This document summarizes a study on consumers' attitudes towards similar packaging of two biscuit brands in Bangladesh: Energy Plus biscuits and Mr. Energy biscuits. The study found that the packaging design of the two brands is very similar, using the same colors which confuses consumers and sometimes causes them to purchase the wrong brand accidentally. Through a survey of 127 consumers, the study found that 50% of respondents said similar packaging design was the most persuasive factor in accidentally purchasing the copy brand. The document concludes that manufacturers should better differentiate their packaging to avoid confusing consumers and losing sales to copy brands.
The strong brand equity value has turned into an exceptionally critical element that influences customers' behaviour of a brand. Success brand management climbs from understanding and overseeing brand equity fittingly to create the characteristics that will impact customers' behaviour when settling on their decisions. The study makes use of primary and secondary data relating to consumers’ behaviour and brand equity. Data collected from 100 customers from two major cities in odisha. Convenient sampling method is adopted for the selection of samples. This paper stresses on the examination of the effect of purchaser behaviour and brand equity dimensions on purchase of durable products. Spearman's Correlation Coefficient is used for analysis and interpretation in order to study the difference among the purchase value of durable goods, consumer’s buying behaviour of durable goods, brand awareness, brand image, perceived quality, brand association and brand loyalty.
The document discusses how branding influences consumer purchasing behavior. It defines a brand as a name, design, or feature that identifies a seller's product. It also outlines the key elements of brands, the stages of the consumer buying process, and how advertising and income levels affect consumer preferences for branded versus non-branded products. Data is presented showing sales increases for various electronics brands, and how consumer needs and budgets influence their selection of branded versus normal products.
Importance of Food Packaging and Its Relation to the Consumer's Demographic ...inventionjournals
This document discusses a study on the relationship between food packaging and consumer demographics. The study surveyed 60 consumers in Mysore, India about the importance of various packaging attributes. Statistical analysis found that income had a significant association with important packaging elements, with higher-income consumers caring more about features like variety of sizes. However, gender, age and education were not significantly related to perceptions of packaging importance. The findings suggest food companies should focus marketing strategies involving enhanced packaging on higher-income target segments.
This document contains summaries of multiple research articles on topics related to global and local brands. The articles examine factors like perceived brand globalness and local iconness; attitudes toward global vs local products; the effects of brand globality on different ethnic consumer groups; Chinese consumer values regarding global vs local luxury brands; competitive advantages of local brands vs international brands; patterns of foreign and domestic brand purchases in China; the strategic value of perceived brand foreignness; and the influence of consumer attitudes on preferences for global IT brands.
Impact of Branding on consumer buying behaviour Aasim Mushtaq
The document discusses research on the impact of branding on consumer buying behavior. It lists researchers and examines literature on factors like price, quality, country of origin, and advertising that influence consumers' preferences for international versus local brands. The research was conducted in Mandi Bahauddin, Pakistan through a survey of 200 consumers. It tests hypotheses about how various brand attributes affect purchase decisions and finds that quality and price most strongly guide behavior, while ad campaigns and social status play a nominal role.
This document summarizes a study on the impact of packaging factors on consumer behavior for fast-moving consumer goods (FMCG) in Hyderabad, India. The study examined how product-related packaging factors like product safety, eco-friendly packaging, and quality packaging influence consumer purchasing behavior. An online survey of 825 respondents was conducted and analyzed using statistical methods. The results showed that packaging factors have a statistically significant impact on consumer elements and purchasing behavior. Specifically, education level and income were found to have a strong correlation with packaging factors, and product safety, eco-friendly, and quality packaging had a strong relationship with consumer purchasing behavior.
This chapter reviews literature and studies related to consumer purchasing habits and decision-making processes. It discusses several theories that help explain consumer behavior, including reinforcement theory and diffusion of innovation theory. Previous related studies examined factors like brand, price, quality, and promotion that influence purchasing decisions. However, no study specifically investigated the purchasing habits of coffee drinkers in terms of frequency, brand switching, and purchase volume. This study aims to address that gap.
A Study on Consumer Behaviour Among Retail Outlets in Chennaiijtsrd
In this research paper researchers basically focused on behaviour of consumer mainly on purchasing pattern, frequency, price, period of purchase and various factors deciding the purchase. Researchers observed that the customers prefer retail outlets because of price discount, followed by colour, quality and fitting. Researchers have also observed that generally the customer purchase the product during festive season followed by off season. It was found that there is a significant difference between the expectations of coupons for purchasing readymade garments and income level of consumers. Mrs. A Nishath Sultana | Saabhreen Nisha "A Study on Consumer Behaviour Among Retail Outlets in Chennai" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33621.pdf Paper Url: https://www.ijtsrd.com/management/consumer-behaviour/33621/a-study-on-consumer-behaviour-among-retail-outlets-in-chennai/mrs-a-nishath-sultana
The strong brand equity value has turned into an exceptionally critical element that influences customers' behaviour of a brand. Success brand management climbs from understanding and overseeing brand equity fittingly to create the characteristics that will impact customers' behaviour when settling on their decisions. The study makes use of primary and secondary data relating to consumers’ behaviour and brand equity. Data collected from 100 customers from two major cities in odisha. Convenient sampling method is adopted for the selection of samples. This paper stresses on the examination of the effect of purchaser behaviour and brand equity dimensions on purchase of durable products. Spearman's Correlation Coefficient is used for analysis and interpretation in order to study the difference among the purchase value of durable goods, consumer’s buying behaviour of durable goods, brand awareness, brand image, perceived quality, brand association and brand loyalty.
The document discusses how branding influences consumer purchasing behavior. It defines a brand as a name, design, or feature that identifies a seller's product. It also outlines the key elements of brands, the stages of the consumer buying process, and how advertising and income levels affect consumer preferences for branded versus non-branded products. Data is presented showing sales increases for various electronics brands, and how consumer needs and budgets influence their selection of branded versus normal products.
