Secondary research into my target audience
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The document discusses secondary research conducted on the zombie apocalypse film genre to understand the target audience. The researcher analyzed data from the UK Film Council on the genres of thriller/suspense, horror, and disaster since zombie apocalypse was not included. Thriller/suspense had the highest popularity overall at 53% and was considered mainstream. Horror was less popular at 32% and more niche. Disaster had the lowest popularity at 28% and was niche. The data showed thriller appealed most to women over 35 in social class C2. This provided insight into the genres' audiences to help define the target market for the film opening.
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Target Audience Research
The document analyzes data from the UK Film Council to identify the target audience for fantasy and thriller films. The data shows that the primary target audience is males over 35 in social class C2, while the secondary audience is females under 35 in social class C1. Thrillers were the second most popular genre at 26% and fantasy was tenth most popular at 9%, indicating that these genres have a mainstream audience. Tables and diagrams in the data further back up that fantasy and thriller films appeal widely to males over 35.
Uk film council
The document discusses genres that could be used in a film opening to appeal to different audiences. It finds that the zombie genre incorporates elements of horror, disaster, and thriller genres. This means the film could appeal to an audience over 16 years old. Combining these three genres could reach 113% of the population interested in hybrid genres. However, zombies are considered a niche sub-genre, so specific data on audience preferences is not available. Preferences are linked to demographics, with the primary audience as males over 35 and females under 35. Including elements from different genres could create a successful opening, but disaster films have lower ratings in Britain so that genre requires careful use.
Bowlingforcolumbine
Michael Moore takes on the participatory role in his documentary "Bowling for Columbine" by directly interviewing people on camera. He presents himself as an average person to appear more trustworthy to the audience. Throughout the film, Moore maintains his viewpoint that guns lead to negative consequences, though he explores different reasons for gun violence. Elements like Moore addressing the camera or using shocking footage are meant to draw attention to the investigative nature of the documentary and force the audience to see the issues through Moore's perspective. However, some context may be omitted or manipulated to strengthen Moore's arguments.
Unthinkable trailers
The document discusses a psychological thriller film about a black-ops interrogator and FBI agent who interrogate a terrorist suspect to reveal the locations of three nuclear bombs planted in the US. The interrogator uses extreme torture and psychological techniques, even on the terrorist's family, to get information, as there is a ticking clock to find the bombs. It creates tension between the interrogator and terrorist as neither is willing to give up information.
Questionnaire results
The document discusses the results of a questionnaire conducted to gain insights into viewers' preferences for thriller movies. It finds that over 50% of participants are aged 16, so the movie opening would need to suit that age group. It also finds that psychological thrillers and crime thrillers are the most preferred subgenres, with Batman and Inception being the most popular movies from those subgenres. The results indicate that the movie should feature elements of mystery, enigma and suspense, and be set in a city environment.
Target Audience Data Research and Planning
The document analyzes data on target audiences for films. It finds that women and middle-aged people most often watch films for leisure. Thrillers and suspense films are enjoyed by 53% of the public. The target audience for a thriller/suspense film opening should be males or females over 35 without children, across all social classes. Thrillers maintain a high percentage of cinema attendance and DVD purchases, indicating the genre is profitable with a wide audience. 26% of Britons name thrillers as their favorite genre, showing interest in a thriller film opening.
Institutional Research
The number of thriller films released annually increased between 2011 and 2012, with 220 released in 2012. The thriller genre was profitable over this period, with the highest grossing film of each year being Super 8 in 2011 and The Hunger Games in 2012. The Hunger Games was the most successful film of 2012, likely due to its adaptation of a popular novel and extensive advertising campaign backed by a major studio. Thrillers generally appeal to audiences that are 16-40 years old, predominantly male, and in socioeconomic classes C1 through D.
Media target audience
The target audience for thriller films is males and females aged 15-19, but thrillers can appeal to younger and older audiences due to their various subgenres. Thrillers interest audiences through their use of suspense, tension, and constant plot twists that keep viewers on the edge of their seats. Character relatability is also a key appeal as audiences become invested in individual character stories and want to see how they progress. Psychological thrillers, supernatural thrillers, and spy thrillers are among the most popular subgenres.
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Target Audience Research
The document analyzes data from the UK Film Council to identify the target audience for fantasy and thriller films. The data shows that the primary target audience is males over 35 in social class C2, while the secondary audience is females under 35 in social class C1. Thrillers were the second most popular genre at 26% and fantasy was tenth most popular at 9%, indicating that these genres have a mainstream audience. Tables and diagrams in the data further back up that fantasy and thriller films appeal widely to males over 35.
Uk film council
The document discusses genres that could be used in a film opening to appeal to different audiences. It finds that the zombie genre incorporates elements of horror, disaster, and thriller genres. This means the film could appeal to an audience over 16 years old. Combining these three genres could reach 113% of the population interested in hybrid genres. However, zombies are considered a niche sub-genre, so specific data on audience preferences is not available. Preferences are linked to demographics, with the primary audience as males over 35 and females under 35. Including elements from different genres could create a successful opening, but disaster films have lower ratings in Britain so that genre requires careful use.
Bowlingforcolumbine
Michael Moore takes on the participatory role in his documentary "Bowling for Columbine" by directly interviewing people on camera. He presents himself as an average person to appear more trustworthy to the audience. Throughout the film, Moore maintains his viewpoint that guns lead to negative consequences, though he explores different reasons for gun violence. Elements like Moore addressing the camera or using shocking footage are meant to draw attention to the investigative nature of the documentary and force the audience to see the issues through Moore's perspective. However, some context may be omitted or manipulated to strengthen Moore's arguments.
Unthinkable trailers
The document discusses a psychological thriller film about a black-ops interrogator and FBI agent who interrogate a terrorist suspect to reveal the locations of three nuclear bombs planted in the US. The interrogator uses extreme torture and psychological techniques, even on the terrorist's family, to get information, as there is a ticking clock to find the bombs. It creates tension between the interrogator and terrorist as neither is willing to give up information.
Questionnaire results
The document discusses the results of a questionnaire conducted to gain insights into viewers' preferences for thriller movies. It finds that over 50% of participants are aged 16, so the movie opening would need to suit that age group. It also finds that psychological thrillers and crime thrillers are the most preferred subgenres, with Batman and Inception being the most popular movies from those subgenres. The results indicate that the movie should feature elements of mystery, enigma and suspense, and be set in a city environment.
