This ppt entitled with the “Perception and buying behavior of modern consumers towards personal care products.” The first and primary objective of my study is changing trend in buying behavior on consumer towards personal care products. The study of customer behavior is the most significant consideration for the selling of all goods and services.
A Study on Customer Purchasing Behaviour on Durable Goods in Kukatpally, Hyde...ijtsrd
The consumer durable goods industry is operating in a highly competitive, complex and rapidly changing business environment. The consumer buying preferences are rapidly changing and moving towards high-end technology products. Products which were once considered luxury items have become a necessity because of the changing lifestyle and rising income levels. The consumer is brand-conscious, but not necessarily brand-loyal. Buyers tend to exhibit different types of buying behavior when they are in the process of purchasing goods and services and the behaviors witnessed are influenced by the type of product he she wants to buy. It is a very long process where the consumer makes the final decision whether or not to buy the product. This is called buying decision making. There are various factors which influence consumer decision making which include demographic socio-economic and cultural status etc. The major factors that affect consumer buying behavior are age, gender, income, social influence. In addition, from the product side price, durability, brand name, product features, after sales service etc., may also have a great impact on decision making. This project deals with the study on the factors that affect the consumer purchase behavior on Durable goods. This study is helpful for both business firm to maintain good customer relationship and for the consumer also as he need not look for more alternatives. Dr. E. Murali Darshan | Boosa Ravi Teja "A Study on Customer Purchasing Behaviour on Durable Goods in Kukatpally, Hyderabad" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-2 , February 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21493.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/21493/a-study-on-customer-purchasing-behaviour-on-durable-goods-in-kukatpally-hyderabad/dr-e-murali-darshan
DISSERTATION: Consumer Buying Behavior of Toothpaste Brands in Kolkataranjansaha
DISSERTATION OBJECTIVES:- The purpose of the study is
1. To examine the external factors influencing purchase decisions
2. To examine the consumer awareness of toothpaste
3. To find out how promotional schemes are influencing the consumers
4. To examine how the product attributes influencing the consumer buying toothpaste
The study aims to measure the customers’
expectation levels of service quality in the food retail sector
against their perceptions levels of the service quality at
Nakumatt hypermarkets and to determine the gap
between customers’ expectations and their perceptions of
the service quality.
A descriptive research design was adopted to carry out
the research. Using a SERVQUAL survey instrument
based on the Dabholkar RSQS model this study was
conducted with customers from Nakumatt stores in
Nairobi Kenya. . Through a self reported questionnaire,
150 respondents were approached using a convenience
sampling method from the store locations.
Key findings include confirmation that customers have
higher expectations for service quality in retail
supermarkets than is anticipated. Gap 5, which is a gap
between customers’ Expected Service and customers’
Perceive This study does not differentiate applicability of
the RSQS in the different formats of the retail store.
Future research should examine the impact of the different
retail formats in using the scale for measuring retail
service quality. Also the customers were a little reluctant
in revealing the information because of the lengthiness of
the questionnaire.
This is one of the few studies which attempted to
investigate customers’ expectations of service quality in
retail supermarket in Kenya. d Service, was identified.
“To study the switching behavior of consumer special reference to urban market ”which is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.)