Importance of Food Packaging and Its Relation to the Consumer's Demographic ...inventionjournals
This document discusses a study on the relationship between food packaging and consumer demographics. The study surveyed 60 consumers in Mysore, India about the importance of various packaging attributes. Statistical analysis found that income had a significant association with important packaging elements, with higher-income consumers caring more about features like variety of sizes. However, gender, age and education were not significantly related to perceptions of packaging importance. The findings suggest food companies should focus marketing strategies involving enhanced packaging on higher-income target segments.
This document contains summaries of multiple research articles on topics related to global and local brands. The articles examine factors like perceived brand globalness and local iconness; attitudes toward global vs local products; the effects of brand globality on different ethnic consumer groups; Chinese consumer values regarding global vs local luxury brands; competitive advantages of local brands vs international brands; patterns of foreign and domestic brand purchases in China; the strategic value of perceived brand foreignness; and the influence of consumer attitudes on preferences for global IT brands.
Impact of Branding on consumer buying behaviour Aasim Mushtaq
The document discusses research on the impact of branding on consumer buying behavior. It lists researchers and examines literature on factors like price, quality, country of origin, and advertising that influence consumers' preferences for international versus local brands. The research was conducted in Mandi Bahauddin, Pakistan through a survey of 200 consumers. It tests hypotheses about how various brand attributes affect purchase decisions and finds that quality and price most strongly guide behavior, while ad campaigns and social status play a nominal role.
This document summarizes a study on the impact of packaging factors on consumer behavior for fast-moving consumer goods (FMCG) in Hyderabad, India. The study examined how product-related packaging factors like product safety, eco-friendly packaging, and quality packaging influence consumer purchasing behavior. An online survey of 825 respondents was conducted and analyzed using statistical methods. The results showed that packaging factors have a statistically significant impact on consumer elements and purchasing behavior. Specifically, education level and income were found to have a strong correlation with packaging factors, and product safety, eco-friendly, and quality packaging had a strong relationship with consumer purchasing behavior.
This chapter reviews literature and studies related to consumer purchasing habits and decision-making processes. It discusses several theories that help explain consumer behavior, including reinforcement theory and diffusion of innovation theory. Previous related studies examined factors like brand, price, quality, and promotion that influence purchasing decisions. However, no study specifically investigated the purchasing habits of coffee drinkers in terms of frequency, brand switching, and purchase volume. This study aims to address that gap.
A Study on Consumer Behaviour Among Retail Outlets in Chennaiijtsrd
In this research paper researchers basically focused on behaviour of consumer mainly on purchasing pattern, frequency, price, period of purchase and various factors deciding the purchase. Researchers observed that the customers prefer retail outlets because of price discount, followed by colour, quality and fitting. Researchers have also observed that generally the customer purchase the product during festive season followed by off season. It was found that there is a significant difference between the expectations of coupons for purchasing readymade garments and income level of consumers. Mrs. A Nishath Sultana | Saabhreen Nisha "A Study on Consumer Behaviour Among Retail Outlets in Chennai" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33621.pdf Paper Url: https://www.ijtsrd.com/management/consumer-behaviour/33621/a-study-on-consumer-behaviour-among-retail-outlets-in-chennai/mrs-a-nishath-sultana
This document discusses the impact of branding, advertising, pricing, and quality on consumer buying behavior in the fast-moving consumer goods (FMCG) sector. It reviews literature that has found advertising and branding positively influence consumer purchasing decisions and attract people to branded products. The objectives are to analyze how branding and advertising strategies influence consumer buying behavior in FMCG and to study the relationship between pricing, quality, and consumer behavior.
Customer Decision Making Style, Based On Bugis –Makassar Culture in Indonesiainventionjournals
This document summarizes a research article about customer decision making styles based on the Bugis-Makassar culture in Indonesia. The article explores how cultural characteristics and desires of consumers in Makassar, influenced by the Bugis culture, impact their purchasing decisions. Previous research on consumer decision making has focused on demographic and economic factors or compared decision making across different countries and cultures. However, there is a lack of research specifically examining decision making based on the local Bugis-Makassar culture. The article aims to address this gap by exploring the customer decision making model and factors considered in the purchase process according to the Bugis-Makassar cultural background. Understanding local cultural influences can help marketers better predict customer
This literature review discusses several past studies on consumer perceptions and behaviors related to retail stores. One study compares consumers' perceptions of superstores versus family-run stores in Bangkok, finding consumers preferred the lower prices, variety and environment of superstores but also wanted restrictions on their expansion. Another examines customers' satisfaction with various marketing factors of the retail chain Big Bazaar in India. A third discusses psychological factors like motivation, perception, learning and beliefs that influence consumers' buying choices.
This document summarizes a research study that examined the impact of informational package elements on university students' purchase decisions of breakfast cereal products in Masvingo, Zimbabwe. The study found that the brand name, nutritional information about energy and sugar content, and instructions for use were critical determinants of students' purchase decisions. The implications are that marketers should strategically manage these informational elements, as they directly influence consumer interest and shape purchase behavior. A descriptive research design was used, collecting data through questionnaires from a random sample of 100 university students about the influence of brand elements, nutritional information, and food label information on their cereal purchases.
This document summarizes a research study that examined how limited edition products, consumer culture, and perceived product value influence purchase intention of Magnum Filter's limited edition cigarettes in Indonesia. The study involved a survey of 100 cigarette consumers in Bandung, Indonesia. The results of the study found:
1) Limited edition product packaging and consumer culture significantly influence perceived product value.
2) Limited edition product packaging and perceived product value significantly influence purchase intention, but consumer culture does not significantly influence purchase intention.
3) Perceived product value significantly influences purchase intention.
The study provides insights into factors that drive the success of limited edition products in the tobacco industry in Indonesia.
