8. M:Commerce will ignite the industry
All users Smartphone
Smartphone users
80% 75% users are
70% 62%
60%
50%
40%
43%
37%
58%
35%
53%
63%
30% 27%
more likely to
20%
10% engage in M-
0% Commerce
Research Purchase Experience Purchase via
direct to bill enhancers card/bank
details
Source: IAB Consumer M-Commerce Study October 2010 Base All UK Mobile Users (1039)
10. You MUST have a mobile optimised site to drive sales
11. 20% of respondents would buy from a competitor if
there was no site available on their mobile
Imagine you wanted to buy a product from John Lewis on your
mobile - but the site wasn’t working so you couldn’t. Out of the
below possibilities, which would be your most likely reaction?
Retailers risk losing
41%
29%
30%
30%
20%
of potential business
by not having a site
8% that works on mobiles
2%
Wait until you Go into a John Buy the item Not bother to Other (please
were next on Lewis shop and from a different purchase the specify)
the computer buy the item website on your item at all
and purchase it mobile
from the John
Lewis website
Source: IAB Rich Media Brand Effectiveness Study July 2011
Base: 465 pushed to JL site