Target Audience Data Research and Planning
The document analyzes data on target audiences for films. It finds that women and middle-aged people most often watch films for leisure. Thrillers and suspense films are enjoyed by 53% of the public. The target audience for a thriller/suspense film opening should be males or females over 35 without children, across all social classes. Thrillers maintain a high percentage of cinema attendance and DVD purchases, indicating the genre is profitable with a wide audience. 26% of Britons name thrillers as their favorite genre, showing interest in a thriller film opening.
Institutional Research
The number of thriller films released annually increased between 2011 and 2012, with 220 released in 2012. The thriller genre was profitable over this period, with the highest grossing film of each year being Super 8 in 2011 and The Hunger Games in 2012. The Hunger Games was the most successful film of 2012, likely due to its adaptation of a popular novel and extensive advertising campaign backed by a major studio. Thrillers generally appeal to audiences that are 16-40 years old, predominantly male, and in socioeconomic classes C1 through D.
Media target audience
The target audience for thriller films is males and females aged 15-19, but thrillers can appeal to younger and older audiences due to their various subgenres. Thrillers interest audiences through their use of suspense, tension, and constant plot twists that keep viewers on the edge of their seats. Character relatability is also a key appeal as audiences become invested in individual character stories and want to see how they progress. Psychological thrillers, supernatural thrillers, and spy thrillers are among the most popular subgenres.
Institutional research
There were 52 thriller films released in 2015, accounting for 6.9% of total films and 2.9% of total box office earnings that year. While thriller films are profitable, they are less popular than action films. Some of the most successful thriller films in 2015 were Taken 3, Mad Max: Fury Road, and Mission: Impossible - Rogue Nation. These films were highly successful due to their large budgets, franchise popularity from previous films, star power, and appeal to broad audiences as hybrid genres. Younger audiences, especially males ages 15-24, tend to be the primary viewers of thriller films.
Pitch first draft
The document outlines an opening for a thriller film. It establishes that the thriller will involve crime, murder, and a stalker who becomes obsessed with protecting their friend. The opening scene depicts the stalker committing their first murder in a dark and gloomy atmosphere. This initial murder sets the stage for the lengths the stalker will go to and their powerful motivation to protect their friend, though it only reveals part of the backstory. The purpose is to hook the audience with questions about the stalker's motives and relationship with their target.
Media codes and conventions thriller
Stu Shepard is having an affair and makes a call from a phone booth. When he hangs up, an unknown man calls and says Stu will be shot if he leaves the booth. When another man approaches, he is shot by an unseen assailant with an infrared rifle. The police assume Stu is the shooter since he is the only witness in the booth. Stu must now find a way to convince the police he is innocent without leaving the phone booth and risking his own life.
Question 4
1) The target audience for thrillers is ages 15+ according to research, as thrillers appeal to both males and females through relatable characters and themes that interest different audiences.
2) A key appeal is the use of suspense and tension through constant plot twists that keep audiences on the edge of their seats, especially in psychological thrillers.
3) The document discusses how thrillers can relate to a wide range of audiences and considers 15-30 years old as the target demographic, encompassing crime, mystery, and psychological thriller elements.
Similar film analysis
The document discusses the target audience for the movie Seven. It would likely appeal most to social grades B and C1, who tend to be middle class. The film is complex and aimed at older audiences between 20-55 who could understand its religious and philosophical themes. It would also appeal more to white, middle class males on stereotypical grounds. Based on lifestyle frameworks, the movie suits reformers and explorers who appreciate its originality and commentary on society. Those with innovative attitudes like thinkers would enjoy analyzing its complex characters and emotions the most.
Slasher film data collection
This survey was conducted with the filmmaker's target audience to inform the construction of their horror trailer. The results showed that the audience is most afraid of death, darkness, and fire. They also indicated that their favorite part of horror films is feeling scared. Therefore, the filmmaker included scary scenes involving those elements in their trailer to effectively engage their target demographic.
Genre
A chick flick is a genre that combines love, romance, and comedy, aimed primarily at appealing to a female audience. It typically has a simple plot and characters. Some examples that received critical acclaim include Terms of Endearment. Modern marketing of American chick flicks involves teaser trailers online months before release, followed by TV spots and other advertisements in the last few weeks to make potential viewers aware of the film.
Genre theory โ research task
Genres have typical elements like main characters, themes, and styles that define a paradigm. Iconography includes repeated images that represent a genre, like cowboys and guns in westerns. Genres are important for both audiences and producers - audiences understand what to expect, and producers have guidelines for what works within a genre. However, strictly following genres can limit creativity unless blending elements of multiple genres.
Pitch
Special agents have been deployed to retrieve highly confidential information that was stolen from MI5 and is now in the hands of mercenaries. The agents locate the computer wizard who has the information at a rural farmhouse. In the opening scene, the agents chase the suspect through the woods and capture him. They interrogate him in a barn, using torture to try to get him to reveal the information, as the film aims to appeal to audiences who enjoy thrillers and action.
Film trailer proposal document
Two friends living normal lives become hunted by a killer who is tracking their every move. As Vernon tries to uncover the truth and escape, their bond and lives are put in severe danger. The trailer for the film will show thriller and action elements depicting how a teen can change the world through their quest for truth. The target audiences are 15+ teenagers and 20-year-olds who can relate to the challenges of characters living normal lives in an urban neighborhood.
Social Networking Sites Humor And News Cartoons
The document discusses the rise of social media platforms like Twitter and how they have become widely used among celebrities and politicians. It notes that Barack Obama maintains a Twitter presence and that many media outlets now mention Twitter. It also lists some of the top celebrities who were active on Twitter at the time, including Shaquille O'Neal, Lance Armstrong, and Ashton Kutcher. Additionally, it provides links to cartoons and articles about the growing popularity of Twitter in 2009.
Ots analysis
This document provides a template for students to analyze the opening sequences of crime thriller films. It includes an example analysis of the opening to "The Fugitive" from 1993. Students are asked to find and analyze the openings of at least 3 additional crime thriller films using the guidelines in the template, which include describing whether the opening is linear or non-linear, the crime thriller subgenre, aspects that make the subgenre clear, what is effective about the opening sequence, and any narrative enigmas posed.
Codes and Conventions of Film Opening Sequences
The document discusses the codes and conventions of film opening sequences in mystery and romance genres. For mysteries, openings typically set the scene of a murder or disappearance and introduce the detective character. They aim to create tension and suspense through clues, investigation and deduction. For romances, openings commonly depict the meeting of the two lead characters and set up the obstacle to their love through settings like cafes, libraries or schools. Both genres employ techniques like specific characters, plots, sounds, editing and lighting to set the tone and immerse viewers in the story.