The document presents a research study on the impact of environmental factors on customer purchasing behavior in high-end shopping malls in Karachi, Pakistan. It includes an introduction, literature review, research methodology covering sampling of 200 customers from 4 malls and data collection through questionnaires, data analysis and findings. Key findings were that customers were satisfied with shopping mall environments, and that music, fragrance, food courts and other facilities had significant impacts on their shopping behaviors and decisions to revisit malls. Future research avenues on the effects of lighting, temperature and product colors were proposed.
A detailed analysis of tooth paste industry and its various brands. It also includes the behavioral study of consumer of which they consider while purchasing any tooth paste
A comparative study on consumer behaviour about colgate and pepsodent ...Anand Gupta
This document provides information about a comparative study on consumer behavior regarding Colgate and Pepsodent toothpaste brands in Indore, India. It includes profiles of Colgate-Palmolive Company and Pepsodent-Hindustan Unilever Limited, which are the parent companies of the toothpaste brands. Various factors that influence consumer behavior are discussed such as product quality, packaging, promotion, brand awareness, and family influence. The study methodology and several data tables are presented, showing results of consumer surveys such as brand preference, reasons for choice, affordable options, and preferred varieties. Most respondents indicated preferring Colgate due to quality and finding it more affordable than Pepsodent or other brands. The majority
1. The study examines Malaysian consumers' shopping behavior and factors influencing repurchase intentions for selected consumer goods.
2. A survey was conducted of 1000 consumers, of which 500 responses were analyzed. The study developed a framework relating product attributes, demographics, interpersonal influence to repurchase intentions.
3. Regression analysis found that for high involvement products, quality, brand name, informational influence, and product information significantly predicted repurchase intentions, while for low involvement products, price and brand name were significant predictors. Interpersonal influence did not significantly affect repurchase intentions for either product type.
The document discusses the consumer buying decision process. It describes the five stages of the consumer buying process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It notes that consumers fully utilize these stages for high involvement purchases but may skip stages for low involvement, everyday purchases. The document also outlines some limitations of only examining the consumer buying process theoretically without empirical data or case studies.
Consumer behavior and the influence of brandsDj Chakraborty
This document discusses how branding influences consumer behavior and decision making. It covers several key points:
1) Branding helps guide consumers' attention and allows them to recognize familiar brands in crowded retail environments filled with choices. This acts as an important mental shortcut for fast decision making.
2) Different branding practices can influence whether consumers notice and recognize products, as well as the feelings they associate with those products. Branding ultimately works as a signal to consumers.
3) Strong branding increases consumers' product knowledge and helps inform their purchasing decisions by building familiarity and positive associations with the brand over time.
A Study on Brand Impact of Apparels on Consumer Buying Behaviour in Kukatpall...ijtsrd
The paper is about the results of the primary research which purpose was to know the impact of apparels brand on consumers to purchase a product. The aim of the paper is to make the fact clear that the brand has an impact on customer decision making process. The Primary data has been collected from 128 respondents within the region of Kukatpally area. Questionnaire is framed containing 20 questions which were asked to consumers in Kukatpally area. The secondary data has been collected from internet, books, references etc. Though the different media spread awareness but television advertising plays a vital role in buying behaviour of consumers. The outcome generated from descriptive statistics is that most of the respondents has positive opinion on television advertisements. From the findings, we can also see that there is no significant association between gender of respondents and buying behaviour towards branded apparels. There is a significant association between income of the respondents and frequency of buying branded apparels. There is no difference between male and female groups with respect to the awareness of television advertisements. Dr. R. Narsaiah | R Shashi Preetham ""A Study on Brand Impact of Apparels on Consumer Buying Behaviour in Kukatpally Area"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd22838.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/22838/a-study-on-brand-impact-of-apparels-on-consumer-buying-behaviour-in-kukatpally-area/dr-r-narsaiah
This document summarizes a study on pro-environmental concerns influencing green buying behavior among Indian consumers. The study aims to determine consumers' environmental concerns, knowledge of eco-friendly products, and how these factors influence green purchasing. A survey of 200 highly educated Indians found that most were aware of eco-friendly products and environmental issues, but over half did not consider the environment when shopping. While most said labeling a product as eco-friendly would influence their purchase and most would consider buying eco-friendly products, only 36% trusted the quality of such products. The results indicate consumers' environmental concerns affect their green buying, and consumers are willing to buy eco-friendly products but not pay higher prices. Increased awareness and demand could help reduce
This document summarizes a research paper from the International Journal of Management that examines retailer brand awareness. The paper aims to understand the effect of demographic variables and brand awareness on consumer purchasing behavior. A survey was conducted with 500 respondents in Bangalore, India across various retail locations. The findings show that consumers are interested in knowing the manufacturer of retailer brand products. Consumers were also able to differentiate retailer brands from other brands. Statistical analysis found that demographic variables and brand awareness influence consumer buying behavior. The paper concludes that retailers launching private brands can tap new market opportunities by improving brand awareness through promotions.
Effect of Brand Awareness, Brand Association, Perceived Quality and Brand Loy...IJAEMSJORNAL
This document summarizes a research study that analyzed the effect of brand equity variables (brand awareness, brand association, perceived quality, and brand loyalty) on purchasing decisions of consumers of ACE Hardware Indonesia. The study found that while the brand equity variables as a whole had a significant effect, some variables had no significant individual effect. Brand awareness and brand association were found to have no significant individual effect, while perceived quality and brand loyalty did have a significant individual effect on purchasing decisions. The document provides background on brand equity, the variables studied, and reviews several other similar studies and their mixed findings.
This document summarizes a research paper that studied the effects of single sensory cues (visual, auditory, olfactory) and a multisensory cue on consumer behaviors, specifically time spent, touching products, and purchasing. An experiment was conducted in a lighting department store where single cues and a multisensory cue were presented. The results showed that the multisensory cue had a greater positive impact on time spent and purchasing compared to the single cues. Auditory and scent cues also increased time spent but not as much as the multisensory cue. No effects were found for touching. The study contributes to understanding the impacts of sensory cues, particularly the superior effects of a multisensory environment on consumer behaviors
This lesson plan is for a 3rd grade class about fantasy versus reality. The students will demonstrate their understanding by constructing a diorama showing where fantasy and reality merge. They will discuss fantasy and reality concepts and view artworks blending the two. The lesson involves guided discussion, diorama construction, and reflection. Standards addressed include identifying traditions in art, common themes/forms, and using art elements to describe works.