A Study on Customer Purchasing Behaviour on Durable Goods in Kukatpally, Hyde...ijtsrd
The consumer durable goods industry is operating in a highly competitive, complex and rapidly changing business environment. The consumer buying preferences are rapidly changing and moving towards high-end technology products. Products which were once considered luxury items have become a necessity because of the changing lifestyle and rising income levels. The consumer is brand-conscious, but not necessarily brand-loyal. Buyers tend to exhibit different types of buying behavior when they are in the process of purchasing goods and services and the behaviors witnessed are influenced by the type of product he she wants to buy. It is a very long process where the consumer makes the final decision whether or not to buy the product. This is called buying decision making. There are various factors which influence consumer decision making which include demographic socio-economic and cultural status etc. The major factors that affect consumer buying behavior are age, gender, income, social influence. In addition, from the product side price, durability, brand name, product features, after sales service etc., may also have a great impact on decision making. This project deals with the study on the factors that affect the consumer purchase behavior on Durable goods. This study is helpful for both business firm to maintain good customer relationship and for the consumer also as he need not look for more alternatives. Dr. E. Murali Darshan | Boosa Ravi Teja "A Study on Customer Purchasing Behaviour on Durable Goods in Kukatpally, Hyderabad" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-2 , February 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21493.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/21493/a-study-on-customer-purchasing-behaviour-on-durable-goods-in-kukatpally-hyderabad/dr-e-murali-darshan
DISSERTATION: Consumer Buying Behavior of Toothpaste Brands in Kolkataranjansaha
DISSERTATION OBJECTIVES:- The purpose of the study is
1. To examine the external factors influencing purchase decisions
2. To examine the consumer awareness of toothpaste
3. To find out how promotional schemes are influencing the consumers
4. To examine how the product attributes influencing the consumer buying toothpaste
The study aims to measure the customers’
expectation levels of service quality in the food retail sector
against their perceptions levels of the service quality at
Nakumatt hypermarkets and to determine the gap
between customers’ expectations and their perceptions of
the service quality.
A descriptive research design was adopted to carry out
the research. Using a SERVQUAL survey instrument
based on the Dabholkar RSQS model this study was
conducted with customers from Nakumatt stores in
Nairobi Kenya. . Through a self reported questionnaire,
150 respondents were approached using a convenience
sampling method from the store locations.
Key findings include confirmation that customers have
higher expectations for service quality in retail
supermarkets than is anticipated. Gap 5, which is a gap
between customers’ Expected Service and customers’
Perceive This study does not differentiate applicability of
the RSQS in the different formats of the retail store.
Future research should examine the impact of the different
retail formats in using the scale for measuring retail
service quality. Also the customers were a little reluctant
in revealing the information because of the lengthiness of
the questionnaire.
This is one of the few studies which attempted to
investigate customers’ expectations of service quality in
retail supermarket in Kenya. d Service, was identified.
“To study the switching behavior of consumer special reference to urban market ”which is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.)
An Evaluation of the Effect of Consumer Characteristics on Retail Format Patr...Dr. Amarjeet Singh
Consumer is prime factor in retailing. A customer
can adapt various buying roles like initiator, influencer,
decider, buyer, preparer, maintainer and disposer in
purchasing and using the products. Buying behavior helps
marketers learn the intensity and degree of involvement of
customers in purchasing the products. Studies that link
customer service to factors such as demographic,
psychographic characteristics and store format choice are
rather limited and under studied despite the fact of the
discovery that individual characteristics of consumers
influence their shopping behavior. Despite its importance
and its contribution toward better understanding of
consumer purchasing behavior, there is still lack of research
in this area especially in the retail sector. In validating the
measurements and investigating 650 questionnaires were
filled by shoppers. The research concluded with a
discussion on management implications as well as
recommendations that suppliers should supply the good
in shopping malls through considering their demographic
and psychographic responses.
A Study on Customer Satisfaction towards Online Shopping in Filpkart in Coimb...ijtsrd
Flipkart are one of the leading online shopping websites in India. In this paper an attempt has been made to find customers satisfaction towards and flipkart. A sample of 50respondent's were conveniently selected from Coimbatore District. The findings were analyzed using simple percentage analysis, ranking test. Findings reveal that female customers whose annual income is high are highly satisfied towards and flipkart. The research also concludes that even though is giving branded and quality product but customer are very much attracted towards the best services of flipkart. R. Maheswari | N. Sandhiya "A Study on Customer Satisfaction towards Online Shopping in Filpkart in Coimbatorecity" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29267.pdf Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/29267/a-study-on-customer-satisfaction-towards-online-shopping-in-filpkart-in-coimbatorecity/r-maheswari
Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Michael Aldrich is the man who invented online shopping in 1979.
Nutricosmetics: Designing effective marketing strategies to exit the niche an...Target Research
Negli scorsi cinque anni, il lancio di nuovi prodotti e il cambiamento nello stile di vita dei consumatori hanno fatto emergere un crescente interesse nei confronti del concetto di “beauty from within” (“bellezza dall’interno”). Il fenomeno, a cui le aziende hanno risposto con la creazione della “nutricosmetica” (integratori e cibi per la bellezza di pelle, capelli e unghie), è basato sull’idea che il consumo di specifici nutrienti possa agire sul nostro aspetto esteriore.
