The document discusses various content strategies for mobile marketing. It begins by defining content strategy as planning content creation, delivery, and governance to achieve business goals. It then discusses types of content such as dynamic content from RSS/XML feeds that is frequently updated. Other content strategies mentioned include location-based content triggered by a user's location, lifetime engagement value to measure customer relationships over time through content, and point-of-sale, lead generation, product packaging, and information-based content strategies.
Digital marketing utilizes electronic devices and platforms like websites, apps, and social media to promote products and services online. There are 5 components of a digital marketing strategy: know your business, know your competition, know your customers, know your goals, and know your results. Compared to traditional marketing, digital marketing allows you to reach a much larger potential customer base worldwide in a more engaging, two-way communication.
Although this is not the greatest presentation, but i have managed to include some of the basics of web marketing. Currently i am doing SEO for a service in India. A newest of initiative in India which can take this part of the world to new heights....
The ppt is shorter version of the ch-2 from the ultimate guide to digital marketing. You will get to know the 6 steps to achieve great results from content marketing
The document discusses various online advertising and marketing models. It describes push advertising as traditional interruptive ads like banners and emails. Pull marketing encourages customers to seek out products through word-of-mouth and viral content. Common online advertising types include display ads, search engine marketing, social media marketing, native ads, pay-per-click ads, remarketing, affiliate marketing, and video ads. The document also outlines guidelines for internet advertising and a six step online marketing process of product, price, place, promotion, and personalization.
As a digital strategy agency - our focus is helping clients deliver the right message to the right audience at the right time.
From a framework - we created an overview of 13 current media channels designed to help identify the correct strategy, target, and audience.
For more information - please visit http://www.digitalspaceconsulting.com.
Behavioral Targeting and Dynamic Content creationSimon Hjorth
Behavioral targeting uses information about individuals' online behavior to select personalized advertising messages. It allows marketers to improve targeting and maximize returns. AdPeople helps clients set up behavioral targeting programs through services like data management, dynamic creative content, and media partnerships. Case studies show behavioral targeting can significantly increase conversion rates and returns on ad spending.
This document discusses B2B online advertising. It begins with definitions of B2B advertising and differences from B2C advertising. Traditional B2B advertising methods include print ads, search engines, email, webcasts, online ads on trade websites, corporate websites, white papers, case studies, PR, and custom magazines. Trends in B2B advertising include focusing on individuals within businesses and using video. Future scopes of online B2B advertising involve search, blog, contextual, text link, impression-based, affiliate, direct, review, and podcast advertisements. Objectives of online B2B advertising include public relations, talent acquisition, and corporate brand building.
An introduction to social media - some popular tools, stats, developing of a strategy, and examples. This presentation is part of a larger workshop for new farm and food businesses.
Digital marketing utilizes electronic devices and platforms like websites, apps, and social media to promote products and services online. There are 5 components of a digital marketing strategy: know your business, know your competition, know your customers, know your goals, and know your results. Compared to traditional marketing, digital marketing allows you to reach a much larger potential customer base worldwide in a more engaging, two-way communication.
Although this is not the greatest presentation, but i have managed to include some of the basics of web marketing. Currently i am doing SEO for a service in India. A newest of initiative in India which can take this part of the world to new heights....
The ppt is shorter version of the ch-2 from the ultimate guide to digital marketing. You will get to know the 6 steps to achieve great results from content marketing
The document discusses various online advertising and marketing models. It describes push advertising as traditional interruptive ads like banners and emails. Pull marketing encourages customers to seek out products through word-of-mouth and viral content. Common online advertising types include display ads, search engine marketing, social media marketing, native ads, pay-per-click ads, remarketing, affiliate marketing, and video ads. The document also outlines guidelines for internet advertising and a six step online marketing process of product, price, place, promotion, and personalization.
As a digital strategy agency - our focus is helping clients deliver the right message to the right audience at the right time.
From a framework - we created an overview of 13 current media channels designed to help identify the correct strategy, target, and audience.
For more information - please visit http://www.digitalspaceconsulting.com.
Behavioral Targeting and Dynamic Content creationSimon Hjorth
Behavioral targeting uses information about individuals' online behavior to select personalized advertising messages. It allows marketers to improve targeting and maximize returns. AdPeople helps clients set up behavioral targeting programs through services like data management, dynamic creative content, and media partnerships. Case studies show behavioral targeting can significantly increase conversion rates and returns on ad spending.
This document discusses B2B online advertising. It begins with definitions of B2B advertising and differences from B2C advertising. Traditional B2B advertising methods include print ads, search engines, email, webcasts, online ads on trade websites, corporate websites, white papers, case studies, PR, and custom magazines. Trends in B2B advertising include focusing on individuals within businesses and using video. Future scopes of online B2B advertising involve search, blog, contextual, text link, impression-based, affiliate, direct, review, and podcast advertisements. Objectives of online B2B advertising include public relations, talent acquisition, and corporate brand building.
An introduction to social media - some popular tools, stats, developing of a strategy, and examples. This presentation is part of a larger workshop for new farm and food businesses.
Netplus: 10 Ways Search Retargeting Will Transform Your BusinessNetplus
This document discusses how search retargeting can transform businesses. It begins with defining search retargeting as using search query histories to target display ads. It then provides tips for launching a successful search retargeting program, including clear objectives, testing, and analytics. Finally, it outlines 10 ways search retargeting can transform a business, such as optimizing spending, improving ad relevancy, and providing competitive targeting opportunities. The key takeaways are that search retargeting is a hybrid model combining search intent data with display targeting, and requires an integrated approach across tactics for optimal ROI.
The complete Digital Marketing TutorialRAHUL CHAVAN
1) Digital marketing involves promoting products and services through digital channels like the internet, mobile, and social media instead of traditional channels like TV, print, and radio.
2) Marketers have had to adjust their strategies to deal with issues like message clutter, overwhelmed consumers who ignore ads, and new technologies that allow consumers to skip ads.
