic Tech www.scribd.com/doc/239851079 - Free School Gardening Art Posters www.scribd.com/doc/239851159 - Increase Food Production with Companion Planting in your School Garden www.scribd.com/doc/239851159 - Healthy Foods Dramatically Improves Student Academic Success www.scribd.com/doc/239851348 - City Chickens for your Organic School Garden www.scribd.com/doc/239850440 - Huerto Ecológico, Tecnologías Sostenibles, Agricultura Organica www.scribd.com/doc/239850233 - Simple Square Foot Gardening for Schools, Teacher Guide www.scribd.com/doc/23985111 ~
Gone are the days when the entire humankind thought that rural India was a ground of snakes and divine men with magical powers; maybe it is the moment to change our mentality to understand the true identity of the rural area of our country. Pepsi, coke, sprite or Colgate, Pepsodent, close up and dove, Pantene are family brand names in rural area today. the fact state that, there exists huge market potential for earnings in the rural area. People most of whom living in rural area the bottom of the pyramid consists of more than 68 percent population live in rural area. the huge size of rural area speaks of its potential. practically, India as a nation has come a long way. while urban population which constitutes 32 per cent of consumer base for corporations are responsible for 80 percent of their earnings (Dhariwal, a. et al 201 Daharwal, a., Mohanty, u. & anand, r.s, 2013) rural area is coming up as a consumption growth story.
Customer Behaviour & Decision Making
This report concentrates on providing a balanced view about the benefits and drawbacks of approaching customers as group segments or as individual consumers, by providing academic underpinning from reputable sources & personal critique.
“...Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply. “ Steve Jobs.
The purpose of this paper is to investigate the role of multiple actors in the customer behaviour and STP process, while observing the impact of key areas, such as: culture, globalisation, current marketing trends, postmodernism and brand affection. This study aims to contribute to the understanding of complexity, regarding market segmentation. The paper discusses the various problems that today’s marketer’s face and focuses on the emerging challenges of the new marketing reality.
This paper mainly deals with the concepts and issues surrounding the matter of consumption. Consumption is a complex social phenomenon, in which people consume goods or services for reasons beyond their basic use.
A consumer society is one in which the entire society is organized around the consumption and display of commodities, through which individuals gain prestige and identity. Given the above context, globalization brings about diverse trends, cultural differentiation and cultural hybridization (Pieterse, 1996).
The term “consumer culture” refers to cultures in which mass consumption fuels the economy and shapes perceptions, values, desires, and personal identity. Consumers do not make their decisions in a blank moment.
Their purchases are highly influenced by cultural, social and psychological factors. Therefore, a customer’s want has to be identified and his expectations must be matched with the other economic and social factors.
The world is moving and changing at a pace that is both positive and negative in a way. Britain is an exceptional example of this ongoing situation. London is now more diverse than any city that has ever existed. Altogether, more than 300 languages are spoken by the people of London, and the city has at least 50 non-indigenous communities with populations of 10,000 or more. (www.statistics.gov.uk)
People are changing from time to time, so do their tastes and preferences. Marketers are always concerned about cultural shifts and keen to discover new products or services that consumers may want. Understanding the ingredients and drivers of global consumer culture is the key to gaining insight regarding consumer behavior. In a diversified country like UK, culture not only influences consumer behavior but also reflects it. Marketing strategies are unlikely to change cultural values, but marketing does influence culture.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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J3125762
1. American International Journal of Business Management (AIJBM)
ISSN- 2379-106X, www.aijbm.com Volume 3, Issue 12 (December 2020), PP 57-62
*Corresponding Author: Mercedes D. Santos1
www.aijbm.com 57 | Page
STREET VENDING LOCATIONS: THE DETERMINANTS
AFFECTING THE CHOICE OF LOCATION OF STREET
VENDORS AT SCIENCE CITY OF MUÑOZ, NUEVA ECIJA
1
Mercedes D. Santos,
2
Richard D. Badua,
3
Celine Giana C. Callo, and
4
Fernando P. Ferrer Jr.