L’obiettivo di questa ricerca è di indagare come il rapporto dei consumatori con il mondo della bellezza sta evolvendo e rispondere quindi alla seguente domanda:
“Quali sono le strategie di marketing che le aziende dovrebbero adottare per introdurre nuovi segmenti di mercato all’uso di nutricosmetici?”
Kazakhstan possesses a tremendous economic growth potential as the country continues its
transition to a market economy. However, despite huge potential, Kazakhstan has not been able to develop a
competitive economy. One of the main causes is that there are few
A STUDY ON CONSUMERS’ PREFERENCE TOWARDS BEAUTY SERVICES IN TIRUCHIRAPALLIIAEME Publication
Earlier days women have been very conscious of their appearance since their existence of youth. Most of them give much importance to their external appearance. They can change their look in various numbers of ways. But today it has changed. Men parlors have overcome women’s parlors. Because of booming beauty conscious among men has increased. However both men and women are always concentrated on their external beauty. In conventional times people used orthodox ways to beautify themselves. Even now the wish is the same, but with different and better tools. Thus, a beauty parlor or salon is a business that deals with the beauty treatment for women and men. This study have accentuated that there are many beauty parlors are available in Trichy but why people prefer particular brand.
An Evaluation of the Effect of Consumer Characteristics on Retail Format Patr...Dr. Amarjeet Singh
Consumer is prime factor in retailing. A customer
can adapt various buying roles like initiator, influencer,
decider, buyer, preparer, maintainer and disposer in
purchasing and using the products. Buying behavior helps
marketers learn the intensity and degree of involvement of
customers in purchasing the products. Studies that link
customer service to factors such as demographic,
psychographic characteristics and store format choice are
rather limited and under studied despite the fact of the
discovery that individual characteristics of consumers
influence their shopping behavior. Despite its importance
and its contribution toward better understanding of
consumer purchasing behavior, there is still lack of research
in this area especially in the retail sector. In validating the
measurements and investigating 650 questionnaires were
filled by shoppers. The research concluded with a
discussion on management implications as well as
recommendations that suppliers should supply the good
in shopping malls through considering their demographic
and psychographic responses.
A Study on Customer Satisfaction towards Online Shopping in Filpkart in Coimb...ijtsrd
Flipkart are one of the leading online shopping websites in India. In this paper an attempt has been made to find customers satisfaction towards and flipkart. A sample of 50respondent's were conveniently selected from Coimbatore District. The findings were analyzed using simple percentage analysis, ranking test. Findings reveal that female customers whose annual income is high are highly satisfied towards and flipkart. The research also concludes that even though is giving branded and quality product but customer are very much attracted towards the best services of flipkart. R. Maheswari | N. Sandhiya "A Study on Customer Satisfaction towards Online Shopping in Filpkart in Coimbatorecity" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29267.pdf Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/29267/a-study-on-customer-satisfaction-towards-online-shopping-in-filpkart-in-coimbatorecity/r-maheswari
Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Michael Aldrich is the man who invented online shopping in 1979.
Nutricosmetics: Designing effective marketing strategies to exit the niche an...Target Research
Negli scorsi cinque anni, il lancio di nuovi prodotti e il cambiamento nello stile di vita dei consumatori hanno fatto emergere un crescente interesse nei confronti del concetto di “beauty from within” (“bellezza dall’interno”). Il fenomeno, a cui le aziende hanno risposto con la creazione della “nutricosmetica” (integratori e cibi per la bellezza di pelle, capelli e unghie), è basato sull’idea che il consumo di specifici nutrienti possa agire sul nostro aspetto esteriore.
L’obiettivo di questa ricerca è di indagare come il rapporto dei consumatori con il mondo della bellezza sta evolvendo e rispondere quindi alla seguente domanda:
“Quali sono le strategie di marketing che le aziende dovrebbero adottare per introdurre nuovi segmenti di mercato all’uso di nutricosmetici?”
