The Future of Mobile Marketing: 20 Expert Predictions For 2015Invoca
In this SlideShare, you'll find 20 predictions from business people with experience in various marketing disciplines - from search advertising and content marketing to product marketing and branding. As you flip through the pages, you'll find a common theme: today's customer journey is complex.
We hope that these predictions help you get in the #mobilemindset for 2015.
Understanding the Mobile-First Blueprint for Engaging and Protecting Customers Syniverse
Michael Becker (@mobiledirect), Managing Partner and Co-Founder of mCordis (www.mcordis.com) and Rob Hammond (@tech2dollars), Senior Director of Mobile Engagement at Syniverse (www.syniverse.com) present a step-by-step blueprint for building brand trust by engaging and protecting mobile-first customers with mobile context.
Mapping the Mobile First Customer JourneySyniverse
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) and Rob Hammond (@tech2dollars), Senior Director of Mobile Engagement at Syniverse (www.syniverse.com) present how the rising influence of the mobile channel is altering the traditional customer journey and what brands can do to enhance engagement with their customers in the mobile moment.
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) joins Syniverse’s Mobile Engagement specialists, Rob Hammond (@tech2dollars) and Jessica Lee (@jessicanl) to discuss the top trends mobile marketers should be paying attention to as they map out their 2016 mobile engagement strategies.
Mobile is Eating Our World
Mobile is eating our world, perspectives on the next chapter in mobile (hint its multi platform and worldwide)
The pace of mobility is accelerating, consumer and enterprise markets are adopting smart phones and tablets at frenetic pace. Perspectives from Chief Strategy Officer, Russ Whitman of Ratio about how to take advantage of the next chapter in mobile.
Making Mobile Marketing Budgets Count in the Age of Ad BlockingSyniverse
In this webinar, Syniverse’s Rob Hammond (@tech2dollars) and mCordis’s Paul Berney (@paulbmobile) examine the rise of ad blocking tools and the implications for mobile marketers. This presentation explores best-practice examples for optimizing engagement with mobile-first customers.
The Future of Mobile Marketing: 20 Expert Predictions For 2015Invoca
In this SlideShare, you'll find 20 predictions from business people with experience in various marketing disciplines - from search advertising and content marketing to product marketing and branding. As you flip through the pages, you'll find a common theme: today's customer journey is complex.
We hope that these predictions help you get in the #mobilemindset for 2015.
Understanding the Mobile-First Blueprint for Engaging and Protecting Customers Syniverse
Michael Becker (@mobiledirect), Managing Partner and Co-Founder of mCordis (www.mcordis.com) and Rob Hammond (@tech2dollars), Senior Director of Mobile Engagement at Syniverse (www.syniverse.com) present a step-by-step blueprint for building brand trust by engaging and protecting mobile-first customers with mobile context.
Mapping the Mobile First Customer JourneySyniverse
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) and Rob Hammond (@tech2dollars), Senior Director of Mobile Engagement at Syniverse (www.syniverse.com) present how the rising influence of the mobile channel is altering the traditional customer journey and what brands can do to enhance engagement with their customers in the mobile moment.
Paul Berney (@paulbmobile), Managing Partner and Co-Founder of mCordis (www.mcordis.com) joins Syniverse’s Mobile Engagement specialists, Rob Hammond (@tech2dollars) and Jessica Lee (@jessicanl) to discuss the top trends mobile marketers should be paying attention to as they map out their 2016 mobile engagement strategies.
Mobile is Eating Our World
Mobile is eating our world, perspectives on the next chapter in mobile (hint its multi platform and worldwide)
The pace of mobility is accelerating, consumer and enterprise markets are adopting smart phones and tablets at frenetic pace. Perspectives from Chief Strategy Officer, Russ Whitman of Ratio about how to take advantage of the next chapter in mobile.
Making Mobile Marketing Budgets Count in the Age of Ad BlockingSyniverse
In this webinar, Syniverse’s Rob Hammond (@tech2dollars) and mCordis’s Paul Berney (@paulbmobile) examine the rise of ad blocking tools and the implications for mobile marketers. This presentation explores best-practice examples for optimizing engagement with mobile-first customers.
M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices., and it is known as next-generation e-commerce.
Digital marketing trends: Top consumer trends and new Brand Engagement Rules Ioana Barbu
What makes consumers react and shop today, in a more and more digital world? Here are 5 top trends you need to follow in order to make sure you engage with your audience they way they need and expect you to.
Google makes more than 500 algorithm updates a year. LinkedIn now offers more ways to connect with sales prospects than ever before. Keeping track of the changes in digital marketing can make your head spin.