Institution research
This document discusses research on the horror genre film industry. It finds that many horror films are released in October close to Halloween, when audiences want to watch scary movies. Younger age groups from 15-24 are most likely to attend the cinema. Horror is one of the most profitable genres, with an average gross profit of $19.4 million per film. Universal is a major film distributor of horror films, especially slasher films, though they have not released one since 2010. The document considers Universal as a potential distributor to target the 14-40 year old horror audience and achieve high profits.
Media coursework part 1
The radio station "Nerd FM" targets an audience interested in movies, comics, video games, books, and music between the ages of 16-30, primarily male. It focuses on gaming, the gaming community, and retro games. The target demographic includes socio-economic groups C2, D, and E.
The station's psychographics include achievers, strivers, experiencers, and makers as gaming involves achievement and self-expression. The content aligns with uses and gratifications theory by fulfilling the needs of personal relationships through virtual communities, and diversion for entertainment and relaxation.
Title Sequence Analysis
The title sequence for the film Memento immediately builds tension through low-key lighting and a dark atmosphere. The blue block font used for the title evokes crime thriller TV shows of the time to signal to viewers the genre. The sequence shows a shooting and photo developing in reverse, confusing viewers and keeping them guessing as to what is happening, a common thriller convention. String music heightens tension while warping sounds add to the confusion during the unusual action. Technical elements like lighting and tight shots create mystery, while symbolic codes of a bloody Polaroid photo and bullet make clear a crime has occurred.
Institution research
The document discusses research on the horror genre film industry. It notes that 3/5 films shown were released in October close to Halloween, when people want to watch scary movies. Graphs show that 15-24 year olds most commonly attend the cinema. The horror genre has been the 7th most profitable since 1995, averaging $19.4 million per film and $7.9 billion total. Universal is a top film distributor and has distributed 10 horror slasher films between 1981-2010, though their last was in 2010. The target market for horror films is ages 14-40 years old.
Who would be the audience for your media product?
The target audience for the thriller opening sequence is 15-25 year olds, with a focus on the established middle class. While males traditionally prefer thrillers more, the sequence aims to appeal to both males and females by including implications of violence without graphic imagery. The nationality and occupation of the main character are kept ambiguous to allow for broad audience identification. The sequence is designed for those interested in the paranormal and cliffhanger endings who enjoy the realism added by the retro VHS style.
The Hangover 3 film marketing campaign
A marketing campaign for The Hangover Part III used multiple media platforms such as trailers, posters, and a website to reach a wide audience. Two trailers were released on YouTube and TV to promote the film. Over 20 posters with different characters and headlines were created to appeal to various audience segments. The film's website provided information on showtimes, cast galleries, an Alan Tumblr page, and a game from the movie to engage different age groups.
Website Analysis
The document analyzes the website for the movie Paranormal Activity 2. It summarizes that the teaser trailer automatically plays prominently on the homepage to attract viewers' full attention. Additional information is placed in smaller font at the bottom as less important. The website also effectively uses social media like Facebook, Twitter and email to promote the movie and allow users to share it. It provides international links for a global audience and maintains the movie's branding across pages.
British board of film classification
The British Board of Film Classification provides age ratings for films shown in UK cinemas to help determine appropriate audience, with ratings including PG which recommends parental guidance for younger viewers, 12A where those under 12 must be accompanied by an adult, and 15, 18, and R18 ratings restricting viewing by age.
Target audience data research
The document discusses research conducted to identify the target audience for a film opening in the action/sport genre. Data from the UK Film Council shows that while action has a 50% audience, sport is more niche at 15%. This suggests the film opening will have a mixed level of interest. Additional research using tables and graphs indicates the audience will likely consist of both genders aged 35 and older from middle-class backgrounds. Finally, people are more likely to favor an action-based film over a sporting film, but there will still be a reasonable amount of people enjoying the action/sport genre film opening.
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Institutional research
There were 52 thriller films released in 2015, accounting for 6.9% of total films and 2.9% of total box office earnings that year. While thriller films are profitable, they are less popular than action films. Some of the most successful thriller films in 2015 were Taken 3, Mad Max: Fury Road, and Mission: Impossible - Rogue Nation. These films were highly successful due to their large budgets, franchise popularity from previous films, star power, and appeal to broad audiences as hybrid genres. Younger audiences, especially males ages 15-24, tend to be the primary viewers of thriller films.
Pitch first draft
The document outlines an opening for a thriller film. It establishes that the thriller will involve crime, murder, and a stalker who becomes obsessed with protecting their friend. The opening scene depicts the stalker committing their first murder in a dark and gloomy atmosphere. This initial murder sets the stage for the lengths the stalker will go to and their powerful motivation to protect their friend, though it only reveals part of the backstory. The purpose is to hook the audience with questions about the stalker's motives and relationship with their target.
Media codes and conventions thriller
Stu Shepard is having an affair and makes a call from a phone booth. When he hangs up, an unknown man calls and says Stu will be shot if he leaves the booth. When another man approaches, he is shot by an unseen assailant with an infrared rifle. The police assume Stu is the shooter since he is the only witness in the booth. Stu must now find a way to convince the police he is innocent without leaving the phone booth and risking his own life.
Question 4
1) The target audience for thrillers is ages 15+ according to research, as thrillers appeal to both males and females through relatable characters and themes that interest different audiences.
2) A key appeal is the use of suspense and tension through constant plot twists that keep audiences on the edge of their seats, especially in psychological thrillers.
3) The document discusses how thrillers can relate to a wide range of audiences and considers 15-30 years old as the target demographic, encompassing crime, mystery, and psychological thriller elements.
Similar film analysis
The document discusses the target audience for the movie Seven. It would likely appeal most to social grades B and C1, who tend to be middle class. The film is complex and aimed at older audiences between 20-55 who could understand its religious and philosophical themes. It would also appeal more to white, middle class males on stereotypical grounds. Based on lifestyle frameworks, the movie suits reformers and explorers who appreciate its originality and commentary on society. Those with innovative attitudes like thinkers would enjoy analyzing its complex characters and emotions the most.
Slasher film data collection
This survey was conducted with the filmmaker's target audience to inform the construction of their horror trailer. The results showed that the audience is most afraid of death, darkness, and fire. They also indicated that their favorite part of horror films is feeling scared. Therefore, the filmmaker included scary scenes involving those elements in their trailer to effectively engage their target demographic.