Kazakhstan possesses a tremendous economic growth potential as the country continues its
transition to a market economy. However, despite huge potential, Kazakhstan has not been able to develop a
competitive economy. One of the main causes is that there are few
A STUDY ON CONSUMERS’ PREFERENCE TOWARDS BEAUTY SERVICES IN TIRUCHIRAPALLIIAEME Publication
Earlier days women have been very conscious of their appearance since their existence of youth. Most of them give much importance to their external appearance. They can change their look in various numbers of ways. But today it has changed. Men parlors have overcome women’s parlors. Because of booming beauty conscious among men has increased. However both men and women are always concentrated on their external beauty. In conventional times people used orthodox ways to beautify themselves. Even now the wish is the same, but with different and better tools. Thus, a beauty parlor or salon is a business that deals with the beauty treatment for women and men. This study have accentuated that there are many beauty parlors are available in Trichy but why people prefer particular brand.
Dissertation report on switching behavior of consumer Pinkey Rana
Dissertation report on “To study the switching behavior of consumer special reference to urban market ”which is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.) .
•Semblance is a skincare brand based out of Udaipur that offers products made from natural ingredients and is 100% chemical-free and it was started by Priya Bhanu in 2020.
•People with nature, Nature with people. Semblance believes in the power of nature.
•Semblance has a unique range of bath, body, and skincare essentials with captivating fragrances. Semblance offers a range of products, including face mists, face cream, lip balm, and face wash, all of which are priced under Rs 399.
•This has led to the rise of brands like Semblance, which offer safe and natural skin care products.
•Kama Ayurveda
• Mama earth
•The Body Shop
•Plum
•Lotus Herbals
•Biotique
• Innisfree
• Himalaya Herbals
A Study of Customer Satisfaction towards the Various Services Provided At Ret...inventionjournals
The performance of the retailing sector for the past few years is outstanding and witnesses a huge revamping exercise, significantly contributed by the growth of the organized retailing. Rapid urbanization, exposure to large number of foreign brands and changing lifestyle and preferences has contributed to the growth of retailing in India. This study on customer satisfaction on retailing services aims to identify the dimensions in which the services provided by the organized retail outlets to the customers and also it revels the dimensional measure and the satisfaction of the customers. Further this study explores the factors that derive the satisfaction of the customers on services in organized retail.
This study determines the first recall versus choice behaviour of various consumers possessing different demographic traits for FMCG product namely toothpaste. As per the results, females, unmarried people, low aged group, less educated group and housewives should be the targeted group of companies as these are the consumers in which the habit of first recall versus choice is more found. Thus marketing managers are required to concentrate on creating loyalty among this segment of consumers.
Shampoos shed a wide role in beauty products. Twenty years back, half over the beauty objects like shampoos were regarded as luxuries. But now, those bear grow to be so necessary piece goods in imitation of the consumers. Everybody wishes after hold a tidy then stunning hair, then that he are the use of shampoos as help to maintain a fair yet healthful hair. Today the shampoo marketplace is very jam-packed or geared up because of labor then consequently numerous businesses are making an attempt in accordance with seize the demand together with their modern-day expertise. Each invention is various via excellence, cost, perfume, volume, wrapping.
This paper aims after recognize touching the Retailer’s desire closer to a range of manufacturers of shampoo. The goal about the assignment is according to discipline the factors influencing the choice concerning shampoo products between retailers. For that study, 112 shops had been viewed as sample. The data is collected using a structured questionnaire. Here, the records gathered thru questionnaire was analyzed using equipment existing in SPSS software. They were enquired touching the fast shifting shampoo, focus or preferences concerning shampoo products. For the evaluation purpose, statistical equipment and strategies kind of Chi-Square, Regression yet Weighted Average are used. Many shops were conscious on shampoo products.
Retailers make buy of shampoo products majorly out of the distributors. They are extraordinarily cozy together with their retailers. The speedy shifting shampoo is health center summation into dominance concerning retail access with the SKU’s on sachets. Among the retailers, they particularly opt for branded or quickly transferring shampoo in their retail outlet. They are noticeably comfy with the quantity, quality, shipping of manufacture regarding age without somebody damage, advertisement on shampoo accomplish shops to advise the product in imitation of customers, base potential customers,is an added advantage, though the outlets section a excellent kin with the clients yet distributors. Making excellent counsel including educated distributor helps them within after period condition even is bitch between product, namely it offers to them excessive satisfaction
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
Similar to PERCEPTION AND BUYING BEHAVIOR OF MODERN CONSUMERS (20)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Marketing as a Primary Revenue Driver - Lee Levitt
PERCEPTION AND BUYING BEHAVIOR OF MODERN CONSUMERS
1.