Este documento describe las bases de datos, incluyendo su historia, tipos, componentes y usos en medicina. Explica que una base de datos es un conjunto de datos almacenados sistemáticamente para usar en el futuro, y que existen bases estáticas y dinámicas. También describe registros, tablas, campos y el modelo relacional, así como algunas ventajas y desventajas de las bases de datos. Finalmente, menciona ejemplos comunes de bases de datos médicas como Medline y PubMed.
This lesson plan is for a 3rd grade class about fantasy versus reality. The students will demonstrate their understanding by constructing a diorama showing where fantasy and reality merge. They will discuss fantasy and reality concepts and view artworks blending the two. The lesson involves guided discussion, diorama construction, and reflection. Standards addressed include identifying traditions in art, common themes/techniques, and using art elements to describe works.
This lesson plan is for a 3rd grade class about fantasy versus reality. The students will demonstrate their understanding by constructing a diorama showing where fantasy and reality merge. They will discuss fantasy and reality concepts and view artworks blending the two. The lesson involves guided discussion, diorama construction, and reflection. Standards addressed include identifying traditions in art, common themes/techniques, and using art elements to describe works.
This document discusses the impact of branding, advertising, pricing, and quality on consumer buying behavior in the fast-moving consumer goods (FMCG) sector. It reviews literature that has found advertising and branding positively influence consumer purchasing decisions and attract people to branded products. The objectives are to analyze how branding and advertising strategies influence consumer buying behavior in FMCG and to study the relationship between pricing, quality, and consumer behavior.
Customer Decision Making Style, Based On Bugis –Makassar Culture in Indonesiainventionjournals
This document summarizes a research article about customer decision making styles based on the Bugis-Makassar culture in Indonesia. The article explores how cultural characteristics and desires of consumers in Makassar, influenced by the Bugis culture, impact their purchasing decisions. Previous research on consumer decision making has focused on demographic and economic factors or compared decision making across different countries and cultures. However, there is a lack of research specifically examining decision making based on the local Bugis-Makassar culture. The article aims to address this gap by exploring the customer decision making model and factors considered in the purchase process according to the Bugis-Makassar cultural background. Understanding local cultural influences can help marketers better predict customer
This literature review discusses several past studies on consumer perceptions and behaviors related to retail stores. One study compares consumers' perceptions of superstores versus family-run stores in Bangkok, finding consumers preferred the lower prices, variety and environment of superstores but also wanted restrictions on their expansion. Another examines customers' satisfaction with various marketing factors of the retail chain Big Bazaar in India. A third discusses psychological factors like motivation, perception, learning and beliefs that influence consumers' buying choices.
This document summarizes a research study that examined the impact of informational package elements on university students' purchase decisions of breakfast cereal products in Masvingo, Zimbabwe. The study found that the brand name, nutritional information about energy and sugar content, and instructions for use were critical determinants of students' purchase decisions. The implications are that marketers should strategically manage these informational elements, as they directly influence consumer interest and shape purchase behavior. A descriptive research design was used, collecting data through questionnaires from a random sample of 100 university students about the influence of brand elements, nutritional information, and food label information on their cereal purchases.
This document summarizes a research study that examined how limited edition products, consumer culture, and perceived product value influence purchase intention of Magnum Filter's limited edition cigarettes in Indonesia. The study involved a survey of 100 cigarette consumers in Bandung, Indonesia. The results of the study found:
1) Limited edition product packaging and consumer culture significantly influence perceived product value.
2) Limited edition product packaging and perceived product value significantly influence purchase intention, but consumer culture does not significantly influence purchase intention.
3) Perceived product value significantly influences purchase intention.
The study provides insights into factors that drive the success of limited edition products in the tobacco industry in Indonesia.
The document presents a research study on the impact of environmental factors on customer purchasing behavior in high-end shopping malls in Karachi, Pakistan. It includes an introduction, literature review, research methodology covering sampling of 200 customers from 4 malls and data collection through questionnaires, data analysis and findings. Key findings were that customers were satisfied with shopping mall environments, and that music, fragrance, food courts and other facilities had significant impacts on their shopping behaviors and decisions to revisit malls. Future research avenues on the effects of lighting, temperature and product colors were proposed.
A detailed analysis of tooth paste industry and its various brands. It also includes the behavioral study of consumer of which they consider while purchasing any tooth paste
A comparative study on consumer behaviour about colgate and pepsodent ...Anand Gupta
This document provides information about a comparative study on consumer behavior regarding Colgate and Pepsodent toothpaste brands in Indore, India. It includes profiles of Colgate-Palmolive Company and Pepsodent-Hindustan Unilever Limited, which are the parent companies of the toothpaste brands. Various factors that influence consumer behavior are discussed such as product quality, packaging, promotion, brand awareness, and family influence. The study methodology and several data tables are presented, showing results of consumer surveys such as brand preference, reasons for choice, affordable options, and preferred varieties. Most respondents indicated preferring Colgate due to quality and finding it more affordable than Pepsodent or other brands. The majority
1. The study examines Malaysian consumers' shopping behavior and factors influencing repurchase intentions for selected consumer goods.
2. A survey was conducted of 1000 consumers, of which 500 responses were analyzed. The study developed a framework relating product attributes, demographics, interpersonal influence to repurchase intentions.
3. Regression analysis found that for high involvement products, quality, brand name, informational influence, and product information significantly predicted repurchase intentions, while for low involvement products, price and brand name were significant predictors. Interpersonal influence did not significantly affect repurchase intentions for either product type.