Genre
A chick flick is a genre that combines love, romance, and comedy, aimed primarily at appealing to a female audience. It typically has a simple plot and characters. Some examples that received critical acclaim include Terms of Endearment. Modern marketing of American chick flicks involves teaser trailers online months before release, followed by TV spots and other advertisements in the last few weeks to make potential viewers aware of the film.
Genre theory โ research task
Genres have typical elements like main characters, themes, and styles that define a paradigm. Iconography includes repeated images that represent a genre, like cowboys and guns in westerns. Genres are important for both audiences and producers - audiences understand what to expect, and producers have guidelines for what works within a genre. However, strictly following genres can limit creativity unless blending elements of multiple genres.
Pitch
Special agents have been deployed to retrieve highly confidential information that was stolen from MI5 and is now in the hands of mercenaries. The agents locate the computer wizard who has the information at a rural farmhouse. In the opening scene, the agents chase the suspect through the woods and capture him. They interrogate him in a barn, using torture to try to get him to reveal the information, as the film aims to appeal to audiences who enjoy thrillers and action.
Film trailer proposal document
Two friends living normal lives become hunted by a killer who is tracking their every move. As Vernon tries to uncover the truth and escape, their bond and lives are put in severe danger. The trailer for the film will show thriller and action elements depicting how a teen can change the world through their quest for truth. The target audiences are 15+ teenagers and 20-year-olds who can relate to the challenges of characters living normal lives in an urban neighborhood.
Social Networking Sites Humor And News Cartoons
The document discusses the rise of social media platforms like Twitter and how they have become widely used among celebrities and politicians. It notes that Barack Obama maintains a Twitter presence and that many media outlets now mention Twitter. It also lists some of the top celebrities who were active on Twitter at the time, including Shaquille O'Neal, Lance Armstrong, and Ashton Kutcher. Additionally, it provides links to cartoons and articles about the growing popularity of Twitter in 2009.
Ots analysis
This document provides a template for students to analyze the opening sequences of crime thriller films. It includes an example analysis of the opening to "The Fugitive" from 1993. Students are asked to find and analyze the openings of at least 3 additional crime thriller films using the guidelines in the template, which include describing whether the opening is linear or non-linear, the crime thriller subgenre, aspects that make the subgenre clear, what is effective about the opening sequence, and any narrative enigmas posed.
Codes and Conventions of Film Opening Sequences
The document discusses the codes and conventions of film opening sequences in mystery and romance genres. For mysteries, openings typically set the scene of a murder or disappearance and introduce the detective character. They aim to create tension and suspense through clues, investigation and deduction. For romances, openings commonly depict the meeting of the two lead characters and set up the obstacle to their love through settings like cafes, libraries or schools. Both genres employ techniques like specific characters, plots, sounds, editing and lighting to set the tone and immerse viewers in the story.
Institution research
This document discusses research on the horror genre film industry. It finds that many horror films are released in October close to Halloween, when audiences want to watch scary movies. Younger age groups from 15-24 are most likely to attend the cinema. Horror is one of the most profitable genres, with an average gross profit of $19.4 million per film. Universal is a major film distributor of horror films, especially slasher films, though they have not released one since 2010. The document considers Universal as a potential distributor to target the 14-40 year old horror audience and achieve high profits.
Media coursework part 1
The radio station "Nerd FM" targets an audience interested in movies, comics, video games, books, and music between the ages of 16-30, primarily male. It focuses on gaming, the gaming community, and retro games. The target demographic includes socio-economic groups C2, D, and E.
The station's psychographics include achievers, strivers, experiencers, and makers as gaming involves achievement and self-expression. The content aligns with uses and gratifications theory by fulfilling the needs of personal relationships through virtual communities, and diversion for entertainment and relaxation.
Title Sequence Analysis
The title sequence for the film Memento immediately builds tension through low-key lighting and a dark atmosphere. The blue block font used for the title evokes crime thriller TV shows of the time to signal to viewers the genre. The sequence shows a shooting and photo developing in reverse, confusing viewers and keeping them guessing as to what is happening, a common thriller convention. String music heightens tension while warping sounds add to the confusion during the unusual action. Technical elements like lighting and tight shots create mystery, while symbolic codes of a bloody Polaroid photo and bullet make clear a crime has occurred.
Institution research
The document discusses research on the horror genre film industry. It notes that 3/5 films shown were released in October close to Halloween, when people want to watch scary movies. Graphs show that 15-24 year olds most commonly attend the cinema. The horror genre has been the 7th most profitable since 1995, averaging $19.4 million per film and $7.9 billion total. Universal is a top film distributor and has distributed 10 horror slasher films between 1981-2010, though their last was in 2010. The target market for horror films is ages 14-40 years old.
Who would be the audience for your media product?
The target audience for the thriller opening sequence is 15-25 year olds, with a focus on the established middle class. While males traditionally prefer thrillers more, the sequence aims to appeal to both males and females by including implications of violence without graphic imagery. The nationality and occupation of the main character are kept ambiguous to allow for broad audience identification. The sequence is designed for those interested in the paranormal and cliffhanger endings who enjoy the realism added by the retro VHS style.
The Hangover 3 film marketing campaign
A marketing campaign for The Hangover Part III used multiple media platforms such as trailers, posters, and a website to reach a wide audience. Two trailers were released on YouTube and TV to promote the film. Over 20 posters with different characters and headlines were created to appeal to various audience segments. The film's website provided information on showtimes, cast galleries, an Alan Tumblr page, and a game from the movie to engage different age groups.
Website Analysis
The document analyzes the website for the movie Paranormal Activity 2. It summarizes that the teaser trailer automatically plays prominently on the homepage to attract viewers' full attention. Additional information is placed in smaller font at the bottom as less important. The website also effectively uses social media like Facebook, Twitter and email to promote the movie and allow users to share it. It provides international links for a global audience and maintains the movie's branding across pages.
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Who would be the audience for your media product?
Who would be the audience for your media product?
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British board of film classification
The British Board of Film Classification provides age ratings for films shown in UK cinemas to help determine appropriate audience, with ratings including PG which recommends parental guidance for younger viewers, 12A where those under 12 must be accompanied by an adult, and 15, 18, and R18 ratings restricting viewing by age.
Target audience data research
The document discusses research conducted to identify the target audience for a film opening in the action/sport genre. Data from the UK Film Council shows that while action has a 50% audience, sport is more niche at 15%. This suggests the film opening will have a mixed level of interest. Additional research using tables and graphs indicates the audience will likely consist of both genders aged 35 and older from middle-class backgrounds. Finally, people are more likely to favor an action-based film over a sporting film, but there will still be a reasonable amount of people enjoying the action/sport genre film opening.