3) Common digital marketing strategies discussed in the document include internet marketing, mobile marketing, social media marketing, viral marketing, and using apps.
All types of advertising is beneficial to online and offline businesses. However choosing the type of advertising that is most suitable would give it the edge the campaign needs to take it to the next level. Banner ads will do that.
Table Of Contents
· Foreword
· Chapter 1: Banner Ads Intro
· Chapter 2: Types Of Banner Ads
· Chapter 3: Finding The Right Audience
· Chapter 4: Finding The Right Sources To Buy Banner Ads
· Chapter 5: The Objective
· Chapter 6: Who Does Banner Ads
· Chapter 7: What To Avoid
· Wrapping Up
Paid marketing options like search ads and display network ads allow businesses to reach massive online audiences. Search ads appear on search engines when people search for related terms, and can be targeted based on keywords, location, and user characteristics. Display ads show up on websites across Google and local ad networks' display networks, providing broad reach to relevant audiences based on interests and other attributes. While search ads rely on relevance and calls-to-action to get users to click, display ads must also disrupt and grab users' attention since they are not actively searching. Proper targeting and creative design are important for paid digital ads to effectively reach goals.
Fundamentals of Media Planning & BuyingAnuj Sharma
Digital media buying involves paid, owned, and earned content strategies. Paid media through Google and affiliates uses targeting approaches like demographics, geography, behaviors, look-alikes, and retargeting to reach the right audiences. Content is an important owned asset that can be distributed across digital channels and amplified through programmatic platforms to increase exposure to relevant audiences. Programmatic buying allows automated trading of digital media inventory across channels through demand-side platforms.
What is Native Advertising by IAB (Interactive Advertising Bureau)Piyush Pankaj
Native advertising has emerged both as an exciting new way for digital marketers to engage with the consumer, and as a new source of advertising revenue for publishers. “What is native advertising?” is a question that the industry has, almost frantically, been looking to answer since the term was first coined. While countless definitions have been proposed by nearly every industry insider, company, and journalist, no universally agreed-upon one has surfaced. This is because, to a large extent, native is in the eye of the beholder, depending on where one sits in the ecosystem and the strategic and media objectives of the marketer.
A great guide by IAB (Interactive Advertising Bureau. www.iab.net)
This document outlines digital marketing trends for 2014 from Digitant Consulting Services. Some of the key trends highlighted include: the growth of big data and need for marketers to derive insights; social media evolving to focus on ROI rather than just growth; mobile marketing becoming more targeted, localized, and personalized; apps becoming more multi-purpose; content working seamlessly across platforms; users desiring more anonymity online; users preferring instructional content shared on social media; content quality being determined by how shareworthy it is; media becoming more interruptive with information; and marketing continuing to automate processes through technology. The document encourages readers to not just be aware of trends but understand and adapt them, and to potentially become trendsetters for the
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Digital advertising in India has grown significantly over the past decade. It has grown from $1.14 billion in 2010 to an estimated $2.26 billion in 2012, a 54% increase, and is projected to reach $2.94 billion by 2013. Digital advertising includes various avenues like search, display, social media, email and mobile advertisements. Search and display currently dominate digital ad spending in India, but mobile advertising is growing rapidly due to increasing smartphone and mobile internet usage. Social media is also becoming an important platform for digital ads. The future of digital advertising in India is bright, as consumers continue adopting new technologies and advertisers refine their ability to precisely target audiences across multiple devices.
The document outlines 10 key differences between classic and digital marketing. Classic marketing uses uniform, structured campaigns directed from companies to consumers, while digital marketing involves multi-directional communication across many platforms with spontaneous, fast responses. Digital marketing also provides 24/7 availability and engagement with a general audience, requires adapting to changing technologies, and involves supervision from users and platforms in addition to authorities.
The presentation presents how content can help you make difference in the industry.
The highlights are what is content marketing, importance of competition awareness, vision and roadmap, which eventually translates in short and long term goals. At the end, I have highlighted few actionable recommendations to gain from content-strategy.
eMarketer Webinar: Keys to Online Display AdvertisingeMarketer
The document discusses trends in online display advertising. It finds that display ad spending continues to outpace overall internet ad growth, driven by growth in video ads. While banner ads remain important, video is the main driver of new display ad dollars. The document also examines goals and metrics for branding versus direct response campaigns, and different targeting methods for display ads. It emphasizes the importance of strong creative content and integrating display into a holistic advertising strategy.
Though display advertising is the most famous and sought after advertising technique, a few facts are ignore by advertisers. This deck helps understand those factors and suggest an alternative approach, native advertising.
Powerful tips to crack targeting in digital marketingSeema Gupta
This document discusses powerful tips for targeting in digital marketing. It begins by explaining the concepts of segmentation, targeting, and positioning (STP) in marketing strategies. It then describes four main types of segmentation used in digital marketing: geographic, demographic, psychographic, and behavioral. For each type, it provides examples of how segmentation can be done, such as targeting customers based on location, age, interests, or online shopping behaviors. The document emphasizes that digital marketing allows for highly sophisticated targeting of individual customers. It concludes by stating that after segmentation and targeting, marketers must effectively position their products and brands in customers' minds.
This document provides an overview of how to measure lead generation using Google Analytics. It discusses key metrics like sessions, users, bounce rate, goals, and campaign tracking. The goal is to help marketing executives optimize lead generation campaigns and improve ROI. Campaign tagging and tracking website events and conversions are covered. Implementing tools like Google Tag Manager to track advertising and on-site events is also discussed. The document provides examples of setting up and analyzing goals and events to better measure lead generation performance.
Display Advertising in Digital MarketingDelitaGading
Display advertising is advertising that appears on websites or apps. It includes banners, images, video, and other formats. Display ads aim to deliver general brand messages and advertisements to site visitors. Major platforms for display ads include Facebook, Twitter, and Google. Display advertising spending has surpassed search advertising and desktop display ads, with mobile display growing rapidly. Programmatic or real-time bidding has transformed how display ads are bought and managed.