2. SUBMITTED BY
RUTUJA WANKAR
MBA Marketing
(BATCH 2018-20)
UNDER THE GUIDANCE OF
DR. LALIT PRASAD
PERCEPTION AND BUYING BEHAVIOR OF
MODERN CONSUMERS TOWARDS PERSONAL
CARE PRODUCTS
3. INTRODUCTION
The personal care market is actually one of the biggest and most
relevant markets.
Personal care products are part of the FMCG sector. Any person needs
these products every day.
The study of consumer buying behavior is the most significant
consideration for the selling of all goods and services.
The first and primary objective of my study is changing trend in buying
behavior of consumer towards personal care products.
It also offers advice on developing or launching goods or services, setting
costs, building platforms, etc.
4. OBJECTIVES
To study about consumer’s perception.
To study buying behavior of consumer about cosmetic goods when they
purchased it.
To find the popularity of brands of different companies in market.
5. SCOPE OF THE STUDY
This study helps the organization evaluate and examine the growing
pattern in customer purchasing behavior towards personal care
products
And also allows the company to recognize the needs, wants and
purchasing behavior of its consumers.
6. THEORETICAL BACKGROUND
CONSUMER BUYING BEHAVIOUR
Consumer buying behavior is a decision process as well as an attitude of the
people involved in purchasing and using products. After identifying a need or a
want, customers begin to look for products or services that fulfil their
requirements. Consumers make purchase decisions on both small and large
products.
CONSUMER PERCEPTION
Customer perception is an individual’s appreciation of a product or service
provided to him. This term can be seen as a process that starts when the
consumer receives information about a product and ends when he builds an
opinion or judgment of it.
7. LITERATURE REVIEW
1. “Buying Behavior of Rural Consumers towards Personal Care Products”
(International Journal of 360 Management Review, Vol. 07, Issue 01, April 2019, ISSN: 2320-7132)
The conclusion of this study is that the company have to concentrate on
each segment and the multiple marketing strategies need to be formulated to
attract rural consumers.
2. “Consumer Attitudes and Perception on Personal care Products and
Cosmetics at Visakhapatnam, India”
(The International Journal Research Publication’s Research Journal of Social Science and Management, December
2015, ISSN: 2251-1571)
The conclusion of this study is that the companies need to focus on the
advertisements and the Indian Customer is brand conscious when it comes to
buying cosmetics as well as personal care products.
8. …LITERATURE REVIEW
3. “Perception of Consumer Buying Behavior towards Personal Care Products,
Tiruchirappalli”
(Our Heritage Journal, archives.ourheritagejournal.com, ISSN: 0474-9030 Vol-68-Issue-30-February-2020)
Since the customer buying behavior is the most important factors for
forecasting the sales of any goods in a given region so the company should
keep close eye on the market situation and Consumers also want product
quality , good prices, quick availability of products and better product results.
9. RESEARCH METHODOLOGY
Research Design Descriptive Type Research
Population Wide range of population
(it was not possible to cover the whole population.)
Sample Unit Individual respondent (150 respondents)
Sample size 97% of sample size
(Required samples are 155 and questionnaire sent
to 155 customers and received 150 responses)
Sampling
method
Non-probability
(Convenience Sampling Method)
Method of survey Observation and Questionnaire.
Statistical tools Bar charts, Pie charts.
10. DATA ANALYSIS AND
INTERPRETATION
Objective 1) To study buying behavior of consumer about cosmetic goods
when they purchased it.
Value to the different purchasing factors
Interpretation: As a result, there is an excellent priority has been given to the ingredients
and functions, it means customer’s main focus is quality of the product.
11. …DATA ANALYSIS AND
INTERPRETATION
2. How do you get to know cosmetic products?
(Sources of brand awareness)
• Interpretation: Internet has found more impact on consumer and
widely used for receiving information about the products.