Evaluation question 4
The document discusses the use of various media technologies in the production of a music video. Mobile phones were used extensively for communication, research, organization, and sharing files. Websites like YouTube, Google, and Blogger were also used for research, analysis of other music videos, and documenting the production process. Adobe software like Photoshop and Premiere Pro were used to edit footage and design marketing materials like a digipak and poster. A video camera, tripod, and camera were used to film scenes, and footage was transferred using a firewire. Feedback was gathered using social media.
Job roles
Halimat Dada's job is to edit, direct, and film parts of the music video. She was chosen for these roles because she took media studies at GCSE and is skilled in editing, photoshop, and special effects. As the director, Halimat ensures everything is done properly. Sekemi Olunloyo's role is to film and write blog posts. She was selected for her photography skills from AS level and enjoys filming and contributing ideas to the video and blog posts.
Evaluation Question 4
The student used various media technologies during the research, planning, and construction stages of their media project. During research, they used Google, YouTube, and a blog to research conventions of rock music videos and CD covers. During planning, they communicated with their partner using MSN Messenger and email to organize work. They used a graphics tablet to practice drawings. During construction, they used Photoshop, SAI, and Flash to draw, animate, and edit images and video clips to create their final music video and ancillary tasks like a CD cover.
Primary Target Audience Research
The document analyzes target audience research data from various sources about the action genre film audience. It finds that the primary audience for action films is males aged 35 and under, especially those under 35, and the genre has widespread popularity across demographics. Action films are particularly mainstream and successful financially. The research establishes that an action film opening should be aimed mainly at younger males.
New film opening script
Tomi arrives at the empty basketball hall to practice. He changes into his basketball uniform while being filmed in close-up shots. Tomi begins practicing shots but misses one, which is stopped by his friend Imisi. Imisi makes a shot without looking and brags about it. When Tomi misses his next shot, Imisi mocks him but offers to have a quick one-on-one match to prove himself, which Tomi accepts. The camera then films them having a competitive practice match around the court.
Storyboard Final Draft
The document contains a storyboard for a film opening. The storyboard includes boxes with quick sketches depicting scenes along with descriptions of the shot type and what is happening in each scene. The storyboard provides the filmmaker's final conclusions on how they want their upcoming film opening to appear visually within each scene.
Evaluation Question 4 By Sarah Reeve
The document discusses how various media technologies were used at different stages of a project to create a music promotion package. Technologies like the internet, YouTube, Google, blogs, Prezi, Microsoft Word, Excel, cameras, editing software, Photoshop, and websites were used for research, planning, construction, and evaluation. Feedback was also gathered from audiences on YouTube and Facebook and through questionnaires to evaluate the project.
Mise-en-scene
The document discusses the use of mise-en-scene elements in a film opening scene, including costume, lighting, actors, makeup, props, and setting. Specific details are provided for each element, such as tactical vests and cargo pants for ex-marine characters, natural daylight lighting on an abandoned airfield setting, masks and guns as props, and experienced student actors. The conclusion emphasizes that carefully selecting and executing all mise-en-scene elements is important to avoid anything looking out of place and making the film appear poorly made.
Evaluation question 3
This document summarizes the feedback James Hunter received on various elements of his media coursework project. He received feedback on his music video, including suggestions to speed up the intro and correct flashing lights in the performance scenes. For his digipak design, feedback indicated elements from each of his concepts should be incorporated. Classmates also provided feedback on his magazine advertisements, preferring an idea that tied into the song title. Overall, the feedback aimed to improve the pacing, storytelling, and cohesion of visual elements in James' work.
The Dark Knight Film Opening
The document summarizes the opening scene of the film The Dark Knight. It introduces the main characters including Batman, Harvey Dent, and the new villain the Joker. The standout moment is when the Joker reveals himself as the mastermind behind a bank robbery. Throughout the opening, mystery and tension are built around the Joker's character and motives through the use of lighting, music, and his mask hiding his identity.
Horror Movie Target Audience
The target audience for horror movies is typically ages 15-25 as young adults are developing themselves and seeking thrills. Males are more likely fans than females due to portrayals of violence and thrill-seeking in horror aligning with stereotypical male interests. Overall, horror movies aim for working class audiences who want an inexpensive thrill. Common audiences include friends seeking excitement together, or couples using a horror film as a first date or relationship activity.
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Similar to Secondary research into my target audience
Secondary research into my target audience
The document discusses secondary research conducted on the target audience for a zombie apocalypse film opening. It analyzes demographic and psychographic data from sources like the UK Film Council to understand who enjoys different genres like horror, thriller, and disaster. These genres overlap with the zombie genre. The research found that thrillers and horrors appeal to a broad audience of both genders aged 16-35 from middle-class backgrounds. Box office data on successful zombie films like World War Z and Zombieland further indicate the commercial viability of the genre.
Target audiences
Horror films primarily target females and males under 35. Data shows that 44% of females and 36% of males in this age group enjoy horror films. Additionally, 15% of the general public rate horror as their favorite genre, indicating it is mainstream. To appeal to both genders, the film opening should include elements that interest both males and females under 35. Mixing genres, like adding thriller elements to horror, could also draw in more of the audience.
TA secondary research
The document analyzes data from the UK Film Council to identify the target demographic for an action film genre. It finds that action films appeal most to males of all ages from lower-middle and lower social classes. Specifically, the data shows that 55% of people surveyed watch action/adventure films, making it a mainstream genre. The document recommends aiming the action film at males of all ages that have kids and are in the lower-middle or lower social classes, as this represents the largest viewing demographic for the genre.
Target audiences
The document discusses target audiences for horror films. It finds that while 32% of the general public enjoys the genre, females under 35 and males under 35 are the primary and secondary target audiences, making up 28% and 17% of those who rate horror as their favorite genre. Additionally, 28% of the public wants to see more dark horrors incorporated into future films.
Target Audience Analysis
The document analyzes target audiences for a hybrid thriller/fantasy film genre based on secondary data from the UK Film Council. It identifies the primary target audience as males over 35 in the C2 social class and the secondary audience as females under 35 in the C1 social class. Thrillers are more popular with the general public than fantasy based on the data, so the film should include more thriller conventions like suspense than fantasy elements like magic scenes to appeal to a broader audience.