This document provides an overview of Digital Kites' digital marketing and content resources to increase awareness of its technology solutions and products. It outlines a three-phase media approach to first build brand awareness, then increase involvement through relevant content, and finally drive consideration. Digital platforms like Google, social media, display ads and videos will be leveraged. A mix of branded and valued content will be created in different formats.
This document discusses mobile marketing. It defines mobile marketing as marketing on mobile devices like smartphones, allowing location-sensitive personalized ads. It outlines the history from SMS to current push notifications and app-based ads. The document then describes how a company called Optimise tracks mobile activities across browsers, apps, and platforms using SDKs and IP matching. It lists the benefits of mobile marketing for advertisers and publishers and some challenges around privacy, security, and spam. Finally, it provides statistics on trends like mobile internet access surpassing desktop and time spent on mobile media exceeding other formats.
The document provides an overview of the mobile marketing landscape and course objectives. It discusses the large and growing mobile market in terms of global wireless subscribers, new mobile devices activated daily, and the large revenues generated from mobile technologies. It notes big opportunities in mobile apps, with hundreds of thousands of jobs created and billions generated annually. The course aims to help students understand mobile marketing fundamentals, plan mobile campaigns, and create their own mobile apps or websites. Key deliverables include participation, case study presentations, a mobile quiz, individual mobile marketing plans, and executing mobile tools.
The document discusses the importance of mobile marketing planning, noting that customers are more informed, engaged and globally accessible. It emphasizes that a marketing plan serves as a roadmap, allows you to assign tasks and responsibilities, and helps measure results. The document provides an overview of components to include in a mobile marketing plan such as defining your company, products, market, customers, marketing messages, goals and tactics.
Netplus: 10 Ways Search Retargeting Will Transform Your BusinessNetplus
This document discusses how search retargeting can transform businesses. It begins with defining search retargeting as using search query histories to target display ads. It then provides tips for launching a successful search retargeting program, including clear objectives, testing, and analytics. Finally, it outlines 10 ways search retargeting can transform a business, such as optimizing spending, improving ad relevancy, and providing competitive targeting opportunities. The key takeaways are that search retargeting is a hybrid model combining search intent data with display targeting, and requires an integrated approach across tactics for optimal ROI.
The complete Digital Marketing TutorialRAHUL CHAVAN
1) Digital marketing involves promoting products and services through digital channels like the internet, mobile, and social media instead of traditional channels like TV, print, and radio.
2) Marketers have had to adjust their strategies to deal with issues like message clutter, overwhelmed consumers who ignore ads, and new technologies that allow consumers to skip ads.
3) Common digital marketing strategies discussed in the document include internet marketing, mobile marketing, social media marketing, viral marketing, and using apps.
All types of advertising is beneficial to online and offline businesses. However choosing the type of advertising that is most suitable would give it the edge the campaign needs to take it to the next level. Banner ads will do that.
Table Of Contents
· Foreword
· Chapter 1: Banner Ads Intro
· Chapter 2: Types Of Banner Ads
· Chapter 3: Finding The Right Audience
· Chapter 4: Finding The Right Sources To Buy Banner Ads
· Chapter 5: The Objective
· Chapter 6: Who Does Banner Ads
· Chapter 7: What To Avoid
· Wrapping Up
Paid marketing options like search ads and display network ads allow businesses to reach massive online audiences. Search ads appear on search engines when people search for related terms, and can be targeted based on keywords, location, and user characteristics. Display ads show up on websites across Google and local ad networks' display networks, providing broad reach to relevant audiences based on interests and other attributes. While search ads rely on relevance and calls-to-action to get users to click, display ads must also disrupt and grab users' attention since they are not actively searching. Proper targeting and creative design are important for paid digital ads to effectively reach goals.
Fundamentals of Media Planning & BuyingAnuj Sharma
Digital media buying involves paid, owned, and earned content strategies. Paid media through Google and affiliates uses targeting approaches like demographics, geography, behaviors, look-alikes, and retargeting to reach the right audiences. Content is an important owned asset that can be distributed across digital channels and amplified through programmatic platforms to increase exposure to relevant audiences. Programmatic buying allows automated trading of digital media inventory across channels through demand-side platforms.
What is Native Advertising by IAB (Interactive Advertising Bureau)Piyush Pankaj
Native advertising has emerged both as an exciting new way for digital marketers to engage with the consumer, and as a new source of advertising revenue for publishers. “What is native advertising?” is a question that the industry has, almost frantically, been looking to answer since the term was first coined. While countless definitions have been proposed by nearly every industry insider, company, and journalist, no universally agreed-upon one has surfaced. This is because, to a large extent, native is in the eye of the beholder, depending on where one sits in the ecosystem and the strategic and media objectives of the marketer.
A great guide by IAB (Interactive Advertising Bureau. www.iab.net)
This document outlines digital marketing trends for 2014 from Digitant Consulting Services. Some of the key trends highlighted include: the growth of big data and need for marketers to derive insights; social media evolving to focus on ROI rather than just growth; mobile marketing becoming more targeted, localized, and personalized; apps becoming more multi-purpose; content working seamlessly across platforms; users desiring more anonymity online; users preferring instructional content shared on social media; content quality being determined by how shareworthy it is; media becoming more interruptive with information; and marketing continuing to automate processes through technology. The document encourages readers to not just be aware of trends but understand and adapt them, and to potentially become trendsetters for the
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Digital advertising in India has grown significantly over the past decade. It has grown from $1.14 billion in 2010 to an estimated $2.26 billion in 2012, a 54% increase, and is projected to reach $2.94 billion by 2013. Digital advertising includes various avenues like search, display, social media, email and mobile advertisements. Search and display currently dominate digital ad spending in India, but mobile advertising is growing rapidly due to increasing smartphone and mobile internet usage. Social media is also becoming an important platform for digital ads. The future of digital advertising in India is bright, as consumers continue adopting new technologies and advertisers refine their ability to precisely target audiences across multiple devices.