1
Master of Business Administration, Nueva Ecija University of Science and Technology, Philippines
2
Master of Business Administration, Nueva Ecija University of Science and Technology, Philippines
2
Master of Business Administration, Nueva Ecija University of Science and Technology, Philippines
*Corresponding Author: Mercedes D. Santos1
ABSTRACT: Street vendors add life to streets that are empty of activities, discouraging antisocial behavior
by acting as eyes on the road. Informal economy make up to 72.5% employment including vendors in the
Philippines. Local governments regulate the vendors to improve community image, to protect shops and
restaurants, to avoid sidewalk congestion, and to reduce the liability of adjacent businesses. The purpose of this
study is to provide baseline data on the general picture of how street vendors set up their place and it helps
street vendors to minimize the cost of competition. This research was conducted with descriptive approach to
recognize the different variables needed and assess to reveal the reasons choosing street vending locations.
Furthermore, the location of the street vendors have a positive effect on customers because of the accessibility
to all types of transportation.
KEYWORDS -accessibility, competition, informal economy, local government, street vendors
I. INTRODUCTION
Streets all over the world are full of vendors selling everything from fried foods, fruits and vegetables
to cell phone covers to fabrics and clothing. These sidewalk vendors bring everyday goods to consumers at
lower prices in places accessible to them at transport terminals, near offices and parks and outside residential
clusters (Roever, 2014). Informal economy make up to 72.5% employment including vendors in the Philippines
according to the International Labor Organization Report (Pasteels, 2013). Everyday street items are bought by
consumers at low consumable amount and as many who engage in this for a living would attest, it is “isang
kahig, isang tuka” or “living from hand to mouth” each day as the Filipino idiom goes. This is an important role
for the urban poor who cannot afford to shop at supermarkets.
As stated in the Constitution, Article 2 Section 5 that “the maintenance of peace and order, the
protection of life, liberty, and property, and the promotion of the general welfare are essential for the enjoyment
by all the people of the blessings of democracy.” Presently, different cities and municipalities nationwide
threaten or even arrest street vendors who are not able to present a Mayor‟s permit or municipal license or
receipts and sometimes theyeven charge them with illegal peddling. Therefore, less fortunate vendors are forced
to become roving vendors, whose only desire is to earn a few pesos over their low capital in order for them to
survive in everyday life. For that reason, this bill introduced by (Estrada, 2004) grants the vendors a chance to
become worthy and useful citizen of the Philippines. To give grounds for these practices many specialists use
the argument that they are “cleaning up” “decongesting” or “modernizing” the city. All of this makes it hard to
earn a stable income, which affects the family or a person to live (Benitez, Grice, & Harvey, 2017).
Other factors create more serious sidewalk obstructions, while the presence of vendors is often
considered a bonus for pedestrians. Further, observations by urban planners indicate that vending and other
small businesses make urban residents more likely to walk by providing a range of goods and services within
walking distance (Skinner & Reed, 2018). Informal food retailers remain skilful at responding to the needs of
poor urban citizens. For these consumers, their income is inconsistent; they may lack of storage space and
refrigeration; and they use public transport, which limit the quantities that can be transported. These challenges
2. STREET VENDING LOCATIONS: THE DETERMINANTS AFFECTING THE CHOICE OF
LOCATION OF STREET VENDORS AT SCIENCE CITY OF MUÑOZ, NUEVA ECIJA
*Corresponding Author: Mercedes D. Santos1
www.aijbm.com 58 | Page
were force low-income households to purchase food more frequently (Skinner & Haysom, 2018). Street vendors
face difficult challenges while managing their livelihoods in public spaces this includes poor infrastructure,
mainly around access to clean water and toilets, often causes disorder on their working lives. Limited access to
toilets and finding water can reduce their earnings (Carr, 2018).
Street vendors‟ generate demand for a wide variety of services provided by other informal workers
even by formal sectors both private and public, as a result contributions to urban life go beyond their own self-
employment (Roever, 2014).