Review this presentation to learn what works today and what you should be thinking about as we head into 2017.
Sheila Kloefkorn, of KEO Marketing Inc, named a top 25 Interactive, Social Media, SEO and Advertising Agency by the Phoenix Business Journal, will walk you through the most important trends you should be thinking about heading into 2017.
Mobile Myth Busters
Mobile advertising is unique and introduces a number of new challenges for digital media professionals. One of the biggest challenges is wading through all the noise and data to separate fact from fiction. This session explores the myths vs. the realities of mobile media. It covers topics ranging from tracking to targeting, including the key players, products, and pricing models in the mobile media landscape.
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldOgilvy
Mobile@Ogilvy has published a new report into how business-to-business (B2B) brands can leverage “smart mobility” to gain significant competitive advantage. Entitled “Hidden in plain sight: How mobile is quietly revolutionizing the B2B world,” the report outlines key mobile opportunities for B2B marketers and describes how to develop mobile strategies for B2B brands.
Mobile websites - The Hidden Mobile Website Sales Opportunities RevealedAndrew Edwards
www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, Target, O2, RedBox, McDonald’s and a couple of our own. We salute these companies for their ingenuity and hard work in creating these campaign that delight and inform us as mobile consumers. Stay tuned for next year’s picks.
You know the importance of your brand and logo.
When you extend your brand online, a static logo isn’t enough. With the new world of interactivity and app-like experience you want to create a brand language that reinforces your values and personality.
From integrating secondary graphics to bringing elements alive, the way a brand is presented has the power to engage or lose an audience. Join us for examples and lessons you can use to think differently about your brand on the web.
Drive Potential Customers With Effective Mobile Marketingspocto
In a nutshell, customer conduct has changed significantly and the credit for this is shared among brilliant gadgets and platforms like Mobile search engines, Social Media and Mobile Apps. However, the real force which taps their customer potential is called Mobile Marketing.
[REPORT] The Role of Mobile in the Path to Purchase of FMCG/Retail Products -...InMobi
The path to purchase for mobile devices is entering its next era. To help Brand advertisers better connect with the people who matter to them, InMobi has partnered with YouGov to explore how the path to purchase has changed and what these shifts mean for mobile marketing. This study explores The Role of Mobile in the Path to Purchase of FMCG/Retail Products in Australia.
The InMobi Path to Purchase study is a comprehensive report that measures what consumers do on their mobile devices and captures actual preferences and behaviors. This study allows marketers to identify, understand, and engage with consumers along their journey
The main objectives of this study were to:
Look at how consumers currently engage with their mobile devices and how this is changing
Gain an in-depth understanding of consumer behavior when browsing and shopping across multiple channels
Understand the impact of mobile advertising on the purchase funnel of FMCG/Retail products
Identify mobile activities that could engage consumers and drive the trial and purchase of FMCG/Retail products
M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices., and it is known as next-generation e-commerce.
Digital marketing trends: Top consumer trends and new Brand Engagement Rules Ioana Barbu
What makes consumers react and shop today, in a more and more digital world? Here are 5 top trends you need to follow in order to make sure you engage with your audience they way they need and expect you to.
Google makes more than 500 algorithm updates a year. LinkedIn now offers more ways to connect with sales prospects than ever before. Keeping track of the changes in digital marketing can make your head spin.
Review this presentation to learn what works today and what you should be thinking about as we head into 2017.
Sheila Kloefkorn, of KEO Marketing Inc, named a top 25 Interactive, Social Media, SEO and Advertising Agency by the Phoenix Business Journal, will walk you through the most important trends you should be thinking about heading into 2017.
Mobile Myth Busters
Mobile advertising is unique and introduces a number of new challenges for digital media professionals. One of the biggest challenges is wading through all the noise and data to separate fact from fiction. This session explores the myths vs. the realities of mobile media. It covers topics ranging from tracking to targeting, including the key players, products, and pricing models in the mobile media landscape.
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldOgilvy
Mobile@Ogilvy has published a new report into how business-to-business (B2B) brands can leverage “smart mobility” to gain significant competitive advantage. Entitled “Hidden in plain sight: How mobile is quietly revolutionizing the B2B world,” the report outlines key mobile opportunities for B2B marketers and describes how to develop mobile strategies for B2B brands.
Mobile websites - The Hidden Mobile Website Sales Opportunities RevealedAndrew Edwards
www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, Target, O2, RedBox, McDonald’s and a couple of our own. We salute these companies for their ingenuity and hard work in creating these campaign that delight and inform us as mobile consumers. Stay tuned for next year’s picks.