Target audience post
The document analyzes target audience data from the UK Film Council to identify the target demographic for a new film. The primary target audience is identified as females under 35 (44%) and the secondary is males under 35. This is opposite than expected as males were thought to prefer adrenaline films more. The target audience is also identified as mainly being middle class (C2 social class) and 32% having children. Additional data showed that horror is in the top 10 favorite genres, especially for females and males under 35, indicating the target audience is mainstream. DVD and cinema data further supported horrors having mainstream audiences.
Target Audience
The document analyzes target audience data from the UK Film Council to identify the primary demographic for a new film. Based on the data:
The primary target audience is females under 35 (44%) and the secondary audience is males under 35. This differs from the initial expectation that males would prefer adrenaline films more. Many in the target audience are middle class (C2 social class) and 32% are parents. Horror is in the top 10 favorite genres, comprising 15% of the nation, indicating the target audience is mainstream. Both females and males under 35 especially like horror films. While horror did not appear on a list of genres the public wants more of, dark horror films have high cinema attendance and DVD sales,
Secondaryaudience research
This document analyzes audience data from three thriller/drama films: Inside Man, The Siege, and The Departed. It finds that for all three films, the majority of the audience was male between the ages of 15-34, from social classes ABC1. This suggests the target audience for this genre of thriller film is young professional males, as they are most attracted to the suspenseful elements.
Audience research
This document analyzes secondary audience research for the thriller genre. It summarizes findings about the audiences for three films: The Expendables (mostly males age 15-34 in social classes D/E), Zero Dark Thirty (mostly males age 25-34 in social class AB), and Inception (equally males and females age 15-34 in social class ABC1). It concludes that successful thrillers tend to attract mostly male audiences age 15-34 from a range of social classes, though psychological thrillers may appeal more to females.
Secondary audience research
This document analyzes audience demographics for several thriller films:
- Inside Man, Traitor, and The Departed all had audiences that were majority male (64-70%), between ages 15-34, and social class ABC1.
- These findings suggest thrillers appeal most strongly to young professional/student males, likely due to the suspenseful elements attracting younger male viewers.
- In conclusion, the target audience for thrillers is young males ages 15-34 from social class ABC1. Marketing should focus on attracting this key demographic.
Cabin in the woods pp
This document analyzes the target audience for the horror/thriller film "Cabin in the Woods" to inform targeting for a new opening film of the same genre. It finds that the primary demographic is males ages 15-24, as they make up 65% of the audience and most enjoy themes of violence and gore. Psychographic analysis revealed the target audience has an "Explorer" personality that seeks new experiences through challenging films. Research on media consumption showed the 15-24 age group is most active on social media, indicating it should be a key platform to reach this audience.
Target Audience Data- UK Film Council
The document discusses genre data for thriller/suspense and horror films. It shows that thriller/suspense is enjoyed by 53% of people, more than horror at 32%. The primary audience for thriller/suspense is women aged 35+ and males 35+, while the primary horror audience is females under 35 and males under 35. The data also indicates that the C2 social class has the highest percentage of viewership across genres.
Target Audience Data- Uk Film Council
The document analyzes data on film genres and audiences to determine the target audience for a new thriller/horror hybrid film. It finds that while thrillers/suspense are more popular overall, horror appeals more to younger female audiences. Specifically, females under 35 represent the primary audience for horror, while thrillers attract an older female audience aged 35+. The document concludes that the main target audience for the new film should be females under 35, in order to appeal to the primary horror audience, while also aiming to attract more secondary male viewers.
UKFC Statistic Analysis
The document analyzes data on film genres and audiences to determine the target audience for a new thriller/horror hybrid film. It finds that while thrillers/suspense are more popular overall, horror appeals more to younger female audiences. Specifically, females under 35 represent the primary audience for horror, while thrillers attract an older female audience aged 35+. The document concludes that the main target audience for the new film should be females under 35, in order to appeal to horror fans, while also aiming to attract secondary male viewers.
Target Audience- Secondary Data
The document analyzes data on film genres and audiences to determine the target audience for a new thriller/horror hybrid film. It finds that while thrillers/suspense are more popular overall, horror appeals more to younger female audiences. Specifically, females under 35 represent the primary audience for horror, while thrillers attract an older female audience aged 35+. The document concludes that the main target audience for the new film should be females under 35, in order to appeal to the primary horror audience, while also aiming to attract more male viewers secondarily.
Target Audience Research - UK Film Council
The document analyzes data on film genres and audiences to determine the target audience for a new thriller/horror hybrid film. It finds that while thrillers/suspense are more popular overall, horror appeals more to younger female audiences. Specifically, females under 35 represent the primary audience for horror, while thrillers attract an older female audience aged 35+. The document concludes that the main target audience for the new film should be females under 35, in order to appeal to the primary horror audience, while also aiming to attract more secondary male viewers.
Final major project research
The document provides a summary of research conducted for a major project on horror film audiences. According to secondary research, the primary audience for horror films is 15-24 year olds, with roughly equal percentages of male and female viewers. Research also found that horror film audiences come from lower social classes. Primary research conducted through surveys found that most respondents were female, aged 20-30, and preferred earned scares over jump scares. The document analyzes existing horror films Ringu and It Follows to understand effective techniques for camerawork, sound design, mise-en-scene, and storytelling.
Final major project research
The document provides a summary of research conducted for a major project on horror film audiences. According to secondary research, the primary audience for horror films is 15-24 years old, with roughly equal percentages of male and female viewers. Research also found that horror film viewers tend to come from lower social classes. Primary research in the form of a survey supported these findings, showing a majority of respondents were female and in the target 15-24 age range. The research also helped determine elements for the film, such as a preference for earned scares over jump scares. Existing horror films like Ringu and It Follows are analyzed for effective techniques in camerawork, sound design, mise-en-scene, and story that could influence
Final major project research
The document provides a summary of research conducted for a major project on horror film audiences. According to secondary research, the primary audience for horror films is 15-24 years old, with roughly equal percentages of male and female viewers. Research also found that horror film viewers tend to come from lower social classes. Primary research in the form of a survey supported these findings, showing a majority of respondents were female and in the target 15-24 age range. The research also helped determine elements for the film, such as a preference for earned scares over jump scares. Existing horror films like Ringu and It Follows are analyzed for effective camerawork, sound design, mise-en-scene, and storytelling that build tension and
Final major project research
The document provides a summary of research conducted for a major project on horror film audiences. According to secondary research, the primary audience for horror films is 15-24 year olds, with roughly equal percentages of male and female viewers. Research also found that horror film viewers tend to come from lower social classes. Primary research conducted through surveys found that most respondents were female, and preferred earned scares over jump scares and implied violence over graphic violence. The document analyzes existing horror films Ringu and It Follows to identify effective techniques for camerawork, sound design, mise-en-scene, and story.