The document outlines 10 key differences between classic and digital marketing. Classic marketing uses uniform, structured campaigns directed from companies to consumers, while digital marketing involves multi-directional communication across many platforms with spontaneous, fast responses. Digital marketing also provides 24/7 availability and engagement with a general audience, requires adapting to changing technologies, and involves supervision from users and platforms in addition to authorities.
The presentation presents how content can help you make difference in the industry.
The highlights are what is content marketing, importance of competition awareness, vision and roadmap, which eventually translates in short and long term goals. At the end, I have highlighted few actionable recommendations to gain from content-strategy.
eMarketer Webinar: Keys to Online Display AdvertisingeMarketer
The document discusses trends in online display advertising. It finds that display ad spending continues to outpace overall internet ad growth, driven by growth in video ads. While banner ads remain important, video is the main driver of new display ad dollars. The document also examines goals and metrics for branding versus direct response campaigns, and different targeting methods for display ads. It emphasizes the importance of strong creative content and integrating display into a holistic advertising strategy.
Though display advertising is the most famous and sought after advertising technique, a few facts are ignore by advertisers. This deck helps understand those factors and suggest an alternative approach, native advertising.
Powerful tips to crack targeting in digital marketingSeema Gupta
This document discusses powerful tips for targeting in digital marketing. It begins by explaining the concepts of segmentation, targeting, and positioning (STP) in marketing strategies. It then describes four main types of segmentation used in digital marketing: geographic, demographic, psychographic, and behavioral. For each type, it provides examples of how segmentation can be done, such as targeting customers based on location, age, interests, or online shopping behaviors. The document emphasizes that digital marketing allows for highly sophisticated targeting of individual customers. It concludes by stating that after segmentation and targeting, marketers must effectively position their products and brands in customers' minds.
This document provides an overview of how to measure lead generation using Google Analytics. It discusses key metrics like sessions, users, bounce rate, goals, and campaign tracking. The goal is to help marketing executives optimize lead generation campaigns and improve ROI. Campaign tagging and tracking website events and conversions are covered. Implementing tools like Google Tag Manager to track advertising and on-site events is also discussed. The document provides examples of setting up and analyzing goals and events to better measure lead generation performance.
Display Advertising in Digital MarketingDelitaGading
Display advertising is advertising that appears on websites or apps. It includes banners, images, video, and other formats. Display ads aim to deliver general brand messages and advertisements to site visitors. Major platforms for display ads include Facebook, Twitter, and Google. Display advertising spending has surpassed search advertising and desktop display ads, with mobile display growing rapidly. Programmatic or real-time bidding has transformed how display ads are bought and managed.
This document provides an overview of Digital Kites' digital marketing and content resources to increase awareness of its technology solutions and products. It outlines a three-phase media approach to first build brand awareness, then increase involvement through relevant content, and finally drive consideration. Digital platforms like Google, social media, display ads and videos will be leveraged. A mix of branded and valued content will be created in different formats.
This document discusses mobile marketing. It defines mobile marketing as marketing on mobile devices like smartphones, allowing location-sensitive personalized ads. It outlines the history from SMS to current push notifications and app-based ads. The document then describes how a company called Optimise tracks mobile activities across browsers, apps, and platforms using SDKs and IP matching. It lists the benefits of mobile marketing for advertisers and publishers and some challenges around privacy, security, and spam. Finally, it provides statistics on trends like mobile internet access surpassing desktop and time spent on mobile media exceeding other formats.
The document provides an overview of the mobile marketing landscape and course objectives. It discusses the large and growing mobile market in terms of global wireless subscribers, new mobile devices activated daily, and the large revenues generated from mobile technologies. It notes big opportunities in mobile apps, with hundreds of thousands of jobs created and billions generated annually. The course aims to help students understand mobile marketing fundamentals, plan mobile campaigns, and create their own mobile apps or websites. Key deliverables include participation, case study presentations, a mobile quiz, individual mobile marketing plans, and executing mobile tools.
The document discusses the importance of mobile marketing planning, noting that customers are more informed, engaged and globally accessible. It emphasizes that a marketing plan serves as a roadmap, allows you to assign tasks and responsibilities, and helps measure results. The document provides an overview of components to include in a mobile marketing plan such as defining your company, products, market, customers, marketing messages, goals and tactics.
The document discusses various mobile marketing tactics, including apps, mobile web, and mobile advertising. It provides examples of successful SMS, app, and mobile web campaigns. Some key points made are that mobile marketing engagement occurs through apps, web, and messaging; SMS has high open and response rates; mobile apps and time spent on apps is increasing significantly; and mobile advertising spending is growing rapidly and will surpass desktop advertising spending.
The document discusses various tactics for distributing mobile content and promoting discoverability. It covers distribution through app stores, which provide large audiences but require promotion beyond the stores. QR codes and NFC (near field communication) are presented as alternatives to drive people to mobile websites or apps. The benefits, examples, and best practices of each distribution tactic are examined, including QR code generation and placement, and NFC uses for areas like ticketing, advertising, and mobile payments.
Craig Menzies' pragmatic and inspiring workshop introduces you to new and effective ways to:
- make the business case for investment
- benchmark performance
- develop a strategy for improvement: now, near and far
- get started with customer journey mapping.
How to Build a B2B Mobile Marketing StrategyBusinessOnline
This document provides an overview of how to build a B2B mobile marketing strategy. It discusses common challenges B2B marketers face with mobile, as well as opportunities presented by the growing use of mobile among business executives. The document outlines a framework for developing a mobile strategy including defining goals, auditing assets, understanding users, analyzing the mobile context, selecting appropriate tactics, measuring key performance indicators, and continually iterating based on what is learned. Various mobile marketing tactics such as SMS, mobile email, apps and local search are also examined in the context of common B2B use cases.