II. LITERATURE REVIEW
1. Evolution of Markets
Culture and consumption pattern plays an important role in determining the characteristics of markets
and shaping business relations. The curve of market evolution and change in the marketing strategies can be
viewed in reference to consumption patterns, economic history, and the structure of local labour markets. The
local culture is impacted in urban settings that are evolved historically. Interaction and local culture are essential
parts of business community and play guiding role in measuring the consumer behaviour to develop marketing
strategies by the firms (Brennan, 2009). The standard preferences of ethnic culture is integrated to the traditional
consumption practice. It is emerged in multi-cultural demographic contexts the constant interest in consumer
developing composite cultural identities. The evolutions among majorityof users and the local to global culture
dichotomy are visible to a wide diversity. The collection of local, global cultural demographics and markets
deploy varied consumer attitudes are learnt, acquired, and shared consumption cultures. The marketing
strategies of customer focused often initiate consumer acculturation into foreign cultures as other discrete
influences in multi-cultural marketplaces and builds a more clear interaction with changing consumers'
perceptions(Kipnis, 2014). In Latin American countries street markets have emerged not only as a social
meeting place for people but also are considered as political grass roots to institutions to disseminate ideologies
and debates on the present issues. The distinct separation pattern of urban areas, transit system, and state-
licensed street markets permit greater contact between rich and poor and foster vital public spaces. These
markets reflect the characteristics of users, varying degrees of accessibility to diverse populations, and state
policies toward markets (Stillerman, 2006).
The street markets exhibit the ethnographic impact in urban economy where sellers find their market on
the street and social interventions that propel passers-by into buying behaviour. In street markets social and
economic activities are encouraged through interactions from prospecting the customers through to realizing the
sales. The street vendors are contextually embedded in the urban landscape, and operate within the urban social
order (Burrow & Llewellyn, 2008). Street markets are also known as informal markets which have higher
sociological values and low economic gains. Location of the street and size of the market play a critical role in
establishing the socio-economic thrust among the customers in the area. Pro-active customer support the trade in
street markets and represent powerful socio-economic hierarchies based on gender, age and class(Bass, 2000).
Consumer behaviour and informal economic activity within the urban lower middle class demographics in urban
areas are closely related. Street vendors tend to offer innovative products in emerging markets, targeting the
consumers falling largely in the middle class demographics segment (Mcbride & Gillespie, 2000).
2. Ethnicity Trends
Ethnicity is blended in the street markets that attracts largely elderly segment of population comprising elderly
household women and retired people, and children staying at home in urban demographics. Through street
markets deal with household consumer goods and fast of traditional and ethnic value of consumers and
facilitate both consumer understanding and market development. The street vendors know how to market
their products to their target customers and how to emphasize commonality with the mainstream markets
and where the differences lie (Emslie, 2007). Over past few years working consumers of age between 21-54
years in large growing cities like Mexico have shown tendency to shop local food in multinational self-service
stores as they perceived these outlets as a place of convenience and prestige to purchase ethnic food (Cooper
& Nelson, 2003). Recently a reverse trend has emerged in shopping of young consumers as they are switching
3. STREET VENDING LOCATIONS: THE DETERMINANTS AFFECTING THE CHOICE OF
LOCATION OF STREET VENDORS AT SCIENCE CITY OF MUÑOZ, NUEVA ECIJA
*Corresponding Author: Mercedes D. Santos1
www.aijbm.com 59 | Page
to ethnic street markets as local source of these products. These markets were both types of types of
consumers who also branding their produced local products and stocking of wide variety of foods. (Sinnreich,
2007).
3. Roles of Government
Street vendors cannot be ignored because they are so noticeable, variable and focused in congested
areas. They are all too obvious in terms of their problems and potentials of street vending. The local elites and
the media, and from different political parties, special interest groups, and vendor associations are some of the
conflicting pressures. Public sympathies change significantly, with periods of tolerance and growing congestion
leading to new pressures for control, and periods of repression generating scandal about brutality and
victimization(Bromley, 2000).The sidewalk vendors disappear when they asked to move away from their spot,
then return again in a short time. When they raid in their location, they may organize to occupy other location.