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Evaluation question 3
The document summarizes feedback received from target audiences on a music video project. Key points:
- Interviews with 3 target audience members provided insight into what they want from music videos, such as something different, narrative-based videos, and authentic characters.
- Feedback confirmed the video succeeded in being different through visual filters and a narrative-based approach without the artist. It showed meaning through props and used authentic 17-year-old actors without lyrics.
- Pitching the idea to classmates helped identify flaws and gain additional perspective, though the final video diverged from the original plan based on this feedback.
- Feedback on draft digipak designs was incorporated, combining elements like the 3D effect and
Evaluation question 4
Jack Francis used various media technologies at different stages of his music video project. In the research and planning stage, he used his computer to conduct online research and draft documents using Word and PowerPoint. He also used his mobile phone to communicate with actors and find inspiration by viewing other music videos. During construction of the video, Jack used a Panasonic camera and tripod to film footage, downloading software to obtain the music file, and Movie Studio Platinum to edit the footage and add the music. He uploaded the final video to YouTube. For ancillary tasks like a digipak and advertisement, Jack used Photoshop to add text and edit images, an online filter website, and a printer. Finally, he uploaded all
Risk assessment
The document contains 3 risk assessments for filming scenes for a music video at different outdoor locations. Key hazards identified include water and quicksand near the beach, uneven surfaces and smoke bombs in the woods, and vehicles and crowds at an unspecified third location. Measures taken to prevent injuries include ensuring proper footwear, first aid kits, adequate clothing, and supervision of teenagers. Additional actions such as locating hazards beforehand, monitoring tide and crowd levels, and having phones and transportation available are also outlined. Responsibilities for addressing risks are assigned to the project manager Jade Paul.
Risk assessment jf
This document outlines potential hazards, injuries, severity levels, prevention measures, and emergency response plans for a film shoot. It identifies hazards from camera equipment, falling down stairs, getting hit by a car, low lighting, and alcohol in the eyes. Prevention measures include safety checks, practice, road safety reminders, lighting the environment, and emptying alcohol containers. The emergency response plan is to call an ambulance if anyone is injured from these hazards. Responsible parties are identified for any required actions.
Mise-en-scene
The document outlines the mise-en-scene elements for a music video including costume, lighting, actors, makeup, props, setting, and editing. Costumes will show the relationship is unstable through dark clothes for the female actor and concealed faces for the male actor. Lighting will use high key when the female is happy and low key when sad. The video will focus on older teenage actors to match the target audience. Minimal makeup on the female will show she is controlled by the male. Props like sparklers and lanterns will symbolize moving on from the past. Multiple settings like the beach and woods will avoid boredom. Editing will use smooth transitions and color correction to engage the audience.
Casting
This document provides casting considerations for a music video about a female protagonist who is unhappy in her relationship and is better off alone. It describes two main characters, Cleo and Finn, and proposes several actors for each role. For the role of Cleo, Kat is suggested due to her extensive acting experience from childhood productions. Megan is also proposed but is younger than the character. For the role of Finn, Callum is put forward given his experience acting in school productions playing various roles, though he is younger than the character. Sam is also proposed but has less overall acting experience than Callum.
Shooting schedule
This document provides a shooting schedule detailing the date, time, location, actors, and shot types for filming a project. It includes shots at V festival in Chelmsford on August 21st, close-ups of Kat and Callum at Callum's house on September 20th, establishing and tracking shots of Kat and Callum at Mablethorpe beach during sunset on September 24th, tilt and tracking shots of Kat and Callum in Blackpool on September 30th, and establishing and close-up shots of Kat at Willinghamwoods on October 1st.
Shooting schedule a2
The document provides a shooting schedule for a music video by the band The Vaccines. It details that filming will take place over one day, September 21st, beginning at dusk at a petrol station with scenes of Kirsty and Oliver, then moving indoors at night to film scenes inside a house of Kirsty and Callum using a camera and tripod along with alcohol as props. Filming will conclude the following early morning with exterior street scenes of Kirsty and Oliver filmed with a camera and tripod.
Shot list music video
The shot list documents scenes for a music video involving characters Kirsty, Oli, Ellie, and Callum. It includes 35 shots at a petrol station of Kirsty and Oli awkwardly sitting together and Kirsty walking away from Oli. It then details 15 shots of Kirsty walking along a pathway from different angles. Additional shots include Kirsty drinking alcohol at a house, being sick, and a sexual encounter with Callum. The list concludes with shots of Ellie walking along the same pathway from different angles and Kirsty and Oli hugging at the petrol station.
Evaluation Question 3
From audience feedback on their music video concept, the document summarizes that they learned to:
1) Keep makeup and costumes natural to make characters more relatable to indie genre conventions.
2) Favor a mixed narrative over including diegetic sound which could be distracting.
3) Film entirely outside to create atmosphere and meet indie genre conventions rather than including indoor scenes.
Evaluation question 6
The document discusses technologies used during each phase of constructing a media product. In planning and research, the author learned to use Blogger and Prezi effectively but had difficulties with Slideshare. During construction, the author gained skills using a camera, microphone, LED light, and movie editing software. In evaluation, the author became familiar with Emaze but was already proficient in presentation software like PowerPoint. Overall, the author felt their media skills improved the most during the construction phase of the large project.
Question 3
Warner Bros would be an effective major distributor for the film Imperium. As one of the big six film studios, Warner Bros has the resources and experience needed to distribute a mainstream crime/drama film widely. With over 8000 employees and $13 billion in revenue in 2015, Warner Bros can handle large production and promotion campaigns. They successfully promoted Goodfellas, which made a $21 million profit. To reach the target audience of males and females aged 35+ for Imperium, the distributor must carefully select promotion platforms and design advertisements appropriately. Television, online social media, and fan pages would be effective low-cost promotion methods.
Risk assessment
This document identifies potential hazards during an outdoor activity and measures to prevent injuries. It lists hazards such as roads, cameras, leaves, trees, and wildlife/dogs. For each hazard, it identifies potential injuries, a severity rating, measures taken to prevent injury, the number of people at risk, additional required measures, and those responsible. The hazards include getting run over, electrocution from cameras, slipping on leaves, falling branches from trees, and bites from wildlife or dogs. Preventative measures include being vigilant around roads, checking cameras for damage, walking carefully through leaves, avoiding trees, and not approaching wildlife. Those participating are responsible for their own safety.
