The document discusses several topics related to digital media and mobile marketing:
- Facebook reported increased mobile ad revenues which now make up 14% of total ad revenues and have more than tripled in the last 3 months.
- Mobile devices now account for 20% of online orders for retailers Littlewoods, Very and Isme, and mobile traffic increased 260% for these companies.
- The document also discusses mobile advertising on Facebook, mobile security risks, NFC technology, proximity marketing, app development, iAds, and smartphone usage statistics by country.
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
-What moment marketing is and why it is important for your brands
-How you can succeed at meeting campaign objectives with moment marketing
-How you can take the uncertainty out of mobile marketing campaigns and enjoy guaranteed ROI for your mobile marketing investment.
The 2015 U.S. Mobile App Report - COMSCORERomain Fonnier
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
The implication of mobile apps’ growing share of digital media usage time
The mobile web’s critical role in expanding audience reach
The value of the home screen, how users behave with it, and other consumer habits on smartphones
Deep dives into some of the fastest growing apps, such as Tinder, Uber, Timehop and Fitbit
The key role of social and entertainment apps, and how they account for the majority of users’ app engagement
The top apps among Millennials, and this group’s influence in all facets of app behavior
The effectiveness of mobile advertising, including research on native in-app video ads
The latest on ad blocking for brands, publishers, advertisers. Slides taken from our senior marketers roundtable on how to handle the threat of ad blocking - and what the opportunities might be to engage better with customers
The rapid growth of mobile devices and applications have created a new economy around context and an active, captivated audience. However, an effective monetization strategy is critical to ensuring the survival, growth and financial success of your mobile applications.
View our webinar presentation to learn:
- What options you have for monetizing your audience
- What mobile rewards programs are and how they can help
- How you can implement a mobile rewards program in your apps
Speakers:
- Andrew Gerhart, Chief Operating Officer, AerServ
- Zach Redler, Sr. Director, Appsaholic
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
-What moment marketing is and why it is important for your brands
-How you can succeed at meeting campaign objectives with moment marketing
-How you can take the uncertainty out of mobile marketing campaigns and enjoy guaranteed ROI for your mobile marketing investment.
The 2015 U.S. Mobile App Report - COMSCORERomain Fonnier
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
The implication of mobile apps’ growing share of digital media usage time
The mobile web’s critical role in expanding audience reach
The value of the home screen, how users behave with it, and other consumer habits on smartphones
Deep dives into some of the fastest growing apps, such as Tinder, Uber, Timehop and Fitbit
The key role of social and entertainment apps, and how they account for the majority of users’ app engagement
The top apps among Millennials, and this group’s influence in all facets of app behavior
The effectiveness of mobile advertising, including research on native in-app video ads
The latest on ad blocking for brands, publishers, advertisers. Slides taken from our senior marketers roundtable on how to handle the threat of ad blocking - and what the opportunities might be to engage better with customers
The rapid growth of mobile devices and applications have created a new economy around context and an active, captivated audience. However, an effective monetization strategy is critical to ensuring the survival, growth and financial success of your mobile applications.
View our webinar presentation to learn:
- What options you have for monetizing your audience
- What mobile rewards programs are and how they can help
- How you can implement a mobile rewards program in your apps
Speakers:
- Andrew Gerhart, Chief Operating Officer, AerServ
- Zach Redler, Sr. Director, Appsaholic
50 Mobile Marketing Statistics, Trends & InsightsPocket Your Shop
The mobile industry is evolving.
Marketers are beginning to realize that this recent explosion of mobile is not just a fad. That is why we wanted to share these stats to show you the effect that mobile has had on modern marketing.
So without further ado, we present 50 mobile marketing statistics, trends, and insights. Enjoy!
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
2019 Mobile Growth Handbook - AbridgedMada Seghete
A preview of the 2019 Mobile Growth Handbook. To unlock the additional 127 pages of frameworks, trends, insights, and tips, download the complete handbook: https://branch.app.link/mgh
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
How enterprises in the travel business are successfully navigating their digital transformation strategy and interacting with their customers across every touch-point.