How can marketers reach their target market?Proweaver, Inc
Stay ahead of the competition by implementing relevant digital marketing campaigns for your business this 2022. Read now to learn more!
Originally published at https://www.proweaver.com/relevant-digital-marketing-campaign-this-new-year.
The document discusses key aspects of developing an effective mobile marketing strategy. It recommends creating buyer personas that include mobile usage habits, setting goals and KPIs, ensuring the website is mobile-friendly, optimizing email content and landing pages for mobile, leveraging SMS/MMS with privacy in mind, and developing strategic mobile apps that drive engagement and conversions.
In the intricate web of the digital landscape, businesses must navigate a multitude of strategies to effectively connect with their audience and achieve online success. From the foundational principles of SEO and content marketing to the dynamic realms of social media, influencer collaborations, and emerging trends like video marketing, the world of digital marketing services is expansive and ever-evolving.
Digital marketing refers to marketing activities carried out online, including activities like SEO, social media marketing, online display ads, email marketing, and mobile marketing. It offers more affordable costs, accurate targeting of audiences, and reliable reporting compared to traditional marketing methods.
The document then discusses various digital marketing channels like SEO, SEM, SMM, online display ads, email marketing, and mobile marketing. It provides details on how each channel works and examples of tactics used. Finally, it briefly discusses digital agencies and the types of services they provide to advertisers.
Digital marketing is marketing using electronic devices like computers and smartphones. It includes internet marketing techniques like search engine optimization (SEO), search engine marketing, social media marketing, content marketing, affiliate marketing, influencer marketing, email marketing, and pay-per-click advertising. Digital marketing provides benefits to businesses like opening growth options, higher conversion rates, improved customer support, ability to reach mobile customers, and increased brand trust. It allows measuring effectiveness and establishing personal connections with customers.
DIGITAL MARKETING Training institute in Rohini. Only 15 MODULES, 15 Certifications.Join Digital Daddy.Learn from experienced trainers. Live Projects Training , Result Oriented Training. Money Back. 100% Placement Assistance.
The document discusses maximizing micro-moments by anticipating consumer needs, engaging during micro-moments as they occur, and measuring efforts afterwards. It defines micro-moments as when consumers reflexively use their smart devices to learn, do, discover, watch or buy something. The document provides examples of optimizing search engine results, social media presence, and mobile site to better position the company within micro-moments. It analyzes the company's current Twitter, Facebook and mobile site efforts, identifying accomplishments and areas for improvement such as increasing engagement and optimizing for mobile.
The document discusses maximizing micro-moments by anticipating consumer needs, engaging during micro-moments as they occur, and measuring efforts after micro-moments. It provides examples of how Lionbridge onDemand can improve their presence during consumer micro-moments involving translation, localization, and globalization needs. Specifically, it recommends optimizing their search engine presence, social media engagement, and mobile site to better meet consumer needs as they arise and drive conversations that increase awareness of OnDemand's services.
SocialMeds is a Kenyan social media services firm that offers professional social media management and strategy services. They analyze a company's goals and current social media presence to develop a tailored social media prescription or proposal. Their team of 10 people provide services such as setting up new social media accounts, managing existing accounts, monitoring customer feedback, and engaging customers to build loyalty and increase sales. Their goal is to help businesses maximize their online presence and get the most value from social media.
This document provides a step-by-step guide to effective online marketing strategies for business growth. It discusses defining the target audience through demographic and psychographic analysis. It also covers developing a comprehensive marketing strategy including brand positioning and selecting marketing channels. Additional steps include building an engaging website with good design, user experience and load times, as well as creating compelling content through various methods like visual storytelling and user generated content. The final step discussed is utilizing social media platforms to increase brand visibility and engagement to drive business growth.
Digital marketing encompasses a broad range of online strategies and channels designed to connect businesses with their target audience.It involves leveraging digital technologies, such as the internet, mobile devices, social media, search engines, and other digital platforms, to promote products, services, and brands. The goal is to reach, engage, and convert potential customers in the ever-expanding digital landscape.
15 Effective Social Media Strategies Should Be Following In 2023.pdfShantnuSingh7
When it comes to social media, it is more important for marketers to understand and stay ahead of the curve. Let’s have a look at some of the important trends that you need to ensure you have the right tool at your disposal, and up-to-date strategy, and the required skills to make the best use of social media.
https://www.ezrankings.com/blog/effective-social-media-strategies/
SMO, or social media optimization, refers to strategies used to increase a brand's visibility and presence on social media platforms. Key aspects of SMO include creating and sharing engaging content, optimizing profiles, interacting with users, running targeted ad campaigns, and analyzing performance data. In the future, SMO strategies will likely focus more on personalized content using AI, video and ephemeral formats, niche platforms, social commerce, and collaborations with micro-influencers and user-generated content.
Digital marketing involves promoting products and services online, including through social media platforms. It encompasses various electronic media like banners, search engine optimization, email marketing, social media, and more. A key benefit is that digital marketing allows companies to track campaign performance in real-time and adjust strategies based on metrics like views, responses, and purchases. Content marketing is also an important part of digital marketing, with the goal of creating valuable content to build brand awareness, drive traffic to websites, and generate sales leads.
This document provides definitions for common modern marketing terms. It defines terms like A/B testing, big data, blogging, bootstrapping, cohort analysis, conversion rate, growth hacking, earned vs owned vs paid media, pivot, programming languages, product-market fit, viral coefficient, search engine optimization, paid search, email marketing, inbound marketing, lead magnets, content marketing, lead management, premium content development, social media management, and social advertising management. The definitions cover concepts and strategies relevant to digital marketing, content creation, analytics, and business growth.
What Digital Marketing Is All About.docxAnkitarani56
Digital marketing is the practice of using digital channels and technologies to promote products, services, or brands to a target audience. It involves strategies like SEO to improve online visibility, content marketing to engage and educate, social media marketing for audience interaction, email marketing for personalized communication, and paid advertising for targeted reach. Data-driven decision-making and analytics play a key role, ensuring campaigns are optimized for better results. In a mobile-centric world, mobile marketing and responsive design are vital. Digital marketing empowers businesses to establish an online presence, connect with customers, and drive growth in the digital age.