The document discusses the consumer buying decision process. It describes the five stages of the consumer buying process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It notes that consumers fully utilize these stages for high involvement purchases but may skip stages for low involvement, everyday purchases. The document also outlines some limitations of only examining the consumer buying process theoretically without empirical data or case studies.
Consumer behavior and the influence of brandsDj Chakraborty
This document discusses how branding influences consumer behavior and decision making. It covers several key points:
1) Branding helps guide consumers' attention and allows them to recognize familiar brands in crowded retail environments filled with choices. This acts as an important mental shortcut for fast decision making.
2) Different branding practices can influence whether consumers notice and recognize products, as well as the feelings they associate with those products. Branding ultimately works as a signal to consumers.
3) Strong branding increases consumers' product knowledge and helps inform their purchasing decisions by building familiarity and positive associations with the brand over time.
A Study on Brand Impact of Apparels on Consumer Buying Behaviour in Kukatpall...ijtsrd
The paper is about the results of the primary research which purpose was to know the impact of apparels brand on consumers to purchase a product. The aim of the paper is to make the fact clear that the brand has an impact on customer decision making process. The Primary data has been collected from 128 respondents within the region of Kukatpally area. Questionnaire is framed containing 20 questions which were asked to consumers in Kukatpally area. The secondary data has been collected from internet, books, references etc. Though the different media spread awareness but television advertising plays a vital role in buying behaviour of consumers. The outcome generated from descriptive statistics is that most of the respondents has positive opinion on television advertisements. From the findings, we can also see that there is no significant association between gender of respondents and buying behaviour towards branded apparels. There is a significant association between income of the respondents and frequency of buying branded apparels. There is no difference between male and female groups with respect to the awareness of television advertisements. Dr. R. Narsaiah | R Shashi Preetham ""A Study on Brand Impact of Apparels on Consumer Buying Behaviour in Kukatpally Area"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd22838.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/22838/a-study-on-brand-impact-of-apparels-on-consumer-buying-behaviour-in-kukatpally-area/dr-r-narsaiah
This document summarizes a study on pro-environmental concerns influencing green buying behavior among Indian consumers. The study aims to determine consumers' environmental concerns, knowledge of eco-friendly products, and how these factors influence green purchasing. A survey of 200 highly educated Indians found that most were aware of eco-friendly products and environmental issues, but over half did not consider the environment when shopping. While most said labeling a product as eco-friendly would influence their purchase and most would consider buying eco-friendly products, only 36% trusted the quality of such products. The results indicate consumers' environmental concerns affect their green buying, and consumers are willing to buy eco-friendly products but not pay higher prices. Increased awareness and demand could help reduce
This document summarizes a research paper from the International Journal of Management that examines retailer brand awareness. The paper aims to understand the effect of demographic variables and brand awareness on consumer purchasing behavior. A survey was conducted with 500 respondents in Bangalore, India across various retail locations. The findings show that consumers are interested in knowing the manufacturer of retailer brand products. Consumers were also able to differentiate retailer brands from other brands. Statistical analysis found that demographic variables and brand awareness influence consumer buying behavior. The paper concludes that retailers launching private brands can tap new market opportunities by improving brand awareness through promotions.
Effect of Brand Awareness, Brand Association, Perceived Quality and Brand Loy...IJAEMSJORNAL
This document summarizes a research study that analyzed the effect of brand equity variables (brand awareness, brand association, perceived quality, and brand loyalty) on purchasing decisions of consumers of ACE Hardware Indonesia. The study found that while the brand equity variables as a whole had a significant effect, some variables had no significant individual effect. Brand awareness and brand association were found to have no significant individual effect, while perceived quality and brand loyalty did have a significant individual effect on purchasing decisions. The document provides background on brand equity, the variables studied, and reviews several other similar studies and their mixed findings.
This document summarizes a research paper that studied the effects of single sensory cues (visual, auditory, olfactory) and a multisensory cue on consumer behaviors, specifically time spent, touching products, and purchasing. An experiment was conducted in a lighting department store where single cues and a multisensory cue were presented. The results showed that the multisensory cue had a greater positive impact on time spent and purchasing compared to the single cues. Auditory and scent cues also increased time spent but not as much as the multisensory cue. No effects were found for touching. The study contributes to understanding the impacts of sensory cues, particularly the superior effects of a multisensory environment on consumer behaviors
This lesson plan is for a 3rd grade class about fantasy versus reality. The students will demonstrate their understanding by constructing a diorama showing where fantasy and reality merge. They will discuss fantasy and reality concepts and view artworks blending the two. The lesson involves guided discussion, diorama construction, and reflection. Standards addressed include identifying traditions in art, common themes/forms, and using art elements to describe works.
Este documento describe las bases de datos, incluyendo su historia, tipos, componentes y usos en medicina. Explica que una base de datos es un conjunto de datos almacenados sistemáticamente para usar en el futuro, y que existen bases estáticas y dinámicas. También describe registros, tablas, campos y el modelo relacional, así como algunas ventajas y desventajas de las bases de datos. Finalmente, menciona ejemplos comunes de bases de datos médicas como Medline y PubMed.
This lesson plan is for a 3rd grade class about fantasy versus reality. The students will demonstrate their understanding by constructing a diorama showing where fantasy and reality merge. They will discuss fantasy and reality concepts and view artworks blending the two. The lesson involves guided discussion, diorama construction, and reflection. Standards addressed include identifying traditions in art, common themes/techniques, and using art elements to describe works.
This lesson plan is for a 3rd grade class about fantasy versus reality. The students will demonstrate their understanding by constructing a diorama showing where fantasy and reality merge. They will discuss fantasy and reality concepts and view artworks blending the two. The lesson involves guided discussion, diorama construction, and reflection. Standards addressed include identifying traditions in art, common themes/techniques, and using art elements to describe works.
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá la mayoría de las importaciones de petróleo ruso a la UE y se implementará de manera gradual durante los próximos seis meses. El embargo forma parte de un sexto paquete de sanciones de la UE contra Rusia destinado a aumentar la presión económica sobre el gobierno de Putin.