You know the importance of your brand and logo.
When you extend your brand online, a static logo isn’t enough. With the new world of interactivity and app-like experience you want to create a brand language that reinforces your values and personality.
From integrating secondary graphics to bringing elements alive, the way a brand is presented has the power to engage or lose an audience. Join us for examples and lessons you can use to think differently about your brand on the web.
Drive Potential Customers With Effective Mobile Marketingspocto
In a nutshell, customer conduct has changed significantly and the credit for this is shared among brilliant gadgets and platforms like Mobile search engines, Social Media and Mobile Apps. However, the real force which taps their customer potential is called Mobile Marketing.
[REPORT] The Role of Mobile in the Path to Purchase of FMCG/Retail Products -...InMobi
The path to purchase for mobile devices is entering its next era. To help Brand advertisers better connect with the people who matter to them, InMobi has partnered with YouGov to explore how the path to purchase has changed and what these shifts mean for mobile marketing. This study explores The Role of Mobile in the Path to Purchase of FMCG/Retail Products in Australia.
The InMobi Path to Purchase study is a comprehensive report that measures what consumers do on their mobile devices and captures actual preferences and behaviors. This study allows marketers to identify, understand, and engage with consumers along their journey
The main objectives of this study were to:
Look at how consumers currently engage with their mobile devices and how this is changing
Gain an in-depth understanding of consumer behavior when browsing and shopping across multiple channels
Understand the impact of mobile advertising on the purchase funnel of FMCG/Retail products
Identify mobile activities that could engage consumers and drive the trial and purchase of FMCG/Retail products
60 Top Auto Insurance Keywords by Estimated Cost Per Click Infographic for 2014TPG
60 Top Auto Insurance Keywords by Estimated Cost Per Click Infographic for 2014.
10 keywords were selected per category. Each category represents a stage in the buyer’s journey. In the early stages of the buyer’s journey keyword searches involve more general questions around Car/Auto Insurance. In the end stages of the buyer’s journey keywords are represented by more transactional keywords that have intent to quote/policy.
Would you apply principles of FMCG marketing to restaurants ?
Would you want to blow your precious money on mass media ?
Would you settle for a below par ROI on your sales & marketing expenditure?
THE BEST OF MOBILE MARKETING 2014.
The list of projects, campaigns and concepts from 2014. Only a little bit subjective. In random order. Definitely worth remembering. By Monika and Karolina from mobee dick. Enjoy!
We asked a veritable pantheon of experts, hailing from every corner of the marketing ecosystem, to join forces and share their insights and advice on the evolving role of mobile in modern marketing (spoiler: everybody agrees it's a big deal).
Get great, snackable bits of wisdom from:
CEOs
Brand marketers
Digital consultants
Journalists
Tech providers
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
The global business trends involve Machine Learning, AI, end-to-end digitalization, sustainable development, Data Security, and EV with sales increasing by 85%
This report covers all seven session from day one of Local Social Summit 2011 (LSS'11) Additionally, we have pulled together our view on the most important trends to watch in 2012, including: Incumbents are at risk; Data is everywhere; The rebirth of local; Mobile broadband; The next Internet arrives; The death of daily deals; and Social outsourcing grows...
The Digital Enterprise Vol 5 - A Framework for TransformationStuart Lamb
We outline the many aspects of digital transformation and a roadmap for getting there. This issue of Perspectives exudes the enthusiasm and capabilities that TCS has in
supporting the transformation ahead.
Now into its ninth year, Fjord’s annual Trends Report 2016 has arrived and, once again, we unveil what we believe to be the most significant technology and business developments emerging and describe how they will transform our world in the coming 12 months.
Our Trends Report is the result of months of research, discussions and debate, pooling the collective experience at Fjord and Accenture Interactive and distilled into ten core ideas.
We believe 2016 will be another defining year for digital and will bring even more transformation, disruption and delight to organizations and their audiences. In the report you can expect to discover more about big data etiquette, the rise of employee experience (EX) design, disappearing apps, the true power of wearables and nearables and much more.
Check out the full Fjord Trends Report 2016 below, visit trends.fjordnet.com, and follow the conversation at #FjordTrends.
Enjoy!
See more at www.trends.fjordnet.com
The Accenture Fjord Trend Report features what we believe to be the most significant technology and business developments emerging and how they will impact our lives.
Our Trends Report is the result of months of research, discussions, and debate, pooling the collective experience at Fjord and Accenture Interactive and distilled into ten core ideas.
Visit trends.fjordnet.com and follow the conversation at #FjordTrends.
Enjoy!