Social media in the enterprise has predominantly been a haven for marketers, who use its power to engage target audiences along multiple points of the conversion funnel, while being able to track the eicacy of messages and content in a very precise way.
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The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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2. Mobile Marketing
Content Strategy
What do I want to communicate with
my target audience via mobile?
How will I benefit
(remember marketing is about
profitable customer relationships)?
Why/will will they want to engage?
5.0
3. Mobile Marketing
Content Strategy
What is it?
(Wikipedia) Content strategy
has been described as:
• "the practice of planning the
content creation, delivery,
and governance” and
• "a repeatable system that
defines the entire editorial
content development process
for a website development
project.”
3.0
Content strategists
should strive to
achieve content
that is
• readable and
understandable,
but also
• findable,
• actionable and
• shareable
in all of its various
forms.
http://webdesign.about.com/od/rss/a/rss-and-copyright.htm
4. Mobile Marketing
Content Strategy
What is it?
“The purpose of content strategy has also been
described as achieving business goals by
maximizing the impact of content.
It has also been proposed that the content
strategist performs the role of a
tastemaker or curator.”
http://webdesign.about.com/od/rss/a/rss-and-copyright.htm
3.0
15. Mobile Marketing
Why a wireless user would:
Want to keep the content
on their phone?
Content Strategy
Why?
3.0
16. Mobile Marketing
Why a wireless user would:
Want to access content,
be pushed your content and/or
engage with your brand often
and then respond
(i.e. walk into a store, make
purchase, refer a colleague)?
Content Strategy
Why?
3.0
17. Mobile Marketing
Content Strategy
POLL
1. What is your favorite app, website or content you currently have on your
phone or receive from a brand you have an affinity for?
2. Which app or what content do you access most often? Second most
often? Third most often? (why?)
(Show of hands. Yes/No)
1. Have you responded to mobile content (within an app, SMS message
and/or website) on your phone?
2. Who purchased?
3. Who visited a store?
4. Who filled out a form?
5. Who forwarded it to a friend?
3.0
22. Mobile Marketing
Content Strategy
The Details
Getting started:
1. Determine what you have to start with
that your target wants
2. Then limit and focus
3. Figure out the level of effort for
repurposing it multiple times
4. Create a plan for how content will be
featured in more than 1 place
5. Determine possible functionality
possibilities
6. Consider sponsor and other revenue
generating partnerships
7. Track & Analyze
From Scime, Eric of Huge, http://content-science.com/expertise/content-insights/mobile-content-strategy
3.0
THE DETAILS
• Mobile is always on
• Wireless users move
around a lot
• A niche audience
may be totally
different than the
web (i.e. mobile
moms)
• You have to make
money differently
• Determine your
value proposition
26. Mobile Marketing
Content Strategy
Types of Content—Dynamic
Dynamic content is content that is generated in real
time and frequently updated
Meant to add
“stickiness” & frequency
of visits for mobile
campaigns
Example: RSS and XML feeds such as Blogs, Tweets,
CRM based feeds
3.0
27. Mobile Marketing
Content Strategy
Types of Content—Dynamic
•RSS is commonly defined as really simple
syndication.
•It means that the content contained in
an RSS feed is in a format that is
syndication friendly, if the copyright
holder allows for syndication.
•Offering a feed for syndication does not
in fact grant any legal rights to anyone
to reuse the feeds content beyond what
the Copyright laws grant as Fair Use.
3.0
29. Mobile Marketing
• More actionable and more immediate
• All about relevancy and communicating a clear
value proposition to the brand’s target audience
• Increases foot traffic
• Strong predictors of consumer intent (where/when
says a lot about what customers are interested in)
• Push (Ex. Proximus) vs. Pull (Ex. ShopAlerts)
Ex. ShopAlerts (video here:
http://www.mobilemarketer.com/cms/news/advertising/9540.h
tml)
Content Strategy
Other Types of Content Strategies: Location Based
3.0
30. Mobile Marketing
Content Strategy
Other Types of Content Strategies: Location Based
3.0
During a 15 month period, the pizza chain setup geofence locations within a half-mile
radius of each of their 340 Pizza Hut locations. This means that when consumers were
within a half-mile radius of a Pizza Hut in the U.K., they would receive an SMS
promotion from the restaurant on their mobile phone.
During the 15 months Pizza Hut ran their mobile marketing campaign, they found it
was on average 142 percent more efficient in increasing incremental sales than other
marketing channels, and 4.4 times more effective than TV ads and 2.6 times more
effective than online ads.
Tatango.com
31. Mobile Marketing
• Defined in terms of engagement with a brand over the lifetime of that
marketing relationship.
• Equivalent to the amount of mind-share and more specifically, response, due to
engagement, with your brand based over the amount of exposed access to
your brand, then multiplied by frequency and reach.
Content Strategy
Other Types of Content Strategies: Lifetime Engagement Value (LEV)
3.0
32. Mobile Marketing
Mindshare + Response
LEV = Brand Access x Frequency x Reach
Content Strategy
Other Types of Content Strategies: Lifetime Engagement Value (LEV)
3.0
33. Mobile Marketing
Example: The Salvation Army
• Reach an International Mobile Audience of new potential
donors via cross-platform mobile app
• Educate about Social Justice (content topic) issues,
statistics, topics and other relevant information
• Inform about work The Salvation Army does internationally
(contributions at work) with daily content feeds
• Engage the audience and encourage participation via:
Donate: mail-in, call-in, online, & 1-click “$10
Donate”
Volunteer: via real-time feedback form
Share: among network via viral functionality
Success Metrics to Date
• Over 213,000 downloads to date
• 6.2% click through to “Donate $10 Now”
• 4.0% submissions to volunteer form
Content Strategy
Other Types of Content Strategies: Lifetime Engagement Value (LEV)
3.0
34. Mobile Marketing
Example: Ace Hardware
• Following efforts to build a database of mobile opt-in users, hardware
store chain Ace Hardware has been actively remarketing to the list,
helping it determine that the lifetime value of these customers is $183.60.