Sr.
No.
Sources No. of Respondents Percentage
1 Internet 60 40%
2 Seminar 10 7%
3 Newspaper 20 13%
4 Samples 25 17%
5 Leaflets 10 7%
6 Words of Mouth 25 17%
40%
7%
13%
17%
7%
Internet
Seminar
Newspaper
Samples
Leaflets
12. …DATA ANALYSIS AND
INTERPRETATION3. Which area is more of your interest?
(Areas of interest of customers)
Interpretation: Discount on the products plays an important role in
consumer buying decision.
Sr. No. Area Number of Respondents Percentage
1 Discount 60 40%
2 Latest Product 50 33%
3 Product Reviews 10 7%
4 Beauty 30 20%
Discount,
40%
Latest
Product,
33%
Product
Reviews,
7%
Beauty,
20%
13. …DATA ANALYSIS AND
INTERPRETATION
Sr.
No.
Brand
Consciousness
Number of
Respondents
Percentage
1 Yes 110 73%
2 No 15 10%
3 For Some
Products
25 17%
4. Are you brand consciousness?
(Brand consciousness of people)
Interpretation: It has been observed that now a day’s people are
more brand conscious
Yes, 73%
No, 10%
For Some
Products,
17%
14. …DATA ANALYSIS AND
INTERPRETATION5. If yes you prefer?
(Preference of different brands. (Country wise))
Interpretation: Most of the consumers prefer the brands of national
companies because of the cheap price and relatively good quality products.
Sr. No. Brands Number of
Respondents
Percentage
1 National 91 61%
2 International 59 39%
National
Brand, 61%
Internation
al Brand,
39%
15. …DATA ANALYSIS AND
INTERPRETATION
6. Which factor do you consider while buying a product?
(Effecting factors responsible for the buying decision of consumers.)
Interpretation: Brand name is the most important factor responsible
for the buying decision of consumers.
Sr.
No.
Places Number of
Respondents
Percentage
1 Company 17 11%
2 Packaging 28 19%
3 Brand name 57 38%
4 Price 48 32%
Company,
11%
Packaging,
19%
Brand
Name, 38%
Price, 32%
16. …DATA ANALYSIS AND
INTERPRETATION
7. Why do you purchase cosmetic products from particular shop?
(Reasons for purchase from particular shop)
Interpretation: Above statistical data shows the reasons of why customer
purchase from a particular shop. Majority of the respondents preferred to
purchase products from shop that provide quality products with variety at
reasonable price.
Sr. No. Reason Number of Respondents Percentage
1 Nearer to Home 22 15%
2 Variety of Goods 30 20%
3 Quality Goods 45 30%
4 Reasonable Price 37 25%
5 Good Behavior 10 7%
6 Others 6 4%
Nearer to
Home, 15%
Variety of
Goods, 20%
Quality
Goods, 30%
Reasonable
Price, 25%
Good
Bahavior,
7%
Others, 4%
17. …DATA ANALYSIS AND
INTERPRETATION
8. On an average how much do you spend on personal care product each month?
(Expenditure on cosmetic products)
Interpretation: The above data shows the expenses percentage of consumers on
cosmetic products.
Sr.
No.
Expenditure Number of
Respondents
Percentage
1 0-500 30 20%
2 500-1500 50 33%
3 1500-2500 60 40%
4 Above 2500 10 7%
0-500, 20%
500-1500,
33%
1500-2500,
40%
Above
2500, 7%
18. …DATA ANALYSIS AND
INTERPRETATION
Objective 2) To study about consumer’s perception
9. When do you buy cosmetics?
(Frequency of Buying Cosmetic Products)
Interpretation: The above chart shows the consumers frequency of buying cosmetic products.
Majority of the consumers buy cosmetics once in a month.
Sr. No. Frequency Number of
Respondents
Percentage
1 Daily 1 1%
2 Weekly 23 15%
3 Monthly 60 40%
4 Yearly 18 12%
5 Festivals 48 32%
Daily, 1%
Weekly, 15%
Monthly,
40%Yearly, 12%
Festivals,
32%
19. …DATA ANALYSIS AND
INTERPRETATION
10. What is your opinion about cosmetics?
(Customer opinion about cosmetics.)