With recent and continued publicity on the topic of ad-blocking you will likely have heard the expression, "Ad-blockers are a blunt instrument". Generally what this statement referred to is the fact that ad-blocking software does not differentiate between good and bad advertising, it simply blocks all ads. However, it doesn't stop there. Ad-blocking is blocking a lot more than just adverts.
eMarketer Webinar: Top Trends in Mobile Location-Based AdvertisingeMarketer
As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results. Topics in this webinar include: How precise can geotargeted display ads be? Do tighter perimeters produce stronger results? Can marketers achieve scale with geotargeted mobile campaigns? Will beacons be a boon for indoor location targeting?
Adblocking Goes Mobile - 2016 PageFair Mobile ReportPageFair
In this report, PageFair, in partnership with Priori Data, reveals how adblock adoption is spreading to mobile devices across the globe. This analysis is based on empirical data, and demonstrates that twice as many people are blocking ads on mobile browsers than on desktop browsers worldwide.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
Business insider digital media strategiesCatchTalk.TV
Full vid hereJulie has a more than a decade of experience running vertical web businesses. Prior to Business Insider, she launched the new NCAA.com web site at CBS College Sports. Previously she ran the magazine-branded web sites at Condé Nast and built the #1 web site for golfers at Time Inc
50 Mobile Marketing Statistics, Trends & InsightsPocket Your Shop
The mobile industry is evolving.
Marketers are beginning to realize that this recent explosion of mobile is not just a fad. That is why we wanted to share these stats to show you the effect that mobile has had on modern marketing.
So without further ado, we present 50 mobile marketing statistics, trends, and insights. Enjoy!
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
2019 Mobile Growth Handbook - AbridgedMada Seghete
A preview of the 2019 Mobile Growth Handbook. To unlock the additional 127 pages of frameworks, trends, insights, and tips, download the complete handbook: https://branch.app.link/mgh
2015 Ad Blocking Report - The Cost of AdblockingPageFair
In the third annual ad blocking report, PageFair, with the help of Adobe, provides updated data on the scale and growth of ad blocking software usage and highlights the global and regional economic impact associated with it. Additionally, this report explores the early indications surrounding the impact of ad blocking within the mobile advertising space and how mobile will change the ad blocking landscape.
As specialist advisers to the marketing communications and technologies industry, we are uniquely positioned to ensure that we are continually on top of key trends in this rapidly evolving landscape.
How enterprises in the travel business are successfully navigating their digital transformation strategy and interacting with their customers across every touch-point.
With recent and continued publicity on the topic of ad-blocking you will likely have heard the expression, "Ad-blockers are a blunt instrument". Generally what this statement referred to is the fact that ad-blocking software does not differentiate between good and bad advertising, it simply blocks all ads. However, it doesn't stop there. Ad-blocking is blocking a lot more than just adverts.
eMarketer Webinar: Top Trends in Mobile Location-Based AdvertisingeMarketer
As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results. Topics in this webinar include: How precise can geotargeted display ads be? Do tighter perimeters produce stronger results? Can marketers achieve scale with geotargeted mobile campaigns? Will beacons be a boon for indoor location targeting?
Adblocking Goes Mobile - 2016 PageFair Mobile ReportPageFair
In this report, PageFair, in partnership with Priori Data, reveals how adblock adoption is spreading to mobile devices across the globe. This analysis is based on empirical data, and demonstrates that twice as many people are blocking ads on mobile browsers than on desktop browsers worldwide.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
Business insider digital media strategiesCatchTalk.TV
Full vid hereJulie has a more than a decade of experience running vertical web businesses. Prior to Business Insider, she launched the new NCAA.com web site at CBS College Sports. Previously she ran the magazine-branded web sites at Condé Nast and built the #1 web site for golfers at Time Inc
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1. Digital Media & Marketing
Platforms
Jessica Pycroft
Alyssa Wilson
Jessica Richards
Lydia Prentice Challis
Jason Sloan
2. Facebooks Mobile Ad Revenue
Facebook have announced Q3 revenues of $1.26 b, almost 7% up on
its Q2 revenues of $1.18 billion.
Due to share-based pay-outs, Facebook posted a $59m loss despite
the increased revenues
14% of ad revenues now come from mobile advertising and its mobile
ad revenue have more than tripled in the last 3 months.
Mark Zuckerberg stated that over 600m people now share and connect
on Facebook using a mobile device each month.
http://www.mobilemarketingmagazine.co.uk
3. Mobile Helps Rescue Littlewoods, Very and Isme
20% of online orders now come from mobile devices.