• Time mobile coupons
Content Strategy
Other Types of Content Strategies: Lifetime Engagement Value (LEV)
3.0
Tode, Chantel, Ace Hardware pinpoints $183 as lifetime value of mobile opt-ins
Mobile Commerce Daily, Feb 14, 2014
35. Mobile Marketing
Retailer
Product Packaging
• About
• Gear
• Tour
• Videos
• News
• Links
• Social
• Buy Now
• Feedback
• Tell a
Friend
Prominent call-to-action including custom QR and
short code displayed “on packaging” in retail store at
POS encourages prospects to download
mobile “artist-affinity” content
Affinity-branded content “powered by Pro-Mark”
embedded on mobile device drives immediate
and/or subsequent purchase behavior &
response
Content Strategy
Other Types of Content Strategies: Point of Sale
3.0
36. Mobile Marketing
Prominent call-to-action including custom
branded QR code is promoted heavily on
display advertising in subway stations
driving mobile download
Engaging, interactive content and
membership call-to-action drives immediate
customer acquisition & retention response
• Free Offer
• About Les Mills
• Workout Tips
• Contact Us
• Participate in a Race
Content Strategy
Other Types of Content Strategies: Lead Gen
3.0
37. Mobile Marketing
Magmito makes mobile marketing easy. We
don't need to hire a team of programmers or
contract expensive developers to create rich
and interactive mobile apps that work on all
phones. We build and update them ourselves.
Lena Wynn-Jonese- Commerce Manager
Apollo|Kuoni Scandinavia
Goal:
To arm Apollo's international marketing teams with a
tool to create mobile marketing campaigns for
travelers
Campaign Highlights:
To date, Apollo has created dozens of "Mobile Travel
Guides" on popular destinations. Magmito-generated
Mobile Travel Guides feature:
Popular destination activities
Important travel info
Food and drink info
Shopping info
Apollo contact info
Feedback form
Results
Apollo now has licenses for 5 countries
Development underway to fully integrate the
Magmito platform to achieve Apollo's goal of
providing more personalized Travel Guides to clients.
Content Strategy
Other Types of Content Strategies: Info based
3.0
38. Mobile Marketing
Small Businesses Embracing (Magmito) Mobile
Client: Minneapolis Saint Paul Plumbing & Heating
• Extends content and brand to customers
within a local region to stay top of mind and
drive business
• Includes:
Video of the week
Click to Call
Contest
Specials of the Week
Schedule a Service
Tell a Friend Viral Component
Content Strategy
Other Types of Content Strategies: Inform /Top of Mind
3.0
40. Mobile Marketing
Small Business Embracing (Magmito) Mobile
Client: Alta Loma Music, Rancho Cucamonga, CA
• Is now creating apps for local Middle/High School
Marching bands in the community
• Includes retail store promotional offers and custom
branding
• Downloaded by parents, boosters, students and fans…
Ex. 500 students x (2 parents + 1.5 fans) = >2,000
downloads; all potential musical instrument purchasers!
• Now considering using the downloads as a fundraiser
for booster…
Ex. 2K downloads x $4.99 app = ~$10K total revenue
with 70% ($7K) going towards band uniforms and
equipment
TOTAL COST: $99
ROI: Limitless
Content Strategy
Other Types of Content Strategies: Partnerships
3.0
41. Mobile Marketing
Easy to use
interactive menu
Learning objectives
and module/course
overviews
Links to audio,
video and other
files
Educational or
corporate
learning content;
text, images,
&/or illustrations
Certification or
assessment
quizzes test
student’s
knowledge of
content
Integration with LMS
supports successive
module distribution
and student
progress
Content Strategy
Other Types of Content Strategies: Employee Training
3.0
42. Mobile Marketing
Use engaging images and video (i.e.
Neil Peart app) yet keep it consistent
with your existing brand and
marketing collateral
Don’t forget to include a viral function
if you’re using the app to generate
leads and/or attract new customers
Think like a web designer or an
advertising agency for coming up
with and delivering content in your
app
Include calls to action on every page
that promote interactivity (i.e. if it’s
lead generation, be sure to include a
feedback form, click to call and/or
link to your social media page)
Content Strategy
TIPS
3.0
43. Mobile Marketing
Use dynamic content to encourage
repeat engagement yet do not use
content from other sources without
copyright permission
Be appropriate, relevant and
concise. Remember, you’re
designing for a small screen.
Consider anything that supports
smooth and intuitive navigation to
access your content easily
Content Strategy
TIPS
3.0
44. Mobile Marketing
Consider leveraging mobile
content build to support key
stakeholder communication
and business objectives
Come up with a draft
content strategy for one of
the above…
Content Strategy
Key Stakeholder Content Builds
Some examples of
stakeholders:
Investors
Sales Team
Accounting
Vendors
International
Distributors
Employees
Customer Service
3.0
51. Mobile Marketing
1. What is the objective of your app(s)?
1. How will you measure success?
2. What content will you use to engage customers?
3. Will you use dynamic, rich, coupons, interactive or other content to
engage customers?
4. How do you plan to promote discoverability of your app?
5. How will you monetize your app?
6. Will you engage any partners for your app? Who? And How?
Content Strategy
EXERCISE
3.0
52. Mobile Marketing
Other Tools, Techniques and Tactics
• Augmented reality
• Mobile Games
• Platform specific tools
• Key stakeholder content builds (i.e. training of internal employees, supply
chain apps, international distributor support, etc.)