The government have restrictions to limit congestion, crime and road accidents, and to protect consumers for
deceiving and public health hazards. It is also crucial that they collect fees and taxes to fund public services,
which they try to bring the whole population within the system of law enforcement, taxation and government
support.
4. Age
It was explained by (Robbins, 1996), that there is a widespread belief that performance declines with
increasing age. Some workers become slower and less adaptable as they grow older, but they try to compensate
for these deficiencies by improving on their dependability, stability, quality of work, and attendance.Scott and
Cook (1981) recognized chronological age as one of the single most useful part of information about an
individual. Inferences about a person‟s anatomy, attitudes and social behaviour can be based on age.
Furthermore, strong societal expectations exist concerning the behaviours of different age groups. It is suggested
that the reactions of different age groups to the introduction of change in an organization will vary significantly.
The definition of age at which a worker is considered old varies although 45 years and over is commonly used.
The age of 45 years as an age at which a worker can be classified as „older‟ is consistent with the World Health
Organization Report of 1993 (Scoot & Cook, 1981).
III. RESEARCH METHODS
The research design used is descriptive. This study determines the determinant affecting the choice in
street vending location at Science City of Muñoz, Nueva Ecija, Philippines. Descriptive research method is
used to understand the different variables needed and assess to reveal the factors that affects in choosing the
street vending locations. The following are the variables under study (A) Demographic Profile of Street Vendor
Respondent (Age, Gender, Civil Status, Number of Family Member, Family Monthly Income, Educational
attainment); (B) the Determinants in Choosing Street Vending Location: Determinants in Choosing Street
Vending Location: I. Physical Preference (A. Logistic: Accessibility, Demographic surrounding, Covered place
for shopping; B. Marketplace Attractions: Ethnicity, Type of shops, Ambiance in the market); II. Shopping
Preference (A. Shopping Attributes: Personal beliefs, Bargain potential, Product and sales differentiation; B.
Customer Relationship: Customer loyalty, Vendor interactions, Customer satisfaction).
A survey questionnaire was used in this study. The survey-questionnaire consists of:
Part I is administered to the respondents to obtain information about street vendor respondents‟ on age,
sex, civil status, number of family member, family monthly income, educational attainment) to get the answer
on specific question number one. (B)the Determinants in Choosing Street Vending Location: Determinants in
Choosing Street Vending Location: I. Physical Preference (A. Logistic: Accessibility, Demographic
surrounding, Covered place for shopping; B. Marketplace Attractions: Ethnicity, Type of shops, Ambiance in
the market); II. Shopping Preference (A. Shopping Attributes: Personal beliefs, Bargain potential, Product and
sales differentiation; B. Customer Relationship: Customer loyalty, Vendor interactions, Customer satisfaction).
Part II is administered to street vendor respondents such as (I) physical preference (logistic which
include the accessibility, demographic surrounding, covered place for shopping; marketplace attractions
including the ethnicity, type of shops, ambiance in the market); shopping preference (shopping attributes
including the personal beliefs, bargain potential, product and sales differentiation; customer relationship
4. STREET VENDING LOCATIONS: THE DETERMINANTS AFFECTING THE CHOICE OF
LOCATION OF STREET VENDORS AT SCIENCE CITY OF MUÑOZ, NUEVA ECIJA
*Corresponding Author: Mercedes D. Santos1
www.aijbm.com 60 | Page
including the customer loyalty, vendor interactions, customer satisfaction) to get the answers on specific
question number two.
The survey-questionnaire used a five-point Likert scoring format (1-5).
The questionnaire was answered by street vendors to determine the appropriateness, applicability and
clarity of questions, and to strengthen the reliability of the instrument. Cronbach Alpha used to obtain the
internal consistency measure of the reliability of the instrument.