Interpretation: Above data shows the opinion of the customers about the cosmetic
products. Most of the respondents thinks cosmetics are the luxurious thing while other
respondents thinks cosmetics are the necessity of the life.
Luxury, 34%
Necessity,
53%
Both, 13%
Sr.
No.
Opinion Number of Respondents Percentage
1 Luxury 51 34%
2 Necessity 79 53%
3 Both 20 13%
20. …DATA ANALYSIS AND
INTERPRETATION11. What are the sources that make you aware of cosmetics?
(Sources of Cosmetic awareness)
Interpretation: The above chart shows the different sources from where consumers are
able to know about cosmetic. Most of the consumers getting aware about the cosmetic
products from the friends and family. Family and friends plays an important role in
perception of consumers.
Sr.
No.
Sources No. of
Respondents
Percentage
1 Beauticians 35 23%
2 Doctors 10 7%
3 Shopkeepers 17 11%
4 Friends/Family 48 32%
5 Media 40 27%
23%
7%
11%
32%
27%
Beauticians
Doctors
Shopkeepers
Friends/Family
Media
21. …DATA ANALYSIS AND
INTERPRETATION
12.Why do you use cosmetic products?
(Reasons of using cosmetics.)
Interpretation: Consumers thinks that cosmetics can improve their personality so they
think cosmetics are one of the part of the necessities of life. That’s why people buy the
cosmetic products.
Sr.
No.
Reasons Male % Female % Total %
1 To Improve Your
Personality
15% 25% 40%
2 Social Influences 8% 10% 18%
3 Fashion and Status
Symbol
5% 7% 12%
4 Health Point of View 9% 6% 14%
5 Psychological
Satisfaction
6% 10% 16%
40%
18%
12%
14%
16%
To Improve
Personality
Social Influence
Fashion and Status
Symbol
Health Point of View
Psychological
Satisfaction
22. …DATA ANALYSIS AND INTERPRETATION
Objective 3) To find the popularity of brands of different companies in market.
(Popularity of Cosmetic Brands)
Sr. No. Brand Name Known & used Known but not used Unknown
1 L’Oreal 91 61% 33 22% 26 17%
2 Chambor 28 19% 67 45% 55 37%
3 Lakme 52 35% 55 37% 43 29%
4 Maybelline 57 38% 63 42% 30 20%
5 Revlon 50 33% 68 45% 32 21%
6 Faces 57 38% 67 45% 26 17%
7 Mac 43 29% 74 49% 33 22%
8 Avon 47 31% 60 40% 43 29%
23. …DATA ANALYSIS AND
INTERPRETATION
0%
10%
20%
30%
40%
50%
60%
70%
L'Oreal Chambor Lakme Maybelline Revlon Faces Mac Avon
Known & used Known but not used Unknown
• Interpretation: L’Oreal brand is the most popular brand for the modern
generation in a market, as they provide quality products of cosmetics.
24. FINDINGS
Quality are found as a most important factor for purchase of cosmetic
by the respondents than price.
Internet has found more impact on consumer and widely used for
receiving information about the products.
Discount on the products plays an important role in consumer
perception and consumer buying decision.
It has been observed that now a days people are more brand conscious.
Because of the cheap price and relatively good quality products and
brand name is the most important factor responsible for the buying
decision of consumers.
Consumers thinks that cosmetics can improve their personality so they
think cosmetics are the necessity of life.
L’Oreal brand is the most popular brand for the modern generation in a
market, as they provide quality products.
25. CONCLUSION
The study showed that the five factors i.e. quality , price, brand, labeling and
advertising had a greater impact on consumer buying decisions.
Once it comes to beauty products, it is even more intense that all five factors play
a significant role in customer buying decisions.
The research has shown the comparison between consumer buying behavior
regarding Indian and International product in recent time.
Since consumer buying behavior is an important factor in predicting the sales of
any product in a particular region. So, the organization needs to keep a close eye
on the market situation.
However, customers have been price sensitive, but the changing market trend
and customer view and preference have shown that customers are now sensitive
to quality.