This lesson plan aims to teach 3rd grade students about the differences between fantasy and reality worlds and how they can merge through a diorama construction activity. Students will discuss fantasy versus reality, analyze examples in art and stories, and create a diorama showing where the two concepts meet. The lesson is estimated to take 1 hour and aligns with state standards around identifying themes in art and illustrating experiences through creative works.
This document lists 100 things to watch in 2013 according to JWT. It provides brief descriptions of several trends and technologies that are expected to grow or emerge more mainstream in the coming year, including 3D bioprinting, predictive personalization through data analysis, intelligent objects that connect to the internet, peer-to-peer sharing through services like food sharing, and a shift toward retail being about any experience rather than just commerce. The document discusses JWT's past successful predictions and provides a high level overview of several categories that will be covered in more depth, with 100 individual topics each getting their own entry.
Hvordan opnår vi et langt bedre flow af viden i vores organisationer med sociale og kollaborative platforme? Et nyt syn på viden og videndelingkultur er påkrævet for at høste gevinster der overstiger transaktionsomkostningerne!
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document provides a curriculum vitae for an individual seeking a position in supply chain management, logistics, or transportation consulting. Some key details include:
- Over 24 years of experience in sea, air, and road transportation in Kuwait, Saudi Arabia, and India, including roles as a manager of transportation and logistics.
- Experience working for large transportation and logistics companies, establishing new divisions and growing revenues.
- Strengths include project management, equipment operations, documentation, and customer relations skills.
- Education and experience well suited for roles involving transportation planning, operations management, budgeting, and business development.
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Do Consumers Go by the Cover A Survey of Selected Bakeries in Kolhapurijtsrd
"“Packaging can be theater, it can create a story.†Said once Steve Jobs, legend in the concept of innovative and interactive design. The master who understood the pulse of the modern markets and created a history.Packaging is the first introduction of the product to the consumer. Packaging is also the first identity of the product. Packaging serves multiple purposes for the producer and also for the consumers. It is an important part of the middlemen’s handling comfort and transporters’ essential safety measure. In the competitive environment it is a tool of marketing in general and advertising in particular.A study conducted in selected bakeries of Kolhapur for understanding the Role of Packaging in determining, Consumer Buying Behavior of food products is presented in this paper. It is a general observation that the packaging for the products of frequent purchase are not given due importance by the manufacturer such as the products sold in the bakery. The general perception is that, consumers buy such products on daily basis and hence they are not likely to notice its packaging. The objective of this paper is to find out the effect of the packaging on consumers buying decisions in case of food products sold in bakeries. Is Packaging a factor affecting consumers choice of the food products sold in bakeries Consumers’ purchase decision is a hardly a spontaneous action, there is a series of psychological and behavioral elements affecting it, also the marketing and informational tactics are in the play. The final opportunity to influence consumer’s choice is through packaging. This important aspect is addressed in the paper. Dr. Vishakha Apte | Mr. Monish A. Motwani ""Do Consumers Go by the Cover? A Survey of Selected Bakeries in Kolhapur"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23077.pdf
Paper URL: https://www.ijtsrd.com/management/mis-and-retail-management/23077/do-consumers-go-by-the-cover-a-survey-of-selected-bakeries-in-kolhapur/dr-vishakha-apte"
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This document discusses a marketing analytics project that used interviews and a conjoint analysis survey to understand consumer preferences for packaged produce attributes. Key findings include:
1. Interviews with environmentally conscious individuals found that packaging material, produce quality (organic vs non-organic), and price most influenced purchasing decisions.
2. A survey presented product profiles varying these attributes to 52 respondents. Regression analysis showed packaging was the most important attribute, followed by price then quality.
3. The ideal product profile was organic produce in a cardboard box for 80 cents. Younger consumers and those interested in sustainability had a stronger preference for organic produce with no packaging.
Consumer Perspectives on Brand Preference: A Choice Based Model Approachiosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
IMC 612 How the Green Wine Industry Influences Consumer BehaviorStephanie Marchant
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A Study on Television Advertisement on Consumer Buying Behaviour at Darling E...ijtsrd
Television advertising helps to make the product appealing to a person's basic motives and influence their behaviour and attitude towards the product. Advertisement assumes a noteworthy job in inducing, educating and reminding both potential and existing customers towards settling on buying behaviour. It plays a vital role in shaping dreams and aspirations and helps the customer to take conscious product and brand decisions. The main objective of the study is to find the association between gender of the respondent and factors influence advertisement on consumer behaviour. In this study Primary and secondary data was used for analyzing the data. Questionnaire was used to collect primary data. In this study 80 samples are selected at random from a population of 100 customers. The data were analyzed using the Karl Pearson coefficient of correlation and chi square. Suitable suggestions and conclusions were made from the findings of the study. Nivetha. M | Gnanapreetha. K "A Study on Television Advertisement on Consumer Buying Behaviour at Darling Electronics Pvt Ltd, Puducherry" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29176.pdf Paper URL: https://www.ijtsrd.com/engineering/other/29176/a-study-on-television-advertisement-on-consumer-buying-behaviour-at-darling-electronics-pvt-ltd-puducherry/nivetha-m
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Consumers' attitudes towards look alike packaging in bangladesh- a study on e nergy plus biscuit vs mr. energy
1. International Journal of Business and Management Invention
ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X
www.ijbmi.org || Volume 4 Issue 4|| April. 2015 || PP-13-16
www.ijbmi.org 13 | Page
Consumers’ attitude towards look-alike packaging in Bangladesh- A
study on Energy Plus Biscuit Vs Mr. Energy
Sabakun Naher Shetu
1st
Semester, MBA ,Department Of Marketing, Jahangirnagar University, Savar, Dhaka-1342 , Bangladesh
ABSTRACT: Look-alike packaging is becoming one of the most serious issues at the present situation in the FMCG
sector of the whole world as well as in Bangladeshi regional brands. Consumers are misled because of look-alikes
packaging when they purchase impulsive product. A study has undertaken to find out the consumers attitude towards
the look-alike packaging between Energy Plus Biscuit Vs Mr. Energy. The study is based on a convenient sampling
technique, a sample size of 127 respondents both male and female of different age groups and occupations. The
statistical tool has been applied for data analysis.