A summary of the mega-trends that are positioned to drive change in the economic, political and social environment in 2020 and beyond as viewed by Ernst and Young.
A summary of the mega-trends that are positioned to drive change in the economic, political and social environment in 2020 and beyond as viewed by Ernst and Young.
This year is all about authentic experiences, story-telling, exceptional customer service, relationships, connections, niche content, niche apps and big insights instead of big data.
Presentation by Melissa Chetty, Head of Digital Marketing at Creative Spark.
In this webinar with Invoca and guest from Forrester, you'll learn how to harness the power of AI to drive more revenue with actionable, real-time voice insights.
5 Ways To Go Beyond Call Tracking: How SunTrust and Allstate Maximize ROI Invoca
With the rise of mobile, understanding and mastering the inbound call channel has never been more important. Learn how Allstate and SunTrust Bank harness inbound calls to optimize bids, leverage artificial intelligence and create powerful lookalike audiences to deliver measurable ROI. Advanced search marketers (you!) will leave with new ideas from your cutting-edge peers and step-by-step instructions to help you achieve the same results!
Advanced Ad Targeting Strategies Using Call IntelligenceInvoca
See how digital marketers can use rich caller data and insights for better audience segmentation and targeting that can be applied throughout the entire customer journey.
A new year's look at lessons and predictions for digital marketing in 2017Invoca
Join a panel of marketing experts from credit.com, Rise Interactive, and Invoca as they talk about the top digital marketing lessons they learned from 2016 and what they think is in store for the new year.
Call Quality & Affiliate Payouts: Improving both for better calls and happier...Invoca
Learn how marketers are rethinking the way they define call quality to drive better calls and build better relationships with their affiliate partners.
CMO Series: Rethinking social and email engagements using call intelligence
Are You in the #MobileMindset?
1. Are You in the
#MobileMindset?
12 quotes from industry influencers
that will inspire you to fire up
your mobile marketing efforts.
2. #mobilemindset
Mobile is becoming not only the
new digital hub but also the bridge
to the physical world. That’s why
mobile will affect more than just
your digital operations - it will
transform your entire business.
“
Thomas Husson
Vice President & Principal Analyst
Forrester Research
3. #mobilemindset
If your plans don’t
include mobile, your plans
are not finished.
“
Wendy Clark
Senior Vice President
Global Sparkling Brand Center
Coca-Cola
5. #mobilemindset
The world is being re-shaped by the
convergence of social, mobile, cloud,
big data, community and other powerful
forces. The combination of these
technologies unlocks an incredible
opportunity to connect everything
together in a new way and it’s dramatically
transforming the way we live and work.
“
Marc Benioff
CEO, Salesforce
6. #mobilemindset
Stop looking at your business
as physical, web, and mobile.
It’s about consumers, and the
only thing that matters to
consumers is the one screen
that is in front of them.
“
Mitch Joel
President, Mirum Agency
7. #mobilemindset
Mobile will ultimately
be the way you provision
most of your services.
The way I like to put it is,
the answer should always
be mobile first.
“
Eric Schmidt
Executive Chairman
Google
8. #mobilemindset
We still see most of our clients
cramming PC experiences onto
phones when they should be
thinking in terms of mobile
moments instead.
“
Julie Ask
Vice President
Forrester Research
9. #mobilemindset
I think the biggest change and one that
we’ve already started to see take shape
is that globally the majority of Internet
usage will be done via a mobile device
and for the most people the mobile
web will be their primary - if not their
only - way of experiencing the Internet.
“
Peter Rojas
Vice President of Strategy
AOL
10. #mobilemindset
Mobile isn’t just the future; it has
revolutionized business. Mobile
devices are a key communication
tool for most consumers in the US
and growing numbers world wide.
“
Neil Patel
Co-Founder
KISSmetrics
11. #mobilemindset
People shop and
learn in a whole new way
compared to just a few
years ago, so marketers
need to adapt or risk
extinction.
“
Brian Halligan
Co-Founder & CEO
Hubspot
12. #mobilemindset
Today’s smartphones have so much
to offer - email, social media, texting,
apps. There are so many options that
we often forget that we’re actually
holding a phone in our hands!
“
Melissa Mackey
Search Supervisor
Gyro
13. #mobilemindset
Mobile is, in many ways, the most
disruptive force in media in recent
history. However rather than this
being a hurdle, marketers have
harnessed the personal and on-the-
go nature of mobile to reach their
audiences in new ways.
“
Sarah Ohle
Director of Marketing Intelligence
xAD
14. Stay in the #mobilemindset
by visiting blog.invoca.com
for tips, insights and news
on mobile marketing.