It is a research topic, where we have tried to understand the consumers behaviour towards malls and the age group of the consumers is from 18-21

1. RESEARCH
METHODOLOGY
ByDivya Jaiswal
-1110729
Sunisha Nair
-1110741
Aruna Purushotham -1110769
Chetana K
-1110771
Nupur Shah
-1110773
Prathibha V.G
-1110774

2. Consumer Behavior towards Malls in
Bangalore

3. Introduction
• What is research?
- A systematic search for an answer to a question
or a solution to a problem is called research.
• Types of research
▫ Arbitary Method
▫ Scientific Method

4. Methods of research
- Surveys: fact finding study. Method of research
involving collection of data directly for a population or
a sample.
- Case study: in depth comprehensive study of a
person, a social group, an episode, a process, a
situation or any other social unit.

5. Scope of the study
The scope of the study is within
Bangalore city. All malls in Bangalore
only are taken for research.

6. Sources
• 100 respondents include:
- Students of Christ University
- Local residents of Bangalore
- Other outstation persons come to
study/work.

7. Statement of the problem
•To study the behavior of consumers
towards Malls in Bangalore.

8. OBJECTIVE OF STUDY
•To study the consumer behavior
towards shopping mall in
Bangalore and find out the
relevance of these shopping
malls.

9. Types of consumers in mall
•
•
•
•
•
Time killer
Pleasure seeker
Product Groupies
General Browsers
Focused Fullfillers

10. CONVENIENCE
•
•
•
•
•
•
•
All the products are available under one roof
Saves money on transportation
Card money can be used
Use of vouchers
Discount & Offers
Multiplexes
Good parking facilities

11. Do you Prefer watching movies in
multiplexes or theatres?
Multiplex
Theatre
Both
Depends

12. Is there a good parking facility in
malls?
SOMETIMES
NO
YES
0%
20%
40%
60%
80%

13. Do you prefer visiting malls
which are at a distant place?
NO
YES
0%
20%
40%
60%
80%

14. PURPOSE
• Purpose is defined as to why we do
something, like the reason behind
conducting this research as in why do
people visit malls?
• Quest 1- why do you go to mall?
• Quest 2- how often do you go to a mall?

15. ANALYSIS
80
70
60
50
Shopping/regularly
hanging out/often
both/very often
others/hardly
40
30
20
10
0
Quest 1
Quest 2
Why do you go to a mall?
How often do you go to a
mall?

16. PRICE
• Price is defined as the amount we pay to buy
something. It is an important factor as
consumer behavior changes with price.
• Quest 1 – Do you get attracted to
offers/discounts provided in malls.

17. Price
3%
36%
10%
51
%
Yes
No
Sometimes
Never

18. Are malls only for
window shopping?
Are mall rates higher
than retail rates?
Price
13
56
31
Price
Agree
Disagree
Netural
27
73
Yes
No

19. FACILITIES IN MALLS
• Security in malls- security measures taken by
the malls are good enough but could be
improved.
• Good advertisement media – Malls are also
considered as a good advertising media . Films
, any new products launched are promoted in
malls , a way of addressing a larger audience

20. Good parking facilities – Malls offer good parking
facilities to people and it becomes easier for
people to travel by their own vehicle. But this is
not always the case in all the malls as there are
malls where you can face problem regarding the
parking facility
Services provided by the staff- the staff is
considered efficient , some people feel that they
are helpful but some feel that the staff in these
malls don’t respond well . But most of the them
had a neutral opinion

21. ANALYSIS
90
80
70
60
50
40
30
20
10
0
yes
no
cant say

23. Food in malls
• Food courts in malls are preferred by a lot of people because
these food courts offers a lot of variety and could be easily
accessed but there are complains about the high prices
quoted for these food items yet 32% of people opted for food
courts over individual restaurants
• A lot of people do prefer individual restaurants , about 44%
people would choose restaurants. These restaurants are more
economical and if they have any specific preference then they
would go to these restaurants
• Around 24% don’t mind any of the two , for them it depends
on the situation

24. SUGGESTIONS
The suggestions given by the respondents are as follows:-
1. Certain malls do not consider middle income groups.
2. Better and cheaper parking facilities.
3. Provide a better food court.
4. Should introduce more fun activities and games.
5. More brands providing offers and discounts.
6. More taco bell branches.

25. CONCLUSION/ GROUP INTERPRETATION
Question
num
Option A
Option B
Option C
Option D
1
11%
16%
70%
3%
2
15%
60%
11%
14%
3
72%
13%
15%
-
4
34%
18%
21%
27%
5
80%
20%
-
-
6
51%
10%
36%
3%
8
33%
67%
-
-
9
84%
12%
4%
-
10
13%
31%
56%
-
11
24%
44%
32%
-
12
56%
44%
-
-
13
38%
16%
46%
-
14
73%
27%
-
-