KEYWORDS: Look-alike packaging, Consumers attitude, Purchase behavior, Energy Plus Vs Mr. Energy.
I. INTRODUCTION
Look-alike, Parasitic, Copycat or Similar packaging whatever we say is the most common phenomenon in
the Fast Moving Consumer Goods (FMCG) sector. The role of Packaging in consumers purchase decision plays
vital factor. In the competitive consumers market, packaging is one of the most important factors for the impulsive
consumers buying decision process. Packaging works as a tool of differentiation among the similar product range
stimulates consumers buying behavior. In the consumers market the worldwide the manufactures are facing the
same scenario. Only packaging can not be a differentiation tool to attract the customers’ attention. Parasitic or
copycat manufactures easily copying the original producers packaging design, use the mostly similar brand name
and use the same color of the original manufacturers brand to mislead the consumers. This issue is vastly impact on
the consumers and manufacturers. There are numerous research have undertaken regarding this issue. One of the
common findings is that the copycat manufacturers mainly use the same packaging to boost their sales by confusing
and misleading the consumers. British Brand Groups undertaken a study on look-alikes or similar packaging (2009),
the key findings of consumer research are 64% agree that similar packaging can be confusing, 38% agree they have
been confused or mislead, 33% admit to having bought the wrong product, a positive correlation between the
similar packaging and belief that the product come from the same source.
In Bangladesh, we are facing the same situation when we go our nearby shop to purchase impulsive
products. As a study has conducted using the convenient sampling technique with a structured questionnaire survey
to find out consumers attitude towards the look-alike packaging between Energy Plus Biscuit Vs Mr. Energy. Every
age groups more or less purchase biscuits to fulfill their short time appetite. Energy biscuit is one of the generic
biscuit brand in our country. But in the market we have found so many biscuit brand which have more similarity as
packaging and same brand name like Energy Plus, Mr. Energy, Pran Energy Biscuit, Fu Wang Energy Plus Biscuit
and others (Olympicbd.com website) . A study has undertaken to find out regarding the look-alike packaging
between two biscuit brands Energy Plus Biscuit and Mr. Energy how the consumers show their attitude towards
purchasing behavior. Energy Plus Biscuit was first launched by Olympic Industries Limited in 1996 and Mr. Energy
was introduced by Haque Group. (haquegroup.com). The packaging design, color, similarity of the brand name are
too much misleading to purchase desirable brand rather than another among the consumers.
1.1. Objectives of the study
The main objective of the study to understand the consumers attitude towards the buying behavior of look-alike
packaging between Energy Plus Biscuit and Mr. Energy.
The specific objectives are included as-
To identify the more persuasive factor to mislead them to purchase the copy brand.
To assess whether the look-alike packaging is likely affecting the consumers buying behavior.
2. Consumers’ attitude towards look-alike…
www.ijbmi.org 14 | Page
1.1. Limitations of the study
Like every study the limitations of this study is not out of questions. The following points are figured out as the
limitations of this study-
The most important limitation of this study is the time constraint to complete the study properly.
The behavioral process has made this study more complex.
The limited resources have constrained to get proper information.
II. LITERATURE REVIEW
Fast Moving Consumer Goods (FMCG) sector is too much competitive and lucrative in today’s business
world. Consumers market is booming rapidly than the previous decades of business era. The competition among the
competitors of consumers’ products are turning into a war like as Price War, Packaging War, Quality War and
others so on. One of the present phenomenon is the “Look-alike packaging” or somewhat we can say as Similar
Packaging or Copycat Packaging. Consumers are somehow more or less confused because of look-alike packaging.
When consumers notice a brand on the shelf of the super shop or anywhere they first interact with the packaging of
the products. The colorful packaging is so much lucrative to grape the customers’ attention.
Packaging and packaging design have become significant factors in the marketing of diverse “consumer goods” and
have a main role in communicating product benefits to the customer. Czinkota & Ronkainen (2007) deem that
product packaging is connected to other variables in the marketing mix (Rundh 2009, p. 988). The more the
packaging is lucrative the buyers are more attracted to purchase the product and that is the main reason the
competitors are trying to mislead the buyers to purchase their products. As a result the copy brands are getting
benefited through using same packaging color, packaging design, font, size and others so on. These are the main
points for the availability of look-alike packaging in the consumers market.
In Bangladesh, the national brands of too many consumers’ goods have the most similarity of packaging. For this
reason, the customers some- times misinterpret their desirable purchasing brands and unconsciously purchase the
copy brands of the similar products. The history of look-alike is just one of the potential areas to conflict in the
FMCG sector among the manufactures of original brand and copy-brand. Not only in our national manufactures are
facing the look-alike packaging issue but also the issue of look-alike is one that has been the policy and business
agenda for at least the two decades.
More recently, the issue of look-alike is the most prominent business agenda of the European Union (EU) both in
context of so called “Free Riding” in relation to trade mark law, and with respect to possible unfair commercial
business practices. The UK's Intellectual Property Office (IPO) commissioned the Intellectual Property Institute to
study the problem, with its report published in 2013. This summarized existing research and undertook its own
research, confirming that consumers buy products in similar packaging by mistake and in large numbers and that the
similar packaging provokes assumptions about the origin and quality of products that may be incorrect, prompting
transactional decisions that would not otherwise be made. It is therefore the most important and timely issue to
undertake a study on look-alikes effect on consumers and business.
Stewart (2004) has found that Consumer preferences and consumer buying behavior are the major issues that should
be taken into account when designing a new package. In spite of factors such as new technology or material
development, consumer’s choices and desires are the important elements that drive the marketing process.