All street vendors at Science City of Muñoz, Nueva Ecijawere used as the respondents, whether they
have or do not have a business permit.The data were collected, classified, categorized, and analyzed according
to the objectives of the study. The data is gathered and analysed with the use of Statistical Package for Social
Science (SPSS for Window Version 11.0) software by the researcher under the guidance of his statistician. The
following statistical tools are used in the analysis of data:
a) Descriptive statistics such as frequency counts, percentages, means, and standard deviation are used.
b) Test of relationship, Pearson R-Correlation coefficient is used to test the relationship of demographic
profile of street vendor respondents.
c) T-test for independent variables is used to compare perception of the street vendor respondents on
physical preferences and shopping preferences.
d) To determine the reliability of the instrument of the questionnaire, the reliability was obtained using
Cronbach‟s alpha.
e) The levels of significance used for all the statistical tests are 0.05 and 0.01
f) Sets of criteria were adopted to give weight to the respondents‟ perceptions on the following:
I. Physical Preference
A. Logistic
Numerical Rating Interpretation Descriptive Interpretation
5 (4.21-5.00) Strongly Agree Outstanding in logistic
4 (3.41-4.20) Agree Very Satisfactory in logistic
3 (2.61-3.40) Moderately Agree Satisfactory in Logistic
2 (1.81-2.60) Disagree Fairly Satisfactory in Logistic
1 (1.00-1.80) Strongly Disagree Unsatisfactory in Logistic
B. Marketplace Attractions
Numerical Rating Interpretation Descriptive Interpretation
5 (4.21-5.00) Strongly Agree Outstanding in Marketplace Attraction
4 (3.41-4.20) Agree Very Satisfactory in Marketplace Attraction
3 (2.61-3.40) Moderately Agree Satisfactory in Marketplace Attraction
2 (1.81-2.60) Disagree Fairly Satisfactory in Marketplace Attraction
1 (1.00-1.80) Strongly Disagree Unsatisfactory in Marketplace Attraction
II. Shopping Preferences
A. Shopping Attributes
Numerical Rating Interpretation Descriptive Interpretation
5 (4.21-5.00) Excellent Extremely Positive in Shopping Attributes
4 (3.41-4.20) Very Good Highly Positive in Shopping Attributes
3 (2.61-3.40) Good Moderately Positive in Shopping Attributes
2 (1.81-2.60) Fair Fairly Positive in Shopping Attributes
1 (1.00-1.80) Poor Not Positive in Shopping Attributes
B. Customer Relationships
Numerical Rating Interpretation Descriptive Interpretation
5 (4.21-5.00) Always Extremely Positive in Customer Relationships
4 (3.41-4.20) Often Highly Positive in Customer Relationships
3 (2.61-3.40) Sometimes Moderately Positive in Customer Relationships
2 (1.81-2.60) Seldom Fairly Positive in Customer Relationships
1 (1.00-1.80) Never Not Positive in Customer Relationships
5. STREET VENDING LOCATIONS: THE DETERMINANTS AFFECTING THE CHOICE OF
LOCATION OF STREET VENDORS AT SCIENCE CITY OF MUÑOZ, NUEVA ECIJA
*Corresponding Author: Mercedes D. Santos1
www.aijbm.com 61 | Page
IV. RESULTS AND DISCUSSIONS
A total of 50 respondents participated in this study. Respondents collected the socio-demographic
characteristics of the respondents. There are 30% of the respondents belong to 20-25 years old, 10% are 26-30
years old and same with the ages of 31-35 and 51-60 respectively; there are 4% belong to 36-40 years old; 18%
of the respondents are in between of 41-50 of age; and 14% among the respondents belong to the age between
61 and above. As revealed, majority of the respondents are female, 30 or 60%. As indicated, majority, 60% of
respondents are married; 32% are single; there are 6% of them who are widow and 2% of them is widower. As
noted, there are 44% of the street vendor respondents who have a less than 3,000 monthly family income; 20%
of the respondents earned between 3,001-4,000 monthly; also, 16% have an earnings of 5,001-6,000 monthly;
there are 10% have a monthly income that range between 6,001-7,000; however, there are 8% of the
respondents have a monthly earnings of 4,001-5,000; also, 2% of the respondent has a monthly earnings of more
than 10,000. From the findings, 44% were high school graduate; 24% were high school level; there are 10%
who are elementary graduate and have reached the college level as well; 4% have finished vocational course as
well as college course; however; there is only 2% are elementary level and reached the college. 40% are consist
of 7-8 members in the family; there are 32% between 5-6 members; 16% among the respondents have 3-4
family members; 8% of them have 9-10 members in the family; 4% of the street vendor respondents have 13
and above family members.