Online business grew 6% this year, with 75% of total sales competed on the
internet.
Mobile Traffic increased 260% and now makes up 30% of all site visits.
Shop Direct still recorded a pre-tax loss of £57.7m, but this is a 27% improvement
on the previous year, however the improvement is not all down to mobile
The groups CEO stated that these are great foundations to build on to create a
best-in-class digital department store. One of the biggest opportunities we see is
the increased customer demand for m Commerce, where we have real expertise.
http://www.mobilemarketingmagazine.co.uk
4. Facebook: Mobile Advertising Goes Social
• Mobile advertising provides mainline into the personal lives of consumers
• Most success stories about Facebook relate to it’s ability to allow interaction between consumers &
brands
• However chairman of shopping site “Gift” believes consumers don’t log into Facebook with the
desire to shop
• Companies are focusing on building brand identity relationships not just advertising
• Facebook advertising is now seen as part of the buying process which also includes stages such as
content marketing, promotion & customer interaction
• Facebook are offering advertisers more relevant return on their investments, this is for example
done through app promotion
• App promotion is now available on mobile newsfeed via specialised ad spaces, clicking on the link
takes the consumer to their app store and if purchased will show in their friends newsfeed
• Already proved successful for TinyCo who saw a 50% increase in click-through and also for Nanigan
who received 8-10 more reach
• Further development is planned, including: only showing ads to non-users of the apps plus the
ability to download without leaving Facebook
• Could be possible undesired effect on brand equity through barrage of adverts
http://www.mmaglobal.com/
5. What is your mobile threat risks?
• Fixmo highlights some of the largest “Threats, vulnerabilities, and risks within mobile devices
in enterprise”.
• These include the increasing rate of lost or stolen mobile devices and the malware boom
caused by an increasing number of company used smartphones that continues to grow.
• Stats:
-95% of people tried to access mobile phones they found which did not belong to them
-11% of pin codes are one of five common pairings e.g. 1234, 0000
-86% of the most popular free iOS & android apps can access personal data stored on a mobile
device
-93% increase in mobile vulnerabilities from 2010 to 2011
-47% of companies had a security breach due to ‘Bring your own device’ to work
-24% of IT professionals found malware on work orientated smartphones.
http://www.mobilemarketingwatch.com/infographic-what-is-your-mobile-threat-risk-26800/
6. NFC (Near Field Communication)
• NFC is a wireless technology that makes use of interacting electromagnetic
radio fields to transmit small bits of info between an “initiator” & a “target”
• It is used in smartphones (i.e.. Blackberry & HTC), parking meters, payment
system etc.
• By 2014 at least 1/5 smartphones worldwide will feature NFC
7. Proximity Marketing
• Proximity Marketing is localised wireless distribution of advertising content
associated with a particular place
• In other words using your smartphone to locate nearby products and services
8. App Development
• The process in which app software is developed for handheld devices, such as
smartphones and tablets. They can come pre-installed on the mobile
device, or downloaded from different platforms.
• Two main types, Native apps and Web applications.
• Native apps are targeted at specific mobile platforms and therefore can create
a level of interaction that would be difficult to achieve in a web app. They can
be used as a marketing resource to provide a service to highlight a company's
commercial projective, and enable the consumer to purchase directly.
• Web apps need only one system in development and are simpler to create and
maintain in comparison to Native apps.
• HTML5 is a developing standard which is already starting to have a dramatic
impact on the mobile Web. Although the final specification is not expected for
several years yet, some major sites have already begun focusing on HTML5, for
example the Financial Times newspaper, who in June 2011 released a Web
application instead of device-specific apps..
http://www.bbconsult.co.uk/Mobile-Web-Software-Development.aspx
9. iAds
• An iAd is a mobile advertising platform developed by Apple for their
products, allowing third party developers to directly embed adverts into their
applications
• http://www.youtube.com/watch?feature=player_embedded&v=2P97QK8E3p
w
• http://www.youtube.com/watch?feature=player_embedded&v=l-Cm9dY05pY
• http://www.youtube.com/watch?feature=player_embedded&v=a-
_xa_m7MXU
10. Smartphone Statistics by Country
• 80% of the world now own a mobile (5 billion people)
• Only 1.08 billion of these phones are smartphones
• There are 91.4 million smartphones in the US