Consumers are the key actors in planning and implementing packages. Hereby, the key issue for packaging design is
to understand the consumer.Howard, Kerin, & Gengler,(2000) and Warlop & Alba( 2004) found that The basic
belief is that the more similar the lookalikes are to national brands, then the stronger the likelihood of brand
confusion and the stronger the positive evaluation that consumers would rate the lookalikes, in turn causing greater
damage toward original brands.
Van Horen & Pieters (2012) also suggests that compared to blatant and highly similar lookalikes, subtler and
moderately similar lookalikes can be more easily accepted by consumers.
There have been numerous consumer surveys on the issue of similar packaging for fast-moving consumer goods.
These studies demonstrate a high level of consumers making mistaken purchases. The reasons for these mistakes
include similar packaging such as cues of color, shape and size. Additionally shelf position is reported as a factor.
3. Consumers’ attitude towards look-alike…
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III. RESEARCH METHODOLOGY
Basically to conduct any kind of study two types of research should be conducted. To figure out the basic
insights into and comprehension of situation here exploratory research has conducted to acquire a deeper and hence
more useful understanding regarding “Consumers’ attitude towards look-alike packaging in Bangladesh- A study on
Energy Plus Biscuit Vs Mr. Energy”. After conducting the exploratory research, descriptive research has been
applied to find out “what exits” with respect in the present situation regarding this issue has described to use the
collected information. To analyze this issue, both primary and secondary information have been collected. Primary
data has been collected through individuals as a structured questionnaire survey. Dichotomous and closed ended
questions have been used to figure out the respondents attitude and Likert 5 measurement scale has also been used
from strongly disagree to strongly agree. Secondary data has been collected from different publication materials
including international papers, websites, books and others so on. Non-probability sampling technique as convenient
sample has been used. 200 respondents are selected as total population of this study. The study is based on sample
size of 127 collected randomly people of both gender of several age groups and occupation. Male and female
respondents were 87 (69%) and 40 (31%) correspondingly. The composition of the 127 respondents have shown in
the following table:
Table 1:Age and Occupation composition of respondent
IV. DATA ANALYSIS AND FINDINGS
Our study is mainly based on “Consumers’ attitude towards the look-alike packaging in Bangladesh- A
study on Energy Plus Biscuit Vs Mr. Energy”. To conduct this study both male and female respondents have
considered among several age groups and they are from different occupations. The statistical tool has been applied
for data analysis. The first question of this survey was to find out the awareness level of look-alike packaging. Here
80% (101 respondents) agreed that they are aware of look-alike packaging and 20% (26 respondents) answered that
they have no idea regarding the look-alike packaging issue.
“Did you accidentally purchase Mr. Energy rather than Energy Plus Biscuit?” was the second question to the
respondents.
Table 2: Consumers purchasing behavior towards Mr. Energy rather than Energy Plus Biscuit
From the Table 2, we have noticed 58 % (74 respondents) agreed they didn’t accidentally purchase, 23% respond
that they purchased once accidentally, 9% agreed they purchased 2-4 times and 9% respond that they accidentally
purchased more than 5 times Mr. Energy rather than Energy Plus Biscuit.
Packaging color between these two biscuit brands is one of the common issue to mislead and buying another brand.
46 % respondents (58 respondents) strongly agree & 31% respondents somewhat agree that color of these two
brands’ packaging is misleading and they have the confusion about this.
“Do you agree the two brands are the same manufacturer’s brands?” was another question towards the respondents.
62% respondents (79 respondents) strongly disagree regarding this issue. The summary of the whole discussion has
given below on Table 3.
4. Consumers’ attitude towards look-alike…
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Table 3: Consumers perceptions towards the same color and the manufacturer’s brands
One of the most important questions to our respondents was “Which factor is more persuasive to mislead you to
purchase the copy brand? “ The summary of this issue has given below on Table 4.
Persuasive Factors Color Brand name Packaging design Font Labeling Total
Respondents 25 30 64 3 5 127
Percentage (%) 20 24 50 2 4 100
Table 4: The more persuasive factor of misleading to purchase the copy brand.
From this summary of this table we can easily say that among these five persuasive factors 50% of the respondents
(64 respondents) respond that packaging design is the most persuasive factor to mislead them on buying behavior
between these two biscuit brands.
V. RECOMMENDATIONS AND CONCLUSION
From the data analysis part, we can say that look-alikes packaging is becoming a concern issue to us.
Consumers are more or less aware about look-alikes packaging but accidentally they purchase the wrong products
rather than their desirable products. This incident is more common for impulse purchasing. Some areas must be
thinking to avoid the look-alikes packaging conflict as,
Manufacturers should differentiate their color of packaging, packaging design and avoid the similarities of the
brand name that the consumers can differentiate the product.
To get rid of look-alikes packaging consumers awareness regarding this issue should be increased. Promotional
activities can play vital role to increase awareness level of consumers. When marketers promote their products
they should point out that they introduce their new packaging or different color is used to differentiate from
other manufacturers. Though biscuit is impulsive product consumers most of the time do not show their concern
about the mother’s company of the product .The most of the consumers are not aware of it. If they want to
purchase their desirable product they should clarify the exact name of the brand. It may be one way to reduce
the conflict of look-alike packaging.
Packaging is the most important part of consumers’ goods. But look-alike packaging is more confusing in some
extent to the consumers when they plan to purchase their desirable brands. Sometimes they purchase their desirable
products based on their previous purchasing behavior or the color, brand name, packaging design are the basic clues
to purchase the impulsive buying behavior. In Bangladesh, we have noticed the national brands or local brands are
facing the look-alike packaging conflict. Regarding the two brands of biscuit Energy Plus and Mr., Energy the
similarity of color, packaging design and sometimes the brand name are so much persuasive to mislead them. They
are agreed this issue is becoming more confusing than ever. The packaging should be different than another as every
impulse product for the betterment of companies, attain the consumers’ attention and make a strong customers base.
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