Lesson objectives include:
• An understanding of advanced content build and tactics accessible to the
SMB
• The ability to recognize various forms of advanced mobile marketing
strategies, objectives and tactics impacting consumers
• Strategic implementation of mobile content build and communications to
support key business stakeholder objectives
Content Strategy
Other Types of Content Strategies
3.0
53. Mobile Marketing
• Combines a camera, GPS and compass and
"recognizes" an object or spot that a user is
pointing to by computing location data and
displaying it on the screen
• A traveler points the phone's camera at a
particular spot and small icons appear on the
screen, representing various points of interest:
restaurants, museums, hotels, transit stations.
• Interesting for travel companies. Examples: Yelp,
TripAdvisor and Lonely Planet
• There are also AR browsers, such as Wikitude,
Layar and Junaio, that offer data from third-party
providers.
• Computer sensory enhancement; real world
visuals
http://travel.usatoday.com/digitaltraveler/sto
ry/2011/08/Augmented-reality-apps-have-
some-work-to-do/49976562/1
Golfscape GPS Rangefinder: an augmented
reality range finder for Golf lovers. It covers 35K+
courses. It displays the distance from front,
center, and back of green.
Content Strategy
Augmented Reality
3.0
54. Mobile Marketing
Layar: Free iPhone app Layar's ever-evolving apps-within-an-app concept can
be accused of doing too much (especially when a particular plug-in brings the
whole thing to crashing halt), but its ambitious augmented reality platform will
turn your world into whatever you want it to be: restaurant locator, Groupon
tracker, matchmaker, architecture expert, even a walkable maze. Let’s see Maps
do that.
http://www.maclife.com/article/gallery/12_cool_augmented_reality_apps#slide-7
Content Strategy
Augmented Reality
3.0
55. Mobile Marketing
SnapShop Showroom: a wonderful AR application that
makes buying furniture or redecorating a room or house
much more convenient. **This one is very cool**
http://www.iphoneness.com/iphone-apps/best-augmented-reality-iphone-applications/
Content Strategy
Augmented Reality
3.0
56. Mobile Marketing
Yelp: Foodies all over the world already know Yelp is the go-to website for finding
hidden culinary gems, but its free, universal app has taken things one step further.
With its nifty no-longer-hidden Monocle feature, Yelp layers restaurant reviews on
top of the landscape while you walk, helping you not only find a spot to eat in a
strange city but also avoid less-than-appetizing fare.
http://www.maclife.com/article/gallery/12_cool_augmented_reality_apps#slide-7
Content Strategy
Augmented Reality
3.0
57. Mobile Marketing
Nearest Wiki: an interesting augmented reality app for iPhone
that gives you more information about the places you are
looking at by putting a layer of information on the top of your
view on iPhone.
Content Strategy
Augmented Reality
http://www.iphoneness.com/iphone-apps/best-augmented-reality-iphone-applications/
3.0
68. Mobile Marketing
Content Strategy
Types of Content—Interactive
3.0
https://www.youtube.com/watch?v=0L3UYBTfuGY
Fiat
Content Strategy – Winner or Loser? You Decide
69. Mobile Marketing
Content Strategy
Types of Content—Interactive
3.0
https://www.youtube.com/watch?v=BRMNfwndtok
13th Street The Last Call
Can you tell where the mobile marketing is happening?
70. Mobile Marketing
• (Wikipedia) Content strategy has been described as "the practice of planning the content
creation, delivery, and governance” and "a repeatable system that defines the entire
editorial content development process for a website development project.” Content
strategy includes words and data that supports meaningful, interactive experiences (and
business goals).
• Consider content that is readable, understandable but also findable, actionable and
shareable
• A mobile content strategy is important to engage, solicit an immediate response and/or
support a marketing/sales objective for your business
• In developing a content strategy remember, you are the publisher. Think like a journalist or
editor. And, you control the customer experience.
• Content that contributes to interactivity in a mobile app/webapp includes: mobile
coupons, dynamic content, location-based content
Content Strategy
Take-Aways
3.0
71. Mobile Marketing
• Other value of a good content strategy may include: Lifetime Engagement Value (LEV),
mindshare, to inform your stakeholders, training/education, support of an existing
integrated marketing campaign, and/or to leverage partnerships, to name a few.
• Revisit content strategy tips…
• Other Tools, Techniques and Tactics exist including augmented reality, games, platform
specific tools, and key stakeholder builds, to name a few
• Augmented reality apps refer to those which modify the view of reality using a mobile
device in real-time in semantic context with environmental elements
• Mobile games are the most popular app category among most app stores
• Mobile gaming downloaders are most willing to pay for games
• Key stakeholder content builds (i.e. training of saleforce other) are important to consider
when leveraging mobile content builds
Content Strategy
Take-Aways
3.0
72. Mobile Marketing
Case History 1:
Pete Trumpet runs a small hardware store in Bangor, Maine. He serves most of the
families within a 20 mile radius. However, a new Home Depot is said to be opening
up in the area.
What types of apps including content strategy can Pete use to better serve his key
stakeholders and defend his market share in the area (think customers and the
customer experience but also think other key constituents in the value chain such
as suppliers, employees, reps, etc.)
Case History 2:
Heather Rose owns a flower shop in Ft. Wayne, IN. She serves individuals with flower
arrangements yet makes the largest profits and orders for large events like
weddings and/or corporate parties that require several arrangements. Heather is
considering expanding her business into party planning.
What types of apps including content strategy can Heather consider to generate
significant interest and downloads among her key audience? (think of her party
planning business extension and how that can tie in)
5.0
Content Strategy
EXERCISE
73. Mobile Marketing
1. What is the objective of your app(s)?
1. How will you measure success?
2. What content will you use to engage customers?
3. Will you use dynamic, rich, coupons, interactive or other content to
engage customers?
4. How do you plan to promote discoverability of your app?
5. How will you monetize your app?
6. Will you engage any partners for your app? Who? And How?
5.0
Content Strategy
EXERCISE
Editor's Notes
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Imagine if you could wander the streets of a new city and get monuments and shops to reveal detailed information about themselves in a speech balloon. Like in a cartoon.