From the findings, the summary table of street vendor respondents mean on physical preference in
terms of logistics and marketplace attractions and the shopping preference in terms of shopping attributes and
customer relationships. As presented, it is noted that the marketplace attraction =4.40, SD=.695, first;
logistic=4.36, SD=.816, second; shopping attributes =4.31, SD=.748, third, while the customer relationships
=4.09, SD=.716, got the lowest perceived by the street vendor respondents as determinant in choosing the place
of their business.
Generally, the overall =4.38, SD=.755 as perceived by the respondents on physical preference, and the
=4.20, SD=.732 on the shopping preference, are interpreted as “Strongly Agree” and described as “Outstanding”
, “Agree” or “Very Satisfactory” described respectively by the respondents as to determinants on street vending
business.It is noted that marketplace attractions was observed significantly related to shopping attributes
(f=.000, p=.01) and the customer relationship is not significantly related to marketplace attractions (f=0.661,
p=.01).
Table I. Mean Summary of Street Vendor Perceptions on Physical Preference and Shopping Preference
Indicators SD
Physical Preference 4.38 .755
A. Logistic 4.36 .816
B. Marketplace Attraction 4.40 .695
Shopping Preference 4.20 .732
A. Shopping Attributes 4.31 .748
B. Customer Relationships 4.09 .716
Source:Author
V. CONCLUSION
This study conducted to investigate on how the street vendors set up their stores on streets in the Nueva
Ecija. It serves as a measurement considering the factors given the elements of the selling place. The findings of
this study give awareness to those people who would want to start small businesses. They would want to know
the essential topics of the study before getting down to business.This research was conducted with a descriptive
approach which a total of 50 respondents participated in this study. The results of this study can be summarized
briefly that the physical preference of the street vendors in logistics and marketplace attraction are both
6. STREET VENDING LOCATIONS: THE DETERMINANTS AFFECTING THE CHOICE OF
LOCATION OF STREET VENDORS AT SCIENCE CITY OF MUÑOZ, NUEVA ECIJA
*Corresponding Author: Mercedes D. Santos1
www.aijbm.com 62 | Page
outstanding. The marketplace attraction revealed extremely positive in shopping Attributes. Likewise, customer
relationships are perceived by the respondents ashighly positive in customer relationships.
Based on these results, the street vendors should be given special training to encourage them to open a
business in order to maintain security, order and beauty of city.Also, local government agencies in-charge to
trade and industry related activities must provide financial assistance for further studies of those who are willing
to pursue their career in business.Making review about where street vendor located in order to invite consumers.
Therefore, the author recommends future researchers in order to improve generalization of this research. More
variables also can be added to improve the simultaneous effect.
ACKNOWLEDGMENT
Thank you very much to street vendors of Science City of Muñoz, Nueva Ecija, Philippines as a source
of information, the Local Government who have provided data on street vendors, Dean of Nueva Ecija
University of Science and Technology, and Dr.Felipe Balaria as a facilitator for implementation of research
activities. This research did not provide specific research funding.
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*Corresponding Author: 1
Mercedes D. Santos
1
(Graduate School-NEUST Faculty, Nueva Ecija University of Science and Technology, Philippines)