Shooting schedule
This document contains a shooting schedule for a film being shot over one day. It lists 15 scenes, all taking place on October 12, 2016. The locations are either exterior shots on a road near a village or interior shots in a barn. The main characters involved are Wilson, Makenzie, and Detective McCoy. Scenes include shots of Wilson walking and smoking, entering the barn, dialogue exchanges between the characters, and a close-up of a gun.
Shooting schedule
The document contains a shooting schedule for a film with 12 scenes planned for the first day of shooting. The first 6 scenes take place outside on a road and show Wilson walking into and around a village, including shots of his torso and him throwing down a cigarette. Scenes 7-11 take place inside a barn and include introductions of the characters Wilson, Makenzie, and Detective McCoy. These scenes involve dialogue exchanges between the characters shot over shoulders and in close-ups. Props include a desk, chairs, and cigarettes.
Student video analysis
The document provides instructions for a student video analysis assignment. Students are asked to analyze 2-3 past student film openings, considering elements like camera work, editing, pacing, setting, sound, acting, and titles. At least one film must be from the student's genre. Two sample student films are then analyzed in detail based on these elements:
1) A thriller film opening showing two students captured in an abandoned building trying to escape their captor.
2) A black-and-white noir film opening featuring a detective investigating a serial killer case.
Title sequence analysis
This document analyzes the title sequences of three films: The Shining, Se7en, and Reservoir Dogs. It finds that all three films include the studio logo, director, film title, and key or other cast members in their opening credits. The order that most commonly appears is studio logo first, followed by the film title, director, producer, key cast, and other cast. Based on this analysis, the author concludes that their own title sequence should include at least the studio logo, director, film title, and cast members, with that standard order.
Shooting schedule
The document contains a shooting schedule for a film titled "Imperium" with 10 shots planned over 1 day. The locations include a road outside a village, a barn interior. Characters include Wilson, Makenzie and Detective McCoy. Scenes include Wilson walking on the road and throwing down a cigarette, then entering the barn where a freeze frame will capture his face and a master shot of the whole barn setting. Dialogue shots between the characters are also scheduled inside the barn.
Student film opening analysis
This document provides an analysis and review of two student film openings titled "Carnage" and "Counterpart". For Carnage, the reviewer provides positive feedback on the camera work, editing, sound design, costumes, lighting, and setting in building tension and suspense. The only criticism is that it felt more like a trailer than an opening. For Counterpart, the reviewer critiques the shaky camera work, distracting background elements, uneven editing, and stiff acting, though notes some successful elements like the shadowy masked characters and fitting title/music. Overall, Carnage received higher marks for its effective techniques in setting an ominous tone through its technical elements.
Mise en scene
The document discusses the importance of mise-en-scene elements for establishing believability in a 1960s-set film opening scene involving the interrogation of a detective by gangsters. Costumes of the time period, natural lighting outside transitioning to low-key lighting inside, realistic makeup depicting injuries, and props like plain chairs, period-appropriate guns and cigarettes will be used. The rural setting provides isolation for the interrogation without witnesses.
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Secondary research into my target audience
- 1. SECONDARY RESEARCH INTO MY TARGET RESEARCH For my film opening I have chosen the film genre zombie apocalypse movie. I need to understand the target audience for this genre to meet the essential criteria. Within this I will analyse secondary data to understand the demographic of my target audience for example age, gender, and social class. Once I have established the film genre I will then have a better understanding of the film opening by analysing data and being able to find out about people psychographics. This will give me the greatest understanding a successful and effective zombie apocalypse movie opening. UK FILM COUNCIL I have looked at secondary data from the UK film council post and I have used the information and data to help me with my target audience. However โzombie apocalypseโ is not on the data sheet so I have had to compromise and merge several categories to meet my film opening category. I have chosen the following categories to analyse Thriller/Suspense, Horror, and disaster. This may mean that there will be a mixture of genre audiences from the three. This means that the movie will be mainstream movie due to the connection of genres. From this graph I can see that one of the three genres is in the top four most popular genres which is Thriller/Suspense with 53% of the over 16 population enjoy watching this genre. The second genre that is merged into my film category is horror, this is placed tenth on the population grid with 32% this means that it wonโt be appealing to 3/10 of the population. The last genre of my film category is disaster. This is placed fifteen in the population grid with a percentage of 28. This means that it is hitting into the niche market. From all three of the categories it has different popularities such as thriller is a popular genre in comparison to disaster and horror. This may be appealing to the mainstream market as well as niche so may be appealing and fill in the two markets gaining many viewers from the three different genres.
- 2. From this graph I can see that thriller/suspense has all-round higher percentages within the gender, age, children and social class. The majority of the percentages of the thriller/suspense categorise is above 50%. This also shows that this genre is popular to half of the population making it a mainstream market movie. The next genre is horror which has two fairly high percentages. The first one is 44% which is women with an age below 35. The next percentage is 43% in the social class of C2. This establishes some of the target audience for me. The last genre from the three is disaster there are very small percentages in this genre showing that itโs not a very popular genre. The first highest percentage is the C2 social class with 40% that enjoy watching disaster movies. The next percentage is a low percentage which is 30% male over 35. This shows me that the film genres have both mainstream market as well as niche. All of these give me an understanding of what audience and market I am working with.
- 3. From this chart I can see that the first genre of my three, thriller/suspense is the second most favourite film by the population with a percent of 26 of the people. This shows that it is a popular, mainstream genre which can make it easy yet hard to come into the market because of the different films for inspiration however it may be hard to women into the market as there is a very large, difficult market to compete in. The second genre is horror is seventh in the favourites chart. This is also fairly high in the mainstream market however it is on the boarder of niche market with a percentage of 15%. The last genre from the three is disaster there is a very small percentage of favourites in this genre showing that itโs not a very popular genre and in the niche market.
- 4. From this graph I can see that thriller/suspense has all-round higher percentages within the gender, age, children and social class. The majority of the percentages of the thriller/suspense categorise is with 33% and 30%. From this I can see this genre is popular for the C2 over 35 year old women. The next genre is horror which has two fairly high percentages. The first one is 44% which is women with an age below 35. The next percentage is 43% in the social class of C2. This establishes some of the target audience for me. The last genre from the three is disaster there are very small percentages in this genre showing that itโs not a very popular genre. The first highest percentage is the C2 social class with 40% that enjoy watching disaster movies. The next percentage is a low percentage which is 30% male over 35. This shows me that the film genres have both mainstream market as well as niche. All of these give me an understanding of what audience